Sei sulla pagina 1di 3

Pepsi Company also recognized as PepsiCo, is a global food and beverage leader with net revenues of more than

$65 billion. Some examples of what PepsiCo did in the past are that it opens new food manufacturing plant in Wuhan and new beverage manufacturing plant in Zhengzhou to fuel growth in China. It also forms Muller Quaker Dairy joint venture with Germany's Theo Muller Group to enter U.S. dairy market, produce European-style premium yogurt. And, it opens food and beverage innovation center and pilot plant in Shanghai. PepsiCo is a global food and beverage leader with a diverse product portfolio that includes 22 brands that each generates more than $1 billion each in annual retail sales.

Diet Mountain Dew, Brisk and Starbucks ready-to-drink beverages join PepsiCos portfolio of billion-dollar brands, bringing the total to 22. PepsiCo Potato Chip Brands surpass $10 billion in global retail sales. Pepsi launches first-ever global campaign, "Live For Now" Tingyi Holding and PepsiCo finalize strategic alliance in China Quaker rolls out Quaker Oatmeal Cookies with the goodness of oats, in Soft Baked and Crunchy Oat Granola varieties Pepsi launches reduced-calorie cola innovation Pepsi Next Premium, convenient oatmeal Quaker Real Medleys is introduced Lay's invites U.S. consumers to create the next great potato chip flavor with "Do Us A Flavor" contest The Quaker Oats Center of Excellence is established Mountain Dew launches first global campaign with "The Dark Knight Rises"

PepsiCo opens new food manufacturing plant in Wuhan and new beverage manufacturing plant in Zhengzhou to fuel growth in China PepsiCo forms Muller Quaker Dairy joint venture with Germany's Theo Muller Group to enter U.S. dairy market, produce European-style premium yogurt Lipton teams up with Grammy award-winning trio Lady Antebellum to own the Drink Positive spirit Pepsi and Twitter announce global music partnership Pepsi announces global partnership with the estate of Michael Jackson Frito-Lay begins initiative to validate and label products as gluten free Gatorade, the National Football League, National Basketball Association and Major League Soccer launch Beat the Heat program to educate on heat-related illnesses PepsiCo announces Myanmar distribution agreement with Diamond Star Mountain Dew launches new malt-flavored soda, Johnson City Gold, in the United States Cracker Jack brand celebrates 100-year anniversary of giving away a prize in every box Mountain Dew and Burton unveil eco-friendly outerwear collection which utilizes sustainable fabric made from recycled plastic bottles PepsiCo opens food and beverage innovation center and pilot plant in Shanghai Fritos Corn Chips celebrates 80th anniversary by setting Guinness World Record for largest Fritos Chili Pie at State Fair of Texas PepsiCo is the recipient of the 2012 Stockholm Water Industry Award PepsiCo recognized by Great Place to Work Institute as among "The World's Best Multinational Workplaces" PepsiCo named to Dow Jones Sustainability Index for the 7th time

PepsiCo recognized by the Carbon Disclosure Project (CDP) for a 94% carbon disclosure score PepsiCo is honored with ENERGY STARs "Sustained Excellence Award" in the U.S. PepsiCo scored 100% on the Corporate Equality Index for the Human Rights Campaign for our LGBT efforts

Brands: In more than 200 countries around the globe, PepsiCo can be found. It is a global food and beverage leader with a diverse product portfolio that includes 22 brands that each generates more than $1 billion each in annual retail sales. The following graphics are the brands of PepsiCo:

Pepsi-Cola North America is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Its U.S. brands include Pepsi, Mountain Dew, Sierra Mist, SoBe, AMP Energy, IZZE, Naked Juice, Propel, Mug, and Aquafina, among others. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks. From its humble beginnings over a century ago, Pepsi-Cola has grown to become one of the best-known, most-loved products throughout the world. Today, the company continues to innovate, creating new products, new flavors and new packages in varying shapes and sizes to meet the growing demand for convenience and healthier choices. Pepsi is constantly on the lookout for ways to ensure their consumers get the products they want, when they want them and where they want them. Pepsi can be regarded as the market follower. Therefore, it has to develop many strategies. These strategies have to be developed internally and externally.

Potrebbero piacerti anche