A Brief Report on Parag Cooperative Dairy Federation, Uttar Pradesh

http://www.scribd.com/doc/29806121/Project-on-PARAG-MILK

a. Vision Mission corporate objectives and policies b. Organizational Setup and culture c. Different Departmental Tasks d. SWOT Analysis e. Brief Information about Products and future plans f. Annual Reports, CSR, Financial Status, marketing, HR Practice etc

Study Objectives: The Study of the organization and its contribution in the successful implementation of Operation Flood in the state of Uttar Pradesh. Data Collection Methodology: The study was primarily Doctrinal Research. Background: A Milk Cooperative, perceived as a business organization, is simply a group of people who have willingly pooled in resources and energies to pursue a common goal out of which they derive mutual benefits. Parag Cooperative Dairy Federation, Uttar Pradesh (PCDF) was formed in 1962 with the aim to develop organized dairying in the State on Cooperative lines. PCDF is a

cohesive body that successfully does away with the exploitative forces of years to years-the Middlemen. Therefore a direct link is established between the producer and the ultimate consumer. This Apex Milk Cooperative draws its inherent strength from the farmers committed participation, and injects corporate skills and dynamic professionalism into what is fundamentally a traditional institution. Over the years PCDF has expanded, diversified, channelized into new areas, over new dimensions, onto new challenges. Today it features prominently in the National Milk Grid, supplying Milk to Mother Dairy for sale in Delhi. Contribution: A milk cooperativ society in a village in Allahabad district set up in 1918 marked the beginning of milk cooperatives in Uttar Pradesh. Successful efforts gave way to formation of Lucknow Milk Union in 1938, the only Milk Union in the country, giving Uttar Pradesh the credit of being a pioneer state in the country in this segment. PCDF was the chosen agency to implement the World Banks prestigious Operation Flood programme in the state. At present PCDF lends its support and services to 6,00,000 rural milk producers through 59 District Milk Unions and about 13,500 Village Dairy Cooperatives in the State. Parag is the brand name for a range of milk and milk products including- Milk , Skimmed Milk Powder, Whole Milk Powder, Butter , Ghee, and an array of indigenous milk products like Paneer, Curd, Peda, Milk Cake, Khoa, Laddu, Mattha and Chhachh etc. Plants in Meerut and Varanasi, are in constant operation to supply balanced diet feed for milch animals owned by farmers of the state. Training centres, situated in Kanpur, Lucknow, Meerut, Varanasi, Agra and Rae Bareilly, impart both skill and awareness based trainings. A Jersey Cattle breeding unit is located in Rae Bareilly, for rearing of Jersey Bulls. At FFHC Unit in Moradabad, Frozen Semen Doses of Good quality breed of milch animals are prepared for Artificial Insemination Services. Fodder Seed Processing Plant located in Aligarh, produces

good quality Fodder Seeds for distribution to farmers for cultivation of good quality fodder feed for milch animals. Organization of PCDF: PCDF's management is headed by the Board of Directors, members of which are elected from Milk Union Boards. The Managing Director is the chief executive of the Federation. The Federation has the overall responsibility for the planning policies, mobilization and utilization of financial resources, member and public relations as well as liaison with agencies of the state and central government, financing institutions etc.

Services Provided: Many services are made available to Dairy Farmers through the village level societies also under TIP. These services are vital for his livestocks welfare and include veterinary, feed and fodder and training services. Some of the major training programs covered at our training institues are as follows: a. Training of Village Dairy Cooperative Secretary b. Training of Village Dairy Cooperative Milk tester c. Training of Village Dairy Cooperative Managing committee members d. Training of Village Dairy Cooperative Pourer Member e. Training of field staff of district milk unions f. Training of Automatic Milk Collection Unit worker g. Training of Automatic Milk Collection Unit tester h. Training on Automatic Milk Collection refresher course etc. i. Training of Para-vets Cooperatives: PCDF works through a professionally managed Three Tier Cooperative Structure which links the Village level milk producers to the milk consumers in the Cities. The Three Tier Structure consists of: a. Village level DAIRY COOPERATIVE SOCIETIES (DCS): The DCS in villages collect the surplus milk from farmer members. Animal Health and other support and Services are routed through the DCS to the farmers. b. District level Milk Unions: The Milk Unions collect milk from all the village DCS of its district, process and market it. The Milk Union provides support and services to the

farmer by routing them through the village DCS. Thus it sells cattle feed, organizes fodder development programmes and makes available good quality fodder seeds , provides artificial insemination facilities to improve breeds of milch animals, etc. c. State level Federation: The Apex Federation provides Marketing services and other support to the District Milk Unions of the State. It also helps the Milk Unions to market milk outside the State, maintains liaison with the Government, Plans and Coordinates Programmes and ensures mobilization of resources. Milk Unions and Infrastructure: Milk Unions and Federation own some of the most modern plants in Northern India. Dairy Plants located in Noida and Meerut Lucknow, Kanpur, Allahabad and Cattle feed Plants in Meerut and Varanasi are ISO-9002 / HACCP certified plants. Parag Dairy, Noida is a vertically designed dairy, first of its kind in India. This automatic/ computerised dairy has a processing and packing capacity of 4 lakh litres milk per day and supplies milk under the National Milk Grid to Mother Dairy adjoining towns. Federation is also engaged in custom packing of milk at Meerut and Noida, and Kanpur Dairies for Mother Dairy, Delhi. Such facilities can be tied-up with other institutions or agencies from other milk plants, where surplus capacities are available. PCDF has its operations in 59 districts of the State. Technical Support Milk production performance of dairy milch animals depends upon animal health management practices viz, balanced diet, breeding, good housing, proper health care & management etc. PCDF provides T.I.P. programme facilities to 13369 village level cooperative societies of 75 districts through 59 DUGDHA UTPADAK SAHAKARI SANGH LIMITED in the state. Some of the major TIP programmes are as follows:

