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Moov Questionnaire

Q1. Have you ever used Moov for pain relief? Yes No

Q2. If Yes, for which indications? _________________________________________________________________ Q3. Do you still use Moov or have you switched to other brands? Plz mention the reason for switching. _____________________________________________________________________________________ _____________________________________________________________________________________

Q4. Rate Moov, Iodex, Volini and Zandu Balm on the following graphic rating scale:

Q5. Rank the following brands on following characteristics: Parameters Faster pain relief Warmth on application Texture Fragrance Time of action Eco pack size availability Packaging Requirement of massage Viscosity Moov Iodex Volini Zandu Balm

Q6. What influences your purchase decision? a) General Practitioner b) Family/ friends c) Advertisement claims

Q7. Which brands amongst Moov, Volini, Zandu Balm and Iodex come to your mind when you think of the following words: Friendly: Energetic: Reliable: Expertise: Powerful and strong: Caring: Youthful: Back-ache reliever: Economic: All-rounder:

Q8. What is that you recollect about the moov ad?

Q9. To what extent does it affect your buying decision?

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