Update skills at the world class annual IPRA International Public Relations Congress Examine and analyse the

e Power of Public Relations and Communication and Strategy for effective value added delivery Enhance strategic Public Relations & Communication skills and think about their organisation outside the constrains of day to day Work Learn strategic and tactical planning of Public Relations and value added delivery Discuss how to enhance and deliver Government Public Relations and Communication Programme Enhance skills in communication leadership and how to develop self as a Strategic leader. Discuss best practice in crisis communication and how to maintain trust and Confidence when things go wrong. Examine strategy for Keeping employees well informed, empowered and engaged Enhance on line Public Relations skills, digital communication strategy and media management Understand how the Human Brain works and its Communication perspective

INTERNATIONAL SENIOR PR CONSULTANTS

Christophe Ginisty
President International Public Relations Association, France

Prof. H. Fred Garcia Professor of Management & Communication New York University, U.S.A.

Peter Mutie
President Africa Public Relations Association, Kenya

David Taylor
Senior International Management Consultant, Britain

Ms Goretti Masadde
President, PR Association of Uganda & Head of Corporate Communication & Marketing, Orient Bank, Uganda

Andy Green Senior PR Management Consultant, Britain

John Mramba
Senior Public Relations Management Consultant, BEEC International, Kenya

Bankole Akinyemi

Senior Management Consultant, Nigeria

Dr Jan Tibamwenda
Director of Public Affairs, Bank of Uganda

Mike Okereke
Senior Management Consultant, Nigeria

The Management School London - The Global Pace Setter in Quality Human Resource Development & Learning

INTERNATIONAL PUBLIC RELATIONS ASSOCIATION

INTERNATIONAL - KAMPALA, UGANDA PUBLIC RELATIONS CONGRESS

THE WORLD CLASS ANNUAL PR MANAGEMENT EVENT FOR MANAGERS @ Kampala Serena Hotel, Kampala, Uganda - 8th to 11th July, 2013

THEME: STRATEGIC PR THINKING, STRATEGIC PR PLANNING, STRATEGIC ADDED VALUE DELIVERY

BRITAIN: The Management School London Alperton House, Bridgewater Road, London, HAO IEH England. Tel: +44 (0) 208 782 8990 Fax: +44 (0) 208 782 8991, Email: exectraining@themanagementschool.com. Website: www.themanagementschool.com UGANDA: BEEC International Representative, Goretti Masadde, President, Public Relations Association of Uganda. E-mail: goretti.masadde@orient-bank.com gmasadde@gmail.com Pheona Wall, Plot 39 Juiya Road, Kampala, Uganda Email: pheonawall@gmail.com Tel: +256717315187, +256414315187 GHANA: BEEC International Ghana. Email: beectraining@gmail.com, beectraining2@gmail.com, beecexecutivelearning@gmail.com, beecintgh@yahoo.com, beecghana@gmail.com GAMBIA: BEEC International Representative, Alex .A. Da Costa, Secretary General, - Public Relations Association of The Gambia (PRAG). Email: aaadacosta@hotmail.com, Phone: +220 9968 282, +220 9834 342 or Mr. Victor Ofuonye, BEEC Co-ordinator Banjul, The Gambia Phone: +2207971454, +2209103404 nonino147@yahoo.com SOUTH AFRICA: BEEC International Representative, Lindy Anne McClymont, DYAD Training & Development, 23, Niven Avenue, Douglasdale, Fourways, Johannesburg, South Africa Tel: +27625705975 Email: lindy@dyad.co.za Website: www.dyad.co.za NIGERIA: BEEC International, 13, Randle Road, Apapa, P.O.Box 55014, Ikoyi, Lagos Nigeria. Tel: 08039188739, 08033993920, 08034745892, 08033005858, 08038028458, 08032962425 Email: beectraining@gmail.com, beectraining2@gmail.com, beecdirectorsprogrammes@gmail,com Website: www.beectraining.com KENYA: BEEC International P.O. Box 42768 - 00100 GPO, Nairobi, Kenya. Tel: +254 (0)20 249 8754, +254 (0)20 272 8072 (Landline), +254 (0)722 344898, (Mobile) + 254 (0)733 344898, E-mail- mrambaj@hotmail.com,

NAMIBIA: Emmarencia Van Wyk, BEEC International Representative, Namibia. Fax to Email: 0026488618415. Cell: 00264814092607 or 00264812061316

International Public Relations Association

IPRA President, invites you and your colleagues to the 6thAll Africa International Public Relations Congress at Kampala Serena Hotel, Kampala, Uganda from 8th to 11th July, 2013

THEME:
Christophe Ginisty IPRA President
Dear Colleague,

Strategic PR Thinking Strategic PR Planning Strategic Added Value Delivery

The International Public Relations Association (IPRA) has the pleasure to invite all Public Relations practitioners and Public Relations consultants to the beautiful city of Kampala, Uganda to attend the 6th All Africa International Public Relations Congress, put together by International Public Relations Association, African Public Relations Association, The Management School, London and BEEC International. The congress will be held at the Kampala Serena Hotel, Kampala, Uganda from 8th to 11th July 2013. Previous IPRA International Public Relations Congresses held in Kenya, Ghana, The Gambia and South Africa were very successful and we are optimistic that the Uganda Congress in 2013 will be an outstanding success. The congress has firmly established itself as the world-class event for the development and updating of Public Relations Managers and Public Affairs officials. The International Public Relations Congress is held annually and the theme of the 2013 edition is Strategic Public Relations Thinking, Planning and Value Added PR Delivery We are in the era of digital communication. IPRA recognises the power of Public Relations and their key roles in driving organisational success. The Public Relations function as a strategic partner occupies the centre stage before, during and after an organisational development programme. The 6th All Africa Public Relations Congress has a line-up of world-class Public Relations and communication experts to address current and future Public Relations and Communication issues. Participants will update their strategic PR thinking, share experience on latest development in the profession and equip themselves for strategic added value delivery of public relations services. This is a congress that will emphasize the strategic roles of Public Relations. It promises to be a very rewarding congress. I will be at the congress to welcome you. Let us also go to Kampala, Uganda. We assure you of the Ugandan hospitality. We look forward to welcoming you in Uganda Yours sincerely

Christophe Ginisty President, IPRA

It is expected that the 6th All Africa International Public Relations Congress will be oversubscribed, early booking is recommended.

Contact: Congress Co-ordinators e-mail: 6thipracongress@gmail.com, themanagementschool@gmail.com

3

6TH ALL AFRICA INTERNATIONAL PUBLIC RELATIONS CONGRESS

@ Kampala Serena Hotel, Kampala, Uganda -8th to 11th July, 2013
6TH ALL AFRICA INTERNATIONAL PUBLIC RELATIONS CONGRESS - KAMPALA, UGANDA @ Kampala Serena Hotel, Kampala, Uganda -8th to 11th July, 2013 Theme: Strategic PR Thinking, PR Planning & Added Value Delivery Introduction: The International Public Relations Association along with African Public Relations Association, The Management School London and BEEC International have pleasure to announce that the 6th IPRA ALL Africa PR International Congress, the world class International Public Relations event will be held at the Kampala Serena Hotel, Kampala, Uganda from 8th to 11th July 2013. The Congress has firmly established itself as the world-class event for the development and updating of Public Relations Managers and Public Affairs officials world-wide. The International Public Relations Congress is held annually and the theme for the 2013 edition is Strategic Public Relations Thinking, Planning & Value Added PR Delivery The programme will provide Public Relations Managers with a comprehensive Strategic Management Skills necessary for the added value delivery of corporate and Government Public Relations programme. The congress is a world-class programme designed to assist Public Relations Managers and Executives to translate organisational strategy into effective performance. The congress will focus on the Power of Public Relations and Strategic Communication and the requirements of implementing organisational strategy. The global event will be led by the Paris based President of the International Public Relations Association Mr. Christophe Ginisty of France and the world-class communications consultant and author of the Power of Communication, Professor Helio Fred Garcia of New York University, United States of America, the President of African Public Relations Association (APRA) Mr. Peter Mutie and Africa's leading International Public Relations and Management Consultant, member of the Board of the International Public Relations Association and Past President of African Public Relations Association Mr. Mike Okereke. The congress has a line up of other distinguished speakers from different parts of the world such as Andy Green of Britain, Author of Creativity in Public Relations. John Mramba an International Public Relations Consultant of Kenya, Goretti Masadde, President of Public Relations Association of Uganda and Dr. Jan Tibamwenda, Director of Public Affairs, Bank of Uganda. 15 Congress special Features: 15 good reasons why you Programme Objectives: At the end of the 6th International Public Relations Congress, participants will: Update skills at the world-class annual IPRA International Public Relations Congress Examine and analyse the Power of Public Relations and Communication and Strategy for effective value added Delivery Enhance strategic Public Relations & Communication skills and think about their organisation outside the constrains of day to day work Learn strategic and tactical planning of Public Relations and value added delivery Discuss how to enhance and deliver Government Public Relations and Communication programme and your colleagues must attend the 6th All Africa International Public Relations Congress 1) Share experience: The 6th International Public Relations Congress will offer you the opportunity to update your strategic PR thinking, share experience on latest development in the profession and equip self for strategic added value delivery of PR services. The PR event will be attended by your peers and world-class speakers from around the globe. 2) The annual PR International Congress run by International Public Relations Association, The Management School London and BEEC International has firmly established itself for its excellence. It is the PR event for Public Relations Managers and Executives. Enhance skills in communication leadership and how to develop self as a strategic leader. Discuss best practice in crisis communication and how to maintain trust and confidence when things go wrong. Examine strategy for keeping employees well informed, empowered and engaged Enhance on line Public Relations skills in digital communication and media management strategy Understand how the Human Brain works and its communication perspective Who should attend? Director, Services Directors of Public Relations Permanent Secretaries in charge of Information Department Directors of Public Affairs House & Senate Committee Chairmen & members on media & Information General Manager, Media Affairs General Manager, Government Relations Chief Press Secretaries Special Advisers on Media Managing Directors and Directors General Managers, Public Relations Officials of the National Orientation Agencies in Africa Commissioners of Information Public Relations Managers Communication managers & advisers Directors of information in Government Deputy and Assistant Directors responsible for information communication and media Chief Press Secretaries to Governors, Ministers & Government organisation Media Directors Media Managers Community Relations Executives

6TH ALL AFRICA INTERNATIONAL PUBLIC RELATIONS CONGRESS

@ Kampala Serena Hotel, Kampala, Uganda -8th to 11th July, 2013
3) PR Congress: World-class Public Relations experts and leading consulting firms from around the globe have been invited to speak at the congress. You will have the opportunities to learn new trends and stimulate your thinking at the congress 4) Congress case study: The special feature of the congress is the case study. You will therefore have the opportunity to discuss PR cases for application when you return to your office. 5) Established Reputation: The International Public Relations Association, The Management School London and BEEC International have the excellent reputation for providing quality and innovation learning events as part of their global learning Programme. 6) Latest PR Issues: The participants will have the opportunities to exchange knowledge and discuss the latest PR learning issues. 7) Excellent learning environment: The congress will be held at a top class five star hotel, a friendly and luxurious learning environment. 8) PR debate: The Congress offers a platform for lively debate, discussion of emerging PR issues and topics 9) Thinking globally, act locally: The PR event will give you the opportunity to think globally and act locally 10) Congress Networking: Meet other International PR professionals and network 11) Outstanding faculty: The PR Congress offers you outstanding faculty 12) PR Learning materials: All congress papers will be available on CD and will be given out free of charge 13) World-class speakers Speakers at the 6th PR International Congress are world class and will be supported by local experts 14) Free Lunch, Tea & Coffee All participants will be served free lunch, tea and coffee for three days. These offer more networking opportunity 15) Tourist attraction: Uganda is a tourist delight. You have the opportunity to visit Uganda's tourist attraction without a charge. Join us in Kampala, Uganda 9.00AM - 9.30AM Day 1: Monday: 8th July, 2013 8:00am - 8:30am 8.30am - 9:00am Registration Address by Mike Okereke, President, BEEC International Welcome Address by Goretti Masadde, President, Public Relations Association of Uganda and Head of Corporate Communication & Marketing, Orient Bank Address by Peter Mutie, President, African PR Association Keynote Address by Christophe Ginisty, President, International Public Relations Association Special Guest of Honour & Opening, President of the Republic of Uganda (Confirmation awaited) NETWORKING TEA/COFFEE BREAK Day 1: Monday, 8th July, 2013 Time: 9.31am - 11.00 am Session 1: Topic: The Power of Strategic Public Relations & Communication in Management Skills to build trust, inspire loyalty and lead effectively The strategic roles of Public Relations & Communication in all sectors, Private sector, Government etc Over view of the power of communication Corporate objectives and Strategy Prof. Helio Fred Garcia, Prof. Of Management & Communication New York University, USA and Executive Director, Logos Institute for Crisis Management & Leadership USA & Author The Power of Communication Day 1: Monday, 8th July, 2013 Time: 11.31 am - 1.00 pm Session 2: 6TH ALL AFRICA INTERNATIONAL PUBLIC RELATIONS CONGRESS VENUE: DATE: THEME: Kampala Serena Hotel, Kampala, Uganda 8th to 11th July, 2013 Strategic PR Thinking, PR Planning & Added Value Delivery Topic: Strategic Thinking and Strategic Direction for Public Relations Executives SUNDAY, 7 July, 2013 - Delegates arrive Kampala.
th

