2012H149216 Vinay Amdhare

Mountain man brewing company: bringing the brand to light

Introduction:

Problem Statement and Issues:

2012H149216 Vinay Amdhare

Issue analysis:

1. 2. 3. 4.

SWOT Analysis of Mountain man brewing company: STRENGTHS: Strong Brand Equity Strong Brand awareness: from youth to old most people are aware of this brand Established brand name in regional brewries and as a regional beer Fifty years of brand standing and it is american chamion lager

WEAKNESS 1. Unable to connect to the youth whose beer consumption habbits are changing. 2. Inability to keep up with changing trends like the spot consumption in restraunts OPPORTUNITIES: To reach the younger generation whose beer consumption habits are changing and keep up the trend of making generations as their loyal customers To take a share of the growing light beer market. To have presence in restraunts and spot drinking places. Take away competitiors market share and increase the overall market share

1. 2. 3. 4.

THREATS: 1. Loose the shelf space which was given for Mountain man Lager or retailers might not gve shelf space to mountain man light. 2. Alienate the old consumers by brining in the new mountain man light. It can affect the previous customer base extablished. 3. It can dilute the brand image of MMBC Overall Analysis of SWOT:

2012H149216 Vinay Amdhare

2012H149216 Vinay Amdhare

Decisions and recommended actions: