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#AskFTC#AskFTC

Questions and Answers
Questions and Answers
#AskFTC#AskFTC Questions and Answers By Tweet Category Date: 03/21/2013 Analysis of the session '#AskFTC' created

By Tweet Category

Date: 03/21/2013

Session #AskFTC

Session #AskFTC

Session #AskFTC
Session #AskFTC
Session #AskFTC
Session #AskFTC

OVERVIEW

Session #AskFTC OVERVIEW Statistics 102 total tweets 24 Retweets 5 Links 51 Tweets 0 Checkins 28

Statistics

102 total tweets

24

Retweets

5

Links

51

Tweets

0

Checkins

28 users

22

Replies

0

Pictures

897.927

Impressions

Potential impact

168.589

Users

Potential reach

3,6

Tweets per user

6.021

Followers per user

Categories

3,6 Tweets per user 6.021 Followers per user Categories Category Total % Original RT Users tweets

Category

Total

%

Original

RT

Users

tweets

Tweets

Q&A

42

41

28

14

12

Replies

22

22

22

0

10

Links

14

14

5

9

12

Other questions

14

14

13

1

7

Other

10

10

10

0

8

Charts

37 26 22 8 4 2 1 1 0
37
26
22
8
4
2
1 1
0
15:53 16:26 16:59 17:32 18:05 18:38 19:11 19:44 20:17 time 21 mar 9 4 4
15:53
16:26
16:59
17:32
18:05
18:38
19:11
19:44
20:17
time
21 mar
9
4
4
3
2
2
1
1
1 1
0 0
0 0
0-50
50-100
100-150
150-200
200-250
250-300
300-400
400-500
500-750
750-1000
1000-1500
1500-5000
5000-10000
>10000
num.
followers
num.
tweets
per user
>5
4
5
1
4
2
3
2
2
4
1
15
num. users

Most Active Users

tweets5 1 4 2 3 2 2 4 1 15 num. users Most Active Users FTC

FTC
FTC

36

14803

followers

grantcrowell num. users Most Active Users tweets FTC 36 14803 followers 9 tweets 724 followers tweets FatFluential num. users Most Active Users tweets FTC 36 14803 followers 9 tweets 724 followers tweets FatFluential

9

tweets

724

followers

tweetsFTC 36 14803 followers grantcrowell 9 tweets 724 followers FatFluential 8 766 followers 4 5 6

FatFluential
FatFluential
grantcrowell 9 tweets 724 followers tweets FatFluential 8 766 followers 4 5 6 7 CorettaJackson 7

8

766

followers

4

5

6

7

CorettaJackson 724 followers tweets FatFluential 8 766 followers 4 5 6 7 7 tweets 1935 followers danahanzlik

tweets FatFluential 8 766 followers 4 5 6 7 CorettaJackson 7 tweets 1935 followers danahanzlik 5

7

tweets

1935

followers

danahanzlik
danahanzlik

5

tweets

535

followers

JamieShopland

followers danahanzlik 5 tweets 535 followers JamieShopland 4 tweets 448 followers phillkeene 4 tweets 2089 followers

4

tweets

448

followers

phillkeene 5 tweets 535 followers JamieShopland 4 tweets 448 followers 4 tweets 2089 followers Analysis of the

4

tweets

2089

followers

CATEGORIES

Categories Rankings

Potential Reach

CATEGORIES Categories Rankings Potential Reach 4 5 Q&A Other questions Other Replies Links Number of impressions

CATEGORIES Categories Rankings Potential Reach 4 5 Q&A Other questions Other Replies Links Number of impressions

CATEGORIES Categories Rankings Potential Reach 4 5 Q&A Other questions Other Replies Links Number of impressions

4

5

Q&A

Other questions

Other

Replies

Links

Number of impressions

Other questions Other Replies Links Number of impressions 4 5 Q&A Other questions Other Replies Links

