TELEKOM MALAYSIA BHD Introduction of company Telekom Malaysia Berhad (TM), Malaysias broadband champion and leading integrated

information and communications group, offers a comprehensive range of communication services and solutions in broadband, data, and fixed-line. As a market leader, TM is driven by stakeholder value creation in a highly competitive environment. The Group places emphasis on delivering an enhanced customer experience via continuous customer service quality improvements and innovations, whilst focusing on increased operational efficiency and productivity. Leveraging on our extensive global connectivity, network infrastructure, and collective expertise, TM is well positioned to propel Malaysia as a regional Internet hub and digital gateway for South-East Asia. TM remains steadfast in its transformation into a new generation communications provider to deliver an enhanced and integrated digital lifestyle to all Malaysians, and opening up possibilities through connection, communication, and collaboration, towards our shared vision of elevating the nation into a high-income economy. Type of business Public The type of business of Telekom Berhad is public company Industry Telecommunication industry The sector industry of Telekom Malaysia is a

Telecommunication industry. Founded 12 October 1984 . Established as the Telecommunications Department of Malaya in 1946, it was privatized in 1987, and listed on Bursa Malaysia in 1990. Headquarters Menara Telekom, Kuala Lumpur, Malaysia. Menara TM strikes the perfect balance between

inspirational architecture and state of the art facilities while incorporating an environmentally-friendly

workspace for all of our staff. With a definitive structure that resembles a young bamboo sprout with unfurling leaves, Menara TM proves to be more than just an intelligent building. Key people Products or services Dato Seri Zamzamzairani bin Mohd Isa (Group CEO) Telecommunication services 26,667 (2011) www.tm.com.my focus more intently on its core businesses of Internet and multimedia, data and fixed-line services Net income Total assets Employees Website

Vision and Mission Analysis Vision "To be Malaysias leading new generation communications provider, embracing customer needs through innovation and execution excellence" Vision Analysis From the Telekom Malaysia vision it means that the company will give new breath in communication provider and improvise their products with the customer needs.

Mission Strive towards customer service excellence and operational efficiency Enrich customer lifestyle and experience by providing innovative new generation services

 Improve the performance of our business customers by providing high value information and communication solutions Deliver value for stakeholders by generating shareholder value and supporting Malaysias growth and development Mission analysis

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Components

Analysis of Mission Telekom Malaysia Berhad constantly

Customers

pushes boundaries to remain ahead in the industry. By focusing on customer

satisfaction, Telekom Malaysia enhances the quality of experience for their valued customer at all touch point. In the Telekom Malaysia Berhad mission, 2 Product or services they will provide innovative new

generation services means, TM will produce of their product and services that follow current situation.

Markets

Telekom Malaysia Berhad concern for

Technology

Concern for survival, growth and profitability

survival, growth and profitability where

Philosophy

Self-concept

Concern for public image

Concern for employees

Competitive Advantage/ Strengths of the Company 1. Strong market position Telekom Malaysia has a strong market position in the fixed line and broadband markets in Malaysia. It is the largest integrated communication solution provider in Malaysia and one of leading communications companies. TM also Malaysia leading broadband services provider. In addition the group is a leading provider of wholesale services in Malaysia. Telekom Malaysia strong market position has enabled it to enter into a public private partnership agreement initiated by ministry of energy, water and communication to launch the national high speed broadband (HSBB) initiative. Strong market position while providing a competitive advantage to the group also allowed it to gain flagship contract like HSBB. 2. Diverse customer base The group's revenues are diversified across different customer segments. It serves six principal customer segments: consumer, small medium enterprise (SME), enterprise, government, wholesale and global. Wholesale focuses on bandwidth and other infrastructure to Telcos, internet service providers, managed network service providers, application service providers, and global operators and data centre providers. Global provides satellite, terrestrial and submarine fiber optic connectivity across Asia, Europe, the Americas, Oceania, the Middle East, and Africa. The group's diverse customer base increases the asset utilization as well as allows it to diversify the business risk associated with operating in a specific customer segment 3. Market recognition TM has strong market recognition. The company received a total of 22 awards in FY2009. In March2009, TM was honored with The Brand Laureate Conglomerate Award 2008-2009 in recognition of its stable of successful brands that have strengthened the groups brand identity, while also contributing to Malaysias equity. The Brand Laureate is the highly regarded branding awards in Asia-Pacific.

TM was awarded with the Trusted Brand (Platinum) award for its Streamyx broadband service by Readers Digest in May 2009. During October 2009, the company received the Data Centre & Hosting Services Provider and Managed Connectivity Services awards for the second consecutive year at the 8th Annual Computerworld Malaysia Readers Choice Awards. In November 2009, TM was presented with the Best Virtualization Strategy award by Hitachi Data System (HDS) for its use of storage virtualization to compress data at its data centers. Strong market recognition enhances the brand image of the group, thereby bringing more business to the company.

The core strategies of Telekom Malaysia Berhad Differentiation Strategy Strive towards customer service excellence and operational efficiency

TENAGA NASIONAL BERHAD Introduction of the company Tenaga Nasional Berhad (TNB) is the largest electricity utility in Malaysia and a leading utility company in Asia. Listed on the Main Board of Bursa Malaysia with almost RM87 billion in assets, the Companys more than 33,500 employees serve an estimated 8.3 million customers in Peninsular Malaysia, Sabah, and Labuan. TNB has been keeping the Lights On in Malaysia ever since it was set up as the Central Electricity Board in 1949, powering national development via the provision of reliable and efficient electricity. NBs core businesses are in the generation, transmission, and distribution of electricity. In Peninsular Malaysia, the Company supplies households and industry with electricity generated from six thermal stations and three major hydroelectric schemes. It also manages and operates the National Grid which links TNB power stations and IPPs to the distribution network. The grid is connected to Thailands transmission system in the north and Singapores transmission system in the south. In East Malaysia, TNB has 80% equity in Sabah Electricity Sdn. Bhd. (SESB), which manages the Sabah Grid. Other than its core business, TNB has diversified into the manufacture of transformers, high voltage switchgears and cables; the provision of professional consultancy services; and architectural, civil, electrical engineering works and services, repair and maintenance. The Company also engages in research and development, property development and management

services. Tapping into opportunities available overseas, TNB is making inroads into emerging markets, focusing on the Asia-Pacific, Middle East, and North Africa regions. Type of business Industry Founded Headquarters Key people Public Electrical power 1 February 1990 Kuala Lumpur, Malaysia Leo Moggie (Chairman) Dato' Ir. Hj. Azman bin Mohd (President and CEO) Products or services Net income Total assets Employees Website 29,210 (2008) www.tnb.com.my Electricity generation, transmission and distribution

Vision and Mission Analysis Vision "To Be Among the Leading Corporations in Energy and Related Businesses Globally" Vision Analysis

Mission "We Are Committed to Excellence in Our Products and Services" Mission Analysis

No

Components

Analysis of Mission

Customers

Product or services

Markets

Technology

Concern for survival, growth and profitability

Philosophy

Self-concept

Concern for public image

Concern for employees

Competitive Advantage/ Strengths of the Company 1. Vertically integrated operations Tenaga Nasional Berhad

2. Brand customer portfolio 3. Strong market position 4. Supporting subsidiaries operations

Porter Five Forces of Telecommunication Industry Barrier to Entry The barrier to entry into telecommunication industry is mainly due to the regulation and policy by government. Every potential entrant will need to obtain a license by Malaysian Communication and Multimedia Commission (MCMC). However, it is difficult and expensive to get an approve license from MCMC due to the strict requirements and procedures. In additional, solely right for certain projects are given by government to the existing entrants will be also a threat for potential entrants to compete in this high competitive industry such as the partnership of submarine cable for the broadband service at year 2001 and also High-Speed Broadband (HSBB) which will be launched at mid-year of 2010. Capital requirement is usually an important issue to build up a firm which is has high capability to compete in the industry. Whereas, telecommunication is a high competitive industry in order to gain large market share. Thus, potential entrants have to ensure the sufficient financial resource since having huge capital will be a competitive advantage to compete. This probably need of few billion Ringgit Malaysia for the license and infrastructure which are normally limit the pool of likely entrants. Supplier Power

A powerful supplier may exert bargaining power by increase selling price or reduce the quality of the products. However, powerful of a supplier must also depend on the position of market situation. A group of suppliers is powerful when the products they provide are differentiated or it has built up by switching cost. These may arise when there is an occasional requirement bythe buyer in this industry such as high invested in submarine fiber optic cable, and replace the copper cable and old satellite dishes that may provide reliable broadband connectivity. This may cause buyer tie it to particular suppliers. High competitive environment causes exist entrants need to invest in high modernization technologies to enable the company to support and compete in this industry. Therefore, it is crucial for the service providers to make sure the quality of the technology equipment, yet it makes the supplier group become more powerful. Buyer power A group of buyers will be considered as powerful when they able to force down prices, demand higher quality and play competitors off against each other. Nowadays, there are more demanding of high speed broadband and after sale service, and it create relatively high competitive among competitors. Every entrant will aspirate to gain the largest market share, hence to gain more market shares entrants will want to get the consumers attention by bring out a series of attractive promotions packages. This is to help firm to absorb more and more market shares, and yet promote their branding also. As consequences, competition among each other will benefit the consumers who can enjoy the lower price broadband service, and therefore, consumers become more powerful due to the competition among the service providers. Threat of Substitute Substitute product is an alternative choice for consumers to choose to purchase. Substitute product comes into play when there is high growth industry or high competitive industry. As mention earlier, consumers have become more demanding in quality broadband service and this create an opportunity for new entrants to provide a substitute product for consumers in lower price or better performance than the existing one. Degree of Rivalry

Rivalry among existing competitors takes the familiar form of jockeying for position. Intensity of rivalry may arise when the competitors want to lead in a high growth industry such as telecommunication industry. Product that lack of differentiation is associated with high intensity of rivalry. Thus, competitors must be able to differentiate its product compare to other competitors. Indeed, brand identification of a product tends to constrain a rivalry. This means that popularity of a brand name of a product will probably make the product differentiation even the performance is just equal. For example, most of consumers will probably think of TM Net Streamyx when they would like to subscribe a broadband service. This is because popularity of the brand name which makes consumers feels more reliable. Thus, high level of product differentiation or maybe brand identification can confine the intense rivalry and to lead in the industry.