Speaker:

The session offers participants' opportunity to think about their organization's outside the constraints of day to today work It introduces creative thinking and themes. Strategic thinking and corporate planning Strategic design and crafting

The session will also cover

6TH ALL AFRICA INTERNATIONAL PUBLIC RELATIONS CONGRESS

@ Kampala Serena Hotel, Kampala, Uganda -8th to 11th July, 2013
Strategy for growth Strategy for recovery Strategy implementation Leveraging organisational strategy with strategic Public Relations Exercise and case study David Taylor, Senior Management Consultant, The Management School London 1. 01 PM - 2.00 PM NETWORKING LUNCH Day 2: Tuesday, 9th July, 2013 Time: 10.01 am - 1.00 pm Session 5: Topic: Digital Communication & Reputation Management Plan & execute on line PR Understand latest trend in on line PR Best practice in Digital Communication & Reputation Management Speakers: (a)Christophe Ginisty, President, International Public Relations Day 1: Monday, 8th July, 2013 Time: 2.01 pm - 4.30 pm Session 3: Topic: Creativity & Innovation in Strategic Public Relations Practice Creative thinking in strategic PR practice Best practice in PR creativity and Innovation Banner to creativity & innovation Celebrating creativity & style Andy Green, Author, Creativity in Public Relations & Senior Management Consultant, The management School London Day 2: Tuesday, 9th July, 2013 Time: 8.30 am - 9.30 am Session 4: Topic: Strategic, Tactical Planning and Value added Public Relations & Communication delivery Strategic PR & Communication Operational and tactical PR Planning Tactical PR Plan Leveraging the Strategic Public Relations & Communication Plan to achieve Corporate Plan The PR tactical best practice Value added PR communication delivery (a)Prof. Helio Fred Garcia, Prof. Of Management & Communication New York University, USA, Executive Director, Logos Institute for Crisis Management & Leadership USA & Author The Power of Communication (b)Bankole Akinyemi, BEEC International Senior Consultant/BEEC Council Member 9.31 am - 10. 00 am NETWORKING TEA/COFFEE BREAK Association (b)Peter Mutie, President, African Public Relations Association & Chief Executive Officer, Kenya Film Commission, Kenya 1.00pm - 2.00 p m - NETWORKING LUNCH Day 2: Tuesday, 9th July, 2013 Time: 2.01 pm - 4.30 pm Session 6: Topic: Leveraging Government Programme & Strategic Public Relations Practice in Government Research in Government PR practice Using Strategic Communication to leverage Government Policies & Programmes Need for Government Communication Planning Evaluating the effectiveness of Government Pr campaign (a)Peter Mutie, President, African Public Relations Association & Chief Executive Officer, Kenya Film Commission, Kenya (b)Andy Green, Author, Creativity in Public Relations & Senior Management Consultant, The management School London Day 3: Wednesday, 10th July, 2013 Time: 8.30 am - 9.30 pm Session 7: Topic: Strategic Communication & Public Relations Leadership Personal Development as a Strategic Leader Ethical based approach to Leadership Strategic leadership style Team building and team working Managing conflicts Board politics and power Leading the system Leading for result Strategic communication & Public Relations Leadership (a)David Taylor, Senior Management Consultant, The Management School London (b)Bankole Akinyemi, BEEC International Consult/Council Member Objectives with Strategic Public Relations & Communication

Speaker:

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6TH ALL AFRICA INTERNATIONAL PUBLIC RELATIONS CONGRESS

@ Kampala Serena Hotel, Kampala, Uganda -8th to 11th July, 2013
9.31 am - 10.00 am NETWORKING TEA/COFFEE BREAK Day 3: Wednesday, 10th July, 2013 Time: 10.01 am - 11.30 am Session 8: Topic: Best Practices in Issues & Crisis Communication: Maintaining Trust and Confidence When Things Go Wrong. Speakers: (a)Prof. Helio Fred Garcia, Prof. of Management & Communication New York University, USA, Executive Director, Logos Institute for Crisis Management & Leadership USA & Author The Power of Communication (b)Mike Okereke, President, BEEC International Day 3: Wednesday, 10 July, 2013 Time: 11.31 am - 1.00 pm Session 9: Topic: Strategic Media Management Speakers: (a)Dr. Jan Tibamwenda, Director of Public Affairs, Bank of Uganda (b)Tumini Green, Group General manager, Public Affairs, Nigerian National Petroleum Corporation 1.01 pm - 2.00 pm th th

Day 3: Wednesday, 10th July, 2013 Time: 3.31 pm - 4.30 pm Session 11: Topic: Understanding how Human Brain Works: The Communication Perspective Speaker: Prof. Helio Fred Garcia, Prof. of Management & Communication New York University, USA, Executive Director, Logos Institute for Crisis Management & Leadership USA & Author The Power of Communication 4.31 pm - 5.00 pm Congress Conclusion and Recommendations Programme Review And Closing

Day 4: Thursday, 11th July, 2013 9.30 am - Tour of Uganda's Tourist Attraction Participants should assemble at the lobby of the Hotel by 9.00 am Visa: Uganda has high commissions and embassies around the globe Flights: There are flights by most International airlines from major cities of the world to Uganda. Tourist attraction:

NETWORKING LUNCH Uganda is a tourist delight. You will have the opportunity to visit Uganda's tourist attractions on 11th July 2013 without a charge. Fee: Early Bird: Payment before 30th May, 2013 is 1,950. Payment from 1st June, 2013 is 2950 The congress fee is 2950 (Two Thousand Nine Hundred and Fifty Pounds sterling) per delegate but the fee for IPRA, APRA members and members of National PR Associations after early bird date is 2850 (Two Thousand Eight Hundred and Fifty Pounds sterling) per delegate. Members of these organisations must attach proof of membership. Non members of these organisations will pay 2950 (Two Thousand Nine Hundred and Fifty Pounds sterling) per delegate. Payment is by Bank draft made payable to BEEC International. The fee covers as follows: Full participation in all session of the conference Free lunch tea/coffee for three days Free CD containing all conference papers Free visit of Uganda's tourist attraction Free directory of conference participants Free conference bag, jotters and pen Certificate of attendance

Day 3: Wednesday, 10 July, 2013 Time: 2.01pm - 3.30 pm Session 10: Topic: Internal Communication & Employee Engagement Strategy for keeping employees well informed on company policies & programmes Blueprint for internal communication Media of internal communication & JCC Employee engagement strategy and empowerment Building trust, loyalty and commitment (a)Andy Green, Author, Creativity in Public Relations London Senior Management Consultant, The management School London (b)John Mramba, Senior Public Relations Management Consultant, BEEC International

Speakers:

6TH ALL AFRICA INTERNATIONAL PUBLIC RELATIONS CONGRESS

@ Kampala Serena Hotel, Kampala, Uganda -8th to 11th July, 2013

REGISTRATION FORM
SPONSORING ORGANISATION:
ADDRESS:

TEL: E-MAIL:

FAX:

Please reserve places for the following employees of our organisation

S/No. 1 2 3 4 5 6 7 8 9 10
ALL BOOKING ARE PRE-PAID I enclose a bank draft for the sum of Bank draft should be made payable to BEEC International Name of Nominating Officer & Stamp: Signature of Nominating Officer: Covering Programme Fee.

Name

Job Title

Entries should be addressed to:

BRITAIN: The Management School London Alperton House, Bridgewater Road, London, HAO IEH England. Tel: +44 (0) 208 782 8990 Fax: +44 (0) 208 782 8991, Email: exectraining@themanagementschool.com. Website: www.themanagementschool.com NIGERIA: BEEC International, 13, Randle Road, Apapa, P.O.Box 55014, Ikoyi, Lagos Nigeria. Tel: 08039188739, 08033993920, 08034745892, 08033005858, 08038028458, 08032962425 Email: beectraining@gmail.com, beectraining2@gmail.com, beecdirectorsprogrammes@gmail,com Website: www.beectraining.com

UGANDA: BEEC Representative, Pheona Wall, Plot 39 Juiya Road, Kampala, Uganda Email: pheonawall@gmail.com Tel: +256717315187, +256414315187
GHANA: BEEC International Ghana. Email: beectraining@gmail.com, beectraining2@gmail.com, beecexecutivelearning@gmail.com, beecintgh@yahoo.com, beecghana@gmail.com KENYA: BEEC International P.O. Box 42768 - 00100 GPO Nairobi, Kenya. Tel: +254 (0)20 249 8754, +254 (0)20 272 8072 (Landline), +254 (0)722 344898, (Mobile) + 254 (0)733 344898, E-mail- mrambaj@hotmail.com,

SOUTH AFRICA: BEEC International Representative, Lindy Anne McClymont, DYAD Training & Development, 23, Niven Avenue, Douglasdale, Fourways, Johannesburg, South Africa Tel: +27625705975 Email: lindy@dyad.co.za Website: www.dyad.co.za
GAMBIA: BEEC International Representative, Alex .A. Da Costa, Secretary General, - Public Relations Association of The Gambia (PRAG). Email: aaadacosta@hotmail.com, Phone: +220 9968 282, +220 9834 342 or Mr. Victor Ofuonye, BEEC Co-ordinator Banjul, The Gambia Phone: +2207971454, +2209103404nonino147@yahoo.com NAMIBIA: Emmarencia Van Wyk, BEEC International Representative, Namibia. Fax to Email: 0026488618415. Cell: 00264814092607 or 00264812061316

6TH ALL AFRICA INTERNATIONAL PUBLIC RELATIONS CONGRESS

@ Kampala Serena Hotel, Kampala, Uganda -8th to 11th July, 2013

Dear Colleague,

6th All Africa International Public Relations Congress

The World-Class Annual Public Relations Management Congress @ Kampala Serena Hotel, Kampala, Uganda - 8th to 11th July, 2013

THEME:

Strategic PR Thinking Strategic PR Planning Strategic Added Value Delivery

Dear Colleague, The International Public Relations Association (IPRA) has the pleasure to invite all Public Relations practitioners and Public Relations consultants to the beautiful city of Kampala, Uganda to attend the 6th All Africa International Public Relations Congress, put together by International Public Relations Association, African Public Relations Association, The Management School, London and BEEC International. The congress will be held at the Kampala Serena Hotel, Kampala, Uganda from 8th to 11th July 2013. Previous IPRA International Public Relations Congresses held in Kenya, Ghana, The Gambia and South Africa were very successful and we are optimistic that the Uganda Congress in 2013 will be an outstanding success. The congress has firmly established itself as the world-class event for the development and updating of Public Relations Managers and Public Affairs officials. The International Public Relations Congress is held annually and the theme of the 2013 edition is Strategic Public Relations Thinking, Planning and Value Added PR Delivery We are in the era of digital communication. IPRA recognises the power of Public Relations and their key roles in driving organisational success. The Public Relations function as a strategic partner occupies the centre stage before, during and after an organisational development programme. The 6th All Africa Public Relations Congress has a line-up of world-class Public Relations and communication experts to address current and future Public Relations and Communication issues. Participants will update their strategic PR thinking, share experience on latest development in the profession and equip themselves for strategic added value delivery of public relations services. This is a congress that will emphasize the strategic roles of Public Relations. It promises to be a very rewarding congress. I will be at the congress to welcome you. Let us also go to Kampala, Uganda. We assure you of the Ugandan hospitality. We look forward to welcoming you in Uganda Yours sincerely

Christophe Ginisty President, IPRA

It is expected that the 6th All Africa International Public Relations Congress will be oversubscribed, early booking is recommended.

Contact: Congress Co-ordinators e-mail: 6thipracongress@gmail.com, themanagementschool@gmail.com