BGMEA INSTITUTE OF FASHION & TECHNOLOGY

PREPARED FOR
ASHRAF KHAN

FACULTY
BIFT

PREPARED BY
A S M TOWHEED (072-001-045) MD. RIZWAN RAZU (072-039-045) FAYSAL EBYNE WADUD (072-015-045) SHAWKAT RUSDI (072-016-045)

FAYSAL UDDIN ROCKY (072-007-045)

To know about the buyers. To know international business trends of Buyers. To accrue knowledge about Buyers Selling Strategy. To accrue knowledge on the store detail. To knowledge on product category and product detail.

To search potential buyer of Bangladesh.

INDEX
Name of Topic ADIDAS ADIDAS History The Brands under The Hood of Adidas Group Logos of Adidas The families fight that created adidas and puma Logo History Group Strategy Financial Calendar 2010 Financial Highlights Retail at a glance in millions Net sales by product category in millions 2009 net sales by product category Major locations Adidas outsourcing strategy Adidas announce strategic outsourcing Corporate responsibility Strategy 2010 Key focus areas Ten-year overview Major Promotion Partnerships 2010 Page No. 1 1 2 2 3 6 8 10 11 12 12 13 13 14 15 16 17 18 20

INDEX
Apparel Product of Adidas REEBOK Logos of Reebok Reebok Strategy and Focus Areas Reebok-CCM Hockey Strategy Appareal Product of Reebok ROCK PORT Rockport Strategy Apparel Product of Rockport TAYLOR MADE GOLF CO Taylor Made has accrued six brands Company History TaylorMade Golf Strategy Company Perspectives Pricing strategy reflects brand positioning Apparel Product of Taylor made Ashworth Company History The Future of Ashworth Lists of Store 22 24 25 26 29 35 36 36 41 42 45 46 46 47 50 54 55 55 62 62

INDEX
Ashworth, Inc. Reports First Quarter Fiscal 2008 Financial Results Apparel Product of Ashworth Awadrs Given to Adidas Group Fututre Business of Bangladesh and ADIDAS 66

72 73 74

HISTORY

Adidas AG is a major German- based sports apparel manufacturer and parent company of the Adidas Group. The company was founded in Germany in 1924 by the brothers Adolf and Rudolf Dassler. They first named the brand "Dassler Shoes" that started getting popular & thanks to sponsored athletes in the Olympics. In 1948, though, Rudolf decides to start its own company named Puma. That's when, in 1949, Adolf comes up with the three stripes and changes his company's name to Adidas ('Adi' from his nickname and 'Das' from Dassler).

The families fight that created Adidas and puma

Both brothers joined the Nazi Party, but Rudolf was slightly closer to the party. During the war, a growing rift between the pair reached a breaking point after an Allied bomb attack in 1943 when Adi and his wife climbed into a bomb shelter that Rudolf and his family were already in: "The dirty bastards are back again," Adi said, apparently referring to the Allied war planes, but Rudolf was convinced his brother meant him and his family. After Rudolf was later picked up by American soldiers and accused of being a member of the Waffen SS, he was convinced that his brother had turned him in. The brothers split up in 1947. Adlof Dassler created Adidas Rudlof Dassler created Ruda which changed in Puma

Logo history

The Brand with the 3 Stripes

The three stripes followed three guiding principles:

Design the best shoe for the requirements of the sport. Protect the athlete from injury. Make the product durable.

LOGO HISTORY
The Acronym of the letter
a d i d a s All Day I Dream About Sport

ALL DAY I DREAM ABOUT SPORT

Adidas GROUP

Adidas Group

Adidas

Reebok

Taylor made

adidas
Adidas - a name that stands for competence in all sectors of sport all over the world. Adidas was founded by Adolf (Adi) Dassler, who started producing shoes in the 1920s with the help of his brother Rudolf Dassler who later formed rival shoe company PUMA AG. Adi Dassler's aim was to provide every athlete with the best possible equipment. Adidas brand product range extends from shoes, apparel and accessories for basketball, soccer, fitness and training to adventure, trail and golf. Adidas run business with four different logo.

Group Strategy

Their goal as a Group is to lead the sporting goods industry with brands built upon a passion for sports and a sporting lifestyle. Inspired by our heritage, we know that a profound understanding of the consumer and customer is essential to achieving this goal. To anticipate and respond to their needs, we continuously strive to create a culture of innovation, challenging ourselves to break with convention and embrace change. By harnessing this culture, we push the boundaries of products, services and processes to strengthen our competitiveness and maximize the Groups operational and financial performance. This, in turn, will drive long-term value creation for our shareholders.

