Amul Industries Pvt. LTD.: Project Report

PROJECT REPORT
AMUL INDUSTRIES PVT. LTD.

PREPARED BY GUIDANCE BY SUBMITTED TO : SEEMA V KUCHARA : : 2012-2013
ACEDEMIC YEAR : STREAM
: M COM
1 SHREE GYANYAGNA COLLEGE OF SCINCE AND MANAGEMENT
PERSONAL INFORMATION
NAME : SIMA V. KUCHARA
FACULTY ROLL NO. SEAT NO. ACEDEMIC YEAR
: : : :
M COM 29 29 2012-2013 AMUL INDUSTRIES (P) LTD. AHMEDABAD GUJARAT UNIVERSITY
PROJECT REPORT : CENTER SUBMITTED TO : :
COLLEGE CERTIFICATE
COMPANY CERTIFICATE
DECLARATION
I the undersigned Mr.Vishal P. Agheda, a student of F.Y.B.B.A. here by declare that the project work Presented in this report is my own and has been carried the out under the supervision of Prof. Paramsivm and Prof. Amit lathiya of Shree Gyanyagna college of science and management, Rajkot. This report has not been submitted previously for other university for any other examination.
Place Date
Rajkot
(signature of the student.)
PREFACE
The industrial training, from the practical study point of view, is very important for B.B.A. student, as it bridges the gap between the theoretical and the practical aspect. Hence every student has to take industrial training in business enterprise as per the university rule. The main object of practical training at F.Y.B.B.A. level is to gain the practical and ability to perform specified job in industrial environment in industrial environment in systematic and modern way. I have selected Amul Industries for my visit, which manufactures Auto parts and do they use a leading industry having its own place in the market for best quality and latest technology.
ACKNOWLEDGEMENT
As man is social being one cannot be successful without the cooperation of the family, friends and society. I am very thankful to my family for encouraging me and supporting me at all times. I am thankful to all my friends who have always been with me whenever I needed. I am heartily thankful to our Mr. V.V.GHODASHARA who has been source of inspiration for me and to Prof. PARAMSIVANN and Prof. AMIT LATHIYA for his constant guidance in preparing the project work. I am also thankful to the owners, management and whole staff of Amul Industries Pvt. Ltd. for their valued co-operation and helping me to complete this project on industrial visit. Last but not the least I thank god for helping me throughout, because without his permission even a leaf cannot move.
Place Date
: :
RAJKOT
(Signature of the student.)
INDEX
1 2 3 4 5 6 7 8 9 GENERAL INFORMATION PRODUCTION DEPARTMENT PERSONNEL DEPARTMENT MARKETING DEPARTMENT FINANCE DEPARTMENT FEATURE PLANES SUGGESTION CONCLUSION BIBILOGRAPHY 09 18 30 44 55 65 67 69 71
GENERAL INFORMATION
GENERAL INFORMATION INDEX

1. 2. 3. 4. 5. 6. PROFILE OF THE COMPANY HISTORY OF THE UNIT SIZE OF THE UNIT ORGANIZATION STRUCTURE LOCATION OF THE UNIT TIME KEEPING SYSTEM 11 13 14 15 16 17
1. PROFIL OF THE COMPANY

Name of the company Full Address : : AMUL INDUSTRIES (P) LTD. Amul Industries Pvt. Ltd., 2, Aji Industrial Estate, Plot No. 332/333 Rajkot 360 003. Telephone No. Fax Email : : : 91-281-2387461 /898 /036 91-281-2387762 Export@amulind .com / info@amulind .com web Year of establishment Registered office : : : www.amulind .com 1988 Amul industries Pvt. Ltd . 2, Aji Industrial Estate, Plot no. 332 / 333, Rajkot 360 003 Number of employee : About 500
Product produced
connecting rods,crank shft, 11
SHREE GYANYAGNA COLLEGE OF SCINCE AND MANAGEMENT
cam shaft, other engine items,etc Day off Bankers : : Every Friday State bank of saurastra Gondal road, Rajkot. Auditors : Atul kalariya & co. Moti taki chowk,Rajkot. Legal advisors : Mr.J.N.Shah Dheberbhai road,Rajkot.
2. HISTORIES AND DEVELOPMENT

The main promoters of Amul Industries are Mr. Chandubhai Patel and Mr. Sureshbhai Patel. The initial capital was Rs.2,00,000.It was very small amount and produced only some products. Amul Industries was established as a partner ship firm. But in many since 2001 the unit was converted into private limited company. Since last ten year Amul Industries developed very well. They are striving hared the achieve success achieving its target by manufacturing many components some of each are crank shaft, connecting rod, rocker arm, other engine items for automobile, diesel engine, compressor and generator segment. They are one of the largest manufacturers of connecting rod, crankshaft and camshaft in India. They are considered one of the leading manufacturers.
3. SIZE OF THE UNIT

