PREFSEABILITY 1.

GENERATION OF IDEAS
1. DRAIN-PIPE ELECTRICITY GENERATION. Due to the shortage of living space in urban areas, the focus has been on constructing high Rise buildings. During the rainy seasons there is an accumulation of rain water on the terrace of these buildings, thus it provides a large amount of water at certain head, and this head of water can be used to generate electricity by using a turbine at the end of the drain pipe that comes down from the building. 2. SOLAR AIRCONDITIONER. The idea is to provide air cooling and condition with the help of phase changing chemical substance that uses the solar radiation on them to change their phase. 3. HILL CLIMB- ASSIST SYTEM FOR AUTOMOBILES. When an automobile is stationary and tries to climb on a hill or slightly slanted road, then there is a lot of load being put on the clutch plate as the driver simultaneously release the clutch plate and accelerates hard to avoid backward motion on the hill. The idea is to make a device with a sensor such that when the vehicle in forward gear the wheels are locked such that they can roll backwards. 4. BED FOLDABLE TO CHAIR AND TABLE. The purpose of this furniture is to conserve space small houses or hostels. The bed would consist of linkages, so that when it is not used for sleeping it can be transformed into a chair and a table. 5. GEARING OF CYCLE RICKSHAW. The motive of this modification is to provide ease of driving to the cycle rickshaw pullers. When they drive the cycle from static condition and during climb they a need a larger torque, this can be achieved by providing a set of different diameter sprockets.

6. TURBINE DRIVEN ALTERNATOR, IN FRONT OF AUTOMOBILES FOR CHARGING BATTERY The idea is to install an alternator which will be driven by a fan similar to the turbine in front of automobiles or trains. 7. AUTOMOBILE RECYLCLING PLANT. This Is a Proposal of setting up a an automobile recycling plant to recycle at least 80% of the automobile and using the metal and other recycled materials for making other new products in the same operating facility. 8. A LADDER CUM STOOL FOR KITCHEN USE. This product consists of making a ladder cum stool for kitchen purposes, so that it can be used for getting this kept on high shelves as well as for resting and for keeping daily use vegetables. 9. BOOK PHOTO COPYING MACHINE. The machine is proposal for making photo copying machine which will be able to completely copy a book without damaging or opening its binding. 10. TRAFFIC LIGHT FUEL CONTROLLER. The system is for saving fuel that is burnt during the wait at the traffic light signals, by automatically switching of the engine near the traffic line zone. 11. SHOES WITH TORCH. This pair of shoes will contain a torch at the end of the toe region which will be powered by the pressure plates installed in the shoes which will produce electricity. 12. SLEEPER CLASS WINDOW MODIFICATION OF TRAINS. This modification is to modify the design of the existing sleeper class windows in the Indian Railways, to rectify the problem of improper closing.

13. LUGGAGE CARRIER, FOR RAILWAY OVER BRIDGES AT STATION This will facilitate the boarders to move their luggage from one platform to the other from the over bridge, via a conveyor that will run along the stairs. 14. BITUMEN ROAD, RE-CONSTRUCTION MACHINE The purpose of this machine is to melt the existing bitumen on the road and reuse it to for constructing the road again by laying the same melted bitumen. 15. BIO-GAS SCOOTER. The idea is to make a prototype of a scooter that works on biogas as a fuel. 16. GARBAGE COLLECTION AND DISPOSAL FROM HOMES. It involves developing a system for collecting garbage from the houses and carrying out initial sorting and treatment and then disposing it in the trenching grounds.

2. INITIAL SCREENING
#.Factors Considered For Initial Screening.
1. 2. 3. 4. 5. 6. Emotional Quotient of the Entrepreneur. Government Policies. Economic Factors. Marketing. Technical Knowledge. Environment Factors.

INITIAL SCREENING OF DIFFERENT IDEAS.

DRAIN PIPE ELECTRICITY GENERATION Since the Drain pipe uses rain water for producing electricity, this makes this product limited, because it can be only used during the rains and requires a continuous supply of water. The system will require treatment of water so that it does not contain mud, dirt and other substances which can clog the turbine and the drain pipe. SOLAR AIR CONDITIONER The solar air conditioner has low C.O.P. The other problem is long-term reliability. Another bottleneck is the low mass and heat transfer performance of the adsorbents (silica gel). HILL CLIMB- ASSIST SYTEM FOR AUTOMOBILES The hill climb assist system could be very useful for commercial vehicles, but the system will increase the cost of the automobile. The other problem is that it would not be of much liking to the drivers who likes to stick to the old fashioned ways. The system will require a redesign of the braking system and will cause excessive wear of brakes pads.