Financial Calendar 2010

Financial Highlights
2009 Operating Highlights ( in millions) Net sales EBITDA Operating profit Net income attributable to shareholders Key Ratios (%) Gross margin Operating expenses as a percentage of net sales Operating margin Effective tax rate Net income attributable to shareholders as a percentage of net sales 10,381 780 508 245 10,799 1,280 1,070 642 (3.9%) (39.1%) (52.6%) (61.8%) 2008 Change

45.4% 42.3%

48.7% 40.5%

(3.3pp) 1.7pp

4.9% 31.5% 2.4%

9.9% 28.8% 5.9%

(5.0pp) 2.7pp (3.6pp)

Financial Highlights
Operating working capital as a percentage of net sales1) 24.3% 24.5% (0.2pp)

Equity ratio Financial leverage Return on equity

Balance Sheet and Cash Flow Data ( in millions) Total assets Inventories Receivables and other current assets Working capital Net borrowings Shareholders equity

42.5% 24.3% 6.5%

35.5% 64.6% 18.9%

7.0pp (40.3pp) (12.4pp)

8,875 1,471 2,038 1,649 917 3,771

9,533 1,995 2,523 1,290 2,189 3,386

(6.9%) (26.3%) (19.2%) 27.8% (58.1%) 11.3%

Financial Highlights

Capital expenditure Net cash from operating activities Per Share of Common Stock () Basic earnings Diluted earnings Operating cash flow Dividend Share price at yearend Other (at year-end) Number of employees Number of shares outstanding Average number of shares

240 1,198

380 497

(36.8%) 140.9%

1.25 1.22 6.11 0.352) 37.77

3.25 3.07 2.52 0.50 27.14

(61.5%) (60.2%) 142.6% (30.0%) 39.2%

39,596 209,216,186 196,220,166

38,982 193,515,512 197,562,3463)

1.6% 8.1% (0.7%)

Apparel Product of Adidas

Men's

Apparel Product of Adidas

Ladies

Apparel Product of Adidas

Kids

Reebok

Reebok

Reebok Strategy and Focus Areas

Reebok-CCM Hockey Strategy

Apparel Product of Reebok

Men's

Apparel Product of Reebok

Ladies

Apparel Product of Reebok

Kids

ROCK PORT

Rockport Strategy

Apparel Product of Rockport

Men's

Apparel Product of Rockport

Ladies

Apparel Product of Rockport

Kids

Taylor Made

Taylor Made

Taylor Made Strategy

Company Perspectives

Apparel Product of Taylor made

Men's

Apparel Product of Taylor made

Ladies

Ashworth

Ashworth

Apparel Product of Ashworth

Mens

Apparel Product of Ashworth

Ladies

Retail at a glance in millions

2009 Net sales Gross profit Gross margin Segmental operating profit Segmental operating margin 1,906 1,116 58.6% 267

2008 1,738 1,069 61.5% 326

Change 10% 4% (2.9pp) (18%)

14.0%

18.8%

(4.8pp)

Net sales by product category in millions

Footwear 2005 2006 2007 2,978 4,733 4,751

Apparel 2,798 4,105 4,426

Hardware 860 1,246 1,121

Total 6,636 10,084 10,299

2008
2009

4,919
4,642

4,775
4,663

1,105
1,076

10,799
10,381

2009 net sales by product category

Major locations

EUROPE
Adidas Group Headquarters, Herzogenaurach, Germany Adidas International Finance, Amsterdam, Netherlands Adidas International Trading, Amsterdam, Netherlands Adidas Group Russia, Moscow, Russia 01 02 03 04

Major locations
NORTH AMERICA Adidas North America, Portland/Oregon, USA Reebok International Headquarters, Canton/Massachusetts, USA The Rockport Company Headquarters, Canton/Massachusetts, USA
ReebokCCM Hockey Headquarters, Montreal/Quebec, Canada TaylorMadeAdidas Golf Headquarters, Carlsbad/California, USA Sports Licensed Division Headquarters, Canton/Massachusetts, USA 05 06 07

08

09

10

Major locations

ASIA
Adidas Group Asia, Hong Kong, China 11

LATIN AMERICA

Adidas Group Latin America, Panama City, Panama

12

Established as a brand in 1948 in Germany, Adidas runs 22 stores in the US, and 398 stores in the rest of the world.

