Name of the event: Youth Serbian Open Purpose of the event: promoting tennis youth events in Belgrade, promoting

Belgrade as a sport orientated international destination, attracting a higher number of tourists in the off peak season (July and August are the most crowded months) Description of the event: Target group:

Promoting the event: Social media ( Facebook, Twitter, Pinterest, Linked-in) Media (Radio spot) Print media (Flyers, leaflets, newspapers, magazines, brochures) Outdoor Displays (Banners, posters) Unconventional publicity Creating a web site (and offering newsletter option) News posted on Tourist organization of Belgrade

Tourism assets-liabilities: Belgrade has around 50 hotels, a number of motels, about 60 hostels, campsites and private apartments, private flats, private rooms. Also Belgrade has about 30 museums, 7 shopping centers, around 80 restaurants, many pizzerias and pastries, one fortress, 4 palaces, 15 sacral buildings, around 300 cultural monuments, 12 parks and a zoo.

Risk Management 1. Weather in April: temperature: average high C/F - 17.5/63.5 average low C/F - 7.8/46 precipitation mm/inches: 55.8/2.315

In the event of rain the matches set for that day will be canceled for the next day 2. Violences that may occur will be solved with the help of the security team 3. Health problems/accidents will be solved by the paramedics from the health point 4. Fire hazards will be prevented by smoke detectors and will be solved by the firefighters. Also there are available fire extinguishers

5. Financial risks - costs exceeding forecasts in this case the solution is to estimate the costs of the event with a higher margin or to have prepared a sum of money in case its needed 6. Social disturbances/crowd control will be solved with the help of the security team 7. Plumbing problems/power failure or electrical failure the organizational team will have the contact number of the firms which are responsible for the plumbing and power of the tennis center 8. Lost children will be announced at the security point which will immediately start a searching operation 9. For lost property will be installed a lost and found booth

Consumer Markets: The participants place of origin: mostly from Belgrade and Serbia but also there may be the neighbor countries involved in the event demographic data: children between the ages of 13-16, both male and female social data: children that are passionate about tennis

The spectators place of origin: mostly from Belgrade and Serbia but also there may be the neighbor countries involved in the event demographic data: people starting from the age of 10, both male and female an important part of the spectators are represented by the parents children that are participating in the event level of education: higher education spending per day around 70

Action Plan:

Preparation Auditorium Date & Time Activity Location Responsible person 15/04, 10:00am Remarks

The Event Days Date & Time Activity Location Responsible person 18/04, 11:00am Remarks