CHAPTER III DATA ANALYSIS & INTERPRETATION

Q.1) Do you consume soft drinks, if yes, which one?

Status Pepsi Coca Cola Total

No. of Respondents 29 21 50

Percentage 58% 42% 100%

Table no.1: Responses of the preferences of respondents

42%

Pepsi 58% Coca Cola

Figure no. 1: Show the preferences of respondents Analysis: 29 respondents consume Pepsi which is 58%, 21 respondents consumes Coca Cola which is 42%. Conclusion: Most of the respondents prefer to consume Pepsi over Coca Cola.

Q.2) How often do you consume soft drinks?

Status More than once a day Few times a week Only on special occasions Never Total

No. of Respondents 7 19 24 0 50

Percentage 14% 38% 48% 0% 100%

Table no. 2: Response showing how often respondent consume soft drink.

14%

More than once a day Few times a week

48% Only on special occasions 38% Never

Figure no. 2: Show the nature of employees towards the consumption of soft drink Analysis: 7 respondents consume soft drink more than once a day, 19 respondents consume soft drink few times a week & 24 respondents consume soft drink only on special occasions. Conclusion: Most of the respondents consume soft drink on special occasions & some respondent prefer it few times a week.

Q.3) Since how much time you are using your brand? Status 1-6 months 6-12 months 1-2 years More than 2 years Total No. of Respondents 9 11 8 22 50 Percentage 18% 22% 16% 44% 100%

Table no. 3: Responses showing the consumption period of the brand.

18%

1-6 months 44% 22% 6-12 months 1-2 years More than 2 years

16%

Figure no. 3: Shows that from how much time the respondents are using their brand. Analysis: 9 respondents are consuming there brand from 1-6 months i.e., 18%, 11 respondents are consuming there brand from 6-12 months i.e., 22%, 8 respondents are consuming there brand from 1-2 years i.e., 16% & 22 respondents are consuming there brand from more than 2 years i.e., 44%.

Conclusion: Most of the respondents are consuming there brand from more than 2 years.

Q.4) What is the reason behind choosing your brand? Status Taste Advertisement Easily available Popularity Total No. of Respondents 16 9 11 14 50 Percentage 32% 18% 22% 28% 100%

Table no. 4: Response showing the reasons behind choosing the brand.

28%

32%

Taste Advertisement Easily available Popularity

22%

18%

Figure no. 4: Show the reason behind choice of brand Analysis: 16 respondents choose their brand on the basis of taste i.e., 32%, 9 respondent choose their brand on the basis of advertisement i.e., 18%, 11 respondent choose their brand on the basis of their easy availability i.e., 22% & 14 respondent choose their brand on the basis of their popularity i.e., 28%.

Conclusion: There are several factors which affects the decisions of the respondents in choosing their favorite brand of soft drink.

Q.5) Will you change the brand on the basis of price reduction?

Status Yes No Total

No. of Respondents 25 25 50 Table no. 5: Response about the price reduction

Percentage 50% 50% 100%

25%

25%

Yes No

Figure no. 5: Show the response about price reduction Analysis: 25 respondents responses that they will change the brand on the basis of their price reduction i.e., 50% & 25 respondents responses that they will not change the brand on the basis of their price reduction i.e., 50%.

Conclusion: Half of the respondents are agreed to change the brand on the basis of price reduction but half of the respondents are not willing to change their brand on the basis of price reduction.

Q.6) Which brand has creative & appealing advertising of the soft drink company?

Status Pepsi Coca Cola Total

No. of Respondents 30 20 50

Percentage 60% 40% 100%

Table no. 6: Response about the advertisement of the soft drink company

40% Pepsi Coca Cola 60%

Figure no. 6: Show the creative & appealing advertisement of the soft drink brand Analysis: 30 respondent responses that Pepsi has most creative & appealing advertisement of the soft drink company i.e., 60% & 20 respondent responses towards in the favor of Coca Cola i.e., 40%.

Conclusion: 60% of the respondents are satisfied with the creative & appealing advertisement of Pepsi & 40% the respondents are satisfied with the creative & appealing advertisement of Coca Cola.

Q.7) Which brand will you prefer in case of Diet cold drink? Status Pepsi Coca Cola Total No. of Respondents 29 21 50 Percentage 58% 42% 100%

Table no. 7: Response about the preference in case of Diet cold drink

42%

Pepsi 58% Coca Cola

Figure no. 7: Show the result the preference in case of Diet cold drink Analysis: 58% respondents replied that they would prefer Pepsi in case of Diet cold drink & 42% respondents replied that they would prefer Coca Cola in case of Diet cold drink. Conclusion: 29 of the respondents are satisfied with the Diet cold drink of Pepsi because of the taste & color of the soft drink & 21 of the respondents are satisfied with the Diet cold drink of Coca Cola because of its taste.

Q.8) According to you, which brand of soft drink, is most preferred by the youngsters? Status Pepsi Coca Cola Total No. of Respondents 36 14 50 Percentage 72% 28% 100%

Table no. 8: Response about the preferences of the youngsters

28%

Pepsi Coca Cola

72%

Figure no. 8: Show the result about the preference by the youngsters Analysis: 36 respondent responses that youngsters prefer Pepsi i.e., 72% & 14 respondent responses that youngsters prefer Coca Cola i.e., 28%.

Conclusion: Most of the respondents think that youngsters prefer Pepsi & very few responded that Coca Cola is preferred by the youngsters.

Q.9) What is the reason behind choosing the particular soft drink brand by the youth? Status Status symbol Style factor Advertisement by their idols Other factor Total No. of Respondents 6 15 14 15 50 12% 30% 28% 30% 100% Percentage

Table no. 9: Response about the reason behind choosing the particular soft drink
12% 30% Status symbol Style factor 30% Advertisement by their idols Other factor 28%

Figure no. 9: Show the reason behind choosing the particular soft drink brand Analysis: 12% respondents replied that status symbol affects the preferences of the soft drink by the youth, 30% respondents replied that style factor determines the preferences of the soft drink by the youth, 28% respondent replied that the advertisement of the soft drink by their idols affects the preferences by the youth & 30% respondent replied that other factor affects the preferences of the youth. Conclusion: Most of the respondents find that style factor & other factors plays an important role in choosing the soft drink brand by the youth.

Q.10) Please indicate your satisfaction level with your Cola brand? Status Highly satisfied Satisfied Not satisfied Total No. of Respondents 17 29 4 50 Table no. 10: Response about the satisfaction level
8% 34% Highly satisfied Satisfied Not satisfied 58%

Percentage 34% 58% 8% 100%

Figure no. 10: Show the satisfaction level of the respondent Analysis: 17 respondents are highly satisfied with their soft drink brand which is 34%, 29 respondents are satisfied with their soft drink brand which is 58% & only 4 respondents are not satisfied with their soft drink brand which is 8%.

Conclusion: Most of the respondents are satisfied with the of products of their soft drink brand and very few are not satisfied with their soft drink brand because of the taste.