BARBARA CLAYTON

PROSPER, TX 75078
BCLAYTON10@ATT.NET (847) 271-4640 WWW.LINKEDIN.COM/IN/BARBARACLAYTON

TRAINING & DEVELOPMENT COMMUNICATIONS MARKETING STRATEGY

Accomplished and results-focused professional with 15+ years of wide-ranging success in global sales and marketing, strategy and planning, training and development, communications, and project management. Record of facilitating accelerated revenue growth, market share increases, and organizational performance improvement by critically evaluating existing market environments and responding with forward-thinking solutions spanning sales, marketing, training, and process improvement initiatives. Leverages first-class business acumen, relationship building, team leadership, communications, and market and trend analysis skills to deliver impactful contributions to businesses. A self-starter that offers versatile and highly-transferrable skillset spanning developing and established organizations alike. Areas of Expertise:
Global e-Learning Training Event Marketing Innovation Business Development Budget Management Customer Insights Relationship Management Project & Event Management Communications Consultant Facilitation Strategic Business Planning Organization Development Team Leadership Job Coaching Sales

SKILL HIGHLIGHTS & QUALIFICATIONS

EXTENSIVE EXPERIENCE BUILDING AND EXECUTING COMPREHENSIVE TRAINING AND MARKETING STRATEGIES THAT GENERATE REVENUE GROWTH, MARKET SHARE GROWTH, AND COST-SAVING APPROACHES. ACHIEVED 8% PRODUCT MARKET SHARE INCREASE THROUGH MULTI-CHANNEL MARKETING CAMPAIGN. CONSISTENTLY TAPPED TO DEVELOP PROGRAMS FOR SALES, MARKETING, AND TRAINING PERSONNEL DUE TO INNOVATION SKILLS, SELF-STARTER MENTALITY, AND SUCCESS RATINGS. DROVE 15% INCREASE IN LEADERSHIP TEAM PERFORMANCE. POSSESSES MASTER OF BUSINESS ADMINISTRATION DEGREE, COMPLEMENTED WITH EXTENSIVE GLOBAL EXPERIENCE.

PROFESSIONAL EXPERIENCES
ELI LILLY & COMPANY INDIANAPOLIS, IN
GLOBAL PHARMACEUTICAL COMPANY WITH $24B+ IN ANNUAL REVENUE.

2012 TO PRESENT

MANAGER, GLOBAL STRATEGIC LEARNING CONSULTANT Hired to create an international leadership development model, platform, portfolio of learning solutions, and a marketing implementation campaign for 1500 global leaders. Introduce innovative technology strategies to ensure access and global utilization of leadership resources. Conduct comprehensive research and assessments of company needs and goals to construct robust technology-delivery solutions. Lead sales and marketing capabilities training. Consults with international senior executives to ensure alignment of projects with long-term organizational development strategy. Instrumental in facilitating streamlined decision-making, communication strategies, vendor relations, and execution of this highly anticipated leadership and development program in a matrix-based organization. Redesigned and created multiple instructor-led training (ILT) courses to integrate new global technology capabilities into programs. Increased utilization 50%. Managed 1.5M annual budget and saved 12%. Enabled global leader networking, training access, and multi-lingual content management and delivery for 120 countries with new e-learning and virtual classroom technologies. Generated multi-million dollar annual cost savings by implementing an organizational development structure to transition towards a single source suppler cost structure for global leaders. 2007 TO 2011

ABBOTT LABORATORIES CHICAGO, IL

PHARMACEUTICAL AND HEALTH CARE PRODUCTS COMPANY WITH 91K EMPLOYEES.

COMMERCIAL SKILLS & TRAINING EXCELLENCE MANAGER (2009 to 2011) Spearheaded strategic and tactical execution of HR blended performance improvement management initiatives targeted at raising overall sales performance and related operational processes. Leveraged project and event planning skills to execute programs that reduced costs, introduced organizational development, and facilitated stronger market performance. Commanded $1M program budget and monitored progression of performance throughout project life. Continued

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Commercial Skills & Training Excellence Manager, continued Achieved 15% improvement in performance rating for district sales managers and realized 100% participation rate in voluntary development program. Garnered $500K in annual savings for training delivery costs by improving models and processes. Tapped by senior executives to chair high-profile department training and event initiatives; earned ratings of 3.8+/4.0 for various conferences, summits, and programs. Remained 8% to 15% under budget.

INTERIM SENIOR MANAGER (2007 to 2009) Leveraged sales and marketing experiences to deliver training strategy to enhance company profitability. Conducted needs assessments, outlined strategy, and oversaw successful implementation encompassing employee development, product knowledge, compliance, risk management, and leadership guidance for an extremely complex product launch. Led team of 10 sales trainers to support 1200+ associates. Assumed P&L accountability. Administered $500K budget. Reduced training expense by 12% per employee and achieved additional 18% training cost reduction by negotiating favorable contract terms with vendors. Delivered the most innovative, cohesive, and effective training and marketing campaign in company history for employees and customers, according to senior management via national sales meetings. Received numerous commendations to recognize innovative approach to sales improvement, including Business Partnership and Team awards, and company recognition of award-winning themes for new product launch campaigns and events. 2005 TO 2007

SCHWARZ PHARMA MILWAUKEE, WI

PHARMACEUTICAL COMPANY SPECIALIZING IN GASTRIC AND NEUROLOGICAL PRODUCTS.

MANAGER, NATIONAL SALES TRAINER & INTERIM DISTRICT SALES MANAGER Balanced sales leadership accountabilities with building a training and development program to guide organizational development towards corporate sales and profitability goals. Oversaw programs from conception to completion, which included instructional design and delivery of training information, large-scale event planning, project and vendor management, development and execution of marketing campaigns, and communication planning. Generated 8% market share increase by developing customized multi-media marketing campaign. Won 6% gain in sales forecast by implementing new sales curriculum in line with national sales strategy. Successfully held Interim District Sales Manager position; performing all responsibilities of a DSM. 2003 TO 2005

SALIX PHARMACEUTICALS MORRISVILLE, NC

SPECIALIST PHARMACEUTICAL COMPANY.

MANAGER, INSTITUTIONAL & SPECIALTY SALES On-boarded to devise strategies to penetrate emerging growth markets while maintaining alignment with national sales and marketing strategies. Developed territory-based marketing program that increased market share and exceeded sales targets by cultivating strategic alliances with key organizations, outlining go-to-market strategy, and oversaw product launches and marketing events. Ranked in top percentile nationwide for product launches across competitive and burgeoning markets. Solidified key partnerships to win four hospital drug formulary wins that increased market share, elevated product awareness, and facilitated efficiency physician interactions. Organized weekly sales events and activities for customers to further build on market and revenue growth. 2002 TO 2003

JANSSEN PHARMACEUTICA TITUSVILLE, NJ

PHARMACEUTICAL COMPANY FOCUSED EXCLUSIVELY ON MENTAL HEALTH CARE.

PROFESSIONAL SALES REPRESENTATIVE Managed key physician client relationships to support growth of the companys suite of pharmaceutical products. Completed market analysis, trend reporting, and sales and marketing strategy development. Continuously grew professional relationships. Placed focus on marketing and business development in multi-faceted sales approach. Continued

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Professional Sales Representative, continued Surpassed sales quotas by 16% and received multiple sales awards through development of customized and effective sales call strategies. Ranked as #1 sales person in region; #28 out of 500 nationally in market share growth. Attained $34K revenue growth by organizing and executing specific public relation and disease-state fundraising events. 1994 TO 2002

ROUNDYS INC. MILWAUKEE, WI

REGIONAL WHOLESALE AND RETAIL GROCERY CHAIN WITH 174 RETAIL LOCATIONS.

MANAGER, ORGANIZATIONAL DEVELOPMENT & HUMAN RESOURCES TRAINING (1998 to 2002) Organizational Development and restructure of store departments, established and managed a human resources training and development department, managed 10 employees, reduced store retail staff turnover by 30%, and significantly elevated customer service and employee performance ratings. MANAGER, MARKETING COMMUNICATIONS & PUBLIC RELATIONS (1994 to 1998) Marketing role with $800K budget and goal of driving significant revenue growth. Achieved an average of net sales growth of 35% through strategic marketing initiatives within the independent owner-operator franchise retail stores. Created and facilitated public relation and business-to-consumer marketing events.

ADDITIONAL PREVIOUS WORK EXPERIENCES

BADER RUTTER & ASSOCIATES ADVERTISING AGENCY - ACCOUNT EXECUTIVE MILWAUKEE, WI Managed clients $750K budget, campaign manager, and contract negotiator. Received 2 highly competitive national product campaign awards. Co-founder, editor, and photojournalist of companys award winning magazine. National lobbyist, company spokesperson, and presenter at local, regional, and national events.

ASSOCIATED MILK PRODUCERS - MANAGER OF COMMUNICATIONS AND PUBLIC RELATIONS SHAWANO, WI

EDUCATION
Master of Business Administration (honors) Cardinal Stritch University Milwaukee, WI Bachelor of Science, Business (honors) Silver Lake College Manitowoc, WI Certificate of Project Management Loyola University Chicago, IL Certificate of Photography (honors) School of Communication Arts Minneapolis, MN