BED FOLDABLE TO CHAIR AND TABLE This product is very useful for place where there is less living space. It will provide a good sleeping place for an individual and two sitting place in case when it is converted to chair and table. The product will be of low cost and will be very popular between in medium income families. GEARING OF CYCLE RICKSHAW This modification will help in decreasing the effort that is being made by the rickshaw pullers to paddle the cycle from static condition. The sprocket arrangements would add a little cost to the rickshaw but will justify for the effort that is reduced. The modification can be done to the existing vehicles. TURBINE DRIVEN ALTERNATOR, IN FRONT OF AUTOMOBILES FOR CHARGING BATTERY This will require a redesign of engine compartment. It will affect the aerodynamics of the automobile. Only applicable for automobiles moving at high speed. The moment of turbine will cause an adverse effect on handling. AUTOMOBILE RECYLCLING PLANT The project requires a large piece of land near port or railway track for transport of recycled metal. The process will require a large amount of electricity. Difficulty in sorting different material items from the automobile. The project will require various government clearances. A LADDER CUM STOOL FOR KITCHEN USE Very useful product for women in the kitchen. It is multipurpose with Ladder, stool and storage. Highly reliable and long Lasting. Easy to clean. Easily to market.

BOOK PHOTO COPYING MACHINE This is much needed modification in the photo copying machine. Very useful for students. Avoids the existing problem of manually turning the pages. TRAFFIC-LIGHT FUEL CONTROLLER The idea is to conserve the fuel. This will greatly reduce air pollution. The government will be interested in the idea and may fund it. SHOES WITH TORCH The shoes will be very helpful in area in with limited electricity. Will be cheap and popular among the villagers. SLEEPER CLASS WINDOW MODIFICATION OF TRAINS It is very much required because the existing window does not close properly. This causes the rain water during the rainy season to enter in the coach. During winter very cold air enters the coach, which makes the journey very uncomfortable. It will also save the cost and material. LUGGAGE CARRIER, FOR RAILWAY OVER BRIDGES AT STATION Not suitable for odd shaped baggage and other items. It will require modifications of the existing railway stations, which is not feasible due to the traffic load. BITUMEN ROAD, RE-CONSTRUCTION MACHINE. It will help to reconstruct the road faster. It will reduce the consumption of bitumen this would need less mining.

BIO- GAS SCOOTER The gas has to be compressed and used for carrying in large quantities. The smell may feel uncomfortable. Low power. GARBAGE COLLECTION SYTEM The system will help in sorting the organic and inorganic compounds and other Hazardous substances beforehand. It will increase the volume to be carried to the dumping ground. Requires active co-operation of the population.

#. INITIAL SCREENED IDEAS.

I.

II.
III. IV. V. VI. VII. VIII.

DRAIN PIPE ELECTRICITY GENERATION. GEARING OF CYCLE RICKSHAW. SLEEPER CLASS WINDOW MODIFICATION OF TRAINS. BED FOLDABLE INTO CHAIR AND TABLE. TRAFFIC FUEL CONTROLLER. BITUMEN ROAD RECONSTUCTING MACHINE. BOOK PHOTO COPY MACHINE. A LADDER CUM STOOL FOR KITCHEN.

3. PRELIMINARY SCREENING

S. NO
1. 2. 3. 4. 5. 6. 7. 8.

FACTORS
NEED TECHNOLOGY SET-UP COST HUMAN RESOURCES MARKETING POTENTIAL BUYERS MANUFACTURI NG PROFIT LAND REQUIREMENT LONG TERM RETURNS

I
NO YES YES YES YES NO YES YES

II
YES YES YES YES YES YES YES YES

III
YES YES YES NO YES YES YES NO

IV
YES YES YES YES YES YES YES YES

V
YES YES NO YES NO NO NO NO

VI
YES YES NO NO NO YES NO YES

VII
YES NO YES YES YES YES YES YES

VIII
YES YES YES YES YES YES YES YES

9.

YES

YES

YES

YES

YES

YES

YES

YES

10.

NO

YES

NO

YES

YES

YES

YES

YES

Based on the Preliminary screening Ideas II, IV, VII, and VIII were selected.

4. COMPARATIVE RATING
In comparative Rating, a scientific approach has been followed, where factors have been standardized such as Employment of Labour, technology, profitability etc. Relative weight for each category is also mentioned respectively in terms of importance and preferred choice. 1. MARKET SITUATION

S.NO

F A C T O R S

SUBFACTORS EXISTING PRODUCT. NO. OF. CUSTOMERS EXPORT POSSIBILITIES. SALES AND DISTRIBUTION

RELATIVE WEIGHT. OUT OF 1

IDEA I.
MARKS W*M

IDEA II.
MARKS W*M

IDEA III.
MARKS W*M

IDEA IV.
MARKS W*M

1. 2. 3. 4.

M A R K E T

0.1 0.5 0.1 0.3

2 9 3 9

.2 4.5 .3 1.5 6.5

1 8 5 5

.1 4 .5 1.5 6.1

1 8 8 7

.1 4 .8 2.1 7

3 8 2 8

.3 4 .2 1.6 6.1

2. COST

S.NO

F A C T O R S

SUBFACTORS RAW MATERIAL COST LABOUR COST DISTRIBUTION SELLING COST

RELATIVE WEIGHT. OUT OF 1

IDEA I.
MARKS W*M

IDEA II.
MARKS W*M

IDEA III.
MARKS W*M

IDEA IV.
MARKS W*M

1. C O S S T

0.25

2.25 5

1.25 8

2. 3. 4.

0.15 0.25 0.45

9 9 7

1.35 2 2.25 5 3.15 7 9

.30 9 1.25 8 3.15 7 5.95

1.35 4 2 7 3.15 7 8.5

.6 1.75 3.15 7.5

3. TECHNOLOGY S.N O
F A C T O R S

SUBFACTORS EXISTING FRESHNESS ADAPTIVE KNOWLEDGE STABILITY

RELATIVE WEIGHT. OUT OF 1

IDEA I.
MARKS W*M

IDEA II.
MARKS W*M

IDEA III.
MARKS W*M

IDEA IV.
MARKS W*M

1. 2. 3. 4. 5.

T E C H N O L O G Y

.1 .2 .25 .3 .15

8 7 8 9 9

.8 1.4 2 2.7 1.35 8.25

6 2 7 7 7

.6 .4 2 2.1 1.05 6.15

5 8 8 3 8

.5 1.4 2 .9 1.2 6

7 6 6 8 8

.7 1.2 1.5 2.4 1.2 7

S.NO

F A C T O R S

4. LABOUR SUBFACTORS SKILLED LABOUR TRAINING MEN

RELATIVE WEIGHT. OUT OF 1

IDEA I.
MARKS W*M

IDEA II.
MARKS W*M

IDEA III.
MARKS W*M

IDEA IV.
MARKS W*M

1. 2. 3.

L A B O U R

.3 .4 .3

9 9 7

2.7 3.6 2.1 8.4

8 8 9

2.4 3.6 2.7 8.7

2 2 5

.6 .8 1.5 2.9

7 7 7

2.1 2.8 2.1 7

5. RISKS
S.NO
F A C T O R S

SUBFACTORS SEASONAL LEGISLATION AND CONTROLS EXCUSIVENES

RELATIVE WEIGHT. OUT OF 1

IDEA I.
MARKS W*M

IDEA II.
MARKS W*M

IDEA III.
MARKS W*M

IDEA IV.
MARKS W*M

1. 2.

R I S K

.5 .2

9 9

4.5 1.8

7 9

3.5 1.8

9 8

4.5 1.6

7 8

3.5 1.6

3.

.3

2.1 8.4

1.8 7.1

2.7 8.8

1.8 6.9

Based on the above study two products were finally shortlisted. I. Gearing of Cycle Rickshaw II. Book Photo Copying machine.

From the above two Ideas I chose GEARING OF CYCLE RICKSHAW, for the further study

GEARING OF CYCLE RICKSHAW

In many parts of India and world Cycle Rickshaws still provide transport for passenger and goods over small distances. The reason for their popularity among the people in this modern time is the fare which is extremely low and is affordable by rich as well as average income man, another quality is that they does not create any pollution and thus does not have any effect on environment. The idea is to have a slight modification in the driving system of the rickshaw so as to provide ease of driving to the pullers and enable them to carry more passengers or load. This can be achieved by using a variable sprocket system in the rear wheel which will reduce the force required by the puller.

