Mustaneer Amtek Report

A STUDY ON AMTEK I NDUSTRI ES PVT LTD
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CMR CENTER FOR BUSINESS STUDIES
EXECUTI VE S UMMARY
I NTRODUCTI ON
Todays world need is a corporate world and it requires a lot of management activities
to achieve success, for this purpose in this competing corporate world of multinationals
and industries , industrial revolution has brought with it group production and group
consumption activities and also it has brought in a lot of corporations competing for
preferences and success in the business world, it may be a manufacturing industry or
any other type of industry experience and specialization, have become a must to
compete with others become very much essential for all the companies. Lecturers teach
the students; this learning will make an individual knowledgeable in theory of the
various functions of a company. But a person comes out from class room and visits
various industries, in this situation he can learn more from them. In such a situation real
experience in the practical functioning and operations of a company can be of very
much use to the students of management studies. For the purpose of acquiring practical
knowledge of the working and functioning of a company. Bangalore University has
incorporated an in plant training into its business management schedule. This in plant
training tells us how the different departments in the organization work as a single unit.

REASEARCH METHODOLOGY
OBJECTIVES OF THE STUDY:
O To Study the organizational structure.
O To analyze the benefits of setting up the industry.
O To know the marketing mix to promote sales.
O To study the production and finishing process of the Industry.
O To fulfill the requirement of University by submitting the report based on study.
SCOPE OF THE STUDY:
The study has been conducted to become familiar and to have a look with the various
aspects of large scale industry.
Hence this study would be very much helpful for any new entrepreneur as well as the
student of the concerned subject. As a part of my studies in MBA, this organizational
studies were has given me a chance to enrich my knowledge and talent. It has given me
an opportunity for a practical exposure of how a business is run.

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LIMITATIONS OF THE STUDY:
O The study of Large Scale Industries in a short period will not provide us the
complete data required. Hence we cannot come to conclusion about the status,
structure and work.
O We can know fully about the units if we get an opportunity to discuss with the
people of all sections related to the unit.
O If data collected by the unit concerned is not adequate and true then our study
becomes impracticable.
O For various reasons it is difficult to get financial information of a private firm
and since these firm was started its operation last 2 years.
O Being Large Scale Industries sufficient documentation was not available for
comprehensive information collection.
METHODOLOGY:
The source of data required to carry out this report are classified as:
Primary Sources
Secondary Sources

Primary Sources
The primary source of data has been drafted by interviewing the production manager,
marketing executive and the workers of AMTEK INDUSTRIES for related information
pertains to work study, during the period of my study.
Secondary Sources
Secondary sources of information for the preparation of this work study have been
extracted from the various sources like internet, company records, etc.


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COMPANY PROFILE
The company was founded by two young entrepreneurs Mr.Abdul Mateen Ikkeri and
Mr. Mohtesham Mushtaque. The Company was established in the year 1995, in
AJMAN FREE ZONE, AJMAN U.A.E. Later on they diversified their business into
various countries. They set up a new unit in BANGALORE, INDIA in the year 2008
and also have branches in different countries such as JEDDAH in K.S.A (Kingdom of
Saudi-Arabia), KHARTOOM in SUDAN (AFRICA).
The company deals with EXCLUSIVE FANCY EMBROIDERIES in different fabrics
such as SWISS VOILE, RAW SILK, LINEN, GORGET, ORGANZA, etc. It also does
EMBROIDERY using high quality threads of more than 400 colours, ZARIS,
STYLISH SEQUINS and FANCY CORDINGS.
The company develops wide range of designs and it does the production process from
beginning till the end under a single roof. They have advanced technology machineries
to produce high quality products. The company offers integrated service from the
purchase order till the delivery of goods and the products can be delivered anywhere in
the world.
They also have our factory outlets for wholesale and retails in Exclusive African
embroidery job works located in Jeddah, Saudi Arabia and Khartoum, Sudan.
The production units comprises of the top models of new SWF, Tajima and
BARUDAN industrial grade embroidery machines with the large sewing field up to 9
colours. The Staffs and Employees are well trained for highly accurate and efficient
operation - no costly mistakes or delays are acceptable to the Management.
Professional Quality with the Largest Sewing field is their hallmark. The service,
quality and prices are loved by one and all.
LAYOUT OF THE FIRM
PLANT LAYOUT is the arrangement and location of production machinery, work
centres and auxiliary facilities and activities relating to inspection, handling of
materials, storage and transportation for the purpose of achieving efficiency in
manufacturing products or supplying consumer services. Its objective is to integrate
machines, materials and men for economical production. The function of designing a
good layout calls for careful analysis of the operational goals, of the process, facilities

