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Woman to Woman: Prime Time for Women to Shine in Ophthalmology Marsha D. Link, PhD
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contents
advancement
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Ten years ago, OWL was inspired out of necessity for a womens leadership forum. That inspiration came largely from the insight of six influential women in the ophthalmic community. Here, we take a brief glimpse into the vision these women had, and continue to have, for the organization.
When was approached by Tamara with the idea of forming an organization that would enable women in the ophthalmic industry to connect and network, she recognized the potential of such a group. As a publication editor and association executive, Jan had seen firsthand how relationships could be central to organizational change and personal growth. We invited all the women chief executive officers in ophthalmology to join OWLs advisory boardand they all accepted, Jan recalls. Board members Marguerite McDonald, MD, and Adrienne Graves, PhD, spoke at the inaugural event, held during the 2003 meeting of the American Academy of Ophthalmology. We set out to organize a small gathering to gauge interest in the idea, Jan says. Although we were nervous that no one would come, more than 200 women showed up. It was apparent that we had struck a chord. Now an independent writer and educational content consultant, Jan says OWL has been a tremendous resource. OWL brings people together and fosters peer-to-peer learning, she says. Some of that comes through webinars or other programs, but I have also learned a great deal simply by observing women I admire, working with them on OWL projects, and becoming involved in informal mentoring relationships. As the current president of OWL, Jan is proud of how it has evolved over the past decade. We now reach a broad and diverse constituency of women and men throughout the ophthalmic field, she says. Even as OWL branches out into more educational programming, I see the strength of that network continuing to be central to the organizations value proposition. Continued next page. 2
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Tamara Swanson
is credited with conceiving of the concept of OWL when she saw men networking at a conference and realized there was a vacuum for women when it came to career support and friendship within the industry. As she sat alone in her hotel room eating room service, she started forming the concept of a group that would bring together women from different sectors of the industry to share ideas, leads, and form friendships. Tamara first went to her boss at Heidelberg Engineering, John Hawley, who really encouraged her and gave her names of prominent women to reach out to. Tamara recalls, I first brought it up to a VP-level women in the device industry and she thought I was talking about a girls night out, and wasnt very interested. I realized that I was packaging it wrong. I next brought it up to Jan Beiting and she loved the idea, and together we began to share it with others. With a few other founding members on board, Tamara got a logo designed and the group got started. During her time in the industry, one of the very important things that OWL did for her was introduce her to a number of different leaders to which she otherwise would never have had access.
Jan Beiting
The networking within OWL was and is one of the greatest benefits. The next job I got was a direct result of OWL, she says. Although I am no longer in the [ophthalmic] industry, I am thrilled when I hear about the things that OWL is accomplishing now, Tamara says. I think back to that first meeting and the evolution of this organization is really cool.
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Jaci Lindstrom
Jane Aguirre, vice president of global alliances at the American Academy of Ophthalmology (AAO), was excited when she was initially approached with the idea for OWL.
Perhaps Tamara contacted me for my organizational skills, but for whatever reason, she called me and asked me if I wanted to help and I did, Jane says. I thought it was great to get women organized to help one other in this male-dominated industry. In addition to her involvement with AAO and her connections across the industry, Jane has always been partial to any cause to help women. In general, women need to help each other, and I very much support anything that helps women get along in business, she says. Jane realized she wasnt part of the minority at the first OWL meeting. The room was packed and there was electricity in the air. Even the men wanted to come and see what was happening, recalls Jane. We knew we had struck a chord, and that energy has stayed with the organization. We were successful from the get-go.
Jaci jumped on board, recalling When I started working in industry, you werent allowed to talk to employees at other companies. Friendships were forbidden because they didnt want you to share secrets. Women would stand in their exhibit booths 20 feet apart and never introduce themselves. OWL said it was okay to meet each other, to share experiences, and to discuss challenges. Jaci brought 40 years of contacts with industry leaders and chief executive officers with her, garnering financial support for OWL. She says, In those days it was easy to get companies to make donations. We were very financially secure and had more money than we could spend. The initial meetings of OWL were all about networking, and they were incredibly successful.
Jan Beiting There is a stereotype that women are competitive with each other, that they dont want to help each other, Jaci says. Jane remains an active member in OWL and admires the The success of OWL flies in the face of that and shows growth it has achieved. wonderful, talented women who are so willing to help each other out. We initially hoped to have two meetings per year at the large conferences, she says. Now we have webinars, She remains heavily involved with OWL, particularly the a fabulous website, different categories of membership, fundraising portion, and is really proud of how its evolved. an association with Women in Ophthalmology, more professional education, and an actual staff. The success has OWL has attracted very talented women and leaders, and been tremendous. its very relevant, Jaci says. It is an organization that is Continued on next page useful to its members, and that makes me very happy.
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tapped early to join OWLs first advisory board. Marguerite was honored to be asked to join the launch, and quickly said yes.
The world of science and technology, in general, and the medical industry, in particular, have traditionally been dominated by men, Adrienne says. I have always felt that there is some advantage to being a woman playing in a mans field, the main one being that you stand out and people remember you. But there was and is a definite need for women to get to know their colleagues. The involvement of Adrienne and other industry leaders portrayed the message that OWL was created to help any woman who wants to grow in her career to have the opportunity. People sometimes ask me why there is a need for a womens organization, but there are still cases of women who are marginalized, who are not taken seriously, or who dont have the same opportunities to advance, Adrienne says. There is also a social aspect of the organization that is tremendously fun. OWL has built a strong network of women that help each other, learning together to balance stress and work/life issues. In the past, employees in the ophthalmology industry had been taught that people at other companies were the competition, Adrienne recalls. OWL flipped that around and showed women that they are colleagues, even if their companies compete, she adds. There is a positive energy and collegiality at OWL events and I love it because it dispels the myth that women are inherently competitive with each other. Adrienne hopes that OWL will continue to grow and be even more inclusive in the future. Id like to see women at all levels of their careers become involved. Our name says leaders, but its not meant to target those who are advanced in their careers, Adrienne says. There is strength in numbers, and we want to attract ALL women in the field of ophthalmology. 4
Since the beginning of time, no matter how supportive ones husband is, women have to do a great job at work then rush home and run their home lives, Marguerite says. They dont have time to network in their field. OWL is a very supportive group of women; we try to help each other make our way through our lives and careers, and have fun as we do it, she says. Marguerite was the only physician on the original advisory board of OWL, which was formed by a small group of women and one man, Jim Mazzo. We thought Jim was a great example of a successful corporate leader who was promoting women, because at the time, five of his six direct reports were women. That was unheard of in our industry, Marguerite recounts. Marguerite was one of the panel that answered questions on career advancement and other topics at one of the first OWL meetings, which had several times the expected number of attendees. A lot of those first involved with OWL were marketing experts, so from the beginning, OWL had a beautiful website, a great logo, the best marketing, and very fun events, Marguerite says. Our events were very successful; besides great panel discussions and networking, we had an OWLtini contest to come up with our signature cocktail, which continues to be served. OWL has always been an organization with a positive and inclusive mindset, and it continues to grow. It now shares some activities with Women in Ophthalmology, the clinicians organization, and is developing local chapters. The leadership of OWL is doing a super job, Marguerite says. I hope that as we move forward and grow, we never lose the casual, helpful nature which allows a beginning sales rep to meet and speak with a top female CEO at a social event. Continued on page 7
Several leading women in eye care speak about OWL and how it is helping women advance in their careers.
