Synopsis on

STUDY OF CONSUMER PREFERENCE TOWARDS CAD BURY AND NESTLE CHOCOLATES

Dissertation Project

POST GRADUATE DIPLOMA IN MANAGEMENT

By. Ritesh Singh DM 1141 UNDER THE GUIDANCE OF Prof.Ritesh Singhal

AJAY KUMAR GARG INSTITUTE OF MANAGEMENT GHAZIABAD

Batch: 2011-13

CONTENTS
1. Introduction 2. Research Objectives 3. Research methodology a. Research design b. Data requirements c. Sampling procedure d. Sample size e. Data collection instrument 4. Managerial implications 5. Learning outcomes 6. References
7. Annexure/s (if any)

INTRODUCTION
Its completely based on research on
STUDY OF CONSUMER PREFERENCE TOWARDS CAD BURY AND NESTLE CHOCOLATES

And about consumer preferences.

RESEARCH OBJECTIVE

Objective is the pre-requisite of any study. To analyze the market and study the market strategies and trends towards theCONSUMER PREFERENCE TOWARDS CADBURY AND NESTLE CHOCOLATES , the various objectives of the study are:1) To find out whether the company require any sort of promotional activity to build awareness about the products. 2) To study whether the monopoly affect the behavior of the customers to purchase the particular product. 3) To analyze what type of new facilities customers want in the product. 4) To know and understand the future market for the business. 5) To identify about marketing strategies which have affect equally to the customers? 6) What are the agencies that involve in sales and export procedure . 7) Role of the agencies

RESEARCH METHODOLOGY
Each and every object requires genuine research study, success of the project and getting genuine results that all are depends upon a research method used by the researcher. Research methodology may be understood as the science of study how research is done significantly & scientifically. It minimizes the degree of uncertainty. It reduces the probability of making wrong choices amongst alternatives courses of action. My research deals with the methodology adopted to analyze market and to study the exiting customer and emerging business market .

RESEARCH DESIGN: My study would going to be analytical in nature. Analytical study means I had to analyze the things, which already exists. I have to analyze the things and interpret the results. It is an attempt to obtain a complete and accurate description of a situation. Precise statement of the problem indicates what information is required. DATA COLLECTION There are several ways of collecting the appropriate data, which may differ considerably in context of money costs, time and other resources at the disposed of the researcher. Broadly data collection methods can be divided in two categories. Primary source Secondary source

Primary data: For collecting primary data a I would form questionnaires that wiil b filled by the technicians ,marketing officers, and some high officials of the company .

Secondary data: Books Journals Internet Magazines Newspapers Reports and previous studies

THE SAMPLE The sample size of the respondents would be 100 and the study would going to be conducted on CONSUMER PREFERENCE ON CADBURY AND

NESTLE CHOCOLATES only . AREA OF STUDY The area in which the research going to conduct is the marketing, to study the consumer behavior and emerging business market.

SAMPLE DESIGN Sample design that part of which I select for the purpose of investigation. A sample should exhibit characteristic of the universe. On the basis of sample I would going to analyzed the behavior of mass phenomenon.

SAMPLE SIZE: It refers to a no of items to be selected from the universe, so the sample size had been taken as 50 respondents, DATA COLLECTION INSTRUMENTS Data collected through various places likes library and previous year records and datas and also from available expertise. MANAGERIAL IMPLICATIONS Providing our views and thoughts which is beneficial for the company. And attend the all leading meetings.

LEARNING OUTCOMES From here I got the experience about how to do work in big organization on broad level and also for the future scenario. REFERENCES Major references are Books Journals

 Internet Magazines Newspapers

ANNEXURE/S Planning commission report Last year balance sheet

Thank you.