Amul Industries a medium scale industry. It is situated AJI estate in Rajkot. It is located with 7000 esq. are of land. Amul Industries established as a partnership firm but since 2001 into converted into private limited company. At present the investment of Amul Industries in plant and machinery is about more then 8,00,0000 being a medium scale industry. In the company there are about 500 workers and mainly the factory is working on electricity and generator.
4. ORGANIZATION STRUCTURE
Board of Directors Managing Directors
Production Department Production Manager Engineer Inspection Officer
Personnel Department Personnel Manager Administrative Officer
Marketing Department Marketing & Sales Manager
Finance Department Admin. Chief Officer Accountant Accountant Clerical staff
Chief Manager Sales Assistant Quality Controller
Manager Research Develop Engineer
Supervisors Workers
Workers
Researcher
Sales Assistant
Correspondence clerk
5. LOCATION OF THE UNIT

One of the early decisions that an entrepreneur has to make is the choice of a location or place of his unit. The chief objective of any industrial concern is to maximize profit though the minimize of cost of production this objective can be achieved only when the plant is at a right place where economically all kinds facilities is available. Amul Industries established near Aji Estate in Rajkot where all the economics facilities are available so they gets many facilities that provided by government. Few of the facilities available there for medium scale industries like getting communication facilities, government policy, transportation facilities, power facilities, water facilities, labors supply and also they can get row material easily by near place. And also Aji Estate is near to the market so they can get many benefits.
6. TIME KEEPING SYSTEM

Time waits for none Time keeping system is very essential for the regulation of employee & for maintenance the productivity of the unit. There are many factors, which affects the time keeping like production capacity, demand for the product etc. The timing of the work at Amul Industries is as below. For officers : 8:30 am to 12:30 pm 2:00 pm Break 6:00 pm 12:00 pm 2:00 pm Break 6:00 pm
12.30 pm to 2:00 pm For workers : 8:00 am to to
12:00 pm to 2:00 pm to
A register for making daily presence is maintend by personnel department. The assistants carry out this work of making presence. When demand is high then asked for work over time and accordingly they are paid more the over time duration is generally for four hours.
PRODUCTION DEPARTMENT
PRODUCTION DEPARTMENT INDEX

1 2 3 4 5 6 7 8 9 INTRODUCTION ORGANIZATION CHART RAW MATERIALS TYPES OF MACHINE PRODUCTION PROESS PRODUCT OF THE UNIT PRODUCT PICTURE USE OF THE PRODUCT QUALITY CONTROL & INSPECTION 20 21 22 23 24 26 27 28 29
1. INTRODUCTION
The control of production is one of the important problems of production management. Production involves planning, routing, scheduling, dispatching, fall-up, and inspection. As per the definition given by Kimball & Kimball That the product shall be produced in the best and the cheapest method that it shall be of the required quality and that it shall be produced at the right time Amul Industries has a separate production. The manufacturing department of this unit has taken special care as they are processing commodities.
2. ORGANIZATION CHART
Organization of production department necessary for any high industries. All the people should be known about his duty in the unit. Amul Industries has a separate production department.
The organization of production department of below.
Amul Industries is
PRODUCTION DEPARTMENT Production Manager Engineers Inspection officer Supervisors
Workers
3. RAW MATERIALS & SOURS OF RAW MATERIALS

The main raw material of Amul Industries is semi finished auto parts. Amul Industries is processing industry. They are only transfer semi finish product into finish product. They are most of purchase raw material from a Adico Galaxy group of industries and some times purchase from other industries.
Laboratory:
Amul Industries has got a good name for its quality and they are only one-manufacture connecting rods in the India. They are taking extra care for raw material when the raw material received at the factory at first checking its quantity, size, chemical, composition, physical properties, cracks, etc. They are checking raw material in the laboratory. If raw material in good means follow they want then they are use in production process. If quality and condition of raw material is not follow them want otherwise it is rejected & sent back to the supplier.
4. TYPES OF MACHINES 22
Amul Industries use fully automatic machinery in production process. They are using foreign machinery and Indian machinery both. They have two types of plant. One is high standard and second is lower medium standard machinery. If customer want that his product cost is lower then they are production in medium standard machinery as well as if customers want his quality is best and he able to give any cost then they use high standard machinery for production. Average manufacturing almost 1.2 million connecting rod and 1 million crankshafts per annum. All the machinery is run on electricity but they are also use diesel in generator. They are using many types of machinery some of follows: Lathe, boring Drill, Air compressor Milling, Honing Taping, Tool & cutter grinder
Crank pin & end grinder etc.
5. PRODUCTION PROCESS
Production is a creation of goods and services a major employee is on the creation of goods. Manufacturing production is the step-by-step conversion of raw materials through creation of from utility and goods. Amul Industries is registered as original equipment manufacturers (O.E.M.) supplier with many. Indian automotive manufacturing companies. Amul Industries given quotation on the basis of design of the pare requited by companies & after approval of quotation, actual procurement of material &manufacturing process get started.
The following chart shows the manufacturing process of Amul Industries:

24
Raw Material Cutting Heat treatment Hardness checking Shot blasting Machining Chemical dimensional Diling and packing
6. PRODUCT OF THE UNIT