Other questions Other Replies Links Number of impressions 4 5 Q&A Other questions Other Replies Links

Other questions Other Replies Links Number of impressions 4 5 Q&A Other questions Other Replies Links

4

5

Q&A

Other questions

Other

Replies

Links

Number of users

Q&A Other questions Other Replies Links Number of users 4 5 Q&A Links Replies Other Other

Q&A Other questions Other Replies Links Number of users 4 5 Q&A Links Replies Other Other

Q&A Other questions Other Replies Links Number of users 4 5 Q&A Links Replies Other Other

4

5

Q&A

Links

Replies

Other

Other questions

Number of tweets

Q&A Links Replies Other Other questions Number of tweets 4 5 Q&A Replies Other questions Other

Q&A Links Replies Other Other questions Number of tweets 4 5 Q&A Replies Other questions Other

Q&A Links Replies Other Other questions Number of tweets 4 5 Q&A Replies Other questions Other

4

5

Q&A

Replies

Other questions

Other

Links

Retweets

4 5 Q&A Replies Other questions Other Links Retweets 4 5 Q&A Links Other questions -

4 5 Q&A Replies Other questions Other Links Retweets 4 5 Q&A Links Other questions -

4 5 Q&A Replies Other questions Other Links Retweets 4 5 Q&A Links Other questions -

4

5

Q&A

Links

Other questions

-

-

Charts

Impressions per category Tweets per category Users per category
Impressions per category
Tweets per category
Users per category

Categories Rankings

Category

Total

%

Original

RT

Users

Impressions

Potential Reach

Tweets/

Followers/

tweets

Tweets

User

User

Q&A

42

41

28

14

12

416.585

27.600

3,5

2.300

Replies

22

22

22

0

10

80.056

27.282

2,2

2.728

Links

14

14

5

9

12

74.836

58.098

1,2

4.841

Other questions

14

14

13

1

7

180.496

89.503

2,0

12.786

Other

10

10

10

0

8

145.954

116.348

1,2

14.543

USERS

Statistics

28

Number of users

7,0

Number of users per category

3,6

Number of tweets per user

32.069

Number of impressions per user

Top 5 users

Most active users

FTC Number of impressions per user Top 5 users Most active users grantcrowell FatFluential 36 tweets 9

grantcrowell of impressions per user Top 5 users Most active users FTC FatFluential 36 tweets 9 tweets of impressions per user Top 5 users Most active users FTC FatFluential 36 tweets 9 tweets

FatFluential per user Top 5 users Most active users FTC grantcrowell 36 tweets 9 tweets 8 tweets

Top 5 users Most active users FTC grantcrowell FatFluential 36 tweets 9 tweets 8 tweets 4
Top 5 users Most active users FTC grantcrowell FatFluential 36 tweets 9 tweets 8 tweets 4

36

tweets

9

tweets

8

tweets

4 CorettaJackson

FatFluential 36 tweets 9 tweets 8 tweets 4 CorettaJackson 7 tweets 5 danahanzlik 5 tweets Most

7

tweets

5 danahanzlik

9 tweets 8 tweets 4 CorettaJackson 7 tweets 5 danahanzlik 5 tweets Most popular users WhiteBoyPosts

5

tweets

Most popular users

WhiteBoyPosts 7 tweets 5 danahanzlik 5 tweets Most popular users shanegibson FTC 83.919 followers 23.021 followers 14.803

shanegibson 5 danahanzlik 5 tweets Most popular users WhiteBoyPosts FTC 83.919 followers 23.021 followers 14.803 followers 4 5 danahanzlik 5 tweets Most popular users WhiteBoyPosts FTC 83.919 followers 23.021 followers 14.803 followers 4

FTC 5 tweets Most popular users WhiteBoyPosts shanegibson 83.919 followers 23.021 followers 14.803 followers 4

5 tweets Most popular users WhiteBoyPosts shanegibson FTC 83.919 followers 23.021 followers 14.803 followers 4

83.919

followers

23.021

followers

14.803

followers

FTC 83.919 followers 23.021 followers 14.803 followers 4 SocialMediaOrg 9.939 followers 5 TourismCurrents 7.339

4 SocialMediaOrg

23.021 followers 14.803 followers 4 SocialMediaOrg 9.939 followers 5 TourismCurrents 7.339 followers Users

9.939

followers

5 TourismCurrents

4 SocialMediaOrg 9.939 followers 5 TourismCurrents 7.339 followers Users with the highest impact FTC

7.339

followers

Users with the highest impact

FTC 7.339 followers Users with the highest impact WhiteBoyPosts shanegibson 4 CorettaJackson 532.908

WhiteBoyPosts 7.339 followers Users with the highest impact FTC shanegibson 4 CorettaJackson 532.908 impressions 251.757

shanegibson followers Users with the highest impact FTC WhiteBoyPosts 4 CorettaJackson 532.908 impressions 251.757 impressions

4 CorettaJackson

impact FTC WhiteBoyPosts shanegibson 4 CorettaJackson 532.908 impressions 251.757 impressions 23.021 impressions
impact FTC WhiteBoyPosts shanegibson 4 CorettaJackson 532.908 impressions 251.757 impressions 23.021 impressions
impact FTC WhiteBoyPosts shanegibson 4 CorettaJackson 532.908 impressions 251.757 impressions 23.021 impressions
impact FTC WhiteBoyPosts shanegibson 4 CorettaJackson 532.908 impressions 251.757 impressions 23.021 impressions

532.908

impressions

251.757

impressions

23.021

impressions

13.545

impressions

5 SocialMediaOrg

23.021 impressions 13.545 impressions 5 SocialMediaOrg 9.939 impressions Most participative users FTC FatFluential

9.939

impressions

Most participative users

FTC 5 SocialMediaOrg 9.939 impressions Most participative users FatFluential 4 num. categories 4 num. categories danahanzlik

FatFluential 9.939 impressions Most participative users FTC 4 num. categories 4 num. categories danahanzlik 4 num.

4

num. categories

Most participative users FTC FatFluential 4 num. categories 4 num. categories danahanzlik 4 num. categories 4
Most participative users FTC FatFluential 4 num. categories 4 num. categories danahanzlik 4 num. categories 4

4

num. categories

danahanzlik users FTC FatFluential 4 num. categories 4 num. categories 4 num. categories 4 CorettaJackson 3 num.

FatFluential 4 num. categories 4 num. categories danahanzlik 4 num. categories 4 CorettaJackson 3 num. categories

4

num. categories

4 CorettaJackson

categories danahanzlik 4 num. categories 4 CorettaJackson 3 num. categories 5 udandi 3 num. categories Retwitters

3

num. categories

5 udandi

categories 4 CorettaJackson 3 num. categories 5 udandi 3 num. categories Retwitters grantcrowell CorettaJackson

3

num. categories

Retwitters

grantcrowell 3 num. categories 5 udandi 3 num. categories Retwitters CorettaJackson FatFluential 4 num. of RTs 2

CorettaJackson 5 udandi 3 num. categories Retwitters grantcrowell FatFluential 4 num. of RTs 2 num. of RTs

FatFluential 3 num. categories Retwitters grantcrowell CorettaJackson 4 num. of RTs 2 num. of RTs 2 num.

Retwitters grantcrowell CorettaJackson FatFluential 4 num. of RTs 2 num. of RTs 2 num. of RTs
Retwitters grantcrowell CorettaJackson FatFluential 4 num. of RTs 2 num. of RTs 2 num. of RTs
Retwitters grantcrowell CorettaJackson FatFluential 4 num. of RTs 2 num. of RTs 2 num. of RTs

4

num. of RTs

2

num. of RTs

2

num. of RTs

4 AnnaMTenuta

4 num. of RTs 2 num. of RTs 2 num. of RTs 4 AnnaMTenuta 1 num.

1

num. of RTs

5 ChicagoAdLawyer

num. of RTs 4 AnnaMTenuta 1 num. of RTs 5 ChicagoAdLawyer 1 num. of RTs Most

1

num. of RTs

Most original users

FTC of RTs 5 ChicagoAdLawyer 1 num. of RTs Most original users FatFluential CorettaJackson 4 grantcrowell 35

FatFluential RTs 5 ChicagoAdLawyer 1 num. of RTs Most original users FTC CorettaJackson 4 grantcrowell 35 original

CorettaJackson 1 num. of RTs Most original users FTC FatFluential 4 grantcrowell 35 original tweets 6 original

4 grantcrowell

users FTC FatFluential CorettaJackson 4 grantcrowell 35 original tweets 6 original tweets 5 original tweets 5
users FTC FatFluential CorettaJackson 4 grantcrowell 35 original tweets 6 original tweets 5 original tweets 5
users FTC FatFluential CorettaJackson 4 grantcrowell 35 original tweets 6 original tweets 5 original tweets 5
users FTC FatFluential CorettaJackson 4 grantcrowell 35 original tweets 6 original tweets 5 original tweets 5

35

original tweets

6

original tweets

5

original tweets

5

original tweets

5 danahanzlik

tweets 5 original tweets 5 original tweets 5 danahanzlik 4 original tweets Charts 6021 Followers per

4

original tweets

Charts

6021

Followers per user

VERY HIGH INFLUENCE

10

5

5

3

3

1 1

influence level

Very low

Low

Medium-low

Medium

Medium-high

High

Very high

0 to 10

10 to 50

50 to 200

200 to 500

500 to 1000

1000 to 5000

>5000

followers

followers

followers

followers

followers

followers

followers

Users list

FTC ZBonvillian

FTC

FTC ZBonvillian

ZBonvillian

Total Tweets:

36

Total Tweets:

1

grantcrowell shanegibson

grantcrowell

grantcrowell shanegibson

shanegibson

Total Tweets:

9

Total Tweets:

1

FatFluential shawndekar

FatFluential

FatFluential shawndekar

shawndekar

Total Tweets:

8

Total Tweets:

1

CorettaJackson  

CorettaJackson

 

Total Tweets:

7

danahanzlik

danahanzlik

Total Tweets:

5

JamieShopland  

JamieShopland

 

Total Tweets:

4

phillkeene

phillkeene

Total Tweets:

4

WhiteBoyPosts  

WhiteBoyPosts

 

Total Tweets:

3

udandi

udandi

Total Tweets:

3

GlenTurpin

GlenTurpin

Total Tweets:

2

SocialReactor

SocialReactor

Total Tweets:

2

bdslein

bdslein

Total Tweets:

2

mvandemar

mvandemar

Total Tweets:

2

AWomansWork  

AWomansWork

 

Total Tweets:

1

AnnaMTenuta

AnnaMTenuta

Total Tweets:

1

ChicagoAdLawyer  

ChicagoAdLawyer

 

Total Tweets:

1

KevinGettingsMO  

KevinGettingsMO

 

Total Tweets:

1

KyleOreffice

KyleOreffice

Total Tweets:

1

PrivacyDigest

PrivacyDigest

Total Tweets:

1

SocialMediaOrg  

SocialMediaOrg

 

Total Tweets:

1

Task_Force_One  

Task_Force_One

 

Total Tweets:

1

TechFTC

TechFTC

Total Tweets:

1

TourismCurrents  

TourismCurrents

 

Total Tweets:

1

UnitedInMemory  

UnitedInMemory

 

Total Tweets:

1

Unitedwestand0  

Unitedwestand0

 

Total Tweets:

1

Annexes

TWEETS BY CATEGORY
TWEETS BY CATEGORY

Category

Q&A Tweets with the questions and the answers
Q&A
Tweets with the questions and the answers

28

12

14

Most Active Users 1. FTC 2. grantcrowell 3. CorettaJackson 4. FatFluential 5. GlenTurpin
Most Active
Users
1. FTC
2. grantcrowell
3. CorettaJackson
4. FatFluential
5. GlenTurpin

27.600

416.585

2,3

tweets users retweets potential reach potential tweets / user impact 18:03 - 21 Mar 13
tweets
users
retweets
potential reach
potential
tweets / user
impact
18:03 - 21 Mar 13
FTC
@FTC
A1 Ad, #ad, Sponsored all work. Beginning of tweet is best. Guides in
effect now. #AskFTC
FTC @FTC A2 Research is always helpful. There's very little good research available. No surveys
FTC
@FTC
A2 Research is always helpful. There's very little good research
available. No surveys we're aware of at this time. #AskFTC

18:08 - 21 Mar 13

18:14 - 21 Mar 13 FTC @FTC A3 Updating guides: FTC held 3 public comment
18:14 - 21 Mar 13
FTC
@FTC
A3 Updating guides: FTC held 3 public comment periods, hosted
public workshop in May '12. Hosting this chat, discuss at events, etc
#AskFTC

18:17 - 21 Mar 13

FTC @FTC Q5 MT @mvandemar Does biz ceo/spokesperson, when blogging & promoting biz, need to
FTC
@FTC
Q5 MT @mvandemar Does biz ceo/spokesperson, when blogging
& promoting biz, need to follow ftc guidelines, eg deceptive
marketing? #AskFTC
FTC @FTC Q6 RT @CorettaJackson @FTC Rich, will the FTC create disclosure best practices guide/resources
FTC
@FTC
Q6 RT @CorettaJackson
@FTC Rich, will the FTC create disclosure best practices
guide/resources in addition to today's pdf? #AskFTC

18:19 - 21 Mar 13

18:24 - 21 Mar 13 FTC @FTC A8 We continue to provide guidance to industry
18:24 - 21 Mar 13
FTC
@FTC
A8 We continue to provide guidance to industry on important aspects
of online commerce throughout year, not just w/updated guides.
#AskFTC
FTC @FTC A7 Yes, it applies to all commercial mediums, online and offline. #AskFTC
FTC
@FTC
A7 Yes, it applies to all commercial mediums, online and offline.
#AskFTC

18:26 - 21 Mar 13

18:30 - 21 Mar 13 FTC @FTC Q9 RT @FatFluential Do sponsored athletes have 2
18:30 - 21 Mar 13
FTC
@FTC
Q9 RT @FatFluential Do sponsored athletes have 2 incl #ad or #spon
in their tweets & promotions of gear/companies that support
them? #askFTC
Tweets from this category
Tweets from this category
18:02 - 21 Mar 13 FTC @FTC Q1 MT @phillkeene What ad disclosures allowed: Ad,
18:02 - 21 Mar 13
FTC
@FTC
Q1 MT @phillkeene What ad disclosures allowed: Ad, #ad, -Ad, Ad:,
Sp, #Spon, Sponsored etc.? Where located? When does this start?
#AskFTC
18:06 - 21 Mar 13 FTC @FTC Q2 MT @grantcrowell: #AskFTC would conducting consumer surveys
18:06 - 21 Mar 13
FTC
@FTC
Q2 MT @grantcrowell: #AskFTC would conducting consumer surveys
on what they considered "clear&conspicuous" disclosure b
helpful?Any surveys?
FTC @FTC Q3 MT @KevinGettingsMO #AskFTC What R u doing 2 promote, protect & preserve
FTC
@FTC
Q3 MT @KevinGettingsMO #AskFTC What R u doing 2 promote,
protect & preserve consumer protections? Why not more
aggressive w/ offenders?

18:11 - 21 Mar 13

18:15 - 21 Mar 13 FTC @FTC Q4 RT @danahanzlik How should the blogger in
18:15 - 21 Mar 13
FTC
@FTC
Q4 RT @danahanzlik How should the blogger in Example 21 make her
disclosure more clear and conspicuous? #AskFTC

18:18 - 21 Mar 13

FTC @FTC A5 Yes, when it is clear they are not associated with the company.
FTC
@FTC
A5 Yes, when it is clear they are not associated with the company.
#AskFTC
18:22 - 21 Mar 13 FTC @FTC Q8 MT @JamieShopland How do you reconcile rapid
18:22 - 21 Mar 13
FTC
@FTC
Q8 MT @JamieShopland How do you reconcile rapid change in
technology & slow pace of government in protecting consumers
online? #AskFTC
18:25 - 21 Mar 13 FTC @FTC Out of order, but here's Q7 RT @ZBonvillian
18:25 - 21 Mar 13
FTC
@FTC
Out of order, but here's Q7 RT @ZBonvillian @FTC Does this effect all
social media platforms? Twitter? Tumblr? FB? Blogs #AskFTC
18:28 - 21 Mar 13 Michael VanDeMar @mvandemar Sorry, to clarify Q5: are claims made
18:28 - 21 Mar 13
Michael VanDeMar
@mvandemar
Sorry, to clarify Q5: are claims made by a biz rep in blogging required
to be truthful? Are promo posts by biz reps the same as ads?
#AskFTC
18:32 - 21 Mar 13 FTC @FTC A9 If it's not apparent they're affiliated with
18:32 - 21 Mar 13
FTC
@FTC
A9 If it's not apparent they're affiliated with the company, need to
disclose. Also, don't recommend #spon, prefer sponsored. #AskFTC
18:35 - 21 Mar 13 FTC @FTC A10 Depends on the situation, will likely vary
18:35 - 21 Mar 13
FTC
@FTC
A10 Depends on the situation, will likely vary case-by-case. Depends
on what is being said by whom. #AskFTC
18:44 - 21 Mar 13 FTC @FTC A11 Good Q. Generally, no. But there may
18:44 - 21 Mar 13
FTC
@FTC
A11 Good Q. Generally, no. But there may be exceptions, depending
on who is doing the retweeting. #AskFTC
18:48 - 21 Mar 13 FTC @FTC A12 No, it's not clear and conspicuous if
18:48 - 21 Mar 13
FTC
@FTC
A12 No, it's not clear and conspicuous if it is in hyperlink. Example 15
in guide is what we recommend. #AskFTC
18:50 - 21 Mar 13 FTC @FTC A13 Enforcement will continue to be focused on
18:50 - 21 Mar 13
FTC
@FTC
A13 Enforcement will continue to be focused on the advertisers as it
has in the past. #AskFTC
18:58 - 21 Mar 13 FTC @FTC Q14 MT ​@grantcrowell #AskFTC is best way to
18:58 - 21 Mar 13
FTC
@FTC
Q14 MT ​@grantcrowell #AskFTC is best way to include disclosure in
an online video is by having it as a part of the video content itself?
18:34 - 21 Mar 13 FTC @FTC Q10 MT @grantcrowell #AskFTC blog publishers tell me
18:34 - 21 Mar 13
FTC
@FTC
Q10 MT @grantcrowell #AskFTC blog publishers tell me they r exempt
fm disclosing material relationships w/guest contributors. R they right?
18:39 - 21 Mar 13 FTC @FTC Q11 MT @GlenTurpin Do you consider RT an
18:39 - 21 Mar 13
FTC
@FTC
Q11 MT @GlenTurpin Do you consider RT an endorsement? Do
related brands have to disclose relationship if they retweet each other?
#AskFTC

