#Ad Tech

#ad:tech San Francisco
San Francisco
By Tweet Category iPad
Date: 04/10/2013
Analysis of the session '#ad:tech San Francisco' created with Tweet Category
OVERVIEW
Session #ad:tech San Francisco

Statistics Categories total tweets
1.747
Retweets
690
Replies Pictures
users
481 179 Links
Tweets Check-ins
737 12
92
246
Category Sessions Pictures Links Others Keynote Presentation Replies Positive Lunch Keynote Rest of categories
6.923.222 Impressions
Potential impact
Tweets per user
2,5
Total tweets 646 295 264 158 118 105 78 71 12
% 37 17 15 9 7 6 4 4 1
Original Tweets 493 246 179 70 71 92 47 56 12
RT 153 49 85 88 47 13 31 15 0
Users 313 146 177 133 82 75 69 43 12
2.185.023 Users
Potential reach
Followers per user
3.167
Charts
num. tweets
Most Active Users

595 490 487
PixeSocial
tweets followers
101 7
ericabyrdDE
175 tweets 0
08:00 10:40 13:20 16:00 18:40
100
52
0
00:00 9 apr
0
02:40
0
05:20
0
21:20
0
00:00 10 apr
followers
time
214
macala
tweets
46
num. users
71 73 72
27620
52 41 42 38 31 25 28 31 43 43
followers
4
>10000
26DotTwo
tweets followers
35
2070
0-50
50-100
100-150
150-200
200-250
250-300
300-400
400-500
500-750
750-1000
1000-1500
1500-5000 5000-10000
num. followers
5 6
Casieg
tweets followers
35
num. tweets per user
2403
McCannCL
tweets followers
>5 5 4 3 2 1 13 29
52
32
2827
47 111 438
num. users
eZangaInc
tweets followers
27
671
CATEGORIES
Ranking of Categories. Top categories with the highest number of: Potential Reach Sessions Links Pictures Potential Impact Sessions Links Pictures Users Sessions Links Pictures Number of tweets Sessions Pictures Links Retweets Sessions Others Links
4 5
Positive Others
4 5
Positive Others
4 5
Others Keynote Present...
4 5
Replies Keynote Present...
4 5
Pictures Keynote Present...
Charts Impressions per category Tweets per category Users per category
Categories Category Sessions Pictures Links Others Keynote Presentation Replies Positive Lunch Keynote Check-ins Total tweets 646 295 264 158 118 105 78 71 12 % 37 17 15 9 7 6 4 4 1 Original Tweets 493 246 179 70 71 92 47 56 12 RT 153 49 85 88 47 13 31 15 0 Users 313 146 177 133 82 75 69 43 12 Impressions 3.175.258 567.460 1.310.699 390.957 368.643 340.529 458.569 296.304 14.803 Potential Reach 1.236.713 330.374 675.519 339.579 273.176 262.039 425.316 215.830 14.803 Tweets/ User 2,1 2,0 1,5 1,2 1,4 1,4 1,1 1,7 1,0 Followers/ User 3.951 2.262 3.816 2.553 3.331 3.493 6.164 5.019 1.233
USERS
Statistics
690
Number of users Top 5 users Most active users
PixeSocial
86,2
Number of users per category
2,5
Number of tweets per user
10.034
Number of impressions per user
Most popular users

WarrenWhitlock
Users with the highest impact

macala
101
tweets ericabyrdDE
156.497
followers MeetingBoy
1.270.480
impressions MeetingBoy
52
tweets macala Debbas
144.366
followers adtech
1.154.923
impressions
46
tweets
133.017
followers
685.499
impressions
4 5
26DotTwo
35
tweets Casieg
4 5
tconrad
117.884
followers Donnaantoniadis
4 5
SocialMktgFella
271.017
impressions Donnaantoniadis
35
tweets
78.728
followers
236.184
impressions
Most participative users

__PrincessZee
Retwitters
Earth911BizNews
Most original users

PixeSocial
7
num. categories macala 7Search
9
num. of RTs ericabyrdDE
101
original tweets
7
num. categories 26DotTwo jenbeaupre
6
num. of RTs macala
52
original tweets
6
num. categories
6
num. of RTs
41
original tweets
4 5
Charts
adtech
6
num. categories eZangaInc
4 5
JoyMarie24
5
num. of RTs MojivaMCA
4 5
Casieg
33
original tweets 26DotTwo
6
num. categories
5
num. of RTs
32
original tweets
3167
Followers per user HIGH INFLUENCE
166 136 100 74 53 18

influence level
Very low 0 to 10 followers Low 10 to 50 followers Medium-low 50 to 200 followers Medium 200 to 500 followers Medium-high High 500 to 1000 1000 to 5000 followers followers Very high >5000 followers
143
HIGHLIGHTED TWEETS
Meeting Boy @MeetingBoy
23:40 - 09 Apr 13
Cat.: Sessions
McCann Santiago @McCannCL
23:25 - 09 Apr 13
Cat.: Sessions
Yes, yes, you're "redefining excellence". But I'm not here to buy "excellence". #adtechSF
El futuro de la publicidad no es donde poner publicidad, sino donde conectar con la gente. De verdad! #AdTechSF
Jacquelyn Clair @JaClair
23:14 - 09 Apr 13
Cat.: Sessions
Kristin Lenander @kristinlenander
22:46 - 09 Apr 13
Cat.: Sessions
Recurring theme at #adtechsf is #bigdata. Goes hand in hand with this month's @MDGsocial inner circle. #data #analytics @cpiencka
90% of global data has been produced in the last two years. #adtechsf Um, whoa.
erica byrd @ericabyrdDE
22:13 - 09 Apr 13
Cat.: Sessions
[amobee] @amobee
21:19 - 09 Apr 13
Cat.: Sessions
Listen to your users, and listen to your experts when planning apps for your brand. #adtechSF
we spend millions of dollars and many digital tears to figure out mobile #adtechsf
Darius A. Miranda @dariusmiranda
20:40 - 09 Apr 13
Cat.: Sessions
19:09 - 09 Apr 13
Cat.: Sessions
#adtechSF #HyperLocal > Focus on buying and supporting businesses, schools and organizations within 12 miles of your home
El uso de moviles crece 14 veces mas rapido que desktops y 35 veces mas que la TV. #AdTechSF
Kelly Clay @kellyhclay
19:07 - 09 Apr 13
Cat.: Sessions
Macala Wright @macala
18:51 - 09 Apr 13
Cat.: Sessions
24% of retail ecommerce will come from mobile devices by 2016. #adtechsf
Content is created in siloes, it's actually a division that should function across the enterprise. #adtechSF #AdTech
18:30 - 09 Apr 13
Cat.: Sessions
Jon Leland @joncombridges
16:22 - 09 Apr 13
Cat.: Sessions
I only just heard people using "game changed" as a verb this morning and I'm already sick of it. #adtechSF
RT @MeetingBoy: There's no greater collection of buzzwords outside of PowerPoint than an advertising tech conference schedule. #adtechSF
RAPP @RAPP
16:08 - 09 Apr 13
Cat.: Sessions
Melissa Zorbach @melissazorbach
23:16 - 09 Apr 13
Cat.: Positive
25% of PC owners will not replace once it becomes unusable. Proof that mobile is taking over #adtechsf
Just finished a full day of great meetings! Lots of take-a-ways to continue growth with our partners! #adtechsf #AOLN #Marketplace
Jrg Gammanick @joergvader

Great sessions today at #adtechSF
22:32 - 09 Apr 13
Cat.: Positive
ccostelnockmchugh @ccostelnock
22:14 - 09 Apr 13
Cat.: Positive
Solid startups in todays Social Spotlight Series at #adtechSF. Impressed. Looking forward to the @getcrackin mobile series tomorrow.
21:33 - 09 Apr 13
Katie Cowling @kjcowling
Cat.: Positive
Shannon Nolde @shannonnolde
20:05 - 09 Apr 13
Cat.: Positive
Beautiful day at #adtechSF! Lots of exciting things going on for #AOLN !!
Some awesome companies and innovators @adtech. Always impressive. #adtechSF #brilliant #whydidntithinkofthat
Amy L Preis @AmyJoyPreis
19:51 - 09 Apr 13
Cat.: Positive
Robin Verlangen @RobinVerl

On our way to #adtechsf
16:28 - 09 Apr 13
Cat.: Others
Great day at adtech sf for some AOLer pride - go AOL! #AOLN #adtechsf
Freudix @_freudix_
Go to #adtechSF !
16:21 - 09 Apr 13
Cat.: Others
Nicolas Brousse @orieg

At the #adtechsf keynote...
16:17 - 09 Apr 13
Cat.: Others
Christine Colon @chriscosf