Amul Industries produced many products but its main product is connecting rods, crankshaft, and camshaft. Some of the products manufactured at Amul Industries are: Crank shaft Connecting rod Rocker arm Cam shaft Bridge nozzle Shifter shaft Hydraulic rod Arm knuckle Aul etc.
They are also produced engine items for automobile, Diesel engine, compressor and generator segments.
7. PRODUCT PICTURE
1. CONNECTING ROD:
2. CRANK SHAFT
3. CAM SHAFT
Many more other auto parts in different size and types they are produced.
8. USE OF THE PRODUCT

Amul Industries producing auto parts like crank shaft camshaft, connecting rod that part of engine and it is use in vehicles, compressors, generator, and other automobile diesel engine. It is use in light vehicles, heavy vehicles and export vehicles. They products like connecting rod, camshaft and crankshaft use in cars, truck, tractors, compressors and two wheelers etc.
9. QUALITY CONTROL
Amul Industries is engaged in auto parts. They have to maintain quality. They have got good laboratory. They check the raw material first in the automatic machine which they are using, are found very rare in India that quality is controlled it self. They are one of the manufacturers of connecting rod and crank shaft in India. Amul industries have adopted ISO\TC 16949:2002 quality systems to ensure continuous quality improvement and highest customers satisfactions. Proper blending of a high Tech and conventional manufacturing technologies, in house expertise, testing & metrology laboratories and S.Q.C. culture gives us an edge to achieve the highest quality standard, cost competitiveness and shortest supply schedules to satisfy the customers needs. Amul industries committed in building a quality organization with customer as the main focus by making available them products and services, which adequately meet their requirement and there by ensuring their satisfaction.
PERSONNEL DEPARTMENT
PERSONAL DEOARTMENT
INDEX
1 1 2 3 4 2 5 6 INTRODUCTION ORGANIZATION CHART 32 33
RECRUITMENT, SELECTION &INDUCTION 34 EMPLOYEE TRANING &DEVELOPMENT WAGES & SALARY ADMISTRATION EMPLOYEE BENEFITS & SERVICES PROVIDENT FUND GRIEVANCE HANDLING PROCEDURE 37 39 40 41 42
TRADE UNION
43
1. INTRODUCTION
Human
recourses
is
the
central
and
most
important
component of any organization and management of personnel is the most important are of any business organization. The main aim pf personnel department is to manage the personnel at work. People are basically responsible for the progress of any organization. Personnel management means quite simply the task of dealing with human relationship includes within an organization. Personnel and management planning, organization, directing,
controlling of procurement development compensation integration maintenance and separation of human resources to the end of individual, organization and social objectives are satisfied. Amul industries there is personnel department, which has workers personnel manager, has got the highest authority and always keeps a check on department of get success.
2. ORGANIZATION CHART
Organization is a group of people working together cooperatively under authority toward achieving that mutually benefit the participants and the organization. Every organization has goals & objectives for its existence. In the case of personal management is to optimize the effectiveness of human resources. Amul industries has separate personal department for
achievement of goals. Amul industries follow the following chart for better management of personal department. Personal Department
Personal manager
Administrative Officer
Assistant
Workers
3.RECRUITMENT,SELECTION & INDUCTION

