COMPARATIVE ANALYSIS OF HDFC AND ICICI BANK

RESEARCH METHODOLOGY
Meaning of research Research is defined as a scientific as A systematic search for pertinent information on specific topic. it is an art of information .it is a systematized effort to gain new knowledge. The objective of my study is research on comparative analysis of HDFC and ICICI Bank. The study is qualitative.

Research methodology here includes: main objective of the study types of research research problem research design sources of data method of data collection analysis of data limitation

Main objective of study

To study the consumer satisfaction with ICICI and HDFC. To know about the consumer spending pattern towards credit cards and personal loans. To make comparative analysis of various privileges provided by HDFC and ICICI Bank in case of personal loan and credit cards. To undertake the comparative analysis of privatize banks (HDFC bank and ICICI Bank) in saving accounts sector.

TYPES OF RESEARCH
QUALITATIVE RESEARCH As it includes comparative analysis of various privilege provided by bank. DESCRIPTIVE RESEARCH As it includes research research and the most important purpose of descriptive is the description

Research problem
The first step while conducting any type of research is deciding of the problem on which the research has to be done. It refers to some difficulty which the researcher experience in the context of either theoretical or practical situation and wants the solution for the same. My research problem research problem is to know comparative analysis on various privilege provided by HDFC and ICICI bank towards credit cards and personal loans.

Research design
A research design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to research purpose with economy in procedure. Decisions regarding what, where, when, how much by what mean concerning an enquiry or a research study constitute a research study constitute a research design.

Sources of data
The data collection begins after a research problem has been defined and research design has been checked about the sources of data collection to be used for study, the research problem defines the nature of data. Basically, there are two types of data: Primary data: primary data are those which are collected afresh and for the first time. It may be described as those data which have been observed and recorded by researchers for the first time. Secondary data: those data have been collected by someone else and which have already been gone through the statistical process e.g.literature, periodicals. I have used primary and secondary data in my study

Sampling unit
In my project I Basically used two sampling units that are: Individual sampling unit. Organization sampling unit.

Sample size
While doing my research regarding my project I have used a sample size of 100 individual a done the comparative analysis

Types of sampling
The type of sampling that I used while doing my research is convenience sampling

Method of data collection

There are two methods 1. Primary source: observation method, interviews, questionnaires through schedule etc. 2. Secondary source: annual reports of an organization newspaper published, records, magazines annual reports. I basically used questionnaire and personal interview