Ready, set, network #adtechsf
16:13 - 09 Apr 13
Cat.: Others
Katy Dunn @katysdunn
21:50 - 09 Apr 13
Cat.: Lunch Keynote
Customers control the experience now. Damn right they do! @WalmartLabs #adtechSF
26 Dot Two @26DotTwo
20:52 - 09 Apr 13
Cat.: Lunch Keynote
Conference Bites @ConferenceBites
20:46 - 09 Apr 13
Cat.: Lunch Keynote
"Advertising is about connecting customers with the aspirations and emotions of a brand" - @tconrad #adtechSF #adtech
Pandora seeks to "leave people with a lasting image, memory or experience of a brand" through its ads. #adtechsf #adtech
Casie Gillette @Casieg
20:46 - 09 Apr 13
Cat.: Lunch Keynote
ad:tech @adtech
20:46 - 09 Apr 13
Cat.: Lunch Keynote
80% of Pandora listening takes place in the mobile environment. #adtechsf
"#Advertising serves to leave people w/ a lasting image, memory or emotion associated w/ a brand." @tconrad @pandora_radio #adtechSF
Brandon David @BDavidsocraveit
20:37 - 09 Apr 13
Cat.: Lunch Keynote
Ludovic Gougat @ludogougat
20:09 - 09 Apr 13
Cat.: Lunch Keynote
Loving Tom's talk about Pandora - users listen to 1 Billion hours of music a month!! #woah #adtechsf http://t.co/FKMSprNMfx
Wallmart on using experience design to differentiate your brand #adtechsf great keynote on design thinking principles http://t.co/KP8O74diJ7
18:19 - 09 Apr 13
Cat.: Keynote Presentation
David Jacobs @DavidJacobsLive
17:10 - 09 Apr 13
Can't believe it's the 17th year of #adtechSF.Tim Armstrong was great this morning...love how calm/collective he is.Bet he rocks to work for
"standing in the shadow of a giant leaves tons of opportunity" @timarmstrongaol #aoln. #adtechSF
17:07 - 09 Apr 13
Ivka Adam @CAivka
17:03 - 09 Apr 13
Tim Armstrong just said: don't do things for Vanity or PR value, make it have impact. Most retailers in trouble. #adtechSF #pr
"Patient with product and fickle with people" management style of @timarmstrongaol. Love it! #adtechSF
Chris Boggs @boggles
16:51 - 09 Apr 13
Adam Sewall @asewall
16:39 - 09 Apr 13
Mega trend coming: live advertising that is content driven. Tim Armstrong #adtechSF coupled with great targeting gives mobile great shot
AOL CEO Tim Armstrong @adtech SF #adtechsf Tech will "compress" ad value chain. Better ROI for advertisers, more $ for pubs.
Annexes
TWEETS BY CATEGORY
Category
Positive
Positive tweets
Most Active Users
47
tweets Tweets from this category
69
users
31
retweets
425.316
potential reach
458.569
potential impact
0,7
tweets / user
1. AdEspresso 2. Adcom_Dominic 3. AmyJoyPreis 4. KellyTirman 5. LinkTrust
IE. Premium @IEMembership
19:35 - 09 Apr 13
Jack Hallahan @MojivaMCA
22:24 - 09 Apr 13
RT @PrabhSingh: Looking forward to #adtechSF starting tomorrow and then #BIGDSF from Thursday.. it is going to be an awesome week..
RT @bradberens: Excited for #adtechSF -- starts in just about 3 hours!
Real Media Group @RealMediaGrp
16:50 - 09 Apr 13
Kelly Tirman @KellyTirman
16:17 - 09 Apr 13
RT @adtech: Today is the day! What are you looking forward to the most? #adtechSF
Wanna see something awesome? Check out @sokhoury keynote. Amazing executive & great friend! #adtechSF #AdTech
Tristan Denyer @tristandenyer
16:41 - 09 Apr 13
stephanie caronna @stephorinda
16:58 - 09 Apr 13
Going to #adtechSF this morning. Looking forward to seeing the @realgravity booth.
#WFDU awesome example of AOL publishing with KV Switzer hero to women runners #adtechSF
16:59 - 09 Apr 13
17:00 - 09 Apr 13
Companies like Google & FB are starting to do more content related things #adtechsf
The brain power behind brilliant digital content is moving into offline content. Amazon, Google, AOL, all investing. #adtechSF
CommissionSoup @CommissionSoup
17:00 - 09 Apr 13
eZanga.com @eZangaInc
17:12 - 09 Apr 13
Travel has not been easy but I'm on the way to San Francisco & looking forward to #adtechSF
That's it for the live-tweeting! Come visit us at booth #2738...we're awesome, I promise! #adtechSF
LTIO SF @LuxembourgSF
17:26 - 09 Apr 13
17:46 - 09 Apr 13
We're at #adtechSF looking forward to all the great keynote speakers! See you there!
Great presentation by #TimArmstrong #aol #adtechSF . We are excited to help U.S. businesses choose the best location in Europe! #taxes
Jereme Holiman @jeremeholiman
18:06 - 09 Apr 13
Hans Wunkhaus @hanswunkhaus
18:03 - 09 Apr 13
RT @BantBreen: RT Thx @SocialMktgFella: @BantBreen Good pitch today from @Qnary at #adtechsf
Excelente info y presentacin de google engage #AdTechSF @digitaria
Sarah Thomas @sarahthomas
22:16 - 09 Apr 13
Dominic Yiadom @Adcom_Dominic
19:14 - 09 Apr 13
RT @PixeSocial: Click and share pics @ the #adtechsf #pixe photo booth #2408 & allow us to thank you with a FREE Starbucks gift card ...
Great and Exciting day; @AOL unveils #Marketplace by @ADTECH_Americas. #AOLN #adtechSF. Proud to be an AOLer.
19:22 - 09 Apr 13
Brooke Browne @HoustonBrooke
19:22 - 09 Apr 13
Thanks for telling me that "mobile is growing rapidly" just in case I don't have eyes. #adtechSF
lulz. RT @MeetingBoy: Thanks for telling me that "mobile is growing rapidly" just in case I don't have eyes. #adtechSF
Bantu Zathu @thandile90s
19:26 - 09 Apr 13
creativedive @creativedive
Enjoying #adtechSF. Waiting for a light of inspiration.
19:45 - 09 Apr 13
Thanks for the gems you been dropping ma! On point! RT @macala: You need collocation in marketing it leads to revenue. #adtechSF
Kelly Tirman @KellyTirman
19:49 - 09 Apr 13
Amy L Preis @AmyJoyPreis
19:51 - 09 Apr 13
About to watch a dear friend & mentor (@sokhoury) give a keynote at #adtechSF - I think everyone will be impressed. Amazing stuff!
Great day at adtech sf for some AOLer pride - go AOL! #AOLN #adtechsf
Shannon Nolde @shannonnolde
20:05 - 09 Apr 13
CallPixels @callpixels
20:05 - 09 Apr 13
Some awesome companies and innovators @adtech. Always impressive. #adtechSF #brilliant #whydidntithinkofthat
#adtechSF is shaping up to be an awesome show! We're at booth 2549 showing off our call tracking platform to future customers ;)
Ad Espresso @AdEspresso
20:08 - 09 Apr 13
Darius A. Miranda @dariusmiranda
20:11 - 09 Apr 13
Come and get them! :) RT @philipconnelly: @adespresso has awesome shirts @adtech #adtechSF
Thx@timarmstrongaol for talking to us about #hyperlocal @adtech #adtechSF #4thAndHoward #MosconeWest #3rdFloor #WFDU
alice gillet @alice_gillet
20:37 - 09 Apr 13
Graham Hunter @MarketerGraham
21:10 - 09 Apr 13
Amazing talk from @sokhoury about designing the future of the #Walmart shopping experience #adtechSF @latelier
I am here. So excited for this talk on Native Advertising #adtechsf
Kristin Luck @kristinluck
21:20 - 09 Apr 13
catrinasharp @catrinasharp
21:20 - 09 Apr 13
Thanks @adtech SF for the great gender mix! Nice to see so many brilliant ladies on the program! #adtechSF
Hey @boggles, Thank you for stopping by the @eZangaInc booth at #adtechsf! We appreciate your kind feedback. Have an awesome time in San...
Katie Cowling @kjcowling
21:33 - 09 Apr 13
ad:tech @adtech
22:04 - 09 Apr 13
Beautiful day at #adtechSF! Lots of exciting things going on for #AOLN !!
Awesome #mobile platform from @appglu allowing you to update #apps without the need for developer intervention at #adtechSF!
Brad Ball @ball_brad
22:05 - 09 Apr 13
22:14 - 09 Apr 13
Attending #adtechSF and @SFGiants game tonight. My first time to see a game at AT&T Park. Really looking forward to it.
Solid startups in todays Social Spotlight Series at #adtechSF. Impressed. Looking forward to the @getcrackin mobile series tomorrow.
Modaliti @modaliti_
22:27 - 09 Apr 13
Robert Kemp @RobertWKemp
22:30 - 09 Apr 13
Looking forward to hearing Lindsay talk about How to Deliver Valuable and Conversion-Driving Content in the Form of Online Ads #adtechsf
Who at #adtechsf is excited to hear about the future of mobile beyond Google's @projectglass?
Jrg Gammanick @joergvader

Great sessions today at #adtechSF
22:32 - 09 Apr 13
Kate Donahue @Kate_Donahue
22:33 - 09 Apr 13
Looking forward to watching @mopostal discuss Pinterest, Instagram, and Tumblr at #adtechsf.
Dominic Yiadom @Adcom_Dominic
22:34 - 09 Apr 13
jensen jewel @campari327
22:35 - 09 Apr 13
Just so you know #Marketplace is available globally, not just US. #aoln #adtechSF
Excited to hear my friend and colleague @mopostal @SocialOgilvy on maintaining and measureing on pinterest, instagram, and tumblr #adtechsf
Paul Bussenius @paul_bussenius

Great presentation from @boggles #adtechsf
22:45 - 09 Apr 13
Tania Arrayales @TaniaArrayales
22:54 - 09 Apr 13
Excited for @adtech Networking Pub Crawl! #adtechsf #owntown #beer
Performics @performics
23:04 - 09 Apr 13
Melissa Zorbach @melissazorbach
23:16 - 09 Apr 13
We agree! Thank you :D RT @LoranatHP: @performics @DainaMiddleton #luckyaudience to be at #adtechsf tomorrow!
Just finished a full day of great meetings! Lots of take-a-ways to continue growth with our partners! #adtechsf #AOLN #Marketplace
Ad Espresso @AdEspresso
23:19 - 09 Apr 13
23:20 - 09 Apr 13
Thank you! RT @MattWarneke: #adtechsf... Rocking out with the @adespresso crew. Great product!
Asked a question about SPECIFIC things they had done that succeeded, the speaker answered "excellence". Yeah, thanks, gas bag.
ad:tech @adtech
23:20 - 09 Apr 13
Federated Media @FMP
23:24 - 09 Apr 13
Exciting news at #adtechSF! @questionmine teams up w/ @KenticoCMS to integrate their video integration & hosting with Kenticos EMS solution
#adtechSF Happy Hour coming up tonight! @FMP co-hosting with @Casalemedia @m6d_inc @integralads. Looking forward to seeing everyone there
Sam Mazaheri @sammmer
23:24 - 09 Apr 13
Direct Agents @directagents
23:25 - 09 Apr 13
Thanks @Optimizely for the free hoodie and cool v-moda headphones! You treat your existing customers well! #rafflewinner #adtechSF
We're looking forward to the @cakemark VIP party this afternoon at the @pressclubsf! Thanks again @cakemark for the invite. #adtechsf
Sergio Mandrone @srgmnd
23:34 - 09 Apr 13
Liz Miller @lizkmiller
23:38 - 09 Apr 13
Looking forward to the networking pub crawl #adtechSF #yeahbuddy
Thanks to @balihoo, @shanevaughan and the team at #adtechsf for a great session. Special thanks to Colette for leading a great convo!
TWEETS BY CATEGORY
Category
Keynote Presentation
Tweets related with Tim Armstrong Keynote
Most Active Users
71
82
users
47
retweets
273.176
potential reach
368.643
potential impact
0,9
tweets / user
1. eZangaInc 2. 26DotTwo 3. ChristophCollet 4. ShawnAguilarSD 5. boggles
marla_e @quiziep8jazz101
16:18 - 09 Apr 13
Peter Erickson @PeteGustaf
16:16 - 09 Apr 13
RT @MeetingBoy: Keynote presentation at conference. SPOILER ALERT: New paradigm will be touted. #adtechSF
RT @advertising_com: Not in SF? No problem: tune in to #adtechSF streaming LIVE to catch @timarmstrongaol's keynote address at 9 am: htt ...
Sandy Mayer @s_eifert
16:16 - 09 Apr 13
ali @alileshik
16:12 - 09 Apr 13
RT @Conill: At @adtech 2013. @TimArmstrongAOL keynote about to start. #adtech #adtechsf
RT @adtech: #adtechSF is about to kick-off with keynote speaker, CEO of AOL, @timarmstrongaol in the Keynote room, 3006!
ali @alileshik
16:12 - 09 Apr 13
Brittany Spencer @GreatBrittan
16:07 - 09 Apr 13
RT @Ad_Addiction: And I'm off to see @timarmstrongaol keynote speech at #adtechSF! If you can't make it, Ustream has it streaming live. ...
Tim Armstrong talk @adtech #adtech #adtechsf #digital #sf
16:07 - 09 Apr 13
Grgory Rota @Atorgfr