Recruitment process is the first stage in the process of accruing personal which continuous with selections and closes with the placement of the candidate. Recruitment makes it possible to acquire the number and type of necessary, personal to ensure the continuous of the organization. Thus recruitment is concern with the process of attracting qualified and competent people for different jobs. When any type of vacancy arise in the Amul Industries the personal manager examines as to what type of candidate is required to take in to consideration on the job, evaluation and job analysis. There are many sources to fulfill the vacancies. Recruitment can be define from internal sources and external sources and in this case they follow the following procedure. 1) 2) Internal source External source
INTERNAL SOURCE Their source includes recruiting the personal that are already on the play roll of an organization.
Amul Industries includes more of technical type of jobs. So it require familiar and experience personal. So when ever new vacancies arise in the organization somebody within the unit is
34 upgraded, transferred or promoted to fill that post. Some times SHREE GYANYAGNA COLLEGE OF SCINCE AND MANAGEMENT
existing employees recommend the unit to require particular person for particular job because either the person is his relative or friend or potential person is evaluated in term of job recruitment by the board of directors. EXTERNAL SOURCES These sources include employees out of the unit. Amul Industries includes following method to recruit the employees from out side. Amul Industries gives advertisement in local or regional newspaper to recruit blue color workers, clerical work employees and lower level administrative staff. Whenever Amul Industries needs employee it also contacts private placement agencies. When Amul Industries requires some casual unskilled or technical person then recruitment at gate method is used. They note on the board at the gate of the company is written regarding casual recruitment the workers read it and directly contact the concern manager.
Selection Selection means establishing sequential steps required for assessing potentialities of persons on particular job. This type of
selection is deliberate efforts of the organization to select fixed and large number of employees. Amul Industries follows the following procedure for the selection of employees. Initial Screening Depth Interviews Preliminary Selection Final Selection Placement
4.Employeetraining Development
&
Amul Industries gives much importance to training and development program. The unit thinks that in this competitive area, human resources are competitive weapon so they must be sound and strong. Training There is a separate department in Amul Industries for the employees who are selected at operative level. They give training by two kinds.
1. On Job Training This training is mostly given to the unskilled and semi skilled jobs, clerical and sales jobs. Employees are coached and instructed by skilled co-worker or supervisors by the special training instructions. On the job training by personal observation and practice as well as occasionally having it. Thus are here. Training earn as they learn. 2. Apprenticeship Amul Industries are also using apprenticeship training. A definite programmed is prepared to provide efficient training to the apprentices. Here educational and vocational training is given to the apprentice with stipend.
Development Development is long-term process. It covers not only those activities, which improve the job performance, but also those, which bring about at the personality. Amul Industries held coaching and lecture for development of supervisor defines some areas of responsibility to the employee and then he directs him in performing these functions and provide him with diversified work, so that he may grow and progress. Also expert having a good knowledge in the one field gives lectures. The lectures are given in formal and organized way.
5.
Wages
&
Salary
Administration .
It is the prime duty of the firm to pay proper and reasonable amount to workers for their services while on the other hand a proper salary to the clerical, managerial and supervisory staff as wages are the basic incentives for employee. Proper and regular wages and salary helps to avoid industrial disputes and increase in productivity and profitability. Amul industries decide the wages and salary by demand and supply of employee, rates prevailing in the other similar surrounding industries, Government regulations and the type of job. There are 500 workers. Salary increment every year 10.15%. They paid salary and wages about 5 lakes per month. The managers are being paid salary in range of Rs.5,000 to Rs.7,000. And increase every year as per the rule and profitability of the industries. Clerical staff gets nearby Rs.2000 to Rs.4000 per month. Every year there is an increase in the salary by Rs.200\- to Rs.250\- depending upon the work efficiency of the employee and demand of the employee.
6.
Employee
benefits
And
Services
For increasing positive attitude towards work, employee should be given additional benefits. The company has adopted certain beneficial activities which are as following. Bonus: The employee is given average 20 % of total yearly emoluments. Medical facilities: The company provides reimbursement at medical expenses incurred and includes hospitalization nursing home and surgical charges for employee as well as their family members. Canteen Facilities: Employees are offered free meal, when workers are unable to bring. This is occasional facility. The unit provides canteen to its workers, which provides sanck hut and cold drinks also at subsidized rates. Some time the company also provides telephone bills and such other facilities.
7. Provident fund
It is also an incentive provided for the welfare at workers but it is clauses working system are totally different. According to the government rule 10 % the firm contributes towards it. Then a firm always issues a scheme with the total amount at provident fund and it is deposited in a bank. Bank in turn deposit the same cheque with the government provident fund office on the other hand the firm lawyer prepare the statement showing the name of the worker and the amount of his part of provident fund office. With the help of this statement the officer will credit the corresponding amount of provident fund in the workers account.
8. Grievance handling procedure

Grievance is a written complaints filed by an employee claiming unfair treatment. It is a real or an imagine filling at personal injustice which an employees has concerning employment relationship. Thus when only one employee has done problem and he complaint then it is called grievance. Step-1 Firstly the employee explains his grievance to his supervisor, the supervisor tries to settle the problem. Step-2 If the supervisor cannot solve the problem, personal manager is consulted. He investigates matter and tries to solve it. Step-3 If the problem is not solved then the personnel manager approaches the managing director and he tries to draw some conclusions of the matter. Step-4 Finally the grievance is placed before the board of director and board of director solve the issue in satisfactorily to both employee and to management.
9. Trade union
42
A trade union is continuous and voluntary association of the salary earners. It is formed for safeguarding the interest of its members. Maintaining and improving the conditions of their working lives. Raising their status and promoting their occasional interest and securing better relations between them and their employees through collective bargaining.
MARKETING DEPARTMENT
Marketing Department
INDEX
1 2 3 4 5 6 7 8 INTRODUCTION ORGANIZATION CHART MARKET SEGMENTATION PRICING POLICIES DISTRIBUTION CHENNEL ADVERTISING EXPORTTS MARKET RESEARCH 46 47 48 49 50 51 52 54
1. Introduction
Man haves unlimited and repetitive want in nature. To satisfy these wants, products are to be produced and to be exchanged. When the word exchange comes the word marketing automatically comes into the point exchange is the most important and powerful function in marketing. Marketing may be explained as a business function interested with creation and satisfaction at customers to achieve the aims at business marketing department is very much important for a business and it plays a key role for increasing public relationship. Amul industries is having a marketing department and the person in charge of the department is Mr. Atul G. Patel, who is experienced & expert in marketing. The head of the marketing department is the general manager. There is a line type of organization, thus authority flows upward to downward & responsibility from bottom to top level.
2. Organizational Chart 46
Marketing Manager Assistant manager
Chief Manager Sales Quality controller officer
Manager Research and Development Engineers
Sales Assistant
Correspondence clerks
Researcher
3. Market Segmentation
According to Stanton Market Segmentation consist at taking the total heterogeneous market for product and dividing it in to several sub market or segment each of them which tends to be homogenous in all significant aspects. Market segmentation is done with the help of some variables these variables are called the basis for market segmentation Amul Industries has also included market segmentation, market are in a better position to locate & compare marketing opportunities.
4. Pricing Policies
Price is an important element in marketing arriving at the right selling price is essential in a sound marketing mix. Right price can be determined through pricing research and buy the test market techniques. It provides guidelines to the marketing manager to evolve appropriate pricing decisions. Price is the only variable element that produces revenue or income. Pricing policy of Amul Industries is different from other industries because they are not producing directly consumable product. They are deciding price on the basis of want of customers. They are provides to types pricing policy. One is lower price and second is higher price. They consider cost at production, normal profit, and competitive price in the market. Distribution expenses for deciding any product prices, it differs from the product to product sometimes, as a lost resort price is also detrained through negotiation between the two parties. The minimum price can be establishment at a break-even point.
5. Distribution Channel .
Channels of distribution indicate the routes or pathway through which goods and services flow or move from producers to consumers. Amul Industries are only one manufacturing connecting rod, crankshaft etc. they are not producing directly consumable product. It is the part of engine. They have not distributors. They are directly sent goods to customers that manufacturing vehicles, generators, compressors, etc. They are selling products directly to L & T, John Deere Ltd. Tata Motors, Ashok Leyland Ltd., Mahindra & Mahindra group and many more. They provide products to the customer directly according to their order. Channels: Amul Industries P. Ltd. Customers (i.e. Tata Motors, Mahindra & Mahindra, Ashok Leyland etc.)
6. Advertising
Advertising is paid form of impersonal communication. It is a mean at mass communication. Advertising promotion of ideas. Goods and services by an identified sponsor. It can be used to build up a long-term image for a product and trigger quick sales. Thus advertising is an efficient way to reach numerous geographically dispersed buyers at a low cost. Amul Industries are not advertising their product by newspaper or magazines. They are not manufactures consumable products. They are only one manufacture of connecting rod, crankshaft and came shaft in India. They are advertising their product by seminars. They are keep his product in the international seminars or national seminars of auto parts dealers People comes there and they show the product. Thus they are advertising their product.
7. Export the product and list of customers

Export means to send the produces to other countries from the origin country is known as export. In other sense if a company sends his produces over geographical boundaries of the origin country is called export. Amul Industries is the only manufacturer of connecting rod, crankshaft and other auto parts. So they have many customers out of country. They are having customers of our nation and international also. Mainly they are exporting their produces to Iveco, Italy, FMCUSA, UK, Germany, France, Egypt, Dubai Africa and many other countries. They are exporting the product to the more then 20 countries. Few of their customers are as under: National customer: Cummins India Ltd. L & T John Deere Ltd. Tata motors Ashok Leyland Ltd. Manindra & Mahindra Ltd. Group, Simpson & Co. Swaraj Engines Eicher Tractors Hero Motors
52
Greaves Ltd. New Halland Tractors Ltd. Escorts Tractors. More over Generators, air compressor automatically sealed compressors, Diesel Engines and Hydraulic Motors Ingersoll Rank, Kirlosker oil engine volts etc. Foreign customers: Iveco Italy. Lombardini Italy. FMC USA. John Deere USA And many other customers are also there.
8. MARKETING RESEARCH 53
Marketing research is the systematic gathering with market place. I.e. price, product, promotion and distribution. It is very important in present industries because of evaluation of new product and increasing competition in every industry. Amul Industries gives less important to marketing research activities at certain intervals by directly contacting their buyers.
FINANCE DEPARTMENT
FINANCE DEPARTMENT
INDEX
1 2 3 4 5 6 7 8 INTRODUCTION ORGANIZATION CHART FINANCIAL PLANING CAPITALISATION SOURCES OF FINANCE MANAGENEMENT OF FIXED ASSETS LOANS PROFIT & LOSS 57 58 59 60 61 62 63 64
1. Introduction
Finance is an essential phenomenal for running the business
56 continuously. Finance is also essential for expanding the business. SHREE GYANYAGNA COLLEGE OF SCINCE AND MANAGEMENT
Finance management deals with the management activity which is concerned with the planning and controlling of the firms financial resources. Amul Industries has its own separate finance and accounting department. The incharge of this department is Mr.Trivedi.
2. Organizational Chart
Finance Department
Administrative Officer
Chief accountant Accountant Clerical staff
3. Financial Planning
Financial planning is the most important point to be decided. The manager has to work on different areas like procurement of sources to get capital. How to manage the capital?
They have to take different financial decisions like amount of ownership, capital amount of borrowed, capital and also internal financing. Investment decisions which include capital budgeting decision and working capital management have to be taken carefully. Amul Industries adopts long term as well as short term financial planning.
4. Capitalization
A.S.Dewing says The term capitalization to the valuation of capital includes the capital stock and debt.
Attention is focused on the quantitative aspect only. In this sense it includes ownership capital and the borrowed capital as represented by long term indebtedness. Capitalization: Ownership + long term loan capital + Share capital Total capital = Owned capital + borrowed capital = = 52.18 % 103 % + 50.82 %
5. Source of Finance
Adequate source of capital must be developed by every business concern. For small and medium sized companies the supply
of capital is frequently a limitation on the successful execution of many policies and programs. Broadly speaking a company can have two main sources of capital. (A) Internal Sources (B) External sources Amul Industries is using his own capital as an internal sources and they are also using external sources like bank, shares etc.
6. Loans
It anticipated earning are well above interest and sinking fund needs the earning are stable. Certain and regular and the success of
the enterprise is assured the business enterprise. A certainly resort to loan or bond finance. Amul Industries have taken loan from shareholders, directors and bank. They have taken 3 crores as a lone from share holders.
7. Management of Fixed assets

