Consumer RGIPT MBA Perception 2012-14 of Piped Natural Gas

PROJECT REPORT TOPIC: CONSUMER PERCEPTION OF PNG RESEARCH METHODOLOGY METHOD AND MARKETING PROJECT REPORT UNDER GUIDANCE OF DR. KAVITA SRIVASTAVA AND PROF. S. MISHRA

SUBMITTED BY BISWAJIT PANDA (05) GAURAV GUPTA (09) VINAY KAMBOJ ( )

OUR COLLABRATORS Local:

Advisory Board: DR. KAVITA SRIVASTAVA RGIPT NOIDA PROF. S. MISHRA RGIPT NOIDA PROF. SANJAY KAR RGIPT NOIDA

ABSTRACT:
This REPORT aims to provide a detailed yet non-exhaustive overview of the Indian Consumer Perception of Piped Natural Gas. It focuses on consumer perception of PNG over LPG.

CONTENTS
1.

INTRODUCTION: Background The energy scene in the 21st century is going to see a major shift. Very soon, oil and gas will see its finiteness. It is high time that we realize this factor and work towards the fuel of the future.

Dr. A P J Abdul Kalam Former President of India, Address at Energy Technology Conclave Technology for Sustainability

NATURAL GAS
Natural Gas can be produced from fossil Natural Gas reserves (oil fields, gas fields & coalfields), biogas and gas hydrates. A wide use of Natural Gas has made it a very important commodity in the energy market. Natural Gas is used in power generation, domestic fuel, transportation fuel, fertilizer, aviation, hydrogen production and petrochemicals.

Current Scenario of Natural Gas in India India is the worlds seventh largest energy producer, accounting for 2.49% of the worlds total annual energy production. It is the fifth largest energy consumer, accounting for about3.45% of total energy consumption in 2012, which has been increasing by an average of 4.8% percent a year since 1990. The share of commercial energy in total primary energy consumption increased from 59.7% in 1980-81 to 79.3% in 2011- 12. Indias GDP has grown at more than 6-6.5% during the last few years, and is expected to grow minimum at the rate of 7.5-9% in the coming few years. The growth has taken place despite the huge deficit in energy infrastructure and infrastructure. Even today, half of the countrys population does not have access to electricity or any other form of commercial energy, and still use non-commercial fuels such as firewood, crop residues end during cakes as a primary source of energy for cooking in over two-thirds of households.

CONSUMPTION VIEW (As Piped Natural Gas)

Consumption View
Natural gas has emerged as the most preferred fuel due to its inherent environmentally benign nature, greater efficiency and cost effectiveness. According to the Ministry of Petroleum and Natural Gas, gas use in India amounted to 59 billion cubic meters in FY 2012/113, up from 43billion cubic meters in FY 2011/12; energy use amounted to 61% compared to 39% used for non-energy purposes. Before the start of Krishna-Godavari in April 2009, consumption was supply constrained and demand for gas could easily have been 30 billion cubic meters higher. Indeed, it is important to make a clear distinction between potential demand and actual consumption as these numbers widely differ. In 2007, unmet demand was estimated at 35 billion cubic meters.

AS PIPED NATURAL GAS Natural gas is a versatile source of energy, which can be used by different sectors. Heating and electricity generation have been the main traditional uses. Increasing environmental concerns may lead to a greater use of natural gas in transportation. Basic uses of natural gas may be illustrated as below.

Residential users as Piped Natural Gas

Residential applications are the most commonly known use of natural gas. It can be used for cooking, washing and drying, water warming, heating and air conditioning. Domestic appliances are increasingly improved in order to use natural gas more economically and safely. Operating costs of natural gas equipment are generally lower than those of other energy sources.

Commercial users as Piped Natural Gas Main commercial users of natural gas are food service providers, hotels, healthcare
facilities or office buildings. Commercial applications include cooling (space conditioning and refrigeration), cooking or heating.

Research Methodology Adopted: