THE ROLE OF MARKETING ON FINANCIAL PERFORMANCE IN SHOWING DIFFERENCES BETWEEN THE TRADITIONAL AND ISLAMIC BANKING IN THE CONTEXT

OF BANGLADESH

PREPARED FOR : AMERICAN WORLD UNIVERSITY, USA BANGLADESH CAMPUS, CENTRE FOR EXECUTIVE DEVELOPMENT STUDIES (CEDS), DHAKA.

Dissertation Report submitted to obtain Doctor of Philosophy (Ph. D)

By MOHAMMED HAIDER ALI MIAH Regn. No. Ph. D BD - 680 (Academic Year 2006 - 2007) Supervised by PROF. DR. MOH. SALIM BHUYAN B. Com (Hons.) M. Com. MBA, Ph.D.
April 6, 2013

April 6, 2013

Chairman American World University, USA Bangladesh Campus Centre For Executive Development Studies (CEDS) 27, Kakrail, Dhaka - 1000 Bangladesh. Subject: Submission of Dissertation Report. Dear Sir Here is the dissertation work on The Role of Marketing on Financial Performance in Showing Differences Between The Traditional And Islamic Banking in The Context of Bangladesh that you assigned me in February 20, 2006 to prepare the dissertation as a partial requirement of Ph. D degree. The study consists of five chapters. The first chapter is an introduction to the report. A profile of 8 sample banks covers the second chapter. Features of Services and their marketing implications are described briefly in the following chapter. Chapter four contains empirical analysis of role of Marketing on financial performance of banks highlighting the position of 8 sample banks. Findings and recommendations have been furnished in chapter five while chapter six contains conclusion. I have tried to make the study an objective one I sincerely hope this study will give you a complete picture of the organization as well as the assigned project. I would like to express my gratitude for allowing me to work on this prosperous area. I have enjoyed this assignment very much. If you need any further information, please let me know. Thank you, Sincerely yours, (MOHAMMED HAIDER ALI MIAH) Regn. No. Ph. D BD - 680 (Academic Year 2006 - 2007) American World University, USA Bangladesh Campus, Dhaka.

DECLARATION

April 6, 2013

I, Mohammed Haider Ali Miah, a student of Ph. D Program of American World University, USA, Bangladesh Campus, Dhaka, do hereby declare that the dissertation on The Role of Marketing on Financial Performance in Showing Differences Between The Traditional And Islamic Banking in The Context of Bangladesh has not been submitted by me elsewhere for the award of a degree, Diploma, title or recognition before.

(MOHAMMED HAIDER ALI MIAH) Regn. No. Ph. D BD - 680 (Academic Year 2006 - 2007)

AMERICAN WORLD UNIVERSITY, USA CENTRE FOR EXECUTIVE DEVELOPMENT STUDIES (CEDS) BANGLADESH CAMPUS, DHAKA.

April 6, 2013

CERTIFICATE
This is to certify that the dissertation on The Role of Marketing on Financial Performance in Showing Differences Between The Traditional And Islamic Banking in The Context of Bangladesh submitted for the award of the degree of Ph. D in Marketing, to the American World University, USA is a record of bonafide work carried out by Mohammed Haider Ali Miah under my supervision. No part of the dissertation has been submitted for any degree, diploma, title or recognition before. He is permitted to submit the dissertation.

Prof. Dr. Moh. Salim Bhuyan