Tsunami Bodywork

BusinessPlan
Contact: Voula Konstantarakis

Phone: (702) 596-3333
E-mail: voulatsunamicosmetics@yahoo.com
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CONFIDENTIAL Do Not Distribute Without Permission
Tableof Contents
ExecutiveSummary.................................................................................................... 4
Use of Funds........................................................................................................ 5
Company Ownership........................................................................................... 5
Company Location............................................................................................... 5
Mission................................................................................................................. 5
Services.................................................................................................................... 6
Product Description.............................................................................................. 6
MarketAnalysisSummary............................................................................................ 8
Market Segmentation........................................................................................... 9
Market Needs..................................................................................................... 10
Industry Analysis................................................................................................ 11
Competitive Comparison................................................................................... 11
Strategyand ImplementationSummary........................................................................ 13
Competitive Edge............................................................................................... 13
Marketing Strategy............................................................................................. 13
ManagementSummary.............................................................................................. 15
FinancialIndicators................................................................................................... 16
Appendix.................................................................................................................. 26
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ExecutiveSummary
Tsunami Body Works, LLC (also referred to as the Company) is a start-up business headquartered in
Las Vegas, Nevada that is scheduled to begin operations in October 2010. The Company will be a
unique online retailer offering a wide selection of high-quality, European-formula body care products
designed to help women feel beautiful, bolder, and renewed. The Company will utilize state-of-the-art
technology to make superior products that feature all-natural ingredients. With a focus on excellent
customer service and affordable, high-quality products, Tsunami Body Works intends to achieve a loyal
customer base and expand its product line.
Beauty products make up a large segment of the American consumer economy. Within that large
grouping, natural cosmetic products have become some of the highest sellers. Tsunami Body Works
will provide the highest quality natural cosmetic products, offering unique formulations that have a large
and growing need. The Company will be headquartered in Las Vegas, Nevada, one of the worlds
premier tourist destinations, and will conduct the bulk of its business via the Internet. Buying products
over the Internet has become the norm in the past decade, with any type of product available and usually
for a reduced price. Tsunami Body Works will be able to offer customers across the country the highest
quality beauty products without having to cater to a specific area of operation.
In order to take advantage of the high-end salons and spas that accompany some of the worlds most
luxurious hotels, Tsunami Body Works will offer its line of beauty products to spas and salons in the
Las Vegas area. By catering both directly to consumers and to beauty shops, Tsunami Body Works will
be able to establish and build a strong and sustainable brand image. The Company will cater directly to
women who earn mid-level salaries and are interested in salon level products that can be used in the
privacy of their own homes.
Tsunami Body Works intends to promote its line of body and skin care products to retail salon
environments, as well as to consumers, by launching a creative promotional campaign intended to
saturate the market with brand awareness. Specific advertising channels will include flyer distribution,
use of a website, Internet marketing, networking, and television commercials. In addition, the Company
expects growth as a result of positive word of mouth referrals from customers who experience its
outstanding European products and competitive prices. Through these proven marketing efforts,
Tsunami Body Works will position itself as a leading beauty products supplier in the online
marketplace.
Aleksandar Maric and Shannon Cobb will own and operate the Company. Both owners have extensive
experience in the beauty and skin care industry, ranging from providing spa services on major cruise
lines to serving as a hair stylist for 25 years. For further biographical information on each member of
the management team, please refer to the Management Summary.
To achieve the Companys objectives, Tsunami Body Works, LLC is seeking $150,000 in total funding
through bank or Small Business Administration (SBA)-backed lending. The bank or SBA-backed loan
will be paid back from the cash flow of the business within seven years, collateralized by the assets of
the Company, and backed by the personal integrity, experience, and a contractual guarantee from the
owners.
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Use of Funds
The table below outlines the sources and uses of funding:
SOURCES OF FUNDS
Loan
$150,000
Ow ner Investment
Investor
$0
$0
Total Source s
$150,000
USES OF FUNDS
Start-up Expenses
SOURCES & USES
Legal
$20,000
Stationery
$6,000
Brochures
$1,000
Consultants
$5,000
Insurance
$3,000
Rent
R& D
$975
$2,000
Other
$2,000
Total Start-up Expenses
$39,975
Start-up Assets
Working Capital
$84,025
Inventory
Equipment
Property
Other Long-term Assets
Total Start-up Ass ets
Total Uses
$20,000
$6,000
$0
$0
$110,025
$150,000
Company Ownership
Tsunami Body Works, LLC will be a Limited Liability Company registered in the state of Nevada.
The Company will be jointly owned by Shannon Cobb (50%) and Aleksandar Maric (50%).
Company Location
Tsunami Body Works, LLC will be located at the following address:
8663 W. Sahara Avenue
Las Vegas, Nevada 98117
Mission
The Companys mission statement is as follows:
At Tsunami Body Works, we are dedicated to helping our clients maximize their individual
beauty. By providing superior products sourced from natures finest ingredients, we offer a
variety of treatments designed to enhance each clients unique features while ensuring that she
has a relaxing and memorable experience.
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Services
Tsunami Body Works will be an online retailer offering various body care products for women. The
Company will combine traditional European beauty formulas with modern technology to create highquality products made from all natural ingredients. The Company will offer three unique product lines;
all of which feature formulations that are designed to nourish and protect the skin, making all women
look and feel younger, bolder, and renewed. Tsunami Body Works products are as follows:
Tsunami Hot and Cold:
Cellulite & Weight Loss
o Tsunami Cellulite Cream
o Tsunami Cold Gel
Hand and Foot Care
o Tsunami Foot and Nail Cream
Lavendina:
Body Care
o Lavendina Body Cream
o Lavendina Lotion
o Lavendina Shower Gel with Scrub
Hand and Foot Care
o Lavendina Hand Cream
o Lavendina Foot and Nail Cream
Fabulous Vegas Baby:
Body Care
o Vegas Baby Body Cream
o Vegas Baby Lotion
o Vegas Baby Shower Gel with Scrub
Hand and Foot Care
o Vegas Baby Hand Cream
Product Description
Tsunami Body Works is dedicated to improving the quality and accessibility of body care products for
women across the globe. The Company is committed to helping women uncover their natural beauty by
providing them with superior products made with the finest, all natural ingredients. Tsunami Body
Works three product lines are further described below:
Tsunami Hot and Cold:
Tsunami Hot and Cold has been scientifically formulated to
reduce the appearance of cellulite a serious problem for most
women. Cellulite affects women of all ages, shapes, and sizes
and attacks areas such as the buttocks, thighs, and arms. To help
women feel more confident about their bodies, the Company has
developed Tsunami Hot and Cold, a scientifically formulated
line designed to reduce the appearance of cellulite. With
continued use, products define, tone, and hydrate the body,
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improving the appearance of unsightly dimpled skin.

Lavendina:
For many centuries, lavender has been used to soothe and calm
the mind and promote restful sleep. The Lavendina product line
will feature the essence of lavender to help women experience
serenity and tranquility. By combining natural ingredients and
essential oils, skin will be left clean, soft, and well-hydrated after
using Lavendina products.
Fabulous Vegas Baby:
The Fabulous Vegas Baby line is designed to quench and hydrate
parched, damaged skin. Products will be made from finest
emollient ingredients such as avocado oil, Shea butter, and
grapeseed oil. Avocado oil is rich in vitamins A, C, and E, as
well as protein and amino acids, and softens and conditions dry,
flaky skin, while Shea Butter is known to reduce wrinkles and
protect skin against environmental aging. Additionally, grape
seed oil, rich in essential fatty acids, helps protect and soothe
dry, overworked skin.
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MarketAnalysisSummary
Tsunami Body Works location in Las Vegas, Nevada (Clark County) places it in one of the worlds
most popular tourist destinations. The Companys chosen location will maximize the businesss ability
to tap into a steady stream of consumer traffic. The following table provides the most current U.S.
Census data with regard to the population growth of Clark County.
Clark County, Nevada Population & Growth1
Population, 2009 estimate
1,902,834
Population, percent change, April 1, 2000 to July 1, 2009
38.3%
Population, 2000
1,375,738
Tsunami Body Works will primarily provide its products through Internet based sales. The Company
will also target high-end beauty salons in the city of Las Vegas as a way to build a brand image and
grow its market share. The following table provides pertinent figures for the populations of Las Vegas,
the state of Nevada, and the United States as a whole. This data is provided by ESRI, a market research
firm.2
Full Demographic Report Las Vegas Nevada United States Side-by-side analysis
United
Las Vegas
Nevada
States
2010 Total Population
2015 Total Population
2010 - 2015 Annual Rate
580,369
613,886
1.13%
2,748,294 311,212,863
2,999,160 323,209,391
1.76%
0.76%
2010 Households
2010 Average Household Size
2010 Families
2010 Average Family Size
210,301
2.72
136,623
3.27
1,025,511 116,761,140
2.65
2.59
672,641
78,333,359
3.17
3.16
Median Household Income

2000
2010
2015
$44,181
$54,367
$62,871
$44,614
$57,546
$65,787
$42,164
$54,442
$61,189
Per Capita Income

2000
2010
2015
$22,060
$25,773
$29,836
$132,514
$150,341
$161,659
$21,587
$26,739
$30,241
34.5
35.8
35.7
35.0
37.0
37.2
35.3
37.0
37.3
Median Age
2000
2010
2015
2010 Households by Income
Household Income Base
< $15,000
$15,000 - $24,999
1
2
210,301
10.1%
9.1%
1,025,496 116,759,989
8.8%
11.4%
8.1%
9.4%
U.S. Census Bureau. Obtained at: http://www.census.gov/ September 2010

Business Analyst Online. Obtained at: http://bao.esri.com/esribis. September 2010
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$25,000 - $34,999
$35,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
$100,000 - $149,999
$150,000 - $199,999
$200,000 +
Average Household Income
10.6%
15.8%
21.9%
14.4%
12.2%
2.5%
3.4%
$69,210
2010 Population by Age

Total
0-4
5-9
10 - 14
15 - 19
20 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 - 84
85+
18+
580,372
7.9%
7.2%
6.6%
6.6%
6.4%
14.1%
14.5%
13.7%
10.4%
7.0%
4.2%
1.3%
74.3%
2010 Population by Sex

Males
Females
50.4%
49.6%
2010 Population 25+ by Educational Attainment

Total
Less than 9th Grade
9th - 12th Grade, No Diploma
High School Graduate
Some College, No Degree
Associate Degree
Bachelor's Degree
Master's/Prof/Doctorate Degree
378,856
8.9%
9.9%
29.4%
22.7%
7.1%
14.2%
7.7%
9.7%
15.9%
23.3%
15.3%
12.8%
2.8%
3.2%
$71,330
9.7%
15.0%
21.6%
14.1%
11.9%
3.4%
3.5%
$70,173
2,748,294 311,212,863
7.3%
6.8%
6.8%
6.7%
6.4%
6.5%
6.5%
7.0%
6.4%
6.9%
13.9%
13.3%
13.9%
13.4%
14.4%
14.6%
11.8%
11.7%
7.3%
6.8%
4.0%
4.3%
1.4%
2.0%
75.6%
75.8%
50.3%
49.7%
49.2%
50.8%
1,831,539 205,370,648
7.1%
6.3%
9.1%
8.5%
29.8%
29.6%
23.8%
19.9%
7.7%
7.7%
14.8%
17.7%
7.6%
10.4%
Market Segmentation
Cosmetics and other beauty products are a large and growing industry, providing salon- and sp-a level
products for home use. Tsunami Body Works is interested in catering to a large segment of the
population. The Company will focus on tailoring its products to following types of consumers:
Mid level annual income

Between the ages of 21-50
College educated
Female
Tsunami Body Works will address a large market with a significant portion of its budget already
allocated to cosmetics and other beauty products. Tsunami Body Works line of products will be
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derived from natural ingredients from the highest quality sources. The Company will place strong
emphasis on this aspect of its product line. A large number of consumers are becoming aware of the
need to purchase products that are created with the overall health of the planet in mind. The benefits of
natural and earth-healthy products are two-fold. Natural products are better for the welfare of the planet,
and are of higher-quality than their synthetic relatives.
Tsunami Body Works line of beauty products and cosmetics will provide women with the freshest and
best natural beauty products, allowing the Companys target customers to enjoy healthy skin without
damaging their skin or the planet as a whole.
Tsunami Body Works will also target its line of products to spas and salons in the Las Vegas area. Las
Vegas, Nevada is home to some of the worlds most luxurious hotels and spas. By pursuing local spas
with its products, the Company will tap into one of the largest and most stable consumer spending
streams in the world. Having products available in Las Vegas spas will also help the Company build
and sustain its brand image.
Market Needs
According to an article provided by the online service Market Research World, demand for cosmetics
has been stagnating in developed markets such as the United States during the last five years. In an
effort to improve sales, manufacturers have capitalized on the growing consumer interest in health and
wellness by investing in cosmetic products containing natural ingredients.3 By providing the finest
quality of naturally-derived beauty products, Tsunami Body Works will help meet the growing need for
natural cosmetic products that is sweeping the cosmetic and beauty product industry.
The Company will meet and address consumer needs on a second level as well, beyond just satisfying
the needs of customers for natural based beauty products. Women of all kinds have a need for salon and
spa quality beauty products outside of the salon and spa. Tsunami Body Works will provide the types of
products usually found only in high-end salons and spas for women around the country to take home and
use in their own bathrooms and houses. By catering its product line to both women and salons, Tsunami
Body Works will cover the needs of customers both in the salon and at home. The following chart
shows the age-by-sex breakdown of the population of the United States.
U.S. Population Age-by-Sex breakdown
Market Research World. Natural Ingredients Drive Growth in Cosmetics and Toiletries, Obtained at:
http://tinyurl.com/2uj4fgo September 2010
3
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10
Tsunami Body Works will sell its product line via the Internet, allowing the Company to have unlimited
access to the entire population of the United States. The Company will primarily target women, and, as
the above chart shows women are a large percentage of the population.
Industry Analysis
Tsunami Body Works will operate within the Drugs, Proprietaries, and Sundries industry (Standard
Industrial Classification 5122). The table below shows Dun & Bradstreet data regarding the
performance of the businesses in this industry on a national, state, and local level. The Company will
also operate in the industry subsets of Cosmetics, Perfumes, and Hair Products and Cosmetics. Industry
subset data is measured on a national scale only.4
Industry: Drugs, Proprietaries, and Sundries (5122)
Establishments primarily engaged in the wholesale distribution of prescription drugs, proprietary drugs, druggists'
sundries, and toiletries.
Market Size Statistics
Estimated number of U.S. establishments: 11,338
Number of people employed in this industry: 141,603
Total annual sales in this industry: $317.3 billion
Average number of employees per establishment: 13
Average sales per establishment (unknown values are excluded from the average): $34.1 million
Market Analysis by State and Metropolitan Area
Total
Total
Average
Average
State/Metro
No Bus.
% Total
Employees
Sales
Employees
Sales
Nevada
119
1
1,003
$122.8 million
9
$1.3 million
Las Vegas, NV
82
0.7
680
$79.6 million
9
$1.2 million
Market Analysis by Specialty (8-digit SIC Code)
Total
Total
Average Average
SIC Code SIC Description
No Bus. % Total Employees Sales Employees Sales
5122-0100 Cosmetics, perfumes, and hair products 1,346
11.9
7,805
$1.6 billion
6
$1.3 M
5122-0101 Cosmetics
1,923
17
15,355 $1.8 billion
8
$1 M
Competitive Comparison
Online shopping is quickly becoming one of the most common purchasing methods in the United States.
Many high-end retailers carry their full product lists online, often times offering deals on shipping and
handling when items are purchased through their Internet retail outlets. Tsunami Body Works, with its
intention of its business over the Internet, will face competition from a variety of types of businesses.
These businesses include large retail outlets with well established retail locations nationwide,
wholesalers, and individual cosmetics companies that sell their products direct to consumers via their
websites. Tsunami Body Works is aware of the need to evaluate its competitors. A detailed analysis of
the competitive landscape will prepare the Company for any potential market variables that may arise.
A description of Tsunami Body Works competition is as follows:
Sephora
www.sephora.com
Overview: Sephora is a chain of cosmetics stores founded in 1969 in France. The
Sephora chain includes more than 750 stores in 21 countries.
4
Dun & Bradstreet, Industry Data for SIC 5122-0000; obtained September 2010
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11
Advantages: Sephora offers a wide range of cosmetic products in a selection of

