(412) 983-4287 hooper.bianca@gmail.

com EDUCATION:

Bianca Hooper

115 Monroe Ave State College, PA 16801 12/2012

The Pennsylvania State University B.A, Public Relations Minor, English/Communications GPA: 3.17/4.0

SKILLS: RELATED EXPERIENCE:

Adobe InDesign, Photo Shop, Cision Point, AP style writing, Qualtrics, Microsoft Office

The Jimirro Center, Public Relations & Research Coordinator 08/2012-present University Park, PA Lead research project on a team for the Pennsylvania Liquor Control Board Conduct focus groups and surveys as well as prepare research documents Collect data from secondary research, and develop messages to reduce underage drinking on college campuses Created public relations campaign book with news releases, factsheets, and pitch letters K.H.K. Salon LLC, Marketing Communications Intern 12/2011-12/2012 State College, PA Created website and edited content on an ongoing basis Planned grand opening event and solicited products and services from 15 sponsors; Raised $300 in giveaways from local businesses Led the social media strategy and wrote announcements targeting students and the local community for in store events and sales Wrote news releases, and appeal letters for events to solicit sponsors; solicited over 35 brands of products and samples for 2012 events Happy Valley Communications, Account Associate 08/2011-05/2012 University Park, PA Conducted awareness and brand survey involving approximately 677 students to determine awareness of ethics programs offered on campus Led social media strategy for ethical leadership program, and created Ethics are Essential social media essay competition Created promotional materials such as brochures and a logo; wrote content for brochure Assisted in planning and implementing the Ethics are Essential special event in February of 2012; more than100 people attended the event Educational Opportunity Centers, Programing Assistant Intern 05/2010-08/2010 McKeesport, PA Managed research project for educational fair; more than 300 people attended event Researched programs higher educational institutions offer to help under represented students access higher education Shared research findings via PowerPoint presentations, campus tours, email, and telephone to targeted audience Pittsburgh Tribune Review, Editorial/News Intern 05/2010-07/2010 Penn Hills, PA Wrote news announcements related to births, engagements, wedding, and anniversaries for approximately 10 community newspapers Wrote promotional article on Monroeville Jazz Festival and interviewed artists and founders of event

Absence Magazine, Associate Editor & P.R coordinator 11/2009-05/2010 McKeesport, PA Launched promotional contest to increase article submissions in 2010. Doubled year over year article submissions Wrote feature articles on Absence Magazine staff and announcements targeting visual and literary artists to increase submission rate Coordinated event Celebration of the Arts, for the release of volume 12 of Absence magazine; over 200 people attended the event Edited literary pieces and coordinated contributors notes WORK HISTORY:

PA Higher Education Assistance Agency, Loan Counselor Intern 05/2011-present State College, PA Assist in promoting and implementing federal student loan marketing campaigns Provide counseling services on more than 30 federal student loan accounts daily and research accounts to provide customers accurate information detailing their accounts Recognized as a monthly leader by supervisor for receiving at least 100% satisfaction for loan counseling services and by vice president of loan operations Lee Koller Assist in training new employees on basic loan counseling, provide feedback on calls and offer advice on how to improve

AWARDS:

The Eric A. and Josephine S. Walker Award 12/2010 Received award for character, scholarship, leadership, and citizenship