Fixed assets are the assets of reactively permanent nature used in the operation of business and which are not for sale. Capital expenditure budget or capital budgeting is a process of marketing 62
decisions regarding investment in fixed assets which are not meant for sale such as land, building and machinery etc. Amul Industries also having an efficient management of used assets is done a fixed assets are purchased out of the fund and loan from bank. The fixed assets of Amul Industries is for the year of 2004-2005 was following.
8. PROFIT & LOSS

Profit refers to the situation where output exceed input earns value created by use of resources are more then the total of the input resources. The motive of business is to earn profit also it is the yard stick through which the firm can be measured it. Therefore prime
responsibility of the management to make intensive use of invested capital with a vies to earn a reasonable profit. The net profit of the industries , after deducting all direct or indirect expenses and liabilities are as under. 2004-2005 2005-2006 085.00 Lacks (approximately) 378.60 Lacks (approximately)
The rising of profit is very high as compare to last year. In my opinion the main reason of rising of profit are as under. 1) the management has got very good control as compare to previous year. 2) The maintenance has become very strong and economical. 3) The turn-over has increased drastically. And it is Because of improvement in quality.
FUTURE PLANS
Future plans
Each and every industry has their own motto and plan. The main future plans of the industry in the forth coming years are as follows. 1. The company wants to produce a good quality product it reasonable price.
2. The company has made a good plan for enhancing training to their employee for better output and also decided to provide opportunity to develop their skill. 3. The company has also plan to double the production with retaining good quality of product. By these all pre-determine steps the company may be expanded in very short time of span.
SUGGESTIONS
SUGGESTIONS
In my opinion some suggestions are as under. 1) The company should maintain good relationship with their employee by satisfying their requirement in context of companys profit. The employee should have proud in reference of company, so it will help in good quality and mass production.
2) The company should plan for construction of colony for their employee. By this the employee would be able to work without worries about their family. 3) Company should provide some essential living things to the employee instead of giving them allowances on seniority basis or on cadre basis it will increase the fame of company in employees personal life also. 4) The company should establish all the activities in sequence.
CONCLUSION
CONCLUSION
The purpose of the study was to highlight the philosophy, culture and sentiments of organization.
After visiting Amul Industries, I feel very glad that I had been a part of it for some time. This visit gave me much practical knowledge and a very good experience. The unit is also equipped with the latest technology and modern machines, the staff and employees are also well organized and well co operative. Looking to the units properly and orderly management I would like to give my best wishes for each and every step they take for expansion and for attaining a bright future.
SWOT ANALYSIS
A: The story
The SWOT Analysis (= strengths, weaknesses, opportunities, threats) is the last exercise of the project module during the end of which the participants are supposed to have identified THEIR projects. Based on these concrete project ideas, they will have to undertake their market studies. It is quite a simple but very powerful tool which enables the participants to do a proper comparison of the last three projects remaining after the micro screening process; sometimes, there is only one good project idea left which then will be cross-checked with the help of the SWOT Analysis. There are almost no variations in this exercise across the different regions where CEFE is applied because the stringent rules of this analysis dont leave much room for interpretation. The SWOT framework takes the shape of a traditional window with four parts (quadrants). The upper two of the four quadrants representing strengths and weaknesses refer partly to the PECs and partly to all other self-inspection tools carried out during the entrepreneurial competencies module. The lower quadrants standing for opportunities and threats build on the environment sub-module as well as the participants perception and judgement of the factors influencing their identified projects. Of course, a certain subjectivity is always prevailing so that the presentation of the group exercises and individual results is very crucial in safeguarding objectivity and intellectual depth for the individual SWOT analyses.
B: Basic information Objectives of learning Basic objectives to The participants 72

