Hugo Macedo

PERSONAL DATA Name: Hugo Henrique Pires Macedo Current Address: Av. Roma,19 2D 1000-261 LISBOA Mobile: +351 93 847 29 64 E:mail: macedo.h@gmail.com Profiles: http://j.mp/hhmacedo ID: PT 10331740

BRIEF PRESENTATION
I'm passionate about People, the New and the Change in between these means Marketing, Innovation and Transformation. I discover and develop market opportunities using my experience and knowledge of marketing, digital business, product development, strategy and leveraging on my leadership and team management skills. I have delivered results in new product launch, new ventures and organization development

STRENGHS
Strategic Marketing Thinking Initiative and Leadership Customer and Results oriented Innovation and Creativity Open to change and uncertainty

TYPICAL ROLES:
Marketing New Business Innovation Digital Business

RECOMMENDATIONS
Hugo one of the most talented and complete marketeers I have met. He is extremely bright and both passionate and very solid in thinking and delivery. It was a pleasure to work with Hugo. He should go places - Manuel Eanes Board Member, Optimus "Hugo has revolutionized the relationship between Chanel Marketing and the Sales teams with success and with impact to the entire company. He did it with confidence, positive attitude and challenge." - Filipe Santos - Sales Director Optimus I had the privilege of working for 3 years with Hugo as a service provider in all HR matters. We were able to build a strong partnership, based on trust and transparency. As a client, Hugo is highly demanding, result oriented, and above all focused in what is the best for people and company. I am looking forward to working again with Hugo, because I consider him one of best clients I have ever worked with. He is an entrepreneur, a visionary and an excellent person. - Andreia Duarte Partner Bravemind

Curriculum Vitae - Hugo Macedo

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PROFESSIONAL EXPERIENCE Consultant McKinsey & Company

Jul-2013 present Develop a Communication Department in a Public Sector client in Angola.

Consultant/Director Beta-i Innovation

Dec-2012 Jun2013 Developed the Innovation Consulting and Corporate Projects for Beta-i. Development of new frameworks and methodologies in innovation and intrapreneurship.

Director - Founder Institute Lisbon

Set-2012 Jun-2013 Launched and managed the Founder Institute Lisbon chapter. Founder Institute comes from Sillicon Valey and is the biggest startup acceleration program in the world.

Managing Director ViewDo

Oct 2011- May 2012 Design and Develop a new concept of social-betting delivered through a social app concept, development, business model, technical coordination and marketing.

Managing Partner ActualSales Group

May 2008- Aug 2011 Co-lead the development of ActualSales (www.actualsales.com). Results: Expansion of the business from 1M revenue with 8 people to 13M revenue,80 people and offices in Lisbon, Madrid, Sao Paulo and Mexico City. 8th Best Place to Work 2011 (Accenture); Grand Prize Advertising Efficacy Award 2010.

Marketing Manager Optimus Mobile Telecom

Apr 2001 - Apr 2008 Several leadership positions in different business units. Results: SMS Partnerships launch: 50% data revenues; 3M in 2002 Launch and management of Optimus Home: more than 300 000 users in 2.5 years; 2nd player in the market. Main revenue growth driver in 2005-07 50M in revenue ( 2007)

Assistant Brand Manager Procter & Gamble Spain and Portugal

Jun 1999 Mar 2001 Brands: Tampax, Old Spice, Vicks and Clearasil. Results: Tampax (SP): sales index from 97% to 111%. OldSpice (PT): best in class promotion in P&G Western Europe sales index 111%. Vicks (PT): 33% growth with a tight marketing budget.

Management Systems Procter & Gamble - Portugal

Jun 1997 a May 1999

Curriculum Vitae - Hugo Macedo

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OTHER PROFESSIONAL ACTIVITIES

Member of Joo Sem Medo Centre for Entrepreneurship Founding member of Beta-i NGO for the promotion of Entrepreneurship Mentor and coach of start-ups in several acceleration programs Trainer in Value Proposition and Business Model Canvas

ACADEMICS
MBA - Porto Business School (2004) 17/20 Jos Valente honors MSC in Electronic Engineering at Instituto Superior Tcnico, Lisbon (1992-1997) 15/20.

TRAINING
Business Model Canvas Alex Osterwalder StartUp BootCamp Paul KeweneHite (INSEAD) Sales (Sintese Azul) Lidership (Sintese Azul) Corporate Culture (Sinteze Azul) DISC personal development and teams (Sintese Azul) Leadership and Organization Transformation Rob Goffee(LBS) Price Negotiations - Ingemar Dierickx (INSEAD) Serious Creativity Edward de Bono Effective Advertising (P&G) Direct to Consumer Marketing (P&G) Team Effectiveness (P&G)

Curriculum Vitae - Hugo Macedo

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