INDUSTRY PROFILE ICICI Securities Ltd is an integrated securities firm offering a wide range of services including investment banking,

institutional broking, retail broking, private wealth management, and financial product distribution. ICICI Securities sees its role as 'Creating Informed Access to the Wealth of the Nation'for its diversified set of client that include corporates, financial institutions, high net-worth individuals and retail investors. Headquartered in Mumbai, ICICI Securities operates out of 66 cities and towns in India and global offices in Singapore and New York. ICICI Securities Inc., the stepdown wholly owned US subsidiary of the company is a member of the Financial Industry Regulatory Authority (FINRA) / Securities Investors Protection Corporation (SIPC). ICICI Securities Inc. activities include Dealing in Securities and Corporate Advisory Services in the United States. ICICI Securities Inc. is also registered with the Monetary Authority of Singapore (MAS) and operates a branch office in Singapore. Industry profile: Institutional - Corporate Finance Overview ICICI Securities is one of the leading investment banks in the domestic equity capital markets and has been instrumental in pioneering numerous innovative practices in the investment banking space. The Corporate Finance practice offers Capital Market and Advisory services in India and overseas. Our consistent ranking as one of the top Investment Banks as per Prime Database league tables manifests our expertise in this space. With a single goal of `facilitating clients' success', ICICI Securities has been influential in fund mobilization for our clients who include corporations, financial institutions, financial sponsors and government.

For the year ended March 31, 2010, ICICI Securities Ltd handled 16 issues and raised INR 230 Billion covering 23% of the total domestic fund raising activity in FY10. ICICI Securities is a SEBI registered Category I Merchant Banker Equity Capital Markets ICICI Securities has been at the forefront of capital markets advisory for several decades and has also been involved in most of the major public equity issuances in recent times. We are amongst the leading underwriters of Indian equity and equity linked offerings with unparalleled execution capabilities. We provide end-to-end fund raising solutions, from structuring to placement of the equity instrument. Our products include Initial Public Offerings (IPOs), Further Public Offerings (FPOs), Rights Offerings, Convertible Offerings, Qualified Institutional Placement (QIP), Non-convertible Debentures, Buyback, Delisting, Open Offers and international offerings, for both, unlisted and listed entities. ICICI Securities has successfully managed public issues of companies which were the first in their sector to tap the market - media both print and television, first Govt. of India divestment IPO, first pure-play internet company in India, first mobile VAS company, etc. ICICI Securities was also involved in various pioneering issues in the Indian capital markets the first issue using the new alternate book-building (French Auction) method (NTPC), the first issue of shares with Differential Voting Rights (Tata Motors), the first public issue of NonConvertible Debentures (Tata Capital), the first delisting using the reverse book-building mechanism (Hewlett-Packard), etc. With offices across major financial centers (New York, Singapore, Mumbai and Delhi), ICICI Securities delivers its products covering corporate and investors across geographies Private Equity ICICI Securities has a dedicated practice to assist companies with capital mobilization through the private equity / venture capital route across their life-cycle. We help companies to raise

capital during the seed, growth and expansion phases as well as acquisition financing, structuring the deal to maximize value for all its stakeholders. Our extensive industry knowledge across multiple sectors, wide-ranging deal structuring capabilities and thorough grasp of the regulatory environment make us the 'banker of choice', for companies and private equity funds alike. We have working relationships with all major private equity players, both in India and abroad and can facilitate access for our clients to these investors. We advice on a wide variety of products including mezzanine and private equity financing, secondary sale transactions, pre-IPO deals and preferential allotments by listed companies. Retail - Retail Equities (ICICIdirect.com) Overview The primary objective of ICICIdirect.com is to empower the individual to take complete control of his investments and offer the entire basket of investment options by giving him a democratic medium of investment with a seamless structure that integrates his bank account, his demat account and the trading account. It is also meant to allow the investor to imbibe self-discipline and take control of the investments made by him. ICICIdirect.com offers a convenient and easy to use platform to invest in equity and various other products. Buying and selling shares are just a click away. Our powerful 3-in-1 concept enables our customers to tie in their savings bank, demat and brokerage accounts electronically and seamlessly. Apart from convenience, ICICIdirect.com also offers access to comprehensive research information, stock picks and mutual fund recommendations among other offerings. There are tailored services and trading strategies available to different types of customers ? day traders, high-volume traders, derivatives trading etc. ICICIdirect.com is one of the first companies to offer seamless access to US markets by tying up with a leading US based broker. This service enables Indian customers to invest upto $200,000 in US stocks and options. All this can be done through the customer's existing ICICIdirect.com brokerage login id.

