Synopsis on

CUSTOMER SATISFACTION OF MAHINDRA TRACTORS

Submitted byGurdeep Brar Roll No- 102261003 Class- BBA 6th SEM

Introduction
Company Profile Mahindra has grown and prospered through a long-standing partnership with the world's most productive farmers. Today, Mahindra is a global company with several equipment operations and complementary service businesses. These businesses are closely interrelated, providing the company with significant growth opportunities and other benefits enabling us to serve better. Mahindra Tractors Mahindra is the world's leading manufacturer of farm equipment. The company offers a complete line of farming services and solutions with products primarily sold and serviced through the industry's premier dealer network. Challenge: To promote agricultural Tractors in rural / semi urban areas of East & West Godavari, Vizag, Rajhamundry, Srikakulam, Vijayanagaram areas in Andhra Pradesh. The product promotional campaign covered the entire region in 3months. Ad winds Campaign : ad winds mobile (Eicher vehicle) campaign conducted to bring

awareness among the target customers by our team every day for 3months. A dedicated Promotional & Direct sales team had a constant interaction with target customers, distributing hand outs (Leaf lets), Playing audio Jingles, Screening product promotional Videos and giving product demo on Wheels. Our team explained, like what kind of Tractor, regarding load capacity, mileage, performance and overall service support. Solution & Outcome: this mobile activity has dramatically boosted promotion & increased the sales of the Mahindra tractor and raised its profile among its target customers in rural, semi urban areas of above areas of Andhra Pradesh.Through road shows and direct one to one interactions with our teams elicited the enthusiasts about the versatility, utility and complete features of the Mahindra Tractor . As a result of this campaign the sales of Mahindra Tractor

increased 60% of before month sales in the monthly sales target. The campaign generated a lot of brand awareness and enthusiasm from the target customers.

OBJECTIVES OF THE STUDY

1. 2.

To study the awareness level for Mahindra Tractor among customers. To identify the problems of the customers.

Research Methodology Primary data

Primary data is the specific information collected by the person who is doing the research

Secondary data
Secondary data is the data that have been already collected by and readily available from other sources. Such data are cheaper and more quickly obtainable than the primary data and also may be available when primary data can not be obtained at all

In this report 70% data are secondry

https;//sites.google.com/site/ 2011finalyearprojects/project-report-on-conquest-study-of-mahindra-mahindra-ltd

RESEARCH METHODOLOGY ADOPTED: Research Instrument : Questionnaire

Sampling plan (a) Sample method : Non probability sampling, Convenience sampling. (b) Sample size : : 100

Sample unit

Infinite universe

SOURCES OF COLLECTION OF DATA : : Questionnaire. Websites, Magazines, Books etc.

Primary sources Secondary sources

SCOPE OF THE STUDY

The scope of the project is quite wider, as it helps the Tractors Companies to exist in the market strongly. It also helps the Mahindra Company to know the second alternatives or the main competitors of John Mahindra Tractors. This project also throws the light on the strength and weakness of the Mahindra Tractors in the market.