a. Deworming Programme: The Endoparasite, which grooms in stomach & intestine of milch animals causes anemia, gastroenteritis, which results reduction in milk yield, loss of appetite, emaciation & heavy infection and even may cause death. For prevention 481567 doses of dewormer distributed in the year 2011-12. b. Tick Control: The Ectoparasile which is very common in dairy animals in which ticks stick on the animals skins & sucks blood. It may causes anemia, reduction in milk yield & heavy infection may cause tick fever, tick paralysis & death of animal. For prevention 89913 doses of tick control kit distributed in the year 2011-12. c. Mastitis Control: Majority of animal suffering from sub clinical mastitis in which mammary glands of animals get infected and udder get inflamed causes poor quality and reduction in milk yield. As this disease is very prevalent due to filthy animal living place, causes heavy national loss in terms of milk production. For prevention 79108 doses of mastitis control kit distributed in the year 2011-12. d. Vaccination Programme: Some diseases are infectious and may cause death of the animals. The timely vaccination of milch animal may save its life. The A.H. department covers the vaccination programme all over the state & dugdha sangh also contributes with its own meagre resources. e. Artificial Insemination: A.I. is the only tool for improvement of animals breeds and hence increase in milk production. PCDF have one semen production station at dalpathpur Moradabad. 838 artificial insemination centres are working in 59 dugdha sangh and 274367 dairy animals are inseminated in year 2011-12. f. Infertility Camp: Huge population of dairy animals fail to exhibit estrus, ovarian inactivity and causes anoestrus. For removal of this problem 70 camps were orginised by district level DUGDHA UTPADAK SAHAKARI SANGH in village level societies in the year 2011-12.

g. Green Fodder Seed & Minikit: Green fodder is succulent, palatable, & easily digestible which dairy animals eat with interest. Leguminous green fodder crop also increases soil fertility. 1063.5 metric tons of green fodder seeds and 26335 nos. of minikit distributed among milk producers in the year 2011-12. Projects Implemented: a. SAGHAN MINI DAIRY PROJECT(SMDP): The SMDP , a project financed by the Government of India's RASHTRIYA KRISHI VIKAS YOJNA, is an ambitious programme of employment generation through induction of high milk yielding milch animals. This project, in addition to providing a Govt. incentive subsidy, helps the farmers to avail loans from banks/institutions for purchase of 2/4/8/10 high breed milch animals, and thereby establish many "mini dairies " at the village level. The Village Dairy Cooperative Societies provide a ready market for the increased milk production of these mini dairies. The Mini Dairies have played a significant role in generating direct and indirect employment and /or enhancing income generation in rural areas of the State. The successful implementation of the project has been possible due to the continued support of State and Central Government, and associated Banks.1 b. MAHILA DAIRY PROJECT (MDP): The MDP is a project financed by Government of India's Support to Training and Employment Programme for Women. The objective of the project is to empower rural women, develop leadership qualities in them and to make them self-reliant. It aims to do this by setting up exclusive Women Dairy Societies in villages, whereby the women of the village are given ability enhancing training so that they can associate themselves with Dairy for a separate source of income generation and / or income enhancement. The project aims to
1

SAGHAN MINI DAIRY PROJECT(SMDP), Available at http://smdpup.in/ (Last accessed on 27/12/2012).

remove gender bias and bring about social and economic independence to the rural women.2 Marketing Activities: The organization derives its strength from its marketing policy whereby a two dimensional marketing system is adhered to. Of this, one is centralised activity undertaken by the federation and the other is decentralised activity undertaken directly by the milk unions in their local market. Under the centralised activity, marketing of major milk products is done through the Regional Marketing Offices (RMOs), are located at Meerut, Lucknow & Varanasi. A wide sales network is spread throughout the state a large number of retail outlets are being catered every day. The decentralised marketing encompasses mainly milk marketing in local & adjoining towns controlled directly by the milk unions. In addition, the sale of indigenous milk products is also ensured by them. Their clientele includes several prestigious institutions in Uttar Pradesh & Delhi besides the Indian Army. An extensive & intensive marketing infrastructure provides ample scope for tie-ups in marketing of quality products. The reach & depth of our marketing infrastructure provides the right platform to launch/ distribute products in the state. The total product range under the Parag brand name include Ghee, Table Butter, Skimmed Milk Powder (SMP), Whole Milk Powder (WMP), Dairy Whitener & an array of indigenous products like Paneer, Mattha, Flavoured Milk, Curd, Peda, Milk Cake, Khoa besides all varieties of milk. The Quality of the Products is controlled at as many as five stages under the close observation of trained technicians and all products conform to highest standards. As a result, the products retain their natural purity & goodness.

MAHILA DAIRY PROJECT (MDP), Available at http://paragmilkup.in/pdf/DASP%20WEB.pdf (Last accessed on 27/12/2012).

Progress:

Findings and Conclusion: References: