PAPER-III

MANAGEMENT
Signature and Name of Invigilator
1. (Signature) __________________________
(Name) ____________________________
2. (Signature) __________________________

Roll No.
(In figures as per admission card)

(Name) ____________________________

17

1 0

Time : 2 1/2 hours]

Number of Pages in this Booklet : 32

Instructions for the Candidates

1. Write your roll number in the space provided on the top
of this page.
2. Answer to short answer/essay type questions are to be
given in the space provided below each question or
after the questions in the Test Booklet itself.
No Additional Sheets are to be used.
3. At the commencement of examination, the question
booklet will be given to you. In the first 5 minutes, you
are requested to open the booklet and compulsorily
examine it as below :
(i) To have access to the Question Booklet, tear off the
paper seal on the edge of this cover page. Do not
accept a booklet without sticker-seal and do not
accept an open booklet.
(ii) Tally the number of pages and number of questions
in the booklet with the information printed on the
cover page. Faulty booklets due to pages/questions
missing or duplicate or not in serial order or any
other discrepancy should be got replaced
immediately by a correct booklet from the
invigilator within the period of 5 minutes.
Afterwards, neither the Question Booklet will be
replaced nor any extra time will be given.
4. Read instructions given inside carefully.
5. One page is attached for Rough Work at the end of the
booklet before the Evaluation Sheet.
6. If you write your name or put any mark on any part of
the Answer Sheet, except for the space allotted for the
relevant entries, which may disclose your identity, you
will render yourself liable to disqualification.
7. You have to return the test booklet to the invigilators at
the end of the examination compulsorily and must not
carry it with you outside the Examination Hall.
8. Use only Blue/Black Ball point pen.
9. Use of any calculator or log table etc., is prohibited.

D-17-10

Roll No.________________________________
(In words)
[Maximum Marks : 200
Number of Questions in this Booklet : 19

1.
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, :
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5. - (Rough Work)

6. -
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7. -


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9. ()

P.T.O.

MANAGEMENT

PAPER III

 III
Note : This paper is of two hundred (200) marks containing four (4) sections. Candidates
are required to attempt the questions contained in these sections according to the
detailed instructions given therein.

z


hoomitp|  gh o i  oj
hqqohg

D-17-10

SECTION I
p| I
Note : This section consists of two essay type questions of twenty (20) marks each, to be
answered in about five hundred (500) words each.
(2 20 = 40 marks)
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hooogoojqqt

hcg
(2 20 = 40 ho
o)
1.

Differentiate between Human resource management and Human resource

development. Discuss the functions and objectives of Human resource management.

hohovmgoomj
otovmg
OR / h
What is Brand Equity ? Describe some of the major brand building tools. If you have
to build a new brand in the apparel category, suggest a brand building strategy.

| inzn "| ~oou pjo~ o~vmg ho o~

|p|oo|~~ohxq"
OR / h
Describe the steps involved in calculating Weighted Average Cost of Capital. Explain
Security Market Line (SML) approach to estimate cost of equity.

 h v q o o q o ~ vm g  q h o o m
vpzo~ozovmg
OR / h
What is the thrust of trade policy in India since 1990-91 ? What are the different types
of schemes/incentives that have been announced through EXIM policies in India ?

   o    o    " o h   o

oooor~oqi"
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2.

Distinguish between Recruitment and Selection. Explain the steps in the selection
process.
mthzogtooqopog
OR / h
Explain the stages in the new product development.

jooozovmg
OR / h
What are the motives for holding cash ? Describe the strategies and options to invest
surplus cash.

o|~oohonn"ho|ovoo~ o
o~ovmg
OR / h
What are the different types of foreign capital flows ? Why do the countries usually
follow a very cautious approach towards opening up the economy for these flows ?

v oo o  "i omhhoo p

ozo~onh"
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SECTION II
p| II
Note : This section contains three (3) questions from each of the electives/specializations.
The candidate has to choose only one elective/specialization and answer all the three
questions from it. Each question carries fifteen (15) marks and is to be answered in
about three hundred (300) words.
(3 15 = 45 marks)

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3.

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Elective I
o

o I
Describe various causes of grievances. Discuss the procedure adopted in Corporate
India for handling grievances.

h oo~ o~o goz  h o~  o

tovmg
D-17-10

11

P.T.O.

4.

5.

Explain Trade Union. Discuss the tactics adopted by unions to influence the
management.
ropogroooootovmg
What do you mean by Employees Welfare ? Present the arguments for and against
Employees Welfare.

oto~ honh "oto~o cm c o

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OR / h
3.

Elective II
o

o II
How do you plan and execute advertising ?

hwovhioooq"
4.

How do you evaluate the performance of channel members ?

toooohooq"
5.

Explain the different tools used in sales promotion.

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OR / h
3.

Elective III
o

o III
Critically evaluate profit maximization versus wealth maximization goals of finance.

hoo~hoo~cocooovmg
4.

In what respects do common size financial statements and comparative financial

statements differ from each other ? Give their uses and limitations also.
x ho  ~ o~mo  oo  "jo

jqmimg
5.

What are different financial risk management tools ? Explain the situations in which
they are applicable.

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OR / h
3.

Elective IV
o

o IV
Discuss the various export financing schemes available to Indian exporters.

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4.

Bring out the objectives and the functions of W.T.O.

q{|zhojhoozovmg

5.

Briefly explain the merits and demerits of Globalisation.

o~oq~ocpog
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SECTION III
p| III
Note : This section contains nine (9) questions of ten (10) marks, each to be answered in
about fifty (50) words.
(9 10 = 90 marks)

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ip|  

ho o  gooj qqt

hcg
(9 10 = 90 ho
o)

6.

Differentiate the price and output determination under perfectly competitive market
and monopoly by the firm in the long run.

ro  ~  oz h moo  oh o h j~  h

ovmg
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7.

Explain the physical and psychological barriers in Communication.

~homwohopog
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8.

What is Induction ? Discuss its main features.

tn"iophotovmg

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9.

Describe the important sources of long term finance for capital budgeting projects.

vqvzqvhomroo~o~vmg
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10.

Examine the concept of Customer Relationship Management.

qooh~ooovmg
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11.

Fit a linear trend to the following data by the least square method and estimate the
demand for the 2011.
Year
2000 2001 2002 2003 2004 2005 2006
Demand (000 units)
75
70
72
69
50
54
37

pho|  q ~pojq h  j oqo

hqim

2000 2001 2002 2003 2004 2005 2006

q
q(000 z)
75
70
72
69
50
54
37
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12.

Describe the role of MIS in the modern business system. How the modern computer
system facilitates the implementation of MIS effectively ?

ho~ mhi mooo~vmgmhi mo }q

qohoozzoooq"
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13.

What do you mean by Portfolio Analysis ? Discuss BCG Growth-Share matrix.

z~nh"vqz nopovmg
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14.

Elucidate the types and characteristics of Entrepreneurship.

joohzhozovmg
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SECTION IV
p| IV
This section contains five (5) questions of five (5) marks each based on the following
passage. Each question should be answered in about thirty (30) words.
(5 5 = 25 marks)

ip|  ptu  ht gooj qq


hcgothoog
(5 5 = 25 ho
o)
Late Prof. C.K. Prahlad of Michigan Business School has demonstrated the fallacy of
several traditional management, clichs about markets in developing countries which he had
termed Bottom of the Pyramid or Bop markets. The following are some of the illustrations
which he gave for explaining how the Bop markets are developing.
GSM handsets used to be sold for $ 1,000 in India, and the market was small. As
average price dropped to $ 300, sales began to pick up. However, when Reliance came up
with its Monsoon Hungama offer with 100 free minutes, multimedia phone with up-front
payment of $ 10 and monthly payment of $ 9.25, the company received 1 million applications
D-17-10

26

in 10 days. The product mix offered is of an incredible range including news, games, audioclips of movies and favourite songs, stock quotes and the availability of the internet..........
Today India is the fastest growing wireless market of the world.
Casa Bahia, a firm in Brazil provides credit to poor customers in order to enable them
to buy high quality home appliances through a sophisticated credit rating system. The size of
Indian shampoo market is as large as the US market. MNCs like Unilever, Proctor & Gamble
have made 90% in roads in that market through single serve sachets of high quality shampoo.
Similar devices have scored success in the market for jams, ketchups, biscuits and coffee.
The ITC e-choupal has become a runway success with Indian farmers who had earlier
to depend on Government managed markets (or mandis) once they went to a mandi they had
to sell at the then going price. Moreover, the local merchants who controlled the market often
ill-treated them. Now the same farmers can access information on the web and can decide
upon the price, quantity and the place of sale.
The Jaipur Foot invented by Mr. Ram Chandra, is Indias answer to the demand to the
prosthetics or artificial limbs. Based on the notion that Indians do not wear shoes to the
temple or in the kitchen, and on the fact that the Indian farmer has to work for long hours in
the paddy field in standing water, it is an unique invention, being durable, comfortable,
flexible as well as cheap. The success of the Jaipur Foot has led to large scale demand in
many countries.
In each of the above illustrations you will find one (or more) implicit problem
associated with Bop markets that have been addressed.

qoq~vo r oo h o
 ooz o rzjn o x{gj ioz o | oh h
ozogpoupmvojhozooozoomtg
vm~|z  $ ooo  h iooz uz gvioh
ooq qi  ioo} qgqv z omoq
ohqhoohqoqojoozoo
o   moh m g  j~  h c  t p
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ov}ozg
ovomoqo o opo~l~ v 
ojttq~rjo~pogozmozvgz
o nz m| q joz  jttq~ monomoz tv
oohmicgm}qvothozhoooz
g

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P.T.O.

hizito  moh gj i  o oz

h~| h|gmo ~|v  j h~| t|g
hhvooz~jooghoi
tooohoo~og
t  v o~o ohq oomo g
oohivovhooo
pp| otrz q  p| | ~o h{  no  v
hotozokh  g v o iomoi   qo
og
hozhomohhoqvoqg
Answer the following questions :

pojvm
15.

Identify the problems in each case and comment on the solutions offered.

oooh otovmh jh o o z~

ovmg
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16.

Identify the beneficiaries and enumerate the benefits.

otovmhjooqimg
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17.

What do you think are the so called cliches about Bop markets, customers and
environment that Prahlad sets out to demolish ?

hot  orzjn  v h ozqoh ~o

thvot?
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P.T.O.

18.

Comment on the underlying strategy for developing Bop markets.

hozooomh~z~ovmg
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19.

Bring out the major contributions of Late Prof. C.K. Prahlad in the area of
management.

ocqmpqozovmg

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D-17-10

30

Space For Rough Work

D-17-10

31

P.T.O.

FOR OFFICE USE ONLY

Marks Obtained
Question
Marks
Number
Obtained
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19

Total Marks Obtained (in words) ...........................................

(in figures) ..........................................
Signature & Name of the Coordinator ...................................
(Evaluation)

D-17-10

Date .........................

32