Cycle Rickshaw

Variable Sprockets

5. SITUATIONAL STUDY
The objective of situational study is to collect first-hand information about a possible or tentative venture through following means 1. Meet peoples 2. Visit to market and talk to shopkeepers or distributors or customers 3. Visit to industries and talk to industry peoples 4. Talk to people in power, government department, economist, share holders 5. Collect information about raw material, labour, and machines In situational study we offer direct interaction with customers, distributor, Suppliers and for that we asked the following questions to customer, distributors and manufacturer. A. PULLERS. 1. Is there a need for variable sprockets? A) Yes. B) No. C) Dont Know. 2. How often do you cycle not sitting on seat? A) Mostly. B) Rarely. C) Depends on passenger. 3. Are you able to cycle up with passengers on small slopes? A) Yes. B) No. C) Sometimes. 4. Was there a time when you were unable to cycle while carrying passengers? A) Yes. B) No. C) Dont remember. 5. What was the reason for the above? A) Heavy load. B) Slope. C) Others. 6. Are you ready to pay extra money for the sprocket system? A) Yes. B) No. C) Not sure

B. PASSANGERS. 1. Do you often travel by Cycle Rickshaw? A) Yes B) No 2. Does the Cycle puller feels difficulty during taking start? A) Yes B) No 3. Is he Able to drive up a bridge or on a slanted road? A) Yes B) No 4. Would you mind paying more fair? A) Yes B) No

Based on the answers from the above discussion Bar charts were plotted. DRIVERS
90 80 70 60 50 40 30 20 Ans-A Ans-B

Ans-C

10
0 Q.1 Q.2 Q.3 Q.4 Q.5 Q.6

PASSNEGERS.
90 80 70 60 50

Ans-A
Ans-B

40
30 20 10 0

Q.1

Q.2

Q.3

Q.4

MARKET ANALYSIS
Following are basic information required for performing market analysis 1) IDENTIFY THE ITEMS OF INFORMATION Known items of information POTENTIAL BUYERS: - The buyers can be an individual or an organization that Provide rickshaw on loan basis or under contract. PULLERS:-The pullers are mostly male between age group of 18-40. WORKING HOURS: - 12-14 hours daily. EDUCATION-Most Pullers are uneducated. PLACES/STATES USED:-The rickshaw is mostly used in northern and eastern part of the India. PURCHASE TYPE:-On loan. PASSENGER CAPACITY :-4 person. WORKING LIFE OF RICKSHAW:-Up to 8 Yrs. Missing items of information: Seasonal Demand. User know how of the product. Approximate cost of the product. Availability of spares. Maintenance and service. This information can be collected by making a Questionnaire. 1. How many choices did you have while buying? . 2. Did they know how to drive a scooter or any other geared vehicle? . 3. How much they earn daily, and their monthly average? .

4. At what time of year did they buy the product? . 5. Did you know anyone who is looking to buy the product? . 6. How often do you have to repair or service the cycle? . 7. Where do you Buy Spare parts? . 8. Have you bought it new or its second hand? .

2) CHARACTERIZATION OF PRESENT MARKET MARKET SIZE: - On the basis of sales figures and the number of people using the rickshaw as a transport, there is a large opportunity for the product to be successful and generate profit.

MARKET GROWTH:-The cycle rickshaws are mostly seen in northern,

north- eastern and eastern parts of India, the numbers here are large as well as considering the features and benefits of this type of transport system and the employment opportunities that it created definitely it will be popular in other parts of the country

3) COMPETITORS AGARWAL CYCLE WORKS Profile-Distributer and trader of cycle rickshaw. Service provider, repairing of rickshaw. SPATU ROAD, AMBALA, Ambala City Haryana, India SHIVANI INTERNATIONAL Profile- manufacturer & exporter of cycle rickshaw, sunbright solar rickshaw J - 2/90 - B, 3rd Floor, D. D. A. Flats, Kalkaji New Delhi - 110019, Delhi, India ACE CHANNEL PARTNERS Profile- wholesaler of door to door pedal driven cycle rickshaws No. 14 - 1 - 90 / 83, Beside Little Star School, Gayathri Nagar, Borabanda Hitech City Road, Allapur Hyderabad - 500 018, Andhra Pradesh, India JASVIR INDUSTRIES Profile -Manufacturer and supplier of cycle rickshaw which includes heavy duty rickshaw rehra No. 8152/1, Street No. 13, Gurpal Nagar, Gill Road, ATI Backside Ludhiana - 141 010, Punjab, India DINESH INDUSTRIAL CORPORATION Profile -Supplying and manufacturing cycle rickshaw No. 584, 585 & 586, Bhagirathpura Indore - 452 003, Madhya Pradesh, India SRI KANCHI Profile -Manufacturer & exporter of a wide range of south indian cycle rickshaw No. 31 A / 6, Mettupalayam Street, Little Kanchipuram, Near Chinna Kanchipuram, S. B. I. Bank Kanchipuram - 631 501, Tamil Nadu, India

DETAILS OF TWO COMPANIES PARAMETERS R & D Employee Strength Q & C Employee Strength Unskilled Employee Strength Gross Annual Income 1-5 1-5 1-5 Upto US$ 0.25 Million (or upto Rs. 1 Crore Approx.) Manufacturer, Trading Company, Distributor/Wholeseller Indian SubcontinentS ACE CHANNEL PARTNERS JASVIR INDUSTRIES 45 45 5-10 Rs. .50 10million