what about stat about France Tim #adtech #adtechsf
16:08 - 09 Apr 13
Tim Armstrong comienza su charla dando inicio al #AdTechSF
16:18 - 09 Apr 13
Kathryn Pedro @kpedro09
16:20 - 09 Apr 13
How much did we pay to hear the CEO of AOL give a speech? Anything over $19.95 seems like too much. #adtechSF
#adtechsf keynote speaker #aol #timarmstong taking the stage shortly
erica byrd @ericabyrdDE

#adtechSF keynote with CEO of AOL.
16:25 - 09 Apr 13
16:30 - 09 Apr 13
"Set a bold course, build a great team of superstars....that's @timarmstrongaol" #adtechSF
16:31 - 09 Apr 13
stephaine petrone @stephainepetron
16:32 - 09 Apr 13
Tim Armstrong, el primer charlista de hoy, fue quien comenzo el area de Publicidad de Google. Y hoy es CEO de AOL #AdTechSF
Tim Armstrong, el primer charlista de hoy, fue quien comenzo el area de Publicidad de Google. Y hoy es CEO de AOL #AdTechSF
Juan Pablo Suarez @JPSuarez_Mia
16:32 - 09 Apr 13
CJ Bruce @cjbruce
Tim Armstrong Keynote at #adtechsf.
16:35 - 09 Apr 13
Listening to @timarmstrongaol key note @adtech #adtechsf
10
Mathieu Lampron @MathieuLampron
16:35 - 09 Apr 13
Bhavishya Kanjhan @bhavishya
16:35 - 09 Apr 13
Tim Armstrong, CEO, AOL : AOL launching a new ad marketplace today #adtechsf
.@timarmstrongaol comapres the evolution of advertising today to wall street 10-15 years ago in terms of programmatic trading #adtechsf
Christophe COLLET @ChristophCollet
16:35 - 09 Apr 13
16:37 - 09 Apr 13
#adtechsf #tim Armstrong AOL CEO: technology drives Advertising... Sam4mobile drives mobile/tablet advertising @S4Mobile
The industry...we're starting to feel the walls squeezing in. @timarmstrongaol #adtechSF
Richard Lowden @lowden
16:37 - 09 Apr 13
16:37 - 09 Apr 13
"Programmatic = let humans do non manual things" - Tim Armstrong #adtechSF
Tim Armstrong at #adtechsf we structure the company so we are not just doing programmatic but doing it with human creativity
16:38 - 09 Apr 13
16:39 - 09 Apr 13
Star Wars clip in @timarmstrongaol's presentation. #win #adtechsf
#adtechsf Armstrong mentionned that french goes to live in London due to taxes!! !
16:39 - 09 Apr 13
Adam Sewall @asewall
16:39 - 09 Apr 13
"technology will allow advertiser dollars to flow more directly to publishers, and therefore to consumers" @timarmstrongaol #aoln #adtechsf
AOL CEO Tim Armstrong @adtech SF #adtechsf Tech will "compress" ad value chain. Better ROI for advertisers, more $ for pubs.
~Zeina~ @__PrincessZee
16:39 - 09 Apr 13
Ivka Adam @CAivka
16:39 - 09 Apr 13
Technology drives advertising - @timarmstrongaol #adtechsf
With the Modnique team at #adtechSF. Creativity layered on top technology...what we're all striving for. - Tim Armstrong
16:40 - 09 Apr 13
16:41 - 09 Apr 13
Access to everything. All the time. How do you get access to all data to make smart decisions? - @timarmstrongaol #adtechSF
"We're probably at the highest point of opportunity and the lowest point of competition." - @timarmstrongaol #adtechSF
Jim Mansfield @jimzin
16:41 - 09 Apr 13
16:41 - 09 Apr 13
In today's digital ecosystem less than $.45 of every $1 makes it from advertiser to publisher per Tim Armstrong #wfdu #adtechsf
You know you've got a solid deck when both Star Wars and Willy Wonka are featured #adtechSF #adtech
Earth911 Business @Earth911BizNews
16:41 - 09 Apr 13
Marc Riesenberg @MarcRiesenberg
16:43 - 09 Apr 13
What can you learn from Star Wars and Willy Wonka? #adtechsf
Happy to see a proper presentation deck from @timarmstrongaol at #adtechsf -no fluff, great visuals. Lets see how the rest of them go.
16:43 - 09 Apr 13
Shawn Aguilar @ShawnAguilarSD
16:43 - 09 Apr 13
"Offline competition for advertising is going down" - @timarmstrongaol #adtechSF
Less than 45 cents of every $1 makes it from advertiser to publisher -Tim Armstrong #adtechsf #aol
11
Jeffrey Seda @JeffreySeda
16:44 - 09 Apr 13
Sagar Shetty @scorpionsaga
16:44 - 09 Apr 13
Today opportunity is on deep targeting ads #adtechSF @timarmstrongaol
#adtechsf @timarmstrongaol "as a 25 year old media buyer can you tell the difference what you get from networks apart"
Michael Mish @MichaelMish
16:46 - 09 Apr 13
16:46 - 09 Apr 13
"Advertising is becoming commoditized and the innovation needs to happen on the front end" Tim Armstrong #AdTechSF
Online targeting should focus on increasing brand equity, programmatic is the bridge: via Tim Armstrong of AOL. #adtechSF
16:47 - 09 Apr 13
lsharif @lsharif
16:48 - 09 Apr 13
Advertising is becoming commoditized and the innovation needs to happen on the front end -- Tim Armstrong #adtechsf #aol
"Next 5-10 year's offline $s will move online, predicts @timarmstrongaol" I wonder if this will happen sooner in developed world #adtechsf .
16:49 - 09 Apr 13
16:49 - 09 Apr 13
We must switch our message not just by time of day, but also by device -- Tim Armstrong #adtechsf #aol
Tim Armstrong with a ton of great info during #adtechSF Keynote. USPS closing Saturdays means direct mail just lost 15 pct of their reach
hudson arnold @hudson_arnold
16:50 - 09 Apr 13
16:51 - 09 Apr 13
#AOL & #Verizon partnership in Tim Armstrong's keynote speech is inception advertising - ads within ads #adtechsf
Mega trend coming: live advertising that is content driven. Tim Armstrong #adtechSF coupled with great targeting gives mobile great shot
16:52 - 09 Apr 13
16:53 - 09 Apr 13
What's next? Live advertising driven by content -Tim Armstrong, AOL CEO #adtechsf #adtech
Future of AdTech? Live advertising that is content driven is the next big asset for advertisers -- Tim Armstrong #adtechSF #aol
16:53 - 09 Apr 13
Brandon Harper @harperbrand
16:56 - 09 Apr 13
Tom Armstrong of @aol says Live #Advertising is the future. Wrap content & events w/them. Oh wait, @BumeBox has that ability! #adtechSF
Great keynote from @timarmstrongaol at #adtechsf, the future is live advertising that is content driven
Ivka Adam @CAivka
17:03 - 09 Apr 13
Greg Corso @gjcorso
17:03 - 09 Apr 13
"Patient with product and fickle with people" management style of @timarmstrongaol. Love it! #adtechSF
Tim Armstrong's leadership style - Patient with people, fickle with products, or vice versa??? #adtechsf
17:03 - 09 Apr 13
17:05 - 09 Apr 13
AOL audience has actually grow if take out removed brands, and also higher quality says Tim Armstrong #adtechSF and Wall St responding
Design for a smaller screen and invest in cross-screen formatting -Tim Armstrong on AOL's mobile strategy #adtechSF #adtech
Ashley Green @AshleyDaleGreen
17:06 - 09 Apr 13
Tod Meisner @todmeisner
17:07 - 09 Apr 13
"We are invested in building mass scale platforms that meet human needs" - Tim Armstrong @aolnetworks #aoln #adtechsf
Don't get caught in mobile cul-de-sacs - Tim Armstrong, AOL #adtechSF #adtech @adtech
12
17:07 - 09 Apr 13
Ideas Collide @IdeasCollide
17:07 - 09 Apr 13
Tim Armstrong just said: don't do things for Vanity or PR value, make it have impact. Most retailers in trouble. #adtechSF #pr
"We've been switching engines while still flying the plane" - AOL CEO Tim Armstrong on the media giant's transformation. #adtechsf
17:08 - 09 Apr 13
17:09 - 09 Apr 13
#adtechSF Aol mobile strategy is mainly based on video said the CEO. He mentionned that browsing is going to be as string as app
#Tim Armstrong don't get caught in mobile cul de sacs. Have to scale cross screen with core product #adtechsf
17:09 - 09 Apr 13
17:10 - 09 Apr 13
#adtechsf great quote by @timarmstronaol " many times standing in the shadow of a giant gives you massive opportunity"
"standing in the shadow of a giant leaves tons of opportunity" @timarmstrongaol #aoln. #adtechSF
17:10 - 09 Apr 13
Tameka Kee @geekychic
17:10 - 09 Apr 13
There's a great opportunity being in the shadow of the giant. @timarmstrongaol #adtechsf
Standing in the shadow of a giant (#Google) leaves lots of opportunities (for #Aol) to grow in different areas. #TimArmstrong #adtechSF
17:10 - 09 Apr 13
17:10 - 09 Apr 13
Tim Armstrong keynote at #adtechSF today. Keywords: opportunity and differentiation in the digital space.
"People undercut how powerful brands are." - @timarmstrongaol #adtechSF
Ideas Collide @IdeasCollide
17:10 - 09 Apr 13
Raj Kapoor @marketingadtech
17:11 - 09 Apr 13
Don't spend time developing products in a mobile cul de sac--minimal impact for minimal audience/impact. AOL CEO Tim Armstrong #adtechsf
#adtechsf AOL CEO talking about products and brands AND mapping platforms that work with them
Tameka Kee @geekychic
17:12 - 09 Apr 13
Mathieu Lampron @MathieuLampron
17:12 - 09 Apr 13
Buying Time, Inc is something I would do personally. Its not something AOL would do. #TimArmstrong #adtechSF
Tim Armstrong : the power of the brand. Couldn't agree more since we are in the same mindset at Woozworld #adtechsf
Lisa Oberndorfer @Oberndorfer
17:12 - 09 Apr 13
18:19 - 09 Apr 13
So according to AOL's Tim Armstrong , content is the new advertising. #adtechSF
Can't believe it's the 17th year of #adtechSF.Tim Armstrong was great this morning...love how calm/collective he is.Bet he rocks to work for
18:42 - 09 Apr 13
19:08 - 09 Apr 13
"What I learned while living in Seattle is that standing in the shadow of a giants leaves tons of opportunity" @timarmstrongaol #adtechSF
#adtechSF Amstrong aol mobile strategy is mainly based on video
TrendingTopicMN @TrendingTopicMN
21:00 - 09 Apr 13
RonSupportsYou @RonSupportsYou
23:47 - 09 Apr 13
#bettercallsaul #allforone #ulaanbaatar #yagodoo #nbarank #cavs #100bestceos # #_ #adtechsf
I was so impressed by the #adtechSF keynote speech of CEO of AOL Tim Armstrong that I bought some of AOL's stock. #BrightFuture I think.
13
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Tweets related with Lunch Keynote Presentation: Tom Conrad & Sara Orloff
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1. JacynSiebert 2. 26DotTwo 3. Casieg 4. adtech 5. clayschulenburg
Neudesic Media Group @NeudesicMedia
17:58 - 09 Apr 13
19:23 - 09 Apr 13
Walking #adtechsf floor today. Let us know if you want us to stop by.
Wallmart hace un 5% de sus ventas en moviles. A nivel mundial. #AdTechSF
19:24 - 09 Apr 13
Kara Hugglestone @gallerykara
19:24 - 09 Apr 13
Content Marketing with custom created content increases proposals 50% cc: @janinesilvera @MargaretSchell @KristaPeckMS #adtechSF
"We want familiarity... Walk people from the term they want to use to the word you want to use" @portentint #adtechsf #sm #smm
aberlind @aberlind
19:25 - 09 Apr 13
Stephanie Naegeli @feketes
19:26 - 09 Apr 13
. @Walmart "store mode" innovative mobile tool to enhance in-store shopping experience via mobile. #adtechSF #wfdu
Wallmart expects in-store retail to be influenced through mobile by 20% until 2016 #adtechsf http://t.co/m4TJuuhdPW
19:26 - 09 Apr 13
Lori Luechtefeld @loriluechtefeld
19:26 - 09 Apr 13
Walk people from the term they want to use to the term you want to use @portentint #adtechsf
Pretty cool shopping app showcased by Walmart's Wendy Bergh at #adtechSF. Makes me wish I had a location anywhere near me. :/
19:30 - 09 Apr 13
ad:tech @adtech
19:35 - 09 Apr 13
Muy intresante lo que Wallmart esta haciendo conectando el on y el off. #AdTechSF
Only 10 minutes until keynote speaker, @tconrad from Pandora is speaking about music and mobility in room 3006! #adtechSF
19:40 - 09 Apr 13
19:42 - 09 Apr 13
Primero las personas despus la tecnologa. Caso wallmart #AdTechSF @digitaria
Un 5% de las ventas que hace Wallmart es a travs de su plataforma digital #AdTechSF @digitaria
Jacyn Siebert @JacynSiebert
20:05 - 09 Apr 13
Yahav Isak @YahavIsak
20:06 - 09 Apr 13
"Smart phones are blurring the lines between physical and digital stores" -@Walmart @adtech #adtechSF
Sara Ortloff Khoury @Walmart VP Global eCommerce #adtechsf http://t.co/pR3ZhH30hd
20:08 - 09 Apr 13
20:08 - 09 Apr 13
The age of the customer calls for 'UXcellene' says Khoury of Walmart #adtechSF #adtech
Drive transformation of how customers relate to brands. It's no longer usable, or good. It's different. "UXcellence" @Walmart #adtechSF
14
Lori Luechtefeld @loriluechtefeld
20:09 - 09 Apr 13
Ludovic Gougat @ludogougat
20:09 - 09 Apr 13
Walmart's Sara Ortloff Khoury: The age of the consumer requires UXellence. #adtechSF keynote.
Wallmart on using experience design to differentiate your brand #adtechsf great keynote on design thinking principles http://t.co/KP8O74diJ7
20:11 - 09 Apr 13
20:15 - 09 Apr 13
Be nimble and flexible. Know when to pivot by trusting your most important asset: intuition. @Walmart #adtechSF
44% of US smartphone owners research products on their devices while in the store @Walmart #adtechSF
Tom Limongello @TomLimongello
20:15 - 09 Apr 13
20:22 - 09 Apr 13
Fascinating customer experience talk from wallmart's @sokhoury on the future planning of their ecommerce platform in 2016 #adtechSF
The future of shopping and customer experiences through technology on multiple devices with @Walmart at #adtechSF http://t.co/NvNjxLHpwc
20:30 - 09 Apr 13
20:33 - 09 Apr 13
2 key aptitudes from @Walmart: 1) leverage the power of story telling 2) intuition- trust your gut, know when to pivot. #adtechSF UXcellence
Next up Tom Conrad, CTO & EVP of Product from @pandora_radio at @adtech #adtechSF
Clay Schulenburg @clayschulenburg
20:34 - 09 Apr 13
Yahav Isak @YahavIsak