18:47 - 21 Mar 13

FTC @FTC Q12 MT @bdslein @FTC Is it permissable to disclose the #Ad the within
FTC
@FTC
Q12 MT @bdslein @FTC Is it permissable to disclose the #Ad the
within the hyperlink? #AskFTC
FTC @FTC Q13 RT ​@FatFluential @FTC What enforcement is planned for individual bloggers versus incorporated
FTC
@FTC
Q13 RT ​@FatFluential @FTC What enforcement is planned for
individual bloggers versus incorporated "persons"? #AskFTC

18:49 - 21 Mar 13

18:54 - 21 Mar 13 FTC @FTC Q5 clarification: Are claims made by a biz
18:54 - 21 Mar 13
FTC
@FTC
Q5 clarification: Are claims made by a biz rep in blogging required to
be truthful? Are promo posts by biz reps the same as ads? #AskFTC
FTC @FTC A14 Yes, at the beginning of the video too. #AskFTC
FTC
@FTC
A14 Yes, at the beginning of the video too. #AskFTC

19:00 - 21 Mar 13

Glossary

Page 1: General Overview: This page shows at a glance the evolution and the global
Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session.
Statistics − Number of Tweets: Total number of Tweets sent during the session, RTs and
Statistics
− Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, a
breakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations
(tweets as part of a conversation between several users), check-ins and photos.
- Number of users: Total number of users who participated in the session using the given hashtag. It also includes users
who only sent RTs.
- Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen the
hashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number is
calculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results.
Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be
200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be
150 which would make a total of 350 impressions of the session.
- Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by the
hashtag. This number is calculated by adding all the followers of each user who participated in the session. Using the
previous example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150
followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because not
everyone may have seen the hashtag and users can have other users in common.
- Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculated
by dividing the number of tweets between the number of users who have participated. RTs included.
- Average followers per user: the average number of followers that users of the session have. This figure indicates how
influential are the participants in our session. Given that the average number of followers that a Twitter user has is about
250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum of
followers by the number of users who have participated.
- Difference between “Total Tweets” and Tweets: The “Total Tweets” include RTs, links, replies, links and 'Tweets'.
'Tweets' are the ones containing only text.
ChaRTs
There are different types of graphs in the report Tweet Category:
− Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweet
and draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the most
or the least.
− Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find the
total number of users and on the horizontal one, the number of followers of those users. As we move to the right part of the
graph you will see the users who have a greater number of followers and therefore influence. The higher the columns on the
right, the higher influence of your users.
− User activity: shows the number of tweets sent by users. The vertical axis shows
− User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and the
horizontal one the number of users who have participated.
Page 2: Statistics of the categories: on this page you will find the detailed statistics
Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.
Rankings of categories:
Rankings of categories:
This ranking shows which categories have reached the top 5 according to several statistics. It
This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note that
although a category may have a greater number of tweets that another one, it could have a minor number of impressions
(lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets and
number of RTs.
ChaRTs: − Impact by category: This graph shows which category has the highest number of
ChaRTs:
− Impact by category: This graph shows which category has the highest number of impressions and therefore the highest
impact.
− Tweets by category Chart: This chart shows which category has the highest number of total tweets.
− Users by category Chart: This chart shows which category has the highest number of users.

Table of categories:chart shows which category has the highest number of users. This table shows detailed statistics for

This table shows detailed statistics for each category; these statistics are the same variables as
This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of the
session but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It is
worth taking a second to consider this table as very interesting conclusions can be obtained from it.
Page 3: User Rankings
Page 3: User Rankings
Tweet Category offers different kinds of user rankings:
Tweet Category offers different kinds of user rankings:
− Most active users: the ones who tweeted the most using the hashtag. RTs included.
− Most active users: the ones who tweeted the most using the hashtag. RTs included.
− Most popular users: the ones who have the highest number of followers in the session.
− Users with the highest impact: the ones who generated the highest number of impressions.
− Most participative users: the ones who participated in more categories.
− Most retweeter users: the ones who sent the highest number of RTs.
− Most original users: the ones who sent the highest number of original tweets (No RTs).