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VISION

Figure 1. Source adapted from vision and values ,2013. http://www.iocl.com/AboutUs/Vision.aspx

Products: Indian oils product covers a wide range starting from petrol, diesel , LPG, aviation turbine fuel , lubricants, grease, Naphtha, bitumen , paraffin, kerosene etc. Recently Indian oil has entered in supplying LNG but it will be operational from September 2013.

SERVO

SERVO brand, from Indian Oil, is the brand leader among lubricants and greases in India and has been conferred the Consumer Superbrand status by the Superbrands Council of India. Recognized for its brand leadership by the World Brand Congress and as a Master Brand by CMO, Asia, SERVO has now carved a significant niche in over 20 countries across the globe.

With over 1000 commercial grades and over 1,500 formulations encompassing literally every conceivable application, SERVO serves as a one-stop shop for complete lubrication solutions in the automotive, industrial and marine segments. Recognized for cutting-edge technology and high-quality products, SERVO is backed by Indian Oils world-class R&D and an extensive blending and distribution network. Developed exclusively at Indian Oils world-class R&D Centre at Faridabad, there is a SERVO lubricant for virtually every single application. With over 42% market share ,the country's leading SERVO brand lubricants from IndianOil are sold through over 8,100 Indian Oil petrol/diesel stations, over 1,300 SERVO Shops and a countrywide network of bazaar traders.

AVIATION TURBINE FUEL/JET FUEL

Indian Oil Aviation Service is a leading aviation fuel solution provider in India and the most-preferred supplier of jet fuel to major international and domestic airlines. Jet fuel is a colorless, combustible, straight-run petroleum distillate liquid. Its principal uses are as jet engine fuel. The most common jet fuel worldwide is a kerosene-based fuel classified as JET A-1. IndianOil is the only oil company in India to market the widest possible range of fuels used by the aviation industry in India- JP-5, Avgas 100LL, Methanol Water Mixture, Jet A-1 and aviation lubricants.

INDANE Gas

Indane is today one of the largest packed-LPG brands in the world and has been conferred the coveted Consumer Superbrand status by the Superbrands Council of India. Indane is today an ideal fuel for modern kitchens, synonymous with safety, reliability and convenience. With the status of an exclusive business vertical within the Corporation, the Indane network delivers 1.2 million cylinders a day to the doorsteps of over 53 million households, making IndianOil the second largest marketer of LPG globally.

XTRAMILE Super Diesel

Indian Oils Xtramile Super Diesel, the leader in the branded diesel segment, is blended with world -class multifunctional fuel additives. It is petroleum derived branded diesel of Indian Oil. It is a mixture of straight run product with varying amount of selected cracked distillates and is composed of saturated hydrocarbons and aromatic hydrocarbons. It does provide clear value benefit in terms of superior mileage, lower maintenance costs and improved engine protection.

XTRAPREMIUM

Indian Oils XTRAPREMIUM petrol is the largest selling branded petrol in India. Xtrapremium is a Branded petrol/gasoline of Indian oil corporation limited which has 91 octane petrol.The Clean and Keep Clean function of the super cleanser additive in Xtrapremium reduces deposits at the port fuel injector, intake valve and controls combustion chamber deposits to maintain "like new" performance of the vehicle. Regular use of Xtrapremium gives the vehicle a superior pick-up, smoother drive, better mileage and lower emission. Xtrapremium is designed not only to optimize performance of new generation vehicles but also rejuvenate old vehicles to perform better.

PETROCHEMICALS India is amongst the fastest growing petrochemicals markets in the world. Petrochemicals have been identified as a prime driver of future growth by Indian Oil. The Corporation is envisaging an investment of Rs 30,000 crore in the petrochemicals business in the next few years. These initiatives are designed to catapult Indian Oil among the top three petrochemicals players in Southeast Asia in the long term. Various Petrochemicals which are been traded by Indin oil are : Glycol LAB (Linear Alkyl Benzene) Polymers PTA (Paraxylene/Purified Terephthalic Acid)

Awards & Accreditations Indian Oil has been recognized as a leading player in the countrys energy sector with its well known brands. Log into this section to know more about the awards bestowed upon the company for sustained deliverance of quality. This recognition speaks volumes about the focused executive management at Indian Oil that directs and motivates the firm and its employees towards larger goals. Few of the recent awards won by Indian oil and its refineries are:

Indian Oil adjudged as Best Employer Brand in Asia Director (Marketing) honored with Asian Marketing Professional of the Year award Reader's Digest Trusted Brand Gold Award to Indian Oil Barauni Refinery of Indian Oil bags 'Best Kaizen Award' Indian Oil wins Dun & Bradstreet Awards

29.07.2010 29.07.2010 01.07.2010 29.06.2010 17.06.2010

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