categories, including makeup, skincare, fragrance, bath and body, hair, tools, men, and
natural and organic. Sephora also sells all of its products online.
Disadvantages: Sephora offers a selection of natural and organic products, but does not
specialize in that type of product.
The Body Shop

www.thebodyshop-usa.com
Overview: The Body Shop is a cosmetics company founded in 1976 in England. There
are currently 2,400 in 61 countries, making The Body Shop the second largest cosmetic
franchise in the world.
Advantages: The Body Shop specializes in natural cosmetics products and is active in
many social services and charity programs around the world.
Disadvantages: The Body Shop sells products only in its own retail stores, and does not
sell products to salons and spas.
Saffron Rouge
www.saffronrouge.com
Overview: Saffron Rouge is the first beauty retailer in the world to focus exclusively on
organics. Offering over 1,000 of the worlds finest organic beauty and aromatherapy
products, Saffron Rouge is North Americas number-one online retailer of organic skin
care and cosmetic products.
Advantages: Saffron Rouge offers only products that have at least one of the organic
body care certifications, or provide evidence that certified organic content is being used
as much as possible. Saffron Rouge offers almost 30 organic cosmetic brands.
Disadvantages: Saffron Rouge is only an online retail outlet, selling products provided
by other companies and nothing of its own design.
For more information regarding the Companys competitive advantages, see Competitive Edge.
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12
Strategyand ImplementationSummary
The European Secret to Beauty and Wellness
Tsunami Body Works will develop a brand that encompasses quality and availability in its provision of
body care products to the Las Vegas marketplace. To increase brand awareness, the Company has
developed a memorable brand logo, as well as multiple product logos, that it will use throughout its
promotional strategy and within its various marketing materials.
With its guiding principles established, Tsunami Body Works will send a clear message about the key
benefits of its solutions-based products, indicating its functionality beyond skin care and more towards
overall health and vitality of the body. The Company will illustrate this message with a diverse
marketing campaign involving a number of modern and conventional techniques to bolster awareness at
the street level as well as online. This approach intends to help Tsunami Body Works achieve the
following objectives:
Establish a strong brand name and reputation
Fuel growth through positive word of mouth referrals
Earn enough revenue to expand operations
To reach these operational benchmarks, the Company will build on its strengths and advantages as
outlined in the following section.
Competitive Edge
Tsunami Body Works intends to capitalize on its core strengths in order to establish itself as a leading
supplier of spa and beauty products to the Las Vegas marketplace. These competitive advantages are
outlined in greater detail below.
Unmatched customer service

All-natural European products
Solutions-based to help firm and smooth the skin
Competitive pricing structure
Ownership experienced in salon atmospheres
Consistency in product availability
Aggressive marketing campaign
Marketing Strategy
The Company will generate interest in its beauty products by utilizing a variety of advertising channels
to increase Tsunami Body Works exposure among its target demographic. Specific channels will
include the following:
Television advertising: The Company recognizes that television advertising is still an effective
means of reaching a large target population. For this reason the Company will create
commercials to be aired on home shopping networks such as QVC.
Flyers: Tsunami Body Works will create colorful and informative flyers that will display the
Companys range of products. These will be distributed within a considerable radius of the
Companys proximity to businesses and residences, allowing for increased brand exposure.
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13
Website: The Company will capitalize on its existing website (www.tsunamibodyworks.com) to

generate interest in its beauty products. This website will be search engine optimized and
contain a number of features including: product information, testimonials, photo gallery,
company profile, location, and list of services.
**suggestion** Internet advertising: Tsunami Body Works will benefit from using a
combination of Internet advertising including Cost-per-Click, Google AdWords, Tags, and
banner ads. This effort will help generate interest in the Company from the online community
and general public.
**suggestion** Networking: As with any relationship-based business, the Company will

benefit from participating in a number of networking opportunities that have the potential to
yield new business contacts as well as nourish existing ones. Tsunami Body Works will attend a
variety of events that draw substantial numbers of prospective customers. Events may include
seminars, mixers, and luncheons which provide opportunities to speak to and associate with
larger audiences. This will create a positive business environment that encourages discourse
among the Company and its target market.
**suggestion** Print media: Tsunami Body Works will place ads in national print
publications. These advertisements will include the Companys location and will also offer
limited time discounts or other promotions.
**suggestion** Word of mouth: Word travels quickly between family members, peers, and
colleagues who are pleased with their experiences with a particular business. The Company will
rely on this effective and inexpensive resource to generate interest in its beauty products.
According to research conducted by Forrester, there were 256 billion influence impressions
occurring per year [in 2009]. Influence posts were numbered at 1.64 billion per year, which
accounted for generating another 250 billion impressions. In other words, people are making
500 billion influence impressions on one another about products and services every year.5
Dybwad, Barb. Mashable: the Social Media Guide. The State of Online Word of Mouth Marketing [Stats]. Obtained at:
http://mashable.com/2010/04/25/word-of-mouth-marketing-stats/
5
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14
ManagementSummary
Shannon Cobb, Owner
Ms. Cobb is an entrepreneur at heart, and has devoted her entire professional career as a stylist. For the
last 25 years, she has owned and operated her salon Hair at the Lakes, performing hairdressing for a
devoted, long-term clientele.
Aleksandar Maric, Owner
Mr. Maric is a Serbian immigrant who has spent only the last five years in the United States. His
professional expertise includes providing concierge-level service among cruise lines, serving as a
massage therapist for domestic and international clients.
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15
FinancialIndicators
The following table and graph illustrate the financial goals of the Company during the next three years:
FINANCIAL HIGHLIGHTS
Year 1
Year 2
Year 3
Revenue
$437,427
$656,141
$885,790
Gross Margin
$368,279
$552,418
$745,764
Operating Expenses
$429,293
$498,010
$542,549
EBITDA*
($60,614)
$54,808
$203,615
Net Profit
($70,969)
$45,698
$195,838
*Earnings before interest, taxes,

depreciation & amortization
Profitability Ratios
Gross Margin/Revenue
84%
84%
84%
EBITDA/Revenue
-14%
8%
23%
Net Profit/Revenue
-16%
7%
22%
Debt Ratios
Debt Ratio (Total Debt/Total Assets)
352.11%
188.71%
48.73%
Interest Coverage Ratio
-6.09
6.29
27.60
Debt Service Coverage Ratio
-2.23
2.02
7.49
Net Cash Flow

Cash Balance - Ending
($65,619)
$18,406
$29,941
$48,346
$181,565
$229,911
Financial Highlights
$1,000,000
$800,000
$600,000
Revenue
Direct Costs
$400,000
Operating Expenses
Net Profit
$200,000
$0
($200,000)
Year 1
Year 2
Year 3
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16
The following is a three-year revenue forecast. Direct costs include all costs which can be directly tied
to revenue and include cost of goods.
Year 1
Year 2
Year 3
REVENUE FORECAST
Revenue
Tsunami Hot 4 oz.
$51,300
$76,950
$103,883
Tsunami Hot 6 oz.
$52,920
$79,380
$107,163
Tsunami Cool 4 oz.
$32,250
$48,375
$65,306
Tsunami Cool 6 oz.
$29,925
$44,888
$60,598
Vegas Baby Body Cream 4 oz.
$15,540
$23,310
$31,469
$14,153
$21,229
$28,659
Vegas Baby Body Lotion 4 oz.
$10,194
$15,291
$20,643
$9,900
$14,850
$20,048
Vegas Baby Show er Gel & Scrub 4 oz.
$11,394
$17,091
$23,073
$10,575
$15,863
$21,414
Vegas Baby Hand Cream 2 oz.

Vegas Baby Balm 4 oz.
$35,970
$14,394
$53,955
$21,591
$72,839
$29,148
Lavendina Body Cream 4 oz.
$18,720
$28,080
$37,908
$16,349
$24,523
$33,106
Lavendina Body Lotion 4 oz.
$13,194
$19,791
$26,718

Lavendina Show er Gel & Scrub 4 oz.
$12,375
$13,380
$18,563
$20,070
$25,059
$27,095

Lavendina Hand Cream 2 oz.
$12,825
$44,970
$19,238
$67,455
$25,971
$91,064
$17,100
$437,427
$25,650
$656,141
$34,628
$885,790
Tsunami Hot 4 oz.
$7,776
$11,664
$15,746
Tsunami Hot 6 oz.
$8,019
$12,029
$16,238
Tsunami Cool 4 oz.
$4,830
$7,245
$9,781
Tsunami Cool 6 oz.
$4,484
$6,725
$9,079
$2,544
$3,816
$5,152
$2,610
$3,915
$5,285
$1,722
$2,583
$3,487
$1,692
$2,538
$3,426
$2,028
$3,042
$4,107
$2,043
$3,065
$4,137
$6,810
$10,215
$13,790

$2,580
$2,544
$3,870
$3,816
$5,225
$5,152

$2,610
$1,722
$3,915
$2,583
$5,285
$3,487
$1,692
$2,538
$3,426
$2,028
$3,042
$4,107
$2,025
$3,038
$4,101
$6,810
$10,215
$13,790
Lavendina Balm 4 oz.

Total Re venue
Direct Cost of Revenue
$2,580
$3,870
$5,225
Subtotal Cost of Revenue

Other Direct Costs
$69,149
$0
$103,723
$0
$140,026
$0
Total Direct Costs
$69,149
$103,723
$140,026
$368,279
84%
$552,418
84%
$745,764
84%
Gross Margin
Gross Margin %
_______________________________________________________________________________
17
The table below shows the units and pricing assumptions underlying the revenue forecast:
Ye ar 1
Ye ar 2
Ye ar 3
Tsunami Hot 4 oz.
1,800
2,700
3,645
Tsunami Hot 6 oz.
1,350
2,025
2,734
Tsunami Cool 4 oz.
1,500
2,250
3,038
Tsunami Cool 6 oz.
1,050
1,575
2,126
600
900
1,215
450
675
911
600
900
1,215
450
675
911
600
900
1,215
Units
450
675
911
3,000
600
4,500
900
6,075
1,215
600
900
1,215
450
675
911
600
900
1,215

450
600
675
900
911
1,215

450
3,000
675
4,500
911
6,075
600
19,200
900
28,800
1,215
38,880


Total Units
UNIT ASSUMPTIONS
Unit Price
Tsunami Hot 4 oz.
$28.50
$28.50
$28.50
Tsunami Hot 6 oz.
$39.20
$39.20
$39.20
Tsunami Cool 4 oz.
$21.50
$21.50
$21.50
Tsunami Cool 6 oz.
$28.50
$28.50
$28.50
$25.90
$25.90
$25.90
$31.45
$31.45
$31.45
$16.99
$16.99
$16.99
$22.00
$22.00
$22.00
$18.99
$18.99
$18.99
$23.50
$23.50
$23.50
$11.99
$11.99
$11.99

$23.99
$31.20
$23.99
$31.20
$23.99
$31.20

$36.33
$21.99
$36.33
$21.99
$36.33
$21.99
$27.50
$27.50
$27.50
$22.30
$22.30
$22.30
$28.50
$28.50
$28.50
$14.99
$14.99
$14.99
$28.50
$28.50
$28.50
Tsunami Hot 4 oz.
$4.32
$4.32
$4.32
Tsunami Hot 6 oz.

Tsunami Cool 4 oz.
Tsunami Cool 6 oz.
$5.94
$3.22
$4.27
$4.24
$5.80
$2.87
$3.76
$3.38
$4.54
$2.27
$4.30
$4.24
$5.80
$2.87
$5.94
$3.22
$4.27
$4.24
$5.80
$2.87
$3.76
$3.38
$4.54
$2.27
$4.30
$4.24
$5.80
$2.87
$5.94
$3.22
$4.27
$4.24
$5.80
$2.87
$3.76
$3.38
$4.54
$2.27
$4.30
$4.24
$5.80
$2.87
$3.76
$3.76
$3.76
$3.38
$3.38
$3.38
$4.50
$4.50
$4.50
$2.27
$2.27
$2.27
$4.30
$4.30
$4.30
Direct Unit Cost
_______________________________________________________________________________
18
Year 1 Revenue Monthly
$50,000
$45,000
$40,000
$35,000
$30,000
$25,000
$20,000
$15,000
$10,000
$5,000
$0
Lavendina
Month 12
Month 11
Month 10
Month 9
Month 8
Month 7
Month 6
Month 5
Month 4
Month 3
Month 2
Month 1
Vegas Baby
Tsunami
Revenue By Year
$1,000,000
$900,000
$800,000
$700,000
Lavendina
$600,000
$500,000
Vegas Baby
$400,000
$300,000
$200,000
Tsunami
$100,000
$0
Year 1
Year 2
Year 3
_______________________________________________________________________________
19
The Companys personnel forecast is outlined below. Personnel wages indicate the average wage per
position and personnel costs are total wages for each position.
Year 1
Year 2
Year 3
Manager/Partner
Director pf Operations
Marketing Manager/Executive Assistant
Sales
Assistant/Receptionist
Manager/Partner
$70,000
$73,500
$77,175
$65,000
$68,250
$71,663

Sales
$60,000
$0
$63,000
$0
$66,150
$0
$0
$23,920
$25,116
$140,000
$65,000
$147,000
$68,250
$154,350
$71,663
$60,000
$0
$63,000
$0
$66,150
$0
$0
$265,000
$23,920
$302,170
$25,116
$317,279
PERSONNEL FORECAST
Personnel Count
Total Personnel
Personnel Wage
Personnel Costs
Manager/Partner
Sales
Total Payroll
_______________________________________________________________________________
20
The Company intends to deploy its funding to maximize growth and profitability. In the Profit and Loss
table below, gross margin equals revenue minus direct costs. The bottom line or profit (as measured
before and after interest, taxes, depreciation, and amortization) equals gross margin minus operating
expenses.
Ye ar 1
Revenue
Total Cost of Revenue
Gross Margin
PRO FORMA PROFIT & LOSS
Year 2
Year 3
$437,427
$656,141
$885,790
$69,149
$103,723
$140,026
$368,279
$552,418
$745,764
84%
84%
84%
Expenses
Rent
$11,700
$12,300
$12,900
Insurance
$12,000
$12,600
$13,200
Marketing
$21,900
$23,000
$24,200
Commission
$43,743
$65,614
$88,579
Utilities
$15,000
$15,800
$16,600
$6,000
$1,800
$6,300
$1,900
$6,600
$2,000
$12,000
$12,600
$13,200
$400
$400
$400
Phone/Internet
Of fice Supplies
Other/Misc.
Depreciation
Payroll Taxes & Benef its
$39,750
$45,326
$47,592
Total Personnel
Total Op. Expenses
$265,000
$429,293
$302,170
$498,010
$317,279
$542,549
Profit Bef ore Interest and Taxes
($61,014)
$54,408
$203,215
EBITDA
Interest Expense
($60,614)
$9,955
$54,808
$8,710
$203,615
$7,376
$0
$0
$45,698
$195,838
Taxes Incurred
Net Profit
Net Profit/Revenue
$0
($70,969)
-16.2%
7.0%
22.1%
_______________________________________________________________________________
21
The charts below demonstrate when the Company is expected to become profitable. Break-even occurs
when revenue exceeds expenses.
Revenue & Expenses

Year 1 Monthly
$50,000
$45,000
$40,000
$35,000
$30,000
$25,000
$20,000
$15,000
$10,000
$5,000
$0
Revenue
Month 12
Month 11
Month 10
Month 9
Month 8
Month 7
Month 6
Month 5
Month 4
Month 3
Month 2
Month 1
Expenses
Revenue & Expenses

Years 1 to 3
$1,000,000
$900,000
$800,000
$700,000
$600,000
$500,000
$400,000
Revenue
Expenses
$300,000
$200,000
$100,000
$0
Year 1
Year 2
Year 3
_______________________________________________________________________________
22
The following depictions of the Companys projected cash flow show that the Company expects to
maintain sufficient cash balances over the three years of this plan. The pro forma cash flow table
differs from the pro forma profit and loss (P&L) table. Pro forma cash flow is intended to represent
the actual flow of cash in and out of the Company. In comparison, the revenue and expense projections
on the P&L table include non-cash items and exclude funding and investment illustrations.
Cash Flow
$250,000
$200,000
$150,000
Net Cash Flow
$100,000
Cash Balance
$50,000
$0
-$50,000
-$100,000
Year 1
Year 2
Year 1
Year 3
Year 2
Year 3
Cash Re ceived
Revenue
$437,427
$656,141
$885,790
New Current Borrow ing
$0
$0
$0
New Long-term Liabilities
$0
$0
$0
Sale of Other Current Assets
$0
$0
$0
Sale of Long-term Assets
$0
$0
$0
New Investment Received
$0
$0
$0
$437,427
$656,141
$885,790
$265,000
$220,834
$302,170
$305,574
$317,279
$367,156
$485,834
$607,744
$684,435
$0
$17,212
$0
$18,456
$0
$19,791
$0
$0
$0
$0
$0
$0
Dividends
Subtotal Cash Spent
$0
$503,046
$0
$626,200
$0
$704,225
Net Cash Flow
($65,619)
$29,941
$181,565
Cash Balance
$18,406
$48,346
$229,911
CASH FLOW
Subtotal Cash Received

Expe nditures
Expenditures f rom Operations
Personnel Expenses
Bill Payments
Subtotal Spent on Operations
Additional Cash Spent
Current Borrow ing Repay.
L-T Liabilities Principal Repay.
Purchase Inventory
Purchase Long-term Assets
_______________________________________________________________________________
23
The balance sheet below highlights the Companys projected assets, liabilities, and capital:
Year 1
Year 2
Ye ar 3
Assets
Current Assets
Cash
$18,406
$48,346
Other Current Assets
$20,000
$20,000
$20,000
$38,406
$68,346
$249,911
$6,000
$6,000
$6,000
$1,200
Total Current Assets
$229,911
Long-term Assets
BALANCE SHEET
Long-term Assets
Accumulated Depreciation
$400
$800
$5,600
$5,200
$4,800
$44,006
$73,546
$254,711
Accounts Payable
$22,162
$24,461
$29,578
Current Borrow ing
$0
$0
$0
$0
$22,162
$0
$24,461
$0
$29,578
Long-term Liabilities
$132,788
$114,332
$94,541
Total Liabilities
$154,950
$138,793
$124,119
Total Long-term Assets

Total Assets
Liabilities and Capital
Current Liabilities
Other Current Liabilities

Subtotal Current Liabilities
Paid-in Capital
Retained Earnings
Earnings
Total Capital
Total Liabilities and Capital
$0
($39,975)
($70,969)
($110,944)
$44,006
$0
($110,944)
$0
($65,246)
$45,698
$195,838
($65,246)
$130,592
$73,546
$254,711
_______________________________________________________________________________
24
WORST CASE SCENARIO
BEST CASE SCENARIO
The sensitivity analysis below assumes that revenues are 15% higher or lower than figures projected
earlier in this business plan:
REVENUE IS 15% GREATER THAN PROJECTED
Year 1
Revenue
Cost of Goods
Gross Margin
Ye ar 2
Year 3
$503,041
$754,562
$1,018,658
$79,521
$119,281
$161,030
$423,520
$635,280
$857,629
84%
84%
84%
Operating Expenses
$429,293
$498,010
$542,549
Net Profit
($15,727)
$128,560
$307,703
Net Profit/Revenue
Cash Flow
Cash Balance
-3%
($10,017)
$74,008
17%
$112,841
$186,848
30%
$293,512
$480,361
REVENUE IS 15% LESS THAN PROJECTED

Year 1
Revenue
Year 2
Year 3
$371,813
$557,719
$752,921
Cost of Goods
$58,776
$88,164
$119,022
Gross Margin
$313,037
$469,555
$633,899
Operating Expenses
Net Prof it
Net Prof it/Revenue
Cash Flow
Cash Balance
84%
84%
84%
$429,293
$498,010
$542,549
($126,211)
($37,165)
$83,974
-34%
-7%
11%
($121,221)
($37,196)
($52,960)
($90,155)
$69,617
($20,539)
_______________________________________________________________________________
25
Appendix
M onth 1
M onth 2
M onth 3
M onth 4
M onth 5
M onth 6
M onth 7
M onth 8
M onth 9
M onth 10
M onth 11
M onth 12
M anager/P artner
M arketing M anager/Executive Assistant
Sales
A ssistant/Receptionist
M anager/P artner
$5,833
$5,833
$5,833
$5,833
$5,833
$5,833
$5,833
$5,833
$5,833
$5,833
$5,833
$5,833
$5,417
$5,417
$5,417
$5,417
$5,417
$5,417
$5,417
$5,417
$5,417
$5,417
$5,417
$5,417
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
Sales
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
PERSONNEL FORECAST
P ersonnel Count
Total P ersonnel
P ersonnel Wage
P ersonnel Costs
M anager/P artner
$11,667
$11,667
$11,667
$11,667
$11,667
$11,667
$11,667
$11,667
$11,667
$11,667
$11,667
$11,667
$5,417
$5,417
$5,417
$5,417
$5,417
$5,417
$5,417
$5,417
$5,417
$5,417
$5,417
$5,417
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Sales
Total P ayroll
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$22,083
$22,083
$22,083
$22,083
$22,083
$22,083
$22,083
$22,083
$22,083
$22,083
$22,083
$22,083
_______________________________________________________________________________
26
M onth 1
M onth 2
M onth 3
M onth 4
M onth 5
Tsunami Hot 4 oz.
$3,223
$3,384
Tsunami Hot 6 oz.
$3,325
$3,491
Tsunami Cool 4 oz.
$2,026
Tsunami Cool 6 oz.
$1,880
M onth 6
M onth 7
M onth 8
M onth 9
M onth 10
M onth 11
$3,553
$3,731
$3,918
$3,666
$3,849
$4,041
$2,127
$2,234
$2,345
$2,463
$2,586
$1,974
$2,073
$2,176
$2,285
$2,399
$976
$1,025
$1,076
$1,130
$1,187
$889
$934
$980
$1,029
$640
$672
$706
$741
$622
$653
$686
Vegas Baby Shower Gel & Scrub 4 oz.
$716
$752
$789
$664
$698
$2,260
$2,373
M onth 12
$4,113
$4,319
$4,535
$4,762
$5,000
$5,250
$5,512
$4,243
$4,455
$4,678
$4,912
$5,158
$5,416
$5,686
$2,715
$2,851
$2,994
$3,143
$3,300
$3,465
$2,519
$2,645
$2,778
$2,917
$3,062
$3,216
$1,246
$1,308
$1,374
$1,442
$1,515
$1,590
$1,670
$1,081
$1,135
$1,192
$1,251
$1,314
$1,379
$1,448
$1,521
$778
$817
$858
$901
$946
$994
$1,043
$1,095
$720
$756
$794
$834
$875
$919
$965
$1,013
$1,064
$829
$870
$914
$959
$1,007
$1,058
$1,110
$1,166
$1,224
$732
$769
$808
$848
$890
$935
$982
$1,031
$1,082
$1,136
$2,491
$2,616
$2,747
$2,884
$3,028
$3,180
$3,339
$3,506
$3,681
$3,865
REVENUE FORECAST
Revenue

$904
$950
$997
$1,047
$1,099
$1,154
$1,212
$1,272
$1,336
$1,403
$1,473
$1,547
$1,176
$1,235
$1,297
$1,361
$1,430
$1,501
$1,576
$1,655
$1,738
$1,825
$1,916
$2,012
$1,027
$1,078
$1,132
$1,189
$1,248
$1,311
$1,376
$1,445
$1,517
$1,593
$1,673
$1,757
$829
$870
$914
$960
$1,008
$1,058
$1,111
$1,166
$1,225
$1,286
$1,350
$1,418
$777
$816
$857
$900
$945
$992
$1,042
$1,094
$1,149
$1,206
$1,266
$1,330
Lavendina Shower Gel & Scrub 4 oz.
$841
$883
$927
$973
$1,022
$1,073
$1,126
$1,183
$1,242
$1,304
$1,369
$1,438

Total Revenue
$806
$846
$888
$933
$979
$1,028
$1,080
$1,134
$1,190
$1,250
$1,312
$1,378
$2,825
$2,967
$3,115
$3,271
$3,434
$3,606
$3,786
$3,975
$4,174
$4,383
$4,602
$4,832
$1,074
$1,128
$1,184
$1,244
$1,306
$1,371
$1,440
$1,512
$1,587
$1,667
$1,750
$1,837
$27,482
$28,856
$30,298
$31,813
$33,404
$35,074
$36,828
$38,669
$40,603
$42,633
$44,765
$47,003
_______________________________________________________________________________
27
M onth 1
M onth 2
M onth 3
M onth 4
M onth 5
M onth 6
M onth 7
M onth 8
M onth 9
M onth 10
M onth 11
M onth 12
REVENUE FORECAST
Direct Cost of Revenue

Tsunami Hot 4 oz.
$489
$513
$539
$566
$594
$624
$655
$687
$722
$758
$796
$836
Tsunami Hot 6 oz.
$504
$529
$555
$583
$612
$643
$675
$709
$744
$782
$821
$862
Tsunami Cool 4 oz.
$303
$319
$335
$351
$369
$387
$407
$427
$448
$471
$494
$519
Tsunami Cool 6 oz.
$282
$296
$311
$326
$342
$360
$377
$396
$416
$437
$459
$482
$160
$168
$176
$185
$194
$204
$214
$225
$236
$248
$260
$273
$164
$172
$181
$190
$199
$209
$220
$231
$242
$254
$267
$280
$108
$114
$119
$125
$131
$138
$145
$152
$160
$168
$176
$185
$106
$112
$117
$123
$129
$136
$142
$150
$157
$165
$173
$182
$127
$134
$140
$147
$155
$163
$171
$179
$188
$198
$208
$218
$128
$135
$142
$149
$156
$164
$172
$181
$190
$199
$209
$220
$428
$449
$472
$495
$520
$546
$573
$602
$632
$664
$697
$732
$162
$170
$179
$188
$197
$207
$217
$228
$239
$251
$264
$277
$160
$168
$176
$185
$194
$204
$214
$225
$236
$248
$260
$273
$164
$172
$181
$190
$199
$209
$220
$231
$242
$254
$267
$280
$108
$114
$119
$125
$131
$138
$145
$152
$160
$168
$176
$185
$106
$112
$117
$123
$129
$136
$142
$150
$157
$165
$173
$182
$127
$134
$140
$147
$155
$163
$171
$179
$188
$198
$208
$218
$127
$134
$140
$147
$155
$162
$170
$179
$188
$197
$207
$218
$428
$449
$472
$495
$520
$546
$573
$602
$632
$664
$697
$732

Subtotal Cost of Revenue
$162
$170
$179
$188
$197
$207
$217
$228
$239
$251
$264
$277
$4,344
$4,561
$4,790
$5,029
$5,281
$5,545
$5,822
$6,113
$6,418
$6,739
$7,076
$7,430
Other Direct Costs
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Total Direct Costs
$4,344
$4,561
$4,790
$5,029
$5,281
$5,545
$5,822
$6,113
$6,418
$6,739
$7,076
$7,430
$23,137
$24,294
$25,509
$26,784
$28,123
$29,530
$31,006
$32,556
$34,184
$35,893
$37,688
$39,573
Gross M argin
Gross M argin %
84%
84%
84%
84%
84%
84%
84%
84%
84%
84%
_______________________________________________________________________________
84%
84%
28
M onth 1
M onth 2
M onth 3
M onth 4
M onth 5
M onth 6
M onth 7
M onth 8
M onth 9
M onth 10
M onth 11
M onth 12
Tsunami Hot 4 oz.
113
119
125
131
137
144
152
159
167
175
184
193
Tsunami Hot 6 oz.
85
89
94
98
103
108
114
119
125
132
138
145
Tsunami Cool 4 oz.
94
99
104
109
115
120
126
133
139
146
154
161
Tsunami Cool 6 oz.
66
69
73
76
80
84
88
93
97
102
107
113
38
40
42
44
46
48
51
53
56
58
61
64
28
30
31
33
34
36
38
40
42
44
46
48
38
40
42
44
46
48
51
53
56
58
61
64
28
30
31
33
34
36
38
40
42
44
46
48
38
40
42
44
46
48
51
53
56
58
61
64
28
30
31
33
34
36
38
40
42
44
46
48
188
198
208
218
229
241
253
265
278
292
307
322
38
40
42
44
46
48
51
53
56
58
61
64
Lavendina B ody Cream 4 oz.
38
40
42
44
46
48
51
53
56
58
61
64
28
30
31
33
34
36
38
40
42
44
46
48
Lavendina B ody Lotion 4 oz.
38
40
42
44
46
48
51
53
56
58
61
64
28
30
31
33
34
36
38
40
42
44
46
48
38
40
42
44
46
48
51
53
56
58
61
64
UNIT ASSUMPTIONS
Units

Lavendina B alm 4 oz.
Total Units
28
30
31
33
34
36
38
40
42
44
46
48
188
198
208
218
229
241
253
265
278
292
307
322
38
40
42
44
46
48
51
53
56
58
61
64
1,206
1,267
1,330
1,396
1,466
1,540
1,616
1,697
1,782
1,871
1,965
2,063
_______________________________________________________________________________
29
M onth 1
M onth 2
M onth 3
M onth 4
M onth 5
M onth 6
M onth 7
M onth 8
M onth 9
M onth 10
M onth 11
M onth 12
Tsunami Hot 4 oz.
$28.50
$28.50
$28.50
$28.50
$28.50
$28.50
$28.50
$28.50
$28.50
$28.50
$28.50
$28.50
Tsunami Hot 6 oz.
$39.20
$39.20
$39.20
$39.20
$39.20
$39.20
$39.20
$39.20
$39.20
$39.20
$39.20
$39.20
Tsunami Cool 4 oz.
$21.50
$21.50
$21.50
$21.50
$21.50
$21.50
$21.50
$21.50
$21.50
$21.50
$21.50
$21.50
Tsunami Cool 6 oz.
$28.50
$28.50
$28.50
$28.50
$28.50
$28.50
$28.50
$28.50
$28.50
$28.50
$28.50
$28.50
$25.90
$25.90
$25.90
$25.90
$25.90
$25.90
$25.90
$25.90
$25.90
$25.90
$25.90
$25.90
$31.45
$31.45
$31.45
$31.45
$31.45
$31.45
$31.45
$31.45
$31.45
$31.45
$31.45
$31.45
$16.99
$16.99
$16.99
$16.99
$16.99
$16.99
$16.99
$16.99
$16.99
$16.99
$16.99
$16.99
$22.00
$22.00
$22.00
$22.00
$22.00
$22.00
$22.00
$22.00
$22.00
$22.00
$22.00
$22.00
UNIT ASSUMPTIONS
Unit P rice
$18.99
$18.99
$18.99
$18.99
$18.99
$18.99
$18.99
$18.99
$18.99
$18.99
$18.99
$18.99
$23.50
$23.50
$23.50
$23.50
$23.50
$23.50
$23.50
$23.50
$23.50
$23.50
$23.50
$23.50

$11.99
$11.99
$11.99
$11.99
$11.99
$11.99
$11.99
$11.99
$11.99
$11.99
$11.99
$11.99
$23.99
$23.99
$23.99
$23.99
$23.99
$23.99
$23.99
$23.99
$23.99
$23.99
$23.99
$23.99
$31.20
$31.20
$31.20
$31.20
$31.20
$31.20
$31.20
$31.20
$31.20
$31.20
$31.20
$31.20
$36.33
$36.33
$36.33
$36.33
$36.33
$36.33
$36.33
$36.33
$36.33
$36.33
$36.33
$36.33
$21.99
$21.99
$21.99
$21.99
$21.99
$21.99
$21.99
$21.99
$21.99
$21.99
$21.99
$21.99
$27.50
$27.50
$27.50
$27.50
$27.50
$27.50
$27.50
$27.50
$27.50
$27.50
$27.50
$27.50
$22.30
$22.30
$22.30
$22.30
$22.30
$22.30
$22.30
$22.30
$22.30
$22.30
$22.30
$22.30
$28.50
$28.50
$28.50
$28.50
$28.50
$28.50
$28.50
$28.50
$28.50
$28.50
$28.50
$28.50
$14.99
$14.99
$14.99
$14.99
$14.99
$14.99
$14.99
$14.99
$14.99
$14.99
$14.99
$14.99
$28.50
$28.50
$28.50
$28.50
$28.50
$28.50
$28.50
$28.50
$28.50
$28.50
$28.50
$28.50
_______________________________________________________________________________
30
M onth 1
M onth 2
M onth 3
M onth 4
M onth 5
M onth 6
M onth 7
M onth 8
M onth 9
M onth 10
M onth 11
M onth 12
UNIT ASSUMPTIONS
Direct Unit Cost

Tsunami Hot 4 oz.
$4.32
$4.32
$4.32
$4.32
$4.32
$4.32
$4.32
$4.32
$4.32
$4.32
$4.32
$4.32
Tsunami Hot 6 oz.
$5.94
$5.94
$5.94
$5.94
$5.94
$5.94
$5.94
$5.94
$5.94
$5.94
$5.94
$5.94
Tsunami Cool 4 oz.
$3.22
$3.22
$3.22
$3.22
$3.22
$3.22
$3.22
$3.22
$3.22
$3.22
$3.22
$3.22
Tsunami Cool 6 oz.
$4.27
$4.27
$4.27
$4.27
$4.27
$4.27
$4.27
$4.27
$4.27
$4.27
$4.27
$4.27
$4.24
$4.24
$4.24
$4.24
$4.24
$4.24
$4.24
$4.24
$4.24
$4.24
$4.24
$4.24
$5.80
$5.80
$5.80
$5.80
$5.80
$5.80
$5.80
$5.80
$5.80
$5.80
$5.80
$5.80
$2.87
$2.87
$2.87
$2.87
$2.87
$2.87
$2.87
$2.87
$2.87
$2.87
$2.87
$2.87
$3.76
$3.76
$3.76
$3.76
$3.76
$3.76
$3.76
$3.76
$3.76
$3.76
$3.76
$3.76
$3.38
$3.38
$3.38
$3.38
$3.38
$3.38
$3.38
$3.38
$3.38
$3.38
$3.38
$3.38
$4.54
$4.54
$4.54
$4.54
$4.54
$4.54
$4.54
$4.54
$4.54
$4.54
$4.54
$4.54
$2.27
$2.27
$2.27
$2.27
$2.27
$2.27
$2.27
$2.27
$2.27
$2.27
$2.27
$2.27
$4.30
$4.30
$4.30
$4.30
$4.30
$4.30
$4.30
$4.30
$4.30
$4.30
$4.30
$4.30
$4.24
$4.24
$4.24
$4.24
$4.24
$4.24
$4.24
$4.24
$4.24
$4.24
$4.24
$4.24
$5.80
$5.80
$5.80
$5.80
$5.80
$5.80
$5.80
$5.80
$5.80
$5.80
$5.80
$5.80
$2.87
$2.87
$2.87
$2.87
$2.87
$2.87
$2.87
$2.87
$2.87
$2.87
$2.87
$2.87
$3.76
$3.76
$3.76
$3.76
$3.76
$3.76
$3.76
$3.76
$3.76
$3.76
$3.76
$3.76
$3.38
$3.38
$3.38
$3.38
$3.38
$3.38
$3.38
$3.38
$3.38
$3.38
$3.38
$3.38
$4.50
$4.50
$4.50
$4.50
$4.50
$4.50
$4.50
$4.50
$4.50
$4.50
$4.50
$4.50
$2.27
$2.27
$2.27
$2.27
$2.27
$2.27
$2.27
$2.27
$2.27
$2.27
$2.27
$2.27
$4.30
$4.30
$4.30
$4.30
$4.30
$4.30
$4.30
$4.30
$4.30
$4.30
$4.30
$4.30
_______________________________________________________________________________
31
M onth 1
Revenue
Total Cost of Revenue
Gross M argin
Gross M argin/Revenue
M onth 2
M onth 3
M onth 4
M onth 5
M onth 6
M onth 7
M onth 8
M onth 9
M onth 10
M onth 11
M onth 12
$27,482
$28,856
$30,298
$31,813
$33,404
$35,074
$36,828
$38,669
$40,603
$42,633
$44,765
$47,003
$4,344
$4,561
$4,790
$5,029
$5,281
$5,545
$5,822
$6,113
$6,418
$6,739
$7,076
$7,430
$23,137
$24,294
$25,509
$26,784
$28,123
$29,530
$31,006
$32,556
$34,184
$35,893
$37,688
$39,573
84%
84%
84%
84%
84%
84%
84%
84%
84%
84%
84%
84%
PRO FORMA PROFIT & LOSS
Expenses
Rent
Insurance
$975
$975
$975
$975
$975
$975
$975
$975
$975
$975
$975
$975
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
M arketing
$1,825
$1,825
$1,825
$1,825
$1,825
$1,825
$1,825
$1,825
$1,825
$1,825
$1,825
$1,825
Commission
$2,748
$2,886
$3,030
$3,181
$3,340
$3,507
$3,683
$3,867
$4,060
$4,263
$4,476
$4,700
Utilities
$1,250
$1,250
$1,250
$1,250
$1,250
$1,250
$1,250
$1,250
$1,250
$1,250
$1,250
$1,250
P hone/Internet
$500
$500
$500
$500
$500
$500
$500
$500
$500
$500
$500
$500
Office Supplies
$150
$150
$150
$150
$150
$150
$150
$150
$150
$150
$150
$150
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
Other/M isc.
Depreciation
P ayroll Taxes & B enefits
$33
$33
$33
$33
$33
$33
$33
$33
$33
$33
$33
$33
$3,313
$3,313
$3,313
$3,313
$3,313
$3,313
$3,313
$3,313
$3,313
$3,313
$3,313
$3,313
Total P ersonnel
$22,083
$22,083
$22,083
$22,083
$22,083
$22,083
$22,083
$22,083
$22,083
$22,083
$22,083
$22,083
Total Op. Expenses
$34,877
$35,015
$35,159
$35,310
$35,470
$35,637
$35,812
$35,996
$36,189
$36,392
$36,606
$36,829
P rofit Before Int. and Tax
($11,740)
($10,721)
($9,650)
($8,526)
($7,346)
($6,107)
($4,806)
($3,440)
($2,005)
($499)
$1,083
$2,743
EBITDA
($11,707)
($10,687)
($9,617)
($8,493)
($7,313)
($6,074)
($4,772)
($3,406)
($1,972)
($466)
$1,116
$2,776
Interest Expense
Taxes Incurred
Net P rofit
Net P rofit/Revenue
$875
$867
$859
$851
$842
$834
$826
$817
$809
$800
$792
$783
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
($12,615)
($11,588)
($10,509)
($9,377)
($8,188)
($6,941)
($5,632)
($4,257)
($2,814)
($1,299)
$291
$1,960
-45.9%
-40.2%
-34.7%
-29.5%
-24.5%
-19.8%
-15.3%
-11.0%
-6.9%
-3.0%
0.6%
_______________________________________________________________________________
4.2%
32
M onth 1
M onth 2
M onth 3
M onth 4
M onth 5
M onth 6
M onth 7
M onth 8
M onth 9
M onth 10
M onth 11
M onth 12
Cash Received
Revenue
$27,482
$28,856
$30,298
$31,813
$33,404
$35,074
$36,828
$38,669
$40,603
$42,633
$44,765
$47,003
New Current Borrowing
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
New Long-term Liabilities
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Sale of Other Current Assets
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Sale of Long-term Assets
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
New Investment Received
CASH FLOW
Subtotal Cash Received
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$27,482
$28,856
$30,298
$31,813
$33,404
$35,074
$36,828
$38,669
$40,603
$42,633
$44,765
$47,003
$22,083
$22,083
$22,083
$22,083
$22,083
$22,083
$22,083
$22,083
$22,083
$22,083
$22,083
$22,083
$0
$18,591
$18,339
$18,703
$19,087
$19,490
$19,913
$20,358
$20,826
$21,317
$21,834
$22,376
$22,083
$40,674
$40,422
$40,787
$41,170
$41,573
$41,997
$42,442
$42,909
$43,401
$43,917
$44,459
Expenditures
Expenditures from Operations
P ersonnel Expenses
Bill P ayments
Subtotal Spent on Operations
Additional Cash Spent

Current Borrowing Repay.
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$1,389
$1,397
$1,405
$1,413
$1,422
$1,430
$1,438
$1,447
$1,455
$1,464
$1,472
$1,481
P urchase Inventory
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
P urchase Long-term Assets
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Dividends
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$23,472
$42,071
$41,827
$42,200
$42,592
$43,003
$43,435
$43,888
$44,364
$44,864
$45,389
$45,940
Net Cash Flow
$4,009
($13,216)
($11,529)
($10,387)
($9,188)
($7,929)
($6,607)
($5,219)
($3,762)
($2,231)
Cash Balance
$88,034
$74,819
$63,290
$52,903
$43,715
$35,787
$29,180
$23,961
$20,199
$17,968
L-T Liabilities P rincipal Repay.
Cash Spent
($625)
$1,063
$17,343
$18,406
_______________________________________________________________________________
33
M onth 1
M onth 2
M onth 3
M onth 4
M onth 5
M onth 6
M onth 7
M onth 8
M onth 9
M onth 10
M onth 11
M onth 12
BALANCE SHEET
Current Assets
Cash
$88,034
$74,819
$63,290
$52,903
$43,715
$35,787
$29,180
$23,961
$20,199
$17,968
$17,343
$18,406
Other Current Assets
$20,000
$20,000
$20,000
$20,000
$20,000
$20,000
$20,000
$20,000
$20,000
$20,000
$20,000
$20,000
Total Current Assets
$108,034
$94,819
$83,290
$72,903
$63,715
$55,787
$49,180
$43,961
$40,199
$37,968
$37,343
$38,406
Long-term Assets
$6,000
$6,000
$6,000
$6,000
$6,000
$6,000
$6,000
$6,000
$6,000
$6,000
$6,000
$6,000
Accum. Depreciation
$33
$67
$100
$133
$167
$200
$233
$267
$300
$333
$367
$400
Total Long-term Assets
$5,967
$5,933
$5,900
$5,867
$5,833
$5,800
$5,767
$5,733
$5,700
$5,667
$5,633
$5,600
$114,001
$100,752
$89,190
$78,770
$69,549
$61,587
$54,946
$49,694
$45,899
$43,635
$42,977
$44,006
Accounts P ayable
$17,980
$17,716
$18,068
$18,438
$18,827
$19,235
$19,665
$20,116
$20,590
$21,088
$21,612
$22,162
Current Borrowing
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Other Current Liabilities
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Subtotal Current Liabilities
$17,980
$17,716
$18,068
$18,438
$18,827
$19,235
$19,665
$20,116
$20,590
$21,088
$21,612
$22,162
Total Assets
Current Liabilities
Long-term Liabilities
$148,611
$147,214
$145,809
$144,396
$142,974
$141,544
$140,106
$138,659
$137,204
$135,741
$134,269
$132,788
Total Liabilities
$166,591
$164,930
$163,877
$162,833
$161,801
$160,779
$159,771
$158,775
$157,794
$156,829
$155,880
$154,950
P aid-in Capital
$0
Retained Earnings
Current Retained Earnings
Total Capital
Total Liabilities and Capital
$0
($39,975)
($39,975)
$0
$0
$0
$0
($39,975)
($39,975)
($39,975)
($39,975)
$0
($39,975)
$0
($39,975)
$0
$0
($39,975)
($39,975)
$0
($39,975)
$0
($39,975)
($12,615)
($24,203)
($34,712)
($44,088)
($52,277)
($59,218)
($64,849)
($69,106)
($71,920)
($73,220)
($72,929)
($70,969)
($52,590)
($64,178)
($74,687)
($84,063)
($92,252)
($99,193)
($104,824)
($109,081)
($111,895)
($113,195)
($112,904)
($110,944)
$114,001
$100,752
$89,190
$78,770
$69,549
$61,587
$54,946
$49,694
$45,899
$43,635
$42,977
$44,006
_______________________________________________________________________________
34

Tsunami Bodywork

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Tsunami Bodywork

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Contact: Voula Konstantarakis

SOURCES & USES

Total Start-up Expenses

improving the appearance of unsightly dimpled skin.

Median Household Income

Per Capita Income

U.S. Census Bureau. Obtained at: http://www.census.gov/ September 2010

2010 Population by Age

2010 Population by Sex

2010 Population 25+ by Educational Attainment

Mid level annual income

Advantages: Sephora offers a wide range of cosmetic products in a selection of

The Body Shop

Unmatched customer service

Website: The Company will capitalize on its existing website (www.tsunamibodyworks.com) to

**suggestion** Networking: As with any relationship-based business, the Company will

*Earnings before interest, taxes,

Interest Coverage Ratio

Debt Service Coverage Ratio

Net Cash Flow

Tsunami Hot 6 oz.

Tsunami Cool 4 oz.

Tsunami Cool 6 oz.

Vegas Baby Body Cream 4 oz.

Vegas Baby Body Cream 6 oz.

Vegas Baby Body Lotion 4 oz.

Vegas Baby Body Lotion 6 oz.

Vegas Baby Show er Gel & Scrub 4 oz.

Vegas Baby Show er Gel & Scrub 6 oz.

Vegas Baby Hand Cream 2 oz.

Lavendina Body Cream 4 oz.

Lavendina Body Cream 6 oz.

Lavendina Body Lotion 4 oz.

Lavendina Body Lotion 6 oz.

Lavendina Show er Gel & Scrub 6 oz.

Tsunami Hot 4 oz.

Tsunami Hot 6 oz.

Tsunami Cool 4 oz.

Tsunami Cool 6 oz.

Vegas Baby Body Cream 4 oz.

Vegas Baby Body Cream 6 oz.

Vegas Baby Body Lotion 4 oz.

Vegas Baby Body Lotion 6 oz.

Vegas Baby Show er Gel & Scrub 4 oz.

Vegas Baby Show er Gel & Scrub 6 oz.

Vegas Baby Hand Cream 2 oz.

Vegas Baby Balm 4 oz.

Lavendina Body Cream 6 oz.

Lavendina Body Lotion 6 oz.

Lavendina Show er Gel & Scrub 4 oz.

Lavendina Show er Gel & Scrub 6 oz.

Lavendina Hand Cream 2 oz.

Lavendina Balm 4 oz.

Lavendina Balm 4 oz.

Subtotal Cost of Revenue

Total Direct Costs

Tsunami Hot 4 oz.

Tsunami Hot 6 oz.

Tsunami Cool 4 oz.

Tsunami Cool 6 oz.

Vegas Baby Body Cream 4 oz.

Vegas Baby Body Cream 6 oz.

Vegas Baby Body Lotion 4 oz.

suggestion Networking: As with any relationship-based business, the Company will