Ten-year overview
2009 Income Stateme nt Data ( in millions) 2008 2007 2006 2005 2004 2003 2002 2001 2000

Net sales Gross profit Royalty and commissi on income Other operating income Other operating expense s EBITDA

10,381 4,712 86

10,799 5,256 89

10,299 4,882 102

10,084 4,495 90

6,636 3,197 47

5,860 2,813 42

6,267 2,814 42

6,523 2,819 46

6,112 2,601 42

5,835 2,528 43

100

103

80

55

36

n/a

n/a

n/a

n/a

n/a

4,390

4,378

4,115

3,759

2,573

n/a

n/a

n/a

n/a

n/a

780

1,280

1,165

1,078

806

716

652

622

620

578

Ten-year overview
Operatin g profit Financial result Income before taxes Income taxes Minority interests Net income attributab le to sharehol ders Income Stateme nt Ratios Gross margin 45.4% 48.7% 47.4% 44.6% 48.2% 48.0% 44.9% 43.2% 42.6% 43.3% 508 (150) 358 1,070 (166) 904 949 (135) 815 881 (158) 723 707 (52) 655 584 (59) 526 490 (49) 438 477 (87) 390 475 (102) 376 437 (94) 347

113 0

260 (2)

260 (4)

227 (13)

221 (8)

193 (7)

167 (11)

148 (14)

147 (21)

140 (25)

245

642

551

483

383

314

260

229

208

182

Ten-year overview
Operating margin Interest coverage Effective tax rate Net income attributabl e to sharehold ers as a percentag e of net sales 4.9% 9.9% 9.2% 8.7% 10.7% 10.0% 7.8% 7.3% 7.8% 7.5%

3.9

7.4

6.8

5.9

18.4

10.2

8.4

6.4

4.9

4.6

31.5%

28.8%

31.8%

31.4%

33.7%

36.7%

38.0%

37.9%

39.0%

40.3%

2.4%

5.9%

5.4%

4.8%

5.8%

5.4%

4.2%

3.5%

3.4%

3.1%

Sales by Brand ( in millions)

Adidas

7,520

7,821

7,113

6,626

5,861

5,174

4,950

5,105

4,825

4,672

Ten-year overview
Reebok Taylor MadeAdidas Golf Rockport 1,603 831 1,717 812 1,831 804 1,979 856 709 633 637 707 545 441

232 177

243 188

291 210

293 202

ReebokCCM Hockey
Balance Sheet Data ( in millions) Total assets Inventori es Receiva bles and other current assets

8,875 1,471 2,038

9,533 1,995 2,523

8,325 1,629 2,048

8,379 1,607 1,913

5,750 1,230 1,551

4,434 1,155 1,425

4,188 1,164 1,335

4,261 1,190 1,560

4,183 1,273 1,520

4,018 1,294 1,387

Ten-year overview
Working capital 1,649 1,290 1,522 1,733 2,644 1,336 1,433 1,445 1,485 1,417

Net borrowin gs
Sharehol ders equity Balance Sheet Ratios

917

2,189

1,766

2,231

(551)

665

1,018

1,498

1,679

1,791

3,771

3,386

3,023

2,828

2,684

1,544

1,285

1,081

1,015

815

Net borrowin gs/EBIT DA

Financial leverage

1.2

1.7

1.5

2.1

(0.7)

0.9

1.6

2.4

2.7

3.1

24.3%

64.6%

58.4%

78.9%

(20.5%)

43.1%

79.2%

138.5%

165.5%

219.6%

Ten-year overview
Equity ratio Equity-tofixedassets ratio Asset coverage I Asset coverage II Fixed asset intensity of investme nt
Current asset intensity of investme nt

42.5%
85.9%

35.5%
73.6%

36.3%
72.2%

33.8%
63.5%

46.7%
194.0%

34.8%
110.4%

30.7%
91.1%

25.4%
75.4%

24.3%
77.8%

20.3%
66.2%

137.4%

127.7%

136.1%

138.7%

284.1%

194.1%

197.6%

196.9%

209.3%

207.7%

102.9%

89.1%

98.0%

102.0%

150.4%

106.3%

108.3%

107.6%

105.9%

101.3%

49.5%

48.2%

50.3%

53.2%

24.1%

31.6%

33.7%

33.7%

31.2%

30.7%

50.5%

51.8%

49.7%

46.8%

75.9%

68.4%

66.3%

66.3%

68.8%

69.3%

Ten-year overview
Liquidity I Liquidity II Liquidity III Working capital turnover 30.0% 80.4% 132.2% 6.3 10.5% 55.1% 109.8% 8.4 14.5% 70.3% 132.6% 6.8 15.8% 80.4% 153.7% 5.8 92.0% 148.0% 219.4% 2.6 26.8% 88.4% 156.4% 4.4 20.8% 100.8% 187.4% 4.4 5.5% 99.1% 185.3% 4.5 6.1% 96.0% 187.4% 4.1 7.7% 90.4% 185.0% 4.1

Return on equity Return on capital employe d Data Per Share

6.5%

18.9%

18.2%

17.1%

14.3%

20.4%

20.2%

21.1%

20.5%

22.3%

11.3%

19.8%

20.2%

17.6%

49.3%

27.5%

22.1%

16.8%

16.7%

17.0%

Ten-year overview
Share price at year-end (in ) Basic earnings (in ) Diluted earnings (in ) Price/ear nings ratio at year-end Market capitalizat ion at year-end ( in millions) 37.77 27.14 51.26 37.73 40.00 29.69 22.58 20.58 21.08 16.50

1.25

3.25

2.71

2.37

2.05

1.72

1.43

1.26

1.15

1.00

1.22

3.07

2.57

2.25

1.93

1.64

1.43

1.26

1.15

1.00

31.0

8.8

19.9

16.8

20.7

18.1

15.8

16.3

18.3

16.5

7,902

5,252

10,438

7,679

8,122

5,446

4,104

3,738

3,823

2,993

Operating cash flow (in )

6.11

2.52

3.83

3.74

1.88

3.17

3.58

2.94

2.12

(0.06)

Dividend (in )

0.35 7)

0.50

0.50

0.42

0.33

0.33

0.25

0.25

0.23

0.23

Ten-year overview
Number of outstandi ng shares at year-end (in thousand s) Employe es Number of employe es at year-end
2)

209,216

193,516

203,629

203,537

203,047

183,436

181,816

181,692

181,396

181,396

39,596

38,982

31,344

26,376

15,935

14,254

15,686

14,716

13,941

13,362

Personn el expense s ( in millions)

1,352

1,283

1,186

1,087

706

637

709

758

695

630

Major Promotion Partnerships 2010

Orange Africa Cup of Nations 2010, Angola January 10 31, 2010 Adidas Official Match Ball Supplier EHF Handball EURO 2010, Austria January 19 31, 2010 Adidas Official Partner of European Handball Federation NFL Super Bowl, Miami/Florida, USA February 7, 2010 Reebok Official Outfitter of National Football League NBA All-Star Game, Dallas/Texas, USA February 14, 2010 Adidas Official Outfitter of National Basketball Association IAAF Indoor World Championships, Doha, Qatar March 12 14, 2010 Adidas Official Partner Boston Marathon, Boston/Massachusetts, USA April 19, 2010 A

Major Promotion Partnerships 2010

Adidas Official Apparel and Footwear Outfitter Flora London Marathon, London, UK April 25, 2010 Adidas Official Sponsor UEFA Europa League Final, Hamburg, Germany May 12, 2010 Adidas Official Match Ball Supplier ICC World Twenty20, West Indies April 30 May 16, 2010 Adidas Official Supplier of Australia and England cricket teams UEFA Champions League Final, Madrid, Spain May 22, 2010 Adidas Official Ball Supplier for UEFA Champions League French Open, Paris, France May 23 June 6, 2010 Adidas Official Partner of Roland Garros 2010 FIFA World Cup, South Africa June 11 July 11, 2010 L K J G

Major Promotion Partnerships 2010

Adidas Official Partner of Fdration Internationale de Football Association, Official Match Ball Supplier of FIFA MLB All-Star Game, Anaheim/California, USA July 13, 2010 Reebok Official Licensee of Major League Baseball fan and lifestyle apparel and Official Authentic Collection Footwear Supplier UEFA Super Cup, Monaco August 27, 2010 Adidas Official Match Ball Supplier 2010 FIBA World Championship, Turkey August 28 September 12, 2010 Adidas Official Supplier real, Berlin Marathon, Berlin, Germany September 26, 2010 Adidas Official Partner

Future Business of Bangladesh and ADIDAS

THAKNS

FOR

WATCHING