Business type Main Market

Manufacturer, Trading Company Indian Subcontinent

4) DEVELOPMENT OF MARKET STRATEGY FOR MY VENTURE IDEA. It will include following steps 1. Sales estimation plan 2. Sales promotion plan 3. Expenditure plan

SALES ESTIMATION PLAN The following sales estimation plan has been created for the product, Initially the product will be limited to the northern part of the country like the N.C.R, then the production and marketing will be focussed for the eastern market and in the consequent years the aim will be to attack the small town and cities, which are not familiar with this mode of transportation.

YEARS 1 YEAR 2 YEAR 3 YEAR

SALES IN NUMBERS OF PRODUCTS. 5000 8000 12000-15000

SALES PROMOTION PLAN Firstly a few number of Rickshaws will be manufactured and will be given to the federation of the Rickshaw pullers of India ,which will operate these rickshaws in different zones .This will make the pullers as well as the customers aware of the product. A campaign will be launched for demonstration of the product to the entrepreneurs and the Municipal co-operations. Classes for educating the pullers about the mechanism will be conducted free of cost, to make them aware of the mechanism, the correct operating procedures, maintain and service guidelines. Promotional campaigns will be done in other cities to make the people aware of the product and technology. Modes of promotions like a. Radios b. National channel on Television c. Pamphlets d. Hoardings will be used.

 Suitable offers will be made for bulk delivery. Loan facilities will be available for those who cannot afford it

PROMOTION AND ADVERTISEMENT EXPENDITURE PLAN Target Customer 200000 / newspaper 5000 / magazine 10,000 10,000 Year 2012- 2013- 201413 14 15 5,00,000 3,50,000 1,50,000 60,000 40,000 20,000 20,000 15,000 0 90,000 60,000 25,000

S. No. Mode 1 2 4 5 News paper Magazine

Rate (in Rs.) 50000/quarter page 18000/page

Pamphlets 2 / pamphlet Demonstrations 1000 / demo

SALES EXPENDITURE NON RECURRING S. No

1 2 3

Description Land Building / Construction Machines

Cost (Rs) 1,0000000 20,00,0000 5,00,00000

RECURRING-EXPENDITURE: S. No
1 2 3 4 5

Description Raw Materials Salaries of Employees Stationary Power, water etc. Other Miscellaneous expenditure

2012-13

2013-14

2014-15

80,00,0000 1,50,00,0000 2,90,00,0000 30,00,000 5,00,000 50,00,000 10,00,000 85,00,000 5,00,000 80,00,000 15,00,000 1,80,00,000 5,00,000 1,20,00,000 20,00,000

5) MARKETING CHANNELS AND DISTRIBUTION

There will be a sales outlet at the company, from where the customers can directly buy the Cycle Rickshaw in bulk. Distribution and sales centre will be set up across the city for increasing sales and to reach customers. The cycle and the seating compartment will be packaged separately and will be assembled as the customer has placed the order. The Government agencies and the Municipal co-operation will be approached to facilitate the distribution and to avail some relaxation in taxes. The product will also be available at the cycle shops.

FLOW OF OPERATIONS

PARTS FROM THE VENDORS

ASSEMBLY OF THE COMPONENTS

TESTING AND CHECKING

PACKAGING

DISTRIBUTION

OUTLETS

INDUSTRY LOCATION AND NORTH DISTRIBUTION

DELHI
BHOPAL WEST BENGAL

REGIONAL OFFICE

DISTRIBUTION

WEST INDIA MUMBAI AND GUJRAT

SOUTH INDIA BANGLAORE AND CHENNAI

KOLKATA

DISTRIBUTION AND MARKETING

6) ORGANIZATIONAL HIERARCHY

CHAIRMAN

MANAGING DIRECTOR G.M. PERSONNEL AND H.R.

G.M
R&D

G..M PRODUCTION

G.M. PURCHASE

G.M.

SALES

ENGINEERS

SUPERVISORS AND ENGINEEERS

ENGINEERS AND OFFICERS

OFFICERS

OFFICERS

DESIGNERS CAD

WORKERS

FIELD OFFICER

MARKETING FIELD OFFICER

REFERENCES http://www.indiatogether.org/manushi/rickshaw/ http://www.forpi.org/ http://www.globalfootprints.org/issues/local/transport/rickshaw.htm http://www.tradeindia.com/manufacturers/indianmanufacturers/cyclerickshaw.html