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Agenda

• About Us

• Why Simulation

• Overview of Business Strategy Game

• Courses Covered

• Getting Started
About Business Strategy Game (BSG)
BSG
• Competition-based
strategy simulation game
– Delivered online
– Automated processing of decisions
– Grading of performance
• World’s all-time leading strategy simulation
– Played by 500,000+ students at 600 + Universities from 30
Countries
• Designed and crafted by the leading strategy
textbook author,
Dr. Arthur A. Thompson, Jr.
Why simulation
• Management can be
effectively taught with
systematic step by step
learning and high level of
involvement
• High level of Learning,
Retention and Involvement
• Competitive nature of a
strategy simulation arouses
positive energy
• Risk free platform for
implementing and executing
strategies and Ideas
• More digital way of learning
Benefits from Simulation

Analyzing industrial landscape, Economic environment

Competing in the Global Market Arena

Business Strategy Game


Opportunities to examine various strategies

Inter-relationship between management function

Power play within and between organization

Reduces the time instructors spend

An active, hands-on managerial role

Fully accountable for Company’s performance


How BSG exercise works
Team member of 1-5 with 12 Company in a Industry

North America Asia-Pacific

Global Market
Europe- Africa

Latin America

Branded Private

Product
How BSG exercise works
• Game start with 11th year – with – Forging a long-term direction
– equal sales volume and strategy for their company
– global market share • Different decision to be taken in
– Revenue, profit different management functions
– footwear quality, and so on – Operation , Marketing, Finance,
• Co-managers responsible for HR, Production, CSR etc.
– Assessing market conditions • Each decision round (One year
– Determining how to respond to of Operation) involves 2 Hour of
the actions of competitors workload plus assignments

Year 12 Year 14 Year 16 Year 18 Year 20


Practice
Round Year 11 Year 13 Year 15 Year 17 Year 19

2 Practice Assignments 3year Company Quiz 2 3year Learning


Round Quiz 1 Strategic Plan 1 Presentation Strategic Plan 2 Assurance
Report
Decision round
Corporate Social
Responsibility-
6 decisions

Production- Pricing & Marketing-


10 decisions each plant 10 decisions each plant
with 4 Plants with 4 Plants

Co-manager faces Shipping &


Plant capacity- 53 types of decisions
6 decision per plant
Warehousing-
Spread across 8 decision per plant
different functions

Worker compensation
Financing
and training- 8 decision per year
3 decision per plant

On screen support calculation- Any Bids to sign Screen available for annual
decision entry shows projected celebrities- sales forecasts
effect on sales, revenue, profit, 2 decision per bid
EPS, ROE , etc.
Reports for Decision making
Competitive Intelligence
Footwear Industries Report Company Overall Report
Report
• Company performance • Market snapshot - Showing • Plant operations report
scoreboard the competative efforts
taken by companies • Distribution and warehouse
• Statistical overview of operation report
‒ Prices,
athletic footwear market
‒ S/Q rating • Marketing and Admin
‒ Total Production
‒ Advertising report
‒ Material Price
‒ Number of models, etc. • Private label sales report,
‒ Inventory Level
Branded label sales report
‒ Total Sales etc. • Company analysis -
Competitive efforts of all • An Income statement, a
• Comparative Financial companies for all years to Balance sheet, and a
Statistic date Cash flow Statement
• Cost Comparision

• Result of Celebrity bidding,


Industry pricing and S/Q
trends
Footwear Industries Report.pdf Competitive Intelligence Report.pdf Company Overall Report.pdf
Web Layout of the game-
Corporate Lobby

Video Tutorial
& Support

Go to Decision
& Report

Scoreboard &
Exchange Rate
Web Layout of the game-
Decision entries Video Tutorial

Video Tutorial
for
understanding
Web Layout of the game-
Decision entries – Sales & Strategy

Different Factor affecting


Functional sales, Different
Decision entries Continents, Effects

Projected
Performance &
Forecast of
production needed
Web Layout of the game-
Decision entries for Finance

Projected Cash
Finance & Cash
Flow Statement &
flow Lobby
Decision entries

Performance on
Credit Rating
Measures
How Company Performance is Judged

Earning per
Share

Return on Stock Price


Equity
Parameters

Credit Rating Image Rating

Judging of Performance
Learning Assurance Report
July 3,2012

•Leadership Skills •Marketing Management


•Collaboration & Teamwork •Human Resources Management
•Financial Analysis •Strategic Analysis & Planning
•Financial Management •Corporate Social Responsibility
•Operation Management
Courses Covered

Assembly
Long term Financial
Plant Marketing
Planning Management
Capacity

Corporate
Business
Strategy Plant
Building Operation
Pricing Social Strategy
Responsibility
Game
Workforce Different
Understanding Economic
Competition Compensation Analytical
Effect
& HR Tools
Duration Required
Duration for
Game

1 Decision round 2 Decision round Daily decision round


weekly throughout weekly last 4-6 week of on last two week of
the term the term the term
–Spread a workload of –Starting it after exposing the –Taken for checking the
running a company for class room some important concept of management
entire term chapters and materials understanding or Exam
–Decision entries to be –Decision entries to be done –Decision entries to be
done as homework as homework conducted in class

Will give real life business experience to students & Learning


Any Questions
Call 9811228852

A free trial is
available

http://www.globalexperts4u.com/simulation.aspx
CONTACT DETAILS

For Trial/Demo/Queries

Email- info@globalexperts4u.com

Website- www.globalexperts4u.com

Facebook- http://www.facebook.com/Globalexperts4U

C/o Sundeep Global Ltd.

Sundeep House, 17 B , New Colony, New Delhi, India

Phone: 919811228852

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