A Report On

Consumer Behavior towards Maruti Suzuki

In requirement of partial fulfillment of Masters of Business Administration (MBA) 2 year full time Program of Gujarat Technological University

Submitted By: Pushkar Shukla Bhavesh Rathi. Mehul Solanki Forum Bhatt Tripti Kumari

Submitted To: Prof. Raji Bhavsar

L.J. Institute of Engineering and Technology (MBA) Ahmedabad

PREFACE
One of the recurrent things in our report has been the Maruti Suzuki in the mind of consumers. During the past few decades we have leaved in culture that is the evidence of changing consumers preference of automobile and the growing variety of cars in India. We have chosen to prepare a report on Maruti Suzuki because of its importance for the consumer and for the Indian economy; we can never underscore how it is important medium of revenue for our nation. At first when we were putting down our efforts we have no idea what we would have to say through our report but however we put aside all doubts and begun to examine the past of Maruti Suzukis cars that how with the passage of the time it has grown and became a strength for our economy as well as the present scenario, and where future lies of Indian Automobile industry. Every company has struggled to achieve its goals. Generations have given their best to make life better for their offspring. There is nothing mysterious or hidden about it an alternative to effort. And yet we fail to follow the winning track. More than the problems outside globalization, recession, inflation, instability, and so on we are concerned about the inertia that has gripped the Automobile industry psyche, the mindset of defeat. We believe that when we believe in our goals that what we dream of can become reality results will began to follow. In our report we have introduced you with our work and extent of our knowledge regarding different concepts of marketing and business environment and how we have linked theory with the practical issues of Maruti Suzuki.

ACKNOWLEDGEMENT
While we are of course solely responsible for the content in this report. We want to thank several people for their assistance. From the practical study we have got the experience and improved our knowledge and it provides us guidelines to perform work in actual situation. We have thankful to director of our college Prof Mehta sir, to providing all the facilities to make this report and for all encouragement. Firstly we are thankful to the faculty who reviewed this report and provided us with guidance Prof. Raji Bhavsar. We are thankful to all those respondents who actively engaged with our research given their precious time to us. At home we want to acknowledge the support and patience of our parents during the many hours we spent on working on the report. We acknowledge our gratitude towards all those who directly or indirectly provided timely help and encourage us throughout the course of this work.

TABLE OF CONTENTS

Sr.No. 1. 2. 3.

Particulars Research Methodology Introduction to Automobile Industry Classification of car on the basis of Income

Page No. 1 8 10

4.

Classification of car on the basis of Length

11

5.

Classification of the car on the basis of Body

12

6. 7. 8. 9. 10. 11. 12. 13. 14. 15.

Indian Scenario in Automobile Industry Global Scenario in Automobile Industry Major Players in Automobile Industry Introduction to Maruti Suzuki Promotion Strategy Events & Experience Data Analysis Conclusion Bibliography Appendix

15 17 19 22 27 30 31 38 40 41