To sharpen marketing focus, operational efficiency and improve service quality, Gati reorganized itself right from the

zonal level and affected a separation of its verticals and corporate functions. Gati became a process oriented organization implementing performance metrics and evaluations across the board services, HR and operations. In 2001, Gati launched the first millennium parcel express service, an exclusive cargo train between Mumbai and Kolkata in association with Indian Railways. Gati went on looking for a centroid to base its business operations and found Singapore, an international business hub, ideally suited for its purposes. During this time, to keep itself on its toes, Gati kept revisiting its basic value proposition - service delivery. In 2003, Gati @web was launched and which in place on these words to equipped its front office with the information to tailor its response to individual customer requirements at one click shipments tracking, service quality, complaints and more. The project comprised of three different components: Gati Enterprise Management System (GEMS), Oracle Financials and Oracle CRM. GEMS was the main application which was to be custom built covering all activities of Gati. Providing vital information to keep customers focused on their core business, Gati implemented 24x7 call centres to understand and manage customer expectations, plan cargos, shipments & routes. On the automation front, Gati was thinking mechanized racking systems, automated warehouses and more. Finally in 2005, Gati settled for the best state of the art mechantronic warehouses in all major cities across India. The year 2006 saw the introduction of Gati Student express, on-line employee information & performance system, customer convenience centres and redemption coupons to settle cashless claims.The awards kept coming. Frost & Sullivan declared Gati The Best Logistics Company. HCL called Gat i its Best Logistics Partner. Champion CIO-Enterprise Connect Award, Amity-HR Excellence Award (which the company has consistently won for 5 years now) and Super Brand status to name a few.

Empowering the network: Strategic alliances and customised service offerings (2007- 2009)
Gati expanded its network in India, China and Europe following strategic tie-ups with logistic service partners. Sophisticated vehicle tracking systems, technologically superior container vehicles and Service Quality Standardization were all introduced to strengthen and enhance Gatis promise of superior service delivery. In 2008, Gati did wonders by launching the Centralized Call Centre at Nagpur, the Millennium Parcel Express Train between KYN (Mumbai) and Guwahati, Centralized POD Cell and Gati Happiness, an on-line window for customers to buy a range of delicious speciality products from different parts of India. Even Gati Art Express, Gati Academy and Gati Cafe Deliver were launched to improve service spread and quality. To speed up processing and reduce lead time, electronic Proof Of Delivery (POD) and centralized POD cells were implemented, followed by DOD direct (Draft on line)and real time shipment notification.

In Jan 2010, Gati went a step forward to help its customer by providing complete integrated Supply Chain Solution hence becoming a knowledgeable company by launching 'RedSun', Gati's Supply Chain Division. In Nov 2010, Gati also ventured into E-Commerce business by launching 'makemygiftz.com', Gati's new web service to offer its customer a complete e-commerce platform linked to a physical distribution network. Also, Gati Coast to Coast was re-branded and named as Gati Ships in 2010. Gati was given the title of Consumer Super Brand in 2009-2010, in Logistics.

Gati signed a Joint Venture agreement with Kintetsu World Express for its Express Distribution and Supply Chain business on February 13, 2012 GATI-KWE won Express Logistics Supply Chain Award for Best Logistics Provider of the Year-Road 2012

Gati Kausar, a cold chain transportation solutions subsidiary of Hyderabad-based Gati Limited, is planning to increase its reefer fleet (refrigerated trucks) from the current 162 to 350 by 2015. Gati Kausars business strategy will focus primarily on organised retail, including food chains, pharmaceuticals, dairy prod ucts, agro products and FMCG," Gati said in a press release. As part of its restructuring strategy, Gati had, in 2011, acquired Delhi-based cold chain company Kausar (India) Limited, which offers both cold and ambient supply chain solutions. The company is also betting big on the express distribution and supply chain (EDSC) segment, and expects a growth of over 20% in this business through synergies and improve profitability through cost efficiencies. Gati had completed a 70:30 joint venture (JV) with $3.5-billion Japanese multinational, Kintetsu World Express (KWE), to form 'Gati Kintetsu Express Private Limited' for its EDSC business. KWE had invested Rs 267 crore in the JV.