ICICIdirect.com brings the same convenience while investing in almost all prominent Mutual funds. One can invest in any of the leading Mutual Funds without the hassles of filling application forms or any other paperwork. There is no need for any signatures or proof of identity for investing. Once a request is placed for investing in a particular fund, there are no manual processes involved. Bank funds are automatically debited or credited while simultaneously crediting or debiting the unit holdings. The clients also get control over their investments with online order confirmations and order status tracking. One can see the performance of his investments through online updation of MF portfolio with current NAV. ICICIdirect.com uses the most advanced commercially available 128-bit encryption technology enabled Secure Socket Layer (SSL), to ensure that the information transmitted between the client and ICICIdirect.com across the Internet is safe and cannot be accessed by any third party. SSL has been universally accepted on the World Wide Web for authenticated and encrypted communication between clients and servers. ICICIdirect.com is the first broker in India to introduce `Digitally Signed Contract Note' to its customers. As a result, the process of generating contract notes has been automated and the same would be instantly available to its customers in a safe and secure manner through the website. ICICIdirect.com is constantly adding new paperless and on-line investment services for its clients. At present, apart from trading in Equity Cash and derivatives segments, they offer Equity / IPOs Mutual Funds / NFOs Insurance - General & Life Retail - Distribution Channel

Overview ICICI direct is a unique model of neighborhood financial stores which offer a variety of financial products and services under one roof. It is a one-stop shop that facilitates existing and potential

customers can speak to our team and understand their financial plans and goals. We have 250 such stores across 78 cities in India. Another unique concept called the ICICI direct Money Kitchen, was launched in late 2009. An extension of the superstore model, the money kitchen is an innovative financial store where visitors can create their profiles to not only analyze their investment strategy by using various financial tools but also monitor it from time-to-time. To enable our customers to maximize their returns and plan for their future, ICICIdirect has also started financial planning services at these stores. Customized financial plans can be created for our customers by dedicated Relationship Managers who will understand the customer's requirements and future goals. Based on this information, the Relationship Manager works on creating a comprehensive and easy-to-read financial plan. This will enable ICICI direct to move from just a transactional based relationship to a meaningful and value-added long-term relationship with our customers. As customer's requirements and goals continue to evolve, so will ICICI direct's services and offerings. Customers can walk-in to our financial superstores for products like ICICI direct 3-in-1 online trading account, equities, mutual funds, IPO, Life and General insurance, Home loans, personal loans and other financial products. The stores also conduct periodic training sessions on markets and demo sessions of our website. Retail - Research Overview ICICIdirect.com is a leader in independent equity research on 175 listed companies across 25 sectors. Strong research support with regular updates has ensured customer satisfaction and loyalty. Large cap companies provide an overview of industry environments, while small and mid-cap companies are chosen 'bottom-up', providing a unique perspective from a generally underresearched end of the market. We focus on identifying companies, which we believe are likely to

generate wealth for investor on a sustained basis through in-depth fundamental research and extensive company visits. We cater to the entire gamut of investment and return horizon requirements of an investor through our flagship offerings like Detailed Company Report, Pick of the Week, Model Portfolio, Stock on the Move, Daily & Weekly derivatives, Intra-day calls, Daily, Weekly & Monthly Technical with an impeccable strike rate. Retail - Active Trader Service Overview The Active Trader Service is an innovative offering from ICICI Securities which is ideal for those who are truly 'born traders'. As a customer of the Active Trader Service, we assure you truly personalized service with a dedicated relationship manager assigned to your account. We have also set up a special research team who are focused on helping you achieve your targets .The research team which has developed a robust set of research products to help you make informed investment decisions, depending on your risk profile, by analyzing derivative market cues and other news, market and corporate information. Retail - Sub Broker Channel Overview The Sub Broker channel truly offers a win win partnership for entrepreneurs. A Sub Broker of ICICI Securities acts as a business catalyst by developing clients for ICICI Securities by identifying, developing and nurturing relationships with clients. All clients are registered with ICICI Securities and he is able to transact on their behalf through the fully automated ICICI direct platform. The settlements are seamless and hassle free eliminating the need for maintain a back office since all settlements are between client and ICICI Securities, even the bills and statements are processed and delivered by ICICI Securities.

The Sub Broker channel offers an interesting business proposition for those who have knowledge and experience in capital markets and ability to build and maintain relationships. Retail - Equity Advisory Group Equity Advisory Group The Equity Advisory Group (EAG) is a team of advisors dedicated to providing customers personalized advisory services. It's aimed at maximizing the customer's investment returns and keeping him updated on the stock markets and the economy. A Personal Equity Advisor will closely monitor the client's portfolio and keep him updated on the latest happenings in equity market with the help of our fundamental and technical research. EAG services are customized according to the client's risk appetite and investment horizon. His personal equity advisor, with a complete assistance from our research team, provides him with timely advice on the stock Market. Retail - Wealth Management Wealth Management The Wealth Management Group is a team of specialists who offer specific advisory services to meet both personal and business wealth requirements of HNIs. The team creates customized strategies to meet Customers investment goals of wealth accumulation, wealth preservation and liquidity. In addition to mutual funds, fixed deposits and other traditional products, we also offer alternate investment avenues of private equity, Structured / Customized products for investors with specific views on the markets and portfolio protection strategies for large investors. The attempt is to bring world class investment products to our customers through over 15 centres of ICICI direct.