be achieved by participants
- analyse those project ideas found viable after the micro screening process while utilising the SWOT parameters - decide definitely on their respective project to be planned during the following steps of the CEFE methodology
Additional The participants objectives of a - are able to apply this form of analysis for higher level any project expansion or diversification at depending on the a later stage of their enterprising life situation and the current conditions of the target group Uses Developed in Project identification the U.S.A.; tested by CEFE in Nepal 1984
C: Further Information Time for training 3 hrs Preparation of rooms - participants organised in those four groups which have been doing the micro screening exercise 73
Requirements Trainers/assistants 1 trainer, 1 assistant Step Time Most important contents Didactic aids to - four swot-analysis tables on kraft paper Introduction 15 Comprehension of the SWOT analysis prepare (see swot analysis framework, annex 1) framework with the respective text prepared on metaplan cards (different Group work 45 Application of the SWOT colours) analysis for a better visualisation framework for the group project identified during the preceding Micro Screening Materials for the - components of the swot analysis exercise trainers (during the (annex 3) exercise) Group 60 Critiquing and refining of the group presentation SWOT analyses Materials for the - individual swot analysis (annex 2) participants Individual 45 Individual work on max. three identified (during the SWOT project ideas exercise) Analysis Important Individual 30 conditions of the presentation room Processing 15 - none Presentation of selected individual SWOT analyses Wrap-up of previous steps and outlook on the following ones
D: Learning Process Overview
E: Hints for preparation, typical situations and dangers Based on the results of the micro screening exercise, the same groups continue with the SWOT 75 Analysis. As for the preceding
exercise, it is best to prepare already four blank SWOT Analysis tables (four quadrants) so that no time is lost in the beginning. The choice of four different metaplan card colours for the different quadrants is advisable because any card changed during the presentation and critiquing phase is clearly visible to everybody. The more cards change the quadrants after discussion, the less the framework has been properly understood. Dont hesitate to critically question meaning as well as positioning of doubtful cards during the group- and individual presentation phase because this is the last opportunity for the participants to eventually change their project ideas. Its typical that the participants identify less negative factors (weaknesses, threats) than positive ones. This could create a great danger to objectively taking a final decision on the seemingly most viable project idea. During the individual work phase, it may happen that some participants dont feel confident enough to do the SWOT Analysis. Visit them regularly during this phase and give individual guidance through appropriate questions. As the handout Components of SWOT Analysis (Annex 3) has already been distributed during this phase, urge them to read the text and provide additional examples for their specific cases, if required. The lack of confidence based on missing market information might be overcome through an integrated market visit (not exceeding 3 hours) during which the participants are urged to collect some information referring to the issues mentioned in Annex 3 (see also G.2: maximising). F: Variations
1) Alternative uses and objectives Isolated components of a business or an intention for expansion or diversification can be dealt with in the same way, hence the importance of pointing out this possibility during the wrap-up phase. 2) Minimising/Maximising In a group of total newcomers without much prior exposure to business, it is helpful to let the participants do a brief market research on their pre-selected business ideas before doing the SWOT Analysis. Depending on your overall time planning, the respective first weekend during the seminar might be utilised for this purpose without disturbing the planned execution of the following exercises. 3) Substitutions None
opportunities Market developments? Competitors' vulnerabilities? Industry or lifestyle trends? threats Technology development and Political effects? innovation? Legislative effects? Global influences? Environmental effects? New markets, vertical, IT developments? horizontal? Competitor intentions Niche target markets? various? Geographical, export, import? Market demand? Market need for new USP's? New technologies, services, Market response to tactics, ideas? e.g., surprise? Vital contracts and partners? Major contracts, tenders? Obstacles faced? Business and product Insurmountable weaknesses? development? Employment market? Information and research? Financial and credit Partnerships, agencies, pressures? distribution? Economy - home, abroad? Market volume demand Seasonality, weather effects? trends?
Seasonal, weather, fashion influences?
to make use of them to avoid them Beyond the control of the entrepreneur
Annex 3 SWOT analysis
Components of SWOT Analysis
Strengths
Strengths are within the control of the entrepreneur and they occur at present! Strengths should be capitalised and harnessed to make weaknesses redundant. technical expertise product good network with customers managerial experience distribution system durability, comparatively cheap price new improvements of packaging superior technology product features (utility, etc.)
Weaknesses
Weaknesses are within the control of the entrepreneur; they occur at present. They are "lack of...", "missing...", or weak points. As far as possible, weaknesses should be eliminated!
no control over raw material experience limited product life poor design of product managers/owners weak selling effort comparatively high price of peak no technical expertise of owner
lack of promotion
technological obsolescence inexperienced lack of working capital low level of stocks in times sales
Opportunities
Opportunities are positive or favourable factors in the environment which the entrepreneur should make use of or which make his project idea potentially viable. They are, however, mostly beyond the control of the entrepreneur. They are different from strengths in the sense that strengths are positive internal factors of the business. few and weak competitors the market rising income of target market the locality growing demand government policy similar products making profit government programs technical assistance available
80
no such products in scarcity of product in favourable favourable low interest on loans
access to cheap raw material opportunities
adequate training
Threats
Threats are negative or unfavourable external factors in the environment and normally beyond the control of the entrepreneur. They adversely affect the business, if not eliminated or overcome. Threats differ from weaknesses in as much as they are beyond the control of the entrepreneur. Both have a negative impact on the business. The purpose of analysing threats is to look for ways of hedging against them, i.e., trying to avoid them or lessening their negative impact by making counterbalancing actions. rising raw materials costs government bureaucracy raw materials shortages natural disasters graft and corruption changing government regulations too much competition restive labour force piracy of skilled labour insufficient power poor infrastructure smuggling
Coverage Generally speaking, you should cover the following aspects, while making a SWOT analysis for a your project idea: Financial Aspects Capital of owner Cash flow Access to additional resources parks Investment requirement Profitability Risk Physical Resources Buildings Plant & machinery Technology / incubator Location Transport facilities Infrastructure & utilities Industrial flats/estates Market Profile of target market Competitors' marketing Market share Product features/quality
Management, Supervisory and Operator Capabilities Management competence Age/experience strategy Skills availability Technological know-how Management contacts/network Expanding/contracting/stagnant mar ket Salesmanship of owner/staff new/existing product Personnel management (past, pre
82
Market niche for
Demand /supply situations sent, future)
Management Information Is the necessary information adequate in terms of available? Is it available in time to aid in becoming available decision making and in taking the company? corrective actions? adequate?
Supply of Raw Materials Are the sources quantity, quality & price? Are new materials which would be useful to Will they continue to be Production Process Is the product going
Social Environment How is the small business getting to be mass adjusted to the markets? Are people accepting the product? Is there any particular prejudice, continuous likes or dislikes for the product? process
produced? Is it labour intensive? Is it a job order or a operation? Is it based on product or technology?
SWOT analysis template Here is a larger illustration of SWOT analysis. Note that this format is not presented or proposed as a 2x2 'internal/external' matrix; it's a more open demonstration of the sorts of issues and questions which can be addressed when using the SWOT format as part of business planning and decision-making. Subject of SWOT analysis: (define the subject of the analysis here)
AMUL INDUSTRIES PVT. LTD SWOT ANALYSIS

Strengths 1. The company is having Indian origin thus creating feeling of oneness in the mind of the customers. 2. It manufactures only milk and milk products, which is purely vegetarian thus providing quality confidence in the minds of the customers. 3. It is aiming at rural segment, which covers a large area of loyal customers, which other companies had failed to do. 4. People are quite confident for the quality products provided by Amul. 5. Amul has its base in India with its butter and so can easily promote chocolates without fearing of loses. 6. The prices of chocolates of Nestles are comparatively cheap as compared to other companies. Weaknesses 1. There are various big players in the chocolate market, which acts as major competitors restricting their growth. 2. Lack of capital invested as compared to other companies. 3. Improper distribution channel in India. Threats 1. The major threat is from other companies who hold the majority share of consumers in Indian market i.e. Cadburys and Nestle. 2. There exists no brand loyalty in the chocolate market and consumers frequently shift their brands. 3. New companies entering in Indian market like Fantasie fine poses lot problems for Amul. Strengths 84 SHREE GYANYAGNA COLLEGE OF SCINCE AND MANAGEMENT
6. The prices of chocolates of Nestles are comparatively cheap as compared to other companies. Weaknesses 1. There are various big players in the chocolate market, which acts as major competitors restricting their growth. 2. Lack of capital invested as compared to other companies. 3. Improper distribution channel in India. Opportunities 1. There is a lot of potential for growth and development as huge population stay in rural market where other companies are not targeting. 2. The chocolate market is at growth stage with very less competition so by introducing new brand and intensive advertising there can be a very good scope in future.
BIBLIOGRAPHY
Bibliography
1. Principles of management - B.S. Shah 2. Marketing Management - S.A.Sherlekar 3. Modern Business Organization and Management - Y.K.Bhushan 4. www.amulind.com

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PROJECT REPORT

AMUL INDUSTRIES PVT. LTD.

ACEDEMIC YEAR : STREAM

1 SHREE GYANYAGNA COLLEGE OF SCINCE AND MANAGEMENT

FACULTY ROLL NO. SEAT NO. ACEDEMIC YEAR

M COM 29 29 2012-2013 AMUL INDUSTRIES (P) LTD. AHMEDABAD GUJARAT UNIVERSITY

PROJECT REPORT : CENTER SUBMITTED TO : :

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3 SHREE GYANYAGNA COLLEGE OF SCINCE AND MANAGEMENT

4 SHREE GYANYAGNA COLLEGE OF SCINCE AND MANAGEMENT

(signature of the student.)

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6 SHREE GYANYAGNA COLLEGE OF SCINCE AND MANAGEMENT

(Signature of the student.)

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GENERAL INFORMATION INDEX

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1. PROFIL OF THE COMPANY

connecting rods,crank shft, 11

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2. HISTORIES AND DEVELOPMENT

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3. SIZE OF THE UNIT

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Production Department Production Manager Engineer Inspection Officer

Personnel Department Personnel Manager Administrative Officer

Marketing Department Marketing & Sales Manager

Finance Department Admin. Chief Officer Accountant Accountant Clerical staff

Chief Manager Sales Assistant Quality Controller

Manager Research Develop Engineer

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5. LOCATION OF THE UNIT

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6. TIME KEEPING SYSTEM

12.30 pm to 2:00 pm For workers : 8:00 am to to

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PRODUCTION DEPARTMENT INDEX

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The organization of production department of below.

PRODUCTION DEPARTMENT Production Manager Engineers Inspection officer Supervisors

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3. RAW MATERIALS & SOURS OF RAW MATERIALS

Crank pin & end grinder etc.

The following chart shows the manufacturing process of Amul Industries:

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6. PRODUCT OF THE UNIT

8. USE OF THE PRODUCT

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3.RECRUITMENT,SELECTION & INDUCTION

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8. Grievance handling procedure

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