Columbia College Chicago Fashion Studies Department 618 S. Michigan Ave.

, 10th Floor
FASHION STYLING PRINCIPLES: SPRING 2013 Course Number: 27-2160-01 Course type: CLASSROOM Credit hours: 3 Meeting dates: Course begins at 9:00-11:50 a.m. Tuesdays Class Location: 623 S. Wabash Building, 7th Floor, Room 715 Instructor: Lisa D. Lenoir Office Hours: E-mail appointments preferred Office Location: 618 S. Michigan Ave., 10th Floor Email: llenoir@colum.edu Office Phone: 312.369.6280 Cell: 773.882.3912 Skype: llenoir66 Twitter: lisalenoir Key Dates: Saturday, February 2 Last day to add classes or change class sections Friday, February 8 Last day to add internships, Independent Projects and Directed Studies Saturday, February 9 Last day to drop classes. The class will not appear on your academic record. Friday, February 22 Last day to declare Pass/Fail. Saturday, March 23 Last day to withdraw from classes Monday, March 25 - Sunday, March 31 Spring Break Monday, April 1 Classes resume Monday, April 8 Summer and Fall 2013 registration begins Saturday, May 18 Semester ends/Commencement

Course Description This course provides an introduction to the fashion stylists role. A historical overview of fashion and costume styling will provide context for understanding the cultural significance of this practice. Students will also be introduced to the actual work and responsibilities of fashion stylists, and will actively engage in conceptualizing ideas, working in collaborative teams, shopping and prepping merchandise, styling hair and makeup, learning how to evaluate and hire models, managing and executing the final products.

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Objectives Upon completion of this course, students will be able to: Develop and further cultivate a body of historical, social, economic and political knowledge to conceptualize ideas. Study industry-related masters and dissect their methods, techniques and processes to gain further insight about styling principles. Develop strong writing and verbal communication skills to cultivate strong collaborative relationships. Develop an eye for trends and techniques critical to developing a strong styling perspective. Understand the tricks and tips associated with shopping, pulling and prepping clothing for a photo shoot. Learn how to integrate hair and makeup into styling projects. Implement project management techniques to work in collaborative teams. Complete project-specific assignments to gain practice and mastery of styling principles, culminating with a final project. Prerequisites 52-1152 Writing and Rhetoric II or 52-1112 Writing and Rhetoric - Enhanced II Required Text/Materials: McAssey, J. & Buckley, C. (2011). Basics fashion design: Styling. Switzerland: AVA Publishing SA. Svendsen, L. (2006). Fashion: A philosophy. London: Reaktion Books, Ltd. To remain topical, the instructor will provide current articles, videos, annotated bibliography, guest lecturers and styling examples in class as well as post them on Moodle. Instructional Resource Fee Fashion Studies courses (24 credits) have a $40.00 instructional resource fee that supports the curriculum of the department. Grading Scale A Excellent AB+ Very Good B Good BGood/Average 93-100% 90-92% 87-89% 83-86% 80-82% C+ C CD F 77-79% 73-76% 70-72% 60-69% 59% less

Fair/Satisfactory Poor/Passing Fail

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Grading Criteria A/A-, Excellent: 90-100% An A is earned for work of exceptional quality; this work is the result of an excellent understanding of the course content and the quality of work produced. A grade in the A range indicates a student who thinks independently, creates their own challenges and far exceeds requirements. An A student has exceptional attendance and use of class time. B+/B/B-, V. Good > Good > Average 80-89% A B is earned for above average work. This work is of high quality. It can be given to a student who has shown significant growth in the course or to a student who has potential but is not producing at their maximal level. A B student has a very good attendance record and demonstrates ongoing active class participation. C+/C, Fair/Satisfactory: 74-79% A C is earned by a student who has met requirements of the course and has demonstrated adequate skill and understanding with the potential of growth. A C student has limited class participation and attends a majority of classes. C Less than Satisfactory: 70%-73% A C- or below in a major class means a student will have to retake the course until achieving a C or higher. D, Poor / Passing: 60-69% A D is earned to a student who has shown some ability but does not meet all the requirements, demonstrate adequate skills or understanding and has completed an insufficient amount of work. A D student has low attendance and has minimal class participation. F, Fail: below 60% A grade of an F is earned by a student who demonstrates little to no knowledge of the course content. An F student has low attendance and little to no class participation. An F is a failing grade. Attendance Policy Attendance is required in all Fashion Studies classes. In each class, attendance is tied to specific learning outcomes and to course grades. Any absence will affect your ability to complete coursework successfully. There are no excused absences. More than three absences may be grounds for failure. Here are some examples of the ways in which attendance connects with learning outcomes: 1. Students critique and evaluate each others work in class and it is essential for your progress and learning experience to be present to do so. Critiquing develops analytical skill and communication proficiency. 2. Students frequently collaborate on projects and in-class exercises, and learning these skills requires you to be present. 3. Participating in class discussions and critiques helps you develop skill in selfexpression and verbal/rhetorical abilities. Policy on late work, incompletes, and make-ups Late submission of classroom assignments will only be accepted for grading on the condition that the student contacts the instructor before the submission deadline to arrange an extension. An extension of 1 week maximum will be granted depending on individual circumstances. Work submitted later than the agreed deadline will receive a grade of D or F. Incomplete work will be assigned a lower grade. Students are encouraged to read all class assignment briefs clearly in order to avoid submitting incomplete project work.

Lenoir_Fashion Styling Principles Statement on Academic Integrity

Students at Columbia College enjoy significant freedom of artistic expression and are encouraged to stretch their scholarly and artistic boundaries. However, the college prohibits all forms of academic dishonesty. For present purposes, academic dishonesty is understood as the appropriation and representation of anothers work as ones own, whether such appropriation includes all or part of the others work or whether it comprises all or part of what is represented as ones own work (plagiarism). Appropriate citation avoids this form of dishonesty. In addition, academic dishonesty includes cheating in any form, the falsification of academic documents, or the falsification of works or references for use in class or other academic circumstances. When such dishonesty is discovered, the consequences to the student can be severe. See the undergraduate catalog for more information on this policy. Students with Disabilities Statement Columbia College Chicago seeks to maintain a supportive academic environment for students with disabilities. Students who self-identify as having a disability should present their documentation to the Services for Students with Disabilities (SSD) office. After the documentation has been reviewed by the SSD office, a Columbia College accommodation letter will be provided to the student. Students are encouraged to present their Columbia accommodation letters to each instructor at the beginning of the semester so that accommodations can be arranged in a timely manner by the College, the department, or the faculty member, as appropriate. Accommodations will begin at the time the letter is presented. Students with disabilities who do not have accommodation letters should visit the office of Services for Students with Disabilities, Room 304 of the 623 S. Wabash building (312-369-8296). Professional Conduct In keeping with the idea that students are being trained to be professionals, the Department faculty expects the following: 1. Students are expected to participate verbally in all critiques, by responding constructively, accepting criticism and maintaining a positive, open mind. 2. Students are required to be present at every class, on time, and read to begin work at the beginning of each class and remain until class is dismissed. 3. Students are expected to meet due dates for their work. 4. Students who miss information because of a partial or complete absence are responsible for getting that information from a fellow student and completing all required work. Classroom Protocols No food or uncovered drinks are allowed in the studios or classrooms. Cell phones, iPods, laptops and electronic notebooks are to be used for note taking and not surfing social media sites please respect the learning environment. If a student anticipates missing a class, they should notify the instructor in advance.

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Roll will be taken 10 minutes after the beginning of class. Three latenesss will equal one absence. All assignments must be type-written; hand-written work will not be accepted for any reason. Assignments are due at the start of class; issues with printers or print cards are unacceptable excuses. Homework submitted after the due date will not be accepted. Final projects are to be professionally bound/presented. Make-up projects, assignments or additional exams are given at the discretion of the instructor.