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and site to be used, and of the long term plans for the growth of the firm. Moreover,
plants must periodically be modified and improved to meet the new production goals
and to adopt technological developments.
A good layout of plant; provides for expansion and contraction of production,
depending upon the fluctuations in demand for its products. The arrangement of
equipments, men and other factor within the factory is as follows:
All the machines used for manufacturing purpose is placed under one roof
systematically in order of their production.
The mechanical department is centrally situated near.
The general office is situated next to machine department.
The finishing department is set up near to the production center.
The firm maintains provision for future expansion. Thus the firm has the well
established factory layout so as to ensure economy in production and other
activities.
THE FACTORS INFLUENCING LAYOUT:
- Materials
- Product
- Worker
- Machinery
- Types of Industry
- Location

PRINCIPLE OF PLANT LAYOUT:
Principle of safety and satisfaction.
Principle of flexibility.
Principle of minimum movement.
Principle of sequence.
Principle of usage.
Principle of compactness.

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The PLANT LAYOUT consists of:
A) FACTORY LAYOUT
B) MACHINE LAYOUT
FACTORY LAYOUT:
Factory layout means the positioning of the departments in the factory. Storage
points in the working area, including office and staff facilities relative to one another.
The designing of a good factory layout calls for an expert knowledge.
The layout of AMTEK INDUDTRIES PVT LTD is well designed and
effectively planned. The location selected for setting up the plant is best suited for
carrying out the production activities. The size, shape and topography of the site are
favourable for the firm.
MACHINE LAYOUT:
Machine Layout is a plan or the act of setting the machines in an orderly
manner so as to obtain its optimum utilization and to avoid unnecessary delays and
wastages in production. The Layout of machinery is of major importance as it affects
the flow of materials and various processes. A systematic arrangement of machinery
increases the speed of the production process, prevents wastage of time, money, effort
and it saves floor space there by reducing investment in plant and increasing the
efficiency of the operators.
The firm has set up a well planned machine layout within the factory building
which suits the factory layout as well as the production procedure of the firm. The type
of machine layout setup by the firm is STRAIGHT LINE method of machine layout.
Under the STRAIGHT LINE method of machine layout, the firm has arranged
the machines in a straight line in the sequence of its operations. These machines are
installed as near as possible to each other because the output of one machine becomes
the input of other machine. The materials and semi-finished products move in a pre-
determined channel of operation, this involving a lesser manufacturing cycle time.
This layout permits the forward flow of materials from the raw materials stage to the
fabrication stage, then to the finishing stage and finally to the coupling section of the

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pipes. The following diagram clearly explains the machine layout of the firm.
THIS TYPE OF MACHINE LAYOUT HAS PROVIDED THE FIRM
WITH CERTAIN ADVANTAGES SUCH AS:
1. The firm is in a position to effectively utilize the available space owing to better
and systematic arrangement of machines.
2. Under this type of machine layout, the route travelled by the material is short.
Hence the use of mechanical handling equipments enables the minimizing of
the material handling cost.
3. Since production is continuous and uninterrupted, work-in-progress is always
kept at the minimum.
4. There is no back-tracking or deviation of processes from the schedule path and
time.
5. This layout ensures effective production control and better inspection.
6. Semi-skilled labour can be used to operate in this type of machine layout.

A PART FROM THESE ADVANTAGES, THE FIRM FEARS
FROM CERTAIN DISADVANTAGES FROM THIS TYPE OF
MACHINE LAYOUT SUCH AS:
1. Any break down in one of the machines leads to the stoppage of the production
process because the operations of succeeding machines are dependent on the
preceding machines.
2. This type of machine layout generally lacks flexibility in adjustments.
Hence, straight line type of machine layout is suitable for repetitive processes
employed to manufacture a large volume of standard products.