Tim Conrad CTO @Pandora #adtechsf
20:34 - 09 Apr 13
Tom Conrad CTO and EVP of Product at #Pandora on now at #adtechsf
20:34 - 09 Apr 13
20:35 - 09 Apr 13
Next up Tom Conrad CTO & EVP of Pandora #adtechsf
Pandora listeners listen for 1.49 billions hours per month. Wowsa! #adtechsf
20:37 - 09 Apr 13
Brandon David @BDavidsocraveit
20:37 - 09 Apr 13
Crazy stats from #pandora 200 mn users 1.49 billion listening hours per month and that's in the US alone #adtechsf
Loving Tom's talk about Pandora - users listen to 1 Billion hours of music a month!! #woah #adtechsf http://t.co/FKMSprNMfx
20:37 - 09 Apr 13
susankuchinskas @susankuchinskas
20:37 - 09 Apr 13
US users listen to a billion and a half hours of music per month on @pandora_radio Advertising has always been at the core. #adtechSF
Pandora generates 15 billion ad impressions a month #adtechsf
20:38 - 09 Apr 13
~Zeina~ @__PrincessZee
20:38 - 09 Apr 13
1,000,000 songs per month on #Pandora vs. 540 songs per month on a regular radio station. #adtechsf
Tom Conrad from Pandora telling his story. Really neat! #adtechsf http://t.co/omB9K4CRYR
20:41 - 09 Apr 13
20:43 - 09 Apr 13
Watching Tom Conrad tell the story of Pandora at #adtechSF
The first ad on Pandora, right before Apple bought all holiday ad inventory for $20K in 2005 #adtechSF #adtech http://t.co/51xqZ4f4Ei
15
20:45 - 09 Apr 13
20:46 - 09 Apr 13
1st advertiser on Pandora was Apple - they bought run of site Nov & Dec of 2005 for $20K - Pandora didn't have an ad server then. #adtechsf
Listening to the beginning advertising obstacles of @pandora_radio from @tconrad One of the funniest presentations yet! #adtechSF
ad:tech @adtech
20:46 - 09 Apr 13
20:46 - 09 Apr 13
"#Advertising serves to leave people w/ a lasting image, memory or emotion associated w/ a brand." @tconrad @pandora_radio #adtechSF
80% of Pandora listening takes place in the mobile environment. #adtechsf
Conference Bites @ConferenceBites
20:46 - 09 Apr 13
20:47 - 09 Apr 13
Pandora seeks to "leave people with a lasting image, memory or experience of a brand" through its ads. #adtechsf #adtech
Neat 80% of all @pandora_radio listening takes place on mobile, making them the most engaged app. #adtechSF
20:47 - 09 Apr 13
Eric Berman @ricber
20:47 - 09 Apr 13
80% of listening takes place in a mobile environment - Tom Conrad, Pandora #adtechSF #adtech
#adtechSF great talk by Tom Conrad from Pandora (2nd only to FB in mobile app engagement)
Genghis @gengoid
20:48 - 09 Apr 13
Listening to Tom Conrad of Pandora! #adtechSF http://t.co/18kCH0KNiX
20:49 - 09 Apr 13
80% of listening on Pandora takes place jn a mobile environment. Tom Conrad (Pandora CTO) #adtechsf
20:52 - 09 Apr 13
7search Guys @7Search
20:53 - 09 Apr 13
"Advertising is about connecting customers with the aspirations and emotions of a brand" - @tconrad #adtechSF #adtech
The power of measuring! RT @clayschulenburg: 1MM songs per month on #Pandora vs. 540 songs per month on a regular radio station. #adtechsf
Lisa Oberndorfer @Oberndorfer
20:53 - 09 Apr 13
What To Do Media @WhatToDoMedia
20:55 - 09 Apr 13
Pandora's Tom Conrad talking about the first ad campaign on Pandora: Apple paid 20k for two months #adtechsf
Learning about cross-platform advertising success from Tom Conrad of Pandora @ #AdtechSF
Havas Worldwide SF @HavasWWSFO
20:57 - 09 Apr 13
21:01 - 09 Apr 13
Connecting consumers with the aspirations & emotions of brands goal of Pandora advertising. Tom Conrad, #adtechsf http://t.co/aWNTxz80LL
Simplicity can be a powerful tool for growth, contingent on a strong product in the first place - @tconrad #adtechSF @adtech
Tom Conrad @tconrad
21:29 - 09 Apr 13
21:50 - 09 Apr 13
Mission accomplished RT @JacynSiebert: @pandora_radio's @tconrad One of the funniest presentations yet! #adtechSF
Customers control the experience now. Damn right they do! @WalmartLabs #adtechSF
22:12 - 09 Apr 13
23:04 - 09 Apr 13
It was fun! @tconrad: Mission accomplished RT @JacynSiebert: @pandora_radio's @tconrad One of the funniest presentations yet! #adtechSF
I've never been so inclined to walk out in the middle of a session during a conference. #adtechsf
16

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