Projects/Presentations guidelines The instructor will post assignments sheets on Moodle for the projects designed to incorporate concepts discussed in the class.
Assignment Breakdown (Total points = 410): Reflection Memo 20 points = 10 % Projects 175 points = 20% 1. (Essential Research Project) 75 points (25 points each for three boards) 2. (Sectors in Styling Project Group Project) 50 points 3. (Fashion in Motion Project Group Project) 50 points Mid-term Exam/Inspiration Notebook 80 points = (Exam 50 points & notebook 30) = 20% Class Participation/Attendance 85 points (5 points for each class in attendance and 10 points for inclass participation or discussion forum): = 20 % Final Project (Freelance Styling Business Plan, Styling Philosophy Paper or Portfolio Piece with Photos; each must have a 4-5 minute multi-modal component to present in class i.e. video, PowerPoint, Tumblr, etc.) 50 points = 30% Assignments: Reflection Memo: The reflection memo allows you to begin articulating the reasons for taking the course in the Fashion Studies department. The detailed memo should be addressed to the instructor and answer the following questions: a. What do you hope to achieve and learn in this course? b. What other relatable courses have you taken at Columbia College Chicago e.g. photography, fashion design, theater makeup, etc.? Explain. c. Explain your future career goals and be specific. How do you hope to incorporate knowledge gained into this career path? d. Do you have any outside fashion-related experience such as internships, part-time jobs, etc.? e. What are the questions you want answered or techniques you want to learn in this course? The document must in 12-point type, Arial or Times New Roman, have one-inch margins and follow the standards of a memo format. Instructor will pass out a memo template to follow. Essential Research Project: The Essential Research Project will explore how primary and secondary research can develop a stylists fashion awareness and fuel their innovations and interpretations in the

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industry. The assignment will consist of doing research on a Style Icon gleaned from a list of choices, writing an investigative memo (instructor will provide the format), and constructing three complementary visual storyboards using the subject matter for a potential styling project. The boards will include an overall mood board; a color, hair/makeup, clothes board; and a location, photography, and props board. A one-to-two minute synopsis of the content will be presented on designated days. Sectors in Styling Project: The Sectors in Styling Group Project will explore how to develop a visual interpretation for two sectors: editorial and commercial/advertising. The instructor will assign sectors according to groups. This assignment will include visiting Chicago stores for the project to gain inspiration. Students will choose one board from their group to interpret for the specified audience, write a proposal with their key picks from the group and then present them to the instructor for the mock store pull. The proposal will consist of details about the styling inspiration, potential garments/images, research sources; based on your assignment, the proposal will contain other information that will be provided by the instructor depending on the sector assigned. Fashion in Motion Styling Project: The Fashion in Motion Styling Project will allow teams to use their styling skills to help others. The Conaway Achievement Project at Columbia College Chicago hosts a series of programs to help first generation and low-income students become acclimated to college life. Every semester they host a series of workshops and they need a well-skilled group to offer fashion advice, and thus, its going to be you! You will meet the programs director, Gena Flynn, and she will outline the needs and how you can help your peers. Assessment will be based on the groups workshop outline, completion of project management tools, and effectiveness of presentation skills. Freelance Styling Business Plan/Styling Philosophy/Professional Portfolio Piece: Do you want to be your own boss or fuel your styling cravings on the side with your own consulting business? Or do you want to explore your ethics, aesthetics and views about styling, fashion, business, and culture from a philosophical perspective? Or do you want to test your aesthetic knowledge and apply it in a real-world context? The final project is your opportunity to pick ONE and synthesize lessons learned from the course and other course. A three-to-five-minute final presentation using multi-modal elements will bring your written or visual document to life in the classroom. Students will be required to inform the instructor by the 4th week their project. Inspiration Notebook: If you collect and journal your ideas in a notebook, you are already skilled at this process and can build on what you have started. If you have not started one, this will be your opportunity to do so. The first seven weeks of the course you are going to be a sponge, soaking up ideas from everywhere and documenting them in this notebook in either a hard or electronic format. Samples will be presented in class; you will be evaluated on this presentation for your mid-term grade according to a list of required elements for the notebook. Disclaimer Statement This syllabus may be amended as the course proceeds. You will be notified of all changes.

Weekly Schedule

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Important dates: Super Bowl February 3 Academy Awards February 24 Fashion Weeks NYC Feb. 7-14; London Feb. 15-19; Milan Feb. 20-26; Paris Feb. 26-13 Week 1 January 29 Lecture: Reading: Assignment: Week 2 February 5 Lecture: Reading: Fashion Styling: A Historical Perspective; Essential Styling Research Read Chapters 2 & 3; Svendsen Chapter 2; McAssey & Buckley Steele, V. (1998). A museum of fashion is more than a clothes-bag. Fashion Theory 2 (4), pp. 327-336. Due: Choose Style Icon on Moodle/Outline Overview: Introduction to Fashion Styling Chapter 1; McAssey & Buckley Memo to Instructor (submit via Moodle before 9 a.m., Tuesday, Feb. 5) & Super Bowl discussion sheet

Assignment:

Week 3 February 12 Lecture: Ethos, Pathos, Logos and Styling?; Visual Rhetorics Reading: Read Chapter 6; Svendsen Gallagher, V.J., Martin, K.N. & Ma, M. (2011). Visual wellbeing: Intersections of rhetorical theory and design. Design Issues 27 (2), pp. 27-40. Godart, F.C. (2009). How do cultural producers make creative decisions? Lessons from the catwalk. Social Forces. 88 (2), pp. 671-692. Assignment: Due: Investigative Report Rough Draft/Peer Review

Week 4 February 19 Lecture: Observers and Gatekeepers; CCC Library Session on Research Mooallem, S. (September 2012). The observers. Interview 42 (7), pp. 204-279. Kawamura, Y. (2005). Production, gatekeeping, and diffusion of fashion. Fashion-ology. Oxford: Berg.

Week 5 February 26 Lecture: Reading: Movies and Music: Interpretations of Dreams and Emotions Andersson, T. (2011). Costume cinema and materiality: Telling the story of Marie Antoinette through dress. Culture Unbound, 3, pp. 101-112.

Lenoir_Fashion Styling Principles Calefato, P. (2001). Light my fire: Fashion and music. Semiotica 136 (1/4) pp. 491503. Friedland, N.E. (2010). Costume design and film: From magical realism to authentic attire. Performing Arts Resources, 27, pp. 49-62. Gindt, D. (2011). Performative processes: Bjorks creative collaborations with the world of fashion. Fashion Theory: The Journal of Dress, Body & Culture 15 (4), pp. 425-450. Assignment: Due: Style Icon Mood Storyboard; Rough Draft of Investigative Report/In-class Peer Review/Academy Awards/Final Paper Due by 11:55 p.m. Tuesday

Week 6 March 5 Lecture: Sectors in Styling Project Introduction; Group Think Reading: Assignment: Week 7-March 12 Lecture: Reading: The Body Project: Personal Styling and Body Shapes Finishing Touches: Hair & Makeup Chapter 5; Svendsen Englis, B.G., Solomon, M. & Ashmore, R.D. (1994). Beauty before the eyes of beholders: The cultural encoding of beauty types in magazine advertising and music television. Journal of Advertising, 23(2), pp. 4964. Soley-Beltran, P. (2011). Aesthetic (dis) orders: Styling principles in fashion modeling. Cultural Studies in Fashion & Beauty 2 (1/2), pp. 185-205. Due: Essential Research Project Storyboard: Location, Props & Photography Stylists Arsenal: The Toolkit & Technologies Location, Location, Location/Props/Photography

Chapters 3 & 4; McAssey & Buckley; Due: Essential Research Project Storyboard: Color, Clothes & Hair/Makeup

Assignment: Week 8 March 19

***Mid-term Exam*** Lecture: Study, Scout, Synthesize, Strategize and Style. Plan for The Pull: From Storyboard to the Retail Floor Explanation & Choose Boards SPRING BREAK Monday, March 25 - Sunday, March 31

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Week 9 April 2 The Pull: From Storyboard to the Retail Floor Meet at a store (TBD) Week 10 April 9 Lecture: Reading: Discussion: Assignment: Week 11 April 16 Conaway Achievement Project Meet with Client and Shop in the Field Week 12 April 23 Conaway Achievement Project In-class Workshop Assignment: Week 13 April 30 Lecture: Readings/Videos: Assignment: Week 14 May 7 Assignment: Week 15 May 14 Lecture: Final Thoughts/Reflection Due: Final Project & Presentations Personal Ethical and Professional Styling Plan/Starting Your Own Business/Styling Philosophy Links on Moodle Discuss Final Project and Plans/Consult with Instructor and Peers Due: Conaway Achievement Project Business Report Emulate the Best Personal Stylists; Preparing a Workshop for Fashion in Motion Project Links on Moodle; Chapter 5 & 6; McAssey & Buckley Reflections and styling solutions from the pull from boutiques Due: The Pulls Deliverable

Disclaimer Statement This syllabus may be amended as the course proceeds. You will be notified of all changes.