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AMTEK received 'Best Industry Award'
AMTEK received the Best Industry of the Year (2009) Award' in Ajman Free Zone at
a GLITTERING CEREMONY held in Ajmana. Mr. Abdul Mateen Ikkeri, AMTEK's
Managing Director, received this prestigious award from Sheikh Rashid Bin Abdul
Azeez Al-Nayimi.
SIMILAR INDUSTRY
Ambuja Embroideries India Pvt Ltd.
Craigmore Textiles Pvt. Ltd.
Sanvi Designs.

Location and contact information.
S-42,
KIADB Apparel Park,
Doddaballapur
BANGALORE - INDIA
Tel: +91-80-27630041
Tel: +91-80-27630042
Fax: +91-80-27630043
Email: amtekindustries@yahoo.in


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INDUSTRY PROFILE
HISTORY
Over the centuries, embroidery has always been one of the most unique and yet
fascinating art forms known to man. In addition to being an art form, embroidery has
also been a very technical production process. From its humble beginning of jacquard
machine stitching to today's modern, high speed computerized form, embroidery has
always been subject to certain basic laws of physics and nature. As embroiderers have
artistically experimented over the years with creative variations of this medium, they
have likewise experienced the physical limitations of it as well. These limitations often
manifest themselves as excessive thread breakage, poor quality embroidery and
damaged garments.
The old craftsmen have learned that there are basically three technical areas that control
embroidery production. These are; a) pattern creation (digitizing), b) production skills
(thread tensioning) and c) machine condition (maintenance). These artisans have found
that all three of these must be properly orchestrated in order to produce high quality,
high volume, and low cost embroidery.
Unlike our predecessors, many of today's embroidery shops are often challenged with
not only a wider range of unique fabrics, threads and applications, but also a higher
level of technology, sophisticated computerized machinery and a highly competitive
market. Today's embroiderer can no longer afford to be only a Jack of all trades; they
must be Master of all.
Although we enjoy many of the intrinsic benefits of computer technology today, these
systems still do not know how to do embroidery properly. They are merely high speed
systems that do what the operator instructs. In spite of all of this sophisticated
technology, we still have to abide by the laws of Physics.


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ORIGINS

The origins of embroidery are lost in time, but examples survive from ancient Egypt,
Age Northern and Zhou Dynasty China. Examples of surviving Chinese chain stitch
embroidery worked in silk thread have been dated to the Warring States period (5th-3rd
century BC).
The process used to tailor, patch, mend and reinforce cloth fostered the development of
sewing techniques, and the decorative possibilities of sewing led to the art of
embroidery. In a garment from Migration period Sweden, roughly 300700 CE, the
edges of bands of trimming are reinforced with running stitch, back stitch, stem stitch,
tailor's buttonhole stitch, and whip stitching, but it is uncertain whether this work
simply reinforces the seams or should be interpreted as decorative embroidery.
The remarkable stability of basic embroidery stitches has been noted:
It is a striking fact that in the development of embroidery ... there are no changes of
materials or techniques which can be felt or interpreted as advances from a primitive to
a later, more refined stage. On the other hand, we often find in early works a technical
accomplishment and high standard of craftsmanship rarely attained in later times.


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Silk velvet embroidered with silk and gold threads, closely laid and couched. An
example for fine English embroidery is Art Institute of Chicago textile collection.
Elaborately embroidered clothing, religious objects, and household items have been a
mark of wealth and status in many cultures including ancient Persia, India, China,
Japan, Byzantium, and medieval and Baroque Europe. Traditional folk techniques are
passed from generation to generation in cultures as diverse as northern Vietnam,
Mexico, and Eastern Europe. Professional workshops and guilds arose in medieval
England. The output of these workshops, called OPUS ANGLICANUM or "English
work," was famous throughout Europe. The manufacture of machine-made
embroideries in St.Gallen in eastern Switzerland flourished in the latter half of the 19th
century.


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INTRODUCTION OF EMBROIDERY

Embroidery is the art or handicraft of decorating things with fabric or other materials
with needle and thread or yarn. Embroidery may also incorporate other material such as
metal strips, pearls, beads, quills, and sequins.
A characteristic of embroidery is that the basic techniques or stitches of the earliest
workchain stitch, buttonhole or blanket stitch, running stitch, satin stitch, cross
stitchremain the fundamental techniques of hand embroidery today.
Machine embroidery, arising in the early stages of the Industrial Revolution, mimics
hand embroidery, especially in the use of chain stitches, but the "satin stitch" and
hemming stitches of machine work rely on the use of multiple threads and resemble
hand work in their appearance, not their construction.


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CLASSIFICATION

Japanese free embroidery in silk and metal threads, contemporary. Embroidery can be
classified according to whether the design is stitched on top of or through the
foundation fabric, and by the relationship of stitch placem are applied without regard to
the weave of the underlying fabric. Examples include crewel and traditional Chinese
and Japanese embroidery.

Cross-stitch counted-thread embroidery. Tea-cloth, Hungary, mid-20th century
Counted-thread embroidery patterns are created by making stitches over a
predetermined number of threads in the foundation fabric. Counted-thread embroidery
is more easily worked on an even-weave foundation fabric such as embroidery canvas,
aida cloth, or specially woven cotton and linen fabrics although non-even weave linen
is used as well. Examples include needlepoint and some forms of black work
embroidery.

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In canvas work threads are stitched through a fabric mesh to create a dense pattern that
completely covers the foundation fabric. Traditional canvas work such as bargellois a
counted-thread technique.
[6]
Since the 19th century, printed and hand painted canvases
where the painted or printed image serves as colour-guide have eliminated the need for
counting threads. These are particularly suited to pictorial rather than geometric designs
deriving from the Berlin wool work craze of the early 19th century.
In drawn thread work and cutwork, the foundation fabric is deformed or cut away to
create holes that are then embellished with embroidery, often with thread in the same
colour as the foundation fabric. These techniques are the progenitors of needle lace.
When created in white thread on white linen or cotton, this work is collectively referred
to as white work.


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TYPES OF EMBROIDERY
Embroidered products are manufactured in various parts of the world. Be it Europe,
Africa, the American continents or Asia --- they all have their own range of products
for display with intricate embroidery patterns. The rich heritage and culture of the place
automatically gets reflected in their work. But when talking about embroidered
products, then nothing can beat the Indian embroidered products which have a massive
demand at the international level.
Crewel Embroidery:
Crewel embroidery is a popular form of embroidery that is at least thousand
years old. Though, the origin of this art is not known, it is believed to have
originated from the east of Egypt, and France.
Chikan Embroidered Saree:
Indian saree has never lost its charm in spite of the emergence of varieties of
Indian women wear. Saree is every Indian woman's desire of perfect attire that
stays forever in the fashion scene.
Chikan Embroidered Home Furnishings:
Today chikan embroidery has become such a popular form of embroidery that it
is not limited to dress and dress materials only but it has extended to home
furnishings as well.
Chikan Embroidered Shirts and Kurtas:
Chikan embroidered shirts and kurtas are very popular today not only among
women but also among men. In fact, nowadays, chikan embroidered kurtas and
shirts are specially designed for men which can be affordable.
Chikan Embroidered Salwar Kameez:
One of the most popular, comfortable, convenient and widely dress worn by
Indian women is the SalwarKameez. Indian SalwarKameezes are available in an
array of colors, styles and patterns.
Chikan Embroidery Works:
Embroidery patterns in India are various, depending upon the states. Almost every
region of India has a unique style of embroidery, practiced since generations.


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Patchwork Embroidery:
Patchwork embroidery has been in vogue for decades and gained immense
popularity during Great Depression, as it was the only method to recycle worn
clothing into warm quilts.
Beaded Embroidery Design:
From century old traditions to the modern world culture, the style of beaded
embroidery has evolved from simple designs to creatively sewn beaded
embellishments techniques.
Applique Embroidery Design:
The use of applique embroidery as a method of decorating fabrics began as
early as 980 BC in Egypt with the making of a leather canopy.
Floral Embroidery Designs:
Floral embroidery designs are the first preference of any individual, as the color
combination used in different kinds of prints are very innovative and appealing.
Religious Embroidery Designs:
Religion has been one of the most common embroidery themes not only in India
but in other countries as well. A cloth embroidered with religious symbols is
considered auspicious.
Dakota Embroidery Design:
Dakota Collectibles Embroidery