When OWL was launched, almost every woman chief executive officer (CEO) in ophthalmology was a member of the advisory board, as was the first female president of a major ophthalmic society and the male CEO of a company already known and admired for hiring and promoting women in leadership roles. A total of seven women and men served on that first OWL advisory board: Elizabeth Davila J. Michelle Glossip Adrienne Graves, PhD Julia Levy, PhD James V. Mazzo Marguerite B. McDonald, MD Kate Tiedemann Ten years after its inception, OWL holds the same core values, and many founding members are still involved, said Jan Beiting, one of the original founders. Today, OWL boasts more than 20 female members who are either the president or CEO of their companies. Barbara Tatge, owner of Odyssey Medical, remembers during her first major ophthalmic conference being very much in the minority. Among a sea of black suits, here I was in a red dress. At the time, she lacked some of the confidence she now possesses, some of which she attributes to OWL. My hat is off to OWL, she said. This group has helped women have a greater confidence and presence in the industry. Lynn Anderson, PhD, CEO of the Joint Commission on Allied Health Personnel in Ophthalmology, said 10 years ago there seemed to be fewer women involved in important eye care industry and organization leadership positions. And the networking circles seemed small and not well connected. 5 But what made OWL so special is that women opted to stay involved and offer their mentoring skills, she said. The business of ophthalmology was far less complex or competitive 10 years ago and one could get by without having a well-rounded skill set, said Candace Simerson, president and COO, Minnesota Eye Consultants. In order to run a successful business today, the leadership role requires a combination of savvy business skills and emotional intelligence. The practice most capable of recruiting and retaining the superstars has a real advantage. In her opinion, OWL has more than risen to that challenge by creating educational programs and resources to promote ongoing professional development of business and leadership skills, Candace added. My perception of OWL early on was that it was just an industry club for women! joked Cynthia Barratt, CEO/co-chairman, OCuSOFT. Ive never been happier to be misinformed. At Biosyntrx, all the female employees are actively encouraged to be members, said Ellen Troyer, MT, MA, CEO and chief research officer. OWL has become an education center for women in eye care its about the mentoring and learning from each other that makes OWL a unique organization. There are a handful of us who have been actively and successfully involved in ophthalmology not only for the 10 years of OWL, but for 20 years or more. We have been very fortunate in ophthalmology to have some very visionary people that have been in the industry for a long period. I think thats a little bit different than what you would see in the other therapeutic disciplines, said Barbara Fant, PharmD, CEO of Clinical Research Consultants.
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Barbara Tatge
Candace Simerson
Cynthia Barratt
internal, relating to expectations we have of ourselves that can clash with professional challenges, Mildred said in her WIO presidents message. Women have made great progress in the past 10 years, Lynn said, but there is still much to be done at every strata to advance women. Globalization has impacted every aspect of our lives, as well as influencing the confluence of women. This coming together builds a critical presence and voice in issues and organizations that has positively impacted ophthalmology and the healthcare profession. Beyond just networking events and cocktails, OWL is becoming more of a force within the ophthalmic industry with strong leadership programs, Cynthia said. Ive gained a much deeper appreciation for OWL and its objectives not only is it a wonderful place to learn, but also to network and personally help and be helped by others that results in both professional and personal growth, she said. OWL has laid forth the groundwork to foster leadership and confidence in younger women, Barbara Tatge said. Its the education programs that have me most excited to be a member of this group.
Glass ceiling?
Barbara Fant, PharmD
In corporate America, women comprise 46.7% of the workforce, but only 15.7% of board seats on Fortune 500 companies. Even fewer (2.2%) are CEOs of Fortune 500 companies. There are no female CEOs in the leading ophthalmic companies; only 16% are in senior leadership positions and 11% are on boards, said Susan Benton, Executive Director, Business Development, Bausch + Lomb Pharmaceuticals, during OWLs inaugural Executive Roundtable program in 2011. When OWL first started, I remember it being a good mesh between industry and MDs, and how we can work together, said Mildred Olivier, MD, president of Midwest Glaucoma, and president of Women in Ophthalmology (WIO). For the past few years, WIO and OWL have jointly held networking events and OWL has hosted sessions at WIOs annual conference. There are still extraordinary pressures on women in our field. Some persist in a workplace that evolved following patriarchal traditions. Some are inherent in familial roles regarding raising children and caring for aging parents. Others may be
Susan Benton
Mildred Olivier, MD
IN SAN FRANCISCO
Visit www.owlsite.org for event details. Advance registration is required unless otherwise noted.
Sunday, April 21, 2013 - 7 to 8 am
Executive Roundtable: The Pathway to the C Suite Getting to the Top and Thriving OWL Premier members are invited this breakfast discussion in the OWL office. Sponsored by OCuSOFT
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Marguerite McDonald, MD
Its important for the CEO to remember what its like to be a sales rep, and its really important for the sales rep to meet a CEO, talk to her for a few minutes, and find out shes like me. We all have had a rough time somewhere along the line; meeting successful professional women who have overcome challenges gives you something to aspire to, Marguerite adds. n
Adrianne Resek is a medical writer with Pascale Communications LLC.
W Hotel San Francisco, Industry Room, Second Floor OWL members and guests are invited to enjoy cocktails, hors doeuvres, unparalleled networking and the presentation of: Visionary Woman Award Rising Star Award Catalyst Award OWL members: free. Non-members: $25 Registration available at www.owlsite.org or at door Special thanks to our sponsors! n Reception Sponsor - Pascale Communications, LLC n Visionary Woman Award Sponsor - Lindstrom Family Foundation n Rising Star Award Sponsor - Link Consulting n OWLtini Sponsor - Ceatus Media Group 7
To be involved in OWL from its inception 10 years ago is an honor. I congratulate the organization for not only championing the advancement of women in eye care, but in moving the entire vision care industry.
Jim Mazzo
W2W
By Marsha D. Link, PhD
The trend in ophthalmology to innovate and expand existing products and surgical techniques often demands effective teamwork among a variety of individuals with diverse knowledge and skills. This situation provides a prime opportunity for women to shine. Women are in a unique position to add value by leveraging their natural tendencies to foster collaboration, build relationships, and view projects from a holistic perspective. Whatever the environmentin industry, an ophthalmology practice, or in the operating roomthese attributes are assets. Women bring to the table their feminine values of compassion, flexibility, and a consciousness to work on projects for the greater good. Currently in ophthalmology, there are diagnoses that are now being given considerable more attention than in the past, as unmet patient needs surface. Women can play a catalytic role by advocating for projects in areas that have received minimal attention in the past. In this process, women will shine in ways that may be visible only to themselves, but will result in the greater good for patients who are the beneficiaries of new products and treatments. Women currently make up more than 50% of the U.S. workforce and the U.S. Bureau of Labor Statistics predicts that women in the workforce will reach 57.1% in 2020 1. Women do, and will continue to make, significant contributions in many fields, including ophthalmology. Continued on next page 8
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So, lets consider why it is prime time for women to shine in ophthalmology.
Woman to Woman
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It is prime time for women to use their knowledge, skills, and intuitive nature to think boldly and to entertain where and how they want to add value and make contributions to the field, perhaps in functions not traditionally held by women. Historically, women have worked primarily as technicians, nurses, and in administrative support areas in practices, and in sales and marketing, customer service, and clinical/regulatory functions in industry. However, as more women become educated in the sciences, we have the opportunity to participate in research and development, become an inventor, or practice as a clinician. As women gain experience and advance their capabilities, they, of course, can become top leaders in any organization. It is prime time that we set the bar high, act with courage, and intentionally build strategies to achieve our goals. In so doing, women will shine! While the thrust of this article is to suggest that it is prime time for women to shine in ophthalmology, there exist a number of realities that represent challenges for all of us. Among them:
Ophthalmology is still a heavily male-dominated industry, especially in top leadership positions; a corollary is that women still find it difficult to break into the good old boys club. This is due, in part, to differences in communication styles and content among men and women, different kinds of networking practices, and formal or informal activities where women may not be included or feel comfortable participating. A culture still exists that work is primary2 and thus, women who accept this premise find it difficult to reach a balance between personal and professional commitments. Women who have been successful in this culture of work is primary, recognize and admit there are trade-offs and sacrifices. Younger women who witness these sacrifices may opt out because they do not want to follow those models and do not see other options. Younger workers, both men and women, are challenging the concept that work is primary, but many organizations in the ophthalmology space cling to this concept. Though some organizational cultures are changing, women are still plagued with this difficulty. Compensation levels for women are not the same as for men. An example is provided in the 2011 Medscape Ophthalmology Compensation Report3 that indicates that although there is an increasing number of female ophthalmologists, men continue to earn more than women. The median compensation for a male ophthalmologist in 2011 was $285,000, while the median compensation for a female ophthalmologist was $200,000. A cited reason for the discrepancy was that women often opted for fewer working hours in order to make time for family commitments. This comment is another example that the work is primary culture permeates the clinical, as well as the industry environments.
Future Woman to Woman columns will explore how we can all be part of the solution. OWL is committed to the core values of leadership, advancement, and community. As we work together as an organization and with each other, let us approach our challenges with courage, openness to diverse opinions from both women and men, and develop strategies to create constructively the environments and opportunities so that now, as in the future, it will be prime time for women to shine in ophthalmology. Until then, perhaps we need to heed the advice of John Adams, who wrote: Patience and perseverance have a magical effect before which difficulties disappear and obstacles vanish. n References 1. U.S. Bureau of Labor Statistics. Employment Outlook 2010-2020: Labor force projections to 2020, a more slowly growing workforce. http://www.bls.gov/opub/mlr/2012/01/art3full.pdf 2. The concept of work is primary is described in Iron Butterflies: Women Transforming Themselves and the World. Chapter 4, Choices: Pursue Your Passion; Birute Regine, Amherst, NY: Prometheus Books, 2010. 3. Medscape Ophthalmology Compensation Report: 2011 Results. http://www.medscape.com/features/slideshow/compensation/2011/ophthalmology
Marsha D. Link, PhD, is principal of Link Consulting, Irvine, CA.
Career Path:
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OWL Leadership
Board of Directors
Jan Beiting President Principal, Wordsmith Consulting Susan Benton Member at Large Executive Director, Business Development, Bausch + Lomb Pharmaceuticals Laurie Brown Membership Chair Administrator, Drs. Fine, Hoffman & Sims, LLC Pamela Gleeson Immediate Past President Consultant Annamarie Hastings Member at Large Manager of Global Programs, American Academy of Ophthalmology Marsha D. Link, PhD Vice President/President-Elect Founder & Principal, Link Consulting Beth Marsh Development Chair Vice President of Business & Corporate Development, Aciex Therapeutics, Inc. Georgette Pascale Secretary President & CEO, Pascale Communications Jane Rady Member at Large Divisional Vice President, Business Development, Abbott Medical Optics, Inc. Heather Ready Program Chair Director of Commercialization, Canada & Latin America, AcuFocus Julie Speed Member at Large Director of Marketing, IOLs & Refractive, Alcon Laboratories, Inc. Sheryl Stevenson Publications Chair Senior Managing Editor, Ophthalmology Times
Committee Members
Amy Batoosingh - Membership Regina Boore - Southern California Chapter Sherri Boston - Membership Michelle Dalton, ELS - Publications Michael Elofer - Public Relations Tamara Evans - Membership, Southern California Chapter Barbara Fant, PharmD - Programs Doral Fredericks, PharmD - Southern California Chapter Diane Houtman - Membership/Volunteers Tracy Keniff - Membership Brad McCorkle - Publications Yari Mitchell - Southern California Chapter Allison Potter - Public Relations Christina Psalms - Southern California Chapter Adrienne Resek - Publications Erin Schallhorn - Membership Kara Stephens - Southern California Chapter Shelley Thunen - Southern California Chapter Christina del Villar - Programs Tina Williams - Southern California Chapter
Advisory Board
Tara H. Capalbo Mary DArdis Adrienne Graves, PhD Jaci M. Lindstrom James V. Mazzo Marguerite B. McDonald, MD Susan Orr, OD
Staff
Molly Schar Executive Director Marja Ernst Membership Coordinator De Ann Jones Fiscal Manager
Get Involved
OWL members lead and participate in dozens of programs every year. Consider donating your time, offering your expertise and/or becoming a sponsor or financial donor. Together, we can support unprecedented advancement of women throughout ophthalmology. Contact us: 2325 15th St. NW #215 Washington, DC 20009 info@owlsite.org 415-751-2401
OWL Sponsorship
OWL programs are supported by industry partners and individual donors. Their support means that OWL is able to provide an expanding menu of programs in the spirit of our core principles of leadership, advancement and community. We thank our financial supporters for their leadership and for the critical role they play in our organization.
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1-800-DOCTORS Biosyntrx Ceatus Media Group, LLC Lindstrom Family Foundation Link Consulting Lumenis OCuSOFT Pascale Communications, LLC If you are interested in learning more about supporting OWL, please email support@owlsite.org or call 415-751-2401.
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