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Prepared by Vikram solanki 10MBA105 MBA 2010-12, Semester III Submitted to MR. PRANAV DESAI
INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (I2IM) CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY (CHARUSAT)
The consumers best interest to obtain his goods and services at the lowest possible price. But this is a privilege for the individual consumer and it cannot, in any circumstance, override the responsibility of any society to provide economic security for its population. Clearly collective well-being must take precedence over individual benefits. The government recently came out with a concept note on foreign direct investment (FDI) in multi-brand retail trading. This is an emotional issue, and has been placed on the back burner by successive governments in response to fears about its impact on small retailers, who are large generators of employment. The retail sector is the second largest employer after agriculture, providing job opportunities to at least 33 million people. Few can underestimate the importance of being circumspect with regard to any legislation that will affect so many jobs. A crucial argument against foreign investment in retail is the belief that small retailers will suffer. This, in some sense, suggests that low price is all that counts in the retailing industry. Small retailers offer of personalized service, home delivery and credit seems to have been given little importance. One question is whether customers, used to these services for long, will give them up easily. India has had several retailers with deep pockets and access to skills. That they have not been able to swamp the domestic small retailer says something about consumer behaviour and small retails resilience.
The people of India have not taken this retail invasion in stride. The leaders of the retail market are the 12-40 million tiny mom-and-pop retail shops which are predominantly run by small family businesses. Many of them are not organized and this economic sector is the second highest employer in the country. India also has the largest density of such small shops.
Impact on Consumers Consumers have definitely gained from organized retail on multiple counts. Overall consumer spending has increased with the entry of the organized retail. While all income groups saved through organized retail purchases, the survey revealed that lower income consumers saved more. Thus, organized retail is relatively more beneficial to the less well-off consumers. Proximity is a major comparative advantage of unorganized outlets. Unorganized retailers have significant competitive strengths that include consumer goodwill, credit sales, amenability to bargaining, ability to sell loose items, convenient timings, and home delivery.
Impact on Farmers Farmers benefit significantly from the option of direct sales to organized retailers. Average price realization for cauliflower farmers selling directly to organized retail is about 25 per cent higher than their proceeds from sale to regulated government India.
Profit realization for farmers selling directly to organized retailers is about 60 per cent higher than that received from selling in the India The difference is even larger when the amount charged by the commission agent (usually 10 per cent of sale price) in the India is taken into account.
Impact on Manufacturers Large manufacturers have started feeling the competitive impact of organized nretail through price and payment pressures. Manufacturers have responded through building and reinforcing their brand strength, increasing their own retail presence, adopting small retailers, and setting up dedicated teams to deal with modern retailers. Entry of organized retail is transforming the logistics industry. This will create significant positive externalities across the economy. Small manufacturers did not report any significant impact of organized retail.
4. Comparison between logistic pattern for retail mall in India & foreign
Restructured logistical systems
Retailers have reduced inventory and generally improved efficiency through for example the development of composite distribution the distribution of mixed temperature items through the same distribution centre and on the same vehicle and centralization in specialist ware- houses of slower moving stock. In the case of mixed retail businesses common stock rooms have been developed, where stock is shared across a number of stores, with demand deciding to which store it is allocated. Increased control over secondary distribution
Retailers have increased their control over secondary distribution ware- house to shop by channeling an increasing proportion of their supplies through distribution centres (DCs). In some sectors such as food this process is now virtually complete. British retailers exert much tighter control over the supply chain than their counterparts in most other countries. Their logistical operations are heavily dependent on information technology (IT), particularly the large integrated stock replenishment systems that control the movement and storage of an enormous number of separate products. Adoption of Quick Response (QR)
The aim has been to cut inventory levels and improve the speed of product flow. This has involved reducing order lead-time and moving to a more frequent delivery of smaller consignments both internally between DC and shop and externally between supplier and DC.
Major British retailers have been faster to adopt these technologies than their counterparts in other European countries, although they still have to diffuse to many small retail businesses. . Sharing such data with key suppliers further integrates production with the supply function.
In an effort to improve the utilization of their logistical assets, many have integrated their secondary and primary distribution operations and run them as a single network system. To reduces waste and improves efficiency. increased return flow of packaged material and Handling equipment for recycling/reuse Retailers have become much more heavily involved in this reverse logistics operation. This trend has been reinforced by the introduction of the EU packaging directive. Efficient Consumer Response (ECR)
It provides a management framework within which retailers and suppliers can more effectively coordinate their activities. The overall focus in retail logistics has been altered from an emphasis on the functional aspects of moving products to an integrative approach that attempts to develop end-to-end supply chains. This outcome is normally referred to as supply chain management. Issues such as primary distribution and factory gate pricing, consolidation centres and stockless depots and Collaborative Planning Forecasting and Replenishment (CPFR) have occupied much attention.