Give Clients Thumbs A Workout With SMS Gym Promotions

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Give Clients Thumbs A Workout With SMS Gym Promotions

December 23rd, 2008 by ric

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mobileStorms Digital Marketing Executives are highly experienced in targeting technologies, including SMS/
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text, mobile marketing, and email. The following is written by Jacqueline Erickson. Feel free to contact her with any questions.

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Working out is important to me. I spend a lot of time at the gym, so I need a place that is not only clean and safe, but also interesting and fun. I also happen to have some clients who are either in the business, or who have similar models. So Ive been involved in some very fun promotions planning.

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Here are some ideas if youre have a company whose clientele are regular visitors, and you have a club-like atmosphere. Of course, Im not going to give out details about what my gym clients have done or are planning. I offer these promotions as suggestions, because based on what Ive seen in text marketing, this type of interaction would be perfect for similar industries.
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Advanced Digital Marketing (85) Digital Marketing Best Practices (45) Email Deliverability (34) Email Marketing News (30) Email Marketing Tips (74) General (53) Messaging Laws & Compliance

http://www.mobilestorm.com/digital-marketing-blog/give-clients-thumbs-a-workout-with-sms-gym-promotions/ (1 of 3)5/4/2009 7:53:47 PM

Give Clients Thumbs A Workout With SMS Gym Promotions

(37) Idea #1: Invite members who frequent other gym locations (or golf clubs, school teams, and
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the like) to check out a new location, by offering a free training session or discounted all gyms membership. Print up your offer or advertise outside your location, telling consumers

to text-in to get a coupon for the free session. Youll be amazed at how many people are reluctant to walk in but if given a coupon, theyll take the plunge.

Video Marketing (21) Website Usability (10)

Idea #2: Celebrate a new club opening by doing an SMS-based treasure hunt: Consumers must text-in a keyword, such as FINDIT, to get a clue. The clue is the next location and

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comes in a text response message. When players get to the secret location, they find a keyword to text-in for the next clue. Players receive progressive clues as reach treasure hunt destinations. Sound like fun to you? By the way, this is easy to set up with a mobileStorm account.

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Alex Gans (2) Jared Reitzin (29) Greg Kraios (4) Eydie Cubarrubia (149) Jaren Angerbauer (18) Clarence McDowell (2) mobilestorm (1) Noel Hernandez (1) Ric Hattabaugh (5) Shaneli Ramratan (32) Shavkat Karimov (75) Steve Chipman (26)

Idea #3: Incentivize member sign-ups to a mobile club by offering discounts, including bring a friend free coupons. Mobile members might receive discount coupons for energy drinks, personal training, even logo-adorned equipment. Everyone wins!

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Idea #4: How about using our text RSVP Management service for highly popular class signups and special instructor onsite visits? Your members would LOVE this! I would!

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Understanding the complexities of digital marketing can be a daunting task for any company today thanks to its constantly changing technologies, processes and regulations. mobileStorm helps you cut through the clutter with our Digital Marketing Blog. Several mobileStorm staff members contribute daily updates on a wide range of topics - from SEO to email delivery as well as overarching policies and applications to educate companies on the power of digital marketing.

Text messaging is happening right now. Are you taking advantage? Still paying for all those newspaper ads? The only limit to text marketing is creativityand 160 characters!

-Jacqueline Erickson, Senior Digital Marketing Specialist, mobileStorm Inc. Email me at jacqui@mobilestorm.com or call me at 1-323-785-6305.

This entry was posted on Tuesday, December 23rd, 2008 at 6:00 am and is filed under Mobile Marketing. You

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http://www.mobilestorm.com/digital-marketing-blog/give-clients-thumbs-a-workout-with-sms-gym-promotions/ (2 of 3)5/4/2009 7:53:47 PM

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