A Research Report On A STUDY ON ATTITUDE OF YOUTH TOWARDS REALITY SHOWS

Submitted By, Srishti Arora (04)

Bhoomika Shah (09) Nidhi Jalan (31)

Nikita Maskara (48) Palak Narang (60)

Under The Guidance Of Ms. Barkha Pathak

Submitted To, S.R. Luthra Institute of Management

DECLARATION
We hereby declare that the project report entitled Attitude Of Youth Towards Reality Shows submitted to S.R. Luthra Institute of Management is done against our academic requirements. It is our original work and not submitted for the award of any other degree/diploma/fellowship or other similar titles or prizes to any other institution/organization or university by any other person.

Acknowledgement
It is said that behind every success there stand some persons other than the one who has successes. We believe that we have succeeded in completion of the task of our project, but we are thankful to all the persons who have directly or indirectly helped us during this research process.

We had a very memorable experience during the preparation of the project report and response given by people for the study Attitude of Youth Towards Reality Show.

We are also thankful to the faculty and our college S.R. Luthra Institute of Management who gave us this great opportunity which will definitely help us in studies and practical life.

Thank You

INDEX
SR NO. 1 TOPIC INDUSTRY PROFILE
1.1 Television 1.2 1.3 1.4 History Entertainment Entertainment Companies in India

PAGE NO. 1
2 4 11 17

COMPANY PROFILE
2.1 Reality Shows 2.2 Pros and Cons of Reality Show 2.3 Relationship Between Reality Shows and

21
22 28 30

Society 2.4 List Reality Shows in India 33 45 47 50 54 68

3
3.1 3.2 3.3 3.4

THEORETICAL FRAMEWORK
Attitude Emotion and Attitude Change Attitude and Function Types Attitude Scales Rating Scales to measure data

4
4.1

RESEARCH METHODOLOGY
Introduction to topic

81
83

4.2 4.3 4.4 4.5 4.4

Objectives of the Study Importance of the Study Research Methodology Limitations of the Study Scope of the Study

83 83 84 88 88

5
5.1

ANALYSIS AND FINDINGS

Data Analysis Theory

89
91

5.2 Charts 5.3 Findings 5.4 Interpretation

CONCLUSIONS AND RECOMMENDATION Bibliography Annexure

8.1 Questionnaire

110

115 118

120

QUESTIONNAIRE
Dear respondent, We are the students of S.R. Luthra Institute of Management, doing a survey on

A Study on Attitude of Youth Towards Reality Shows , We require

your cooperation in filling this questionnaire, we assure you that your data will be kept confidential and will be used for academic purpose only. Thanks for your cooperation Srishti Arora Bhoomika Shah Nidhi Jalan Nikita Maskara Palak Narang ___________________________________________________________________ Note : Instruction use tick mark [] for your favourable answer

PERSONAL DETAILS Name Gender : ---------------------------------------------------------------------------------: M F

Qualification: -----------------------------------------------------------------------------Address : -------------------------------------------------------------------------------------------------------------------------------------------------------E-mail ID : -----------------------------------------------------------------------------

Contact no : ------------------------------------------------------------------------------College name: -----------------------------------------------------------------------------

1) Do you watch Reality Shows ? (a)Yes (b) No

2) If you dont watch Reality TV, what puts you off watching it? (a) Fake (b) Its Scripted (c) Dont like Contestants (d)inappropriate timings (e)offensive content

3) Do you think reality shows are Real? (a) Yes (b) No (c) Somewhat (d)most of them

4) Do you think Reality shows is just a platform for Fame or to show the real talent? (a) Fame (b) Talent (c) Both

5) Do you think reality shows affect Indian Culture? (a) Yes (b) No (c) To some extent

6) Do you find the auditions taken for the reality shows are Fair? (a) Yes (b) No (c) Some of them (d) Most of them

7) Do you think the comments/judgments given in reality shows are scripted? (a) Yes (b) No (c) Sometimes

8) Do you think the result of the reality shows actually depends on votes? (a) Yes (b) No

9) Do you think that the High Voltage Drama shown in the promos of the shows is just for the sake of TRPs? (a) Yes (b) No

10) Do you think the Big Celebs are invited in shows just to increase the TRPs? (a) Yes (b) No

11) Do you think Reality Shows has become a medium for B-town to promote their upcoming movies? (a) Yes (b) No (c) To some extent

12) What made you decide to watch Reality shows? (a) The Presenters (b) Friends (c) Family (d) Advertisement (e) The Contestants (f) Interests e.g. Dancing, Singing etc (g) Other

13) Would you like to participate in Reality show? (a) Yes (b) No

14) Do think reality shows help youngsters to built up their career? (a) Yes (b) No (c) Somewhat

15) Do youth think reality shows give a break to audience from the typical Saas-bahu drama? (a) Yes (b) No (c) Somewhat

16) Do you think Reality Shows helps us to increase our knowledge? (a) Yes (b) No (c) Somewhat

17) Would you miss any particular reality shows when they are off-aired? (a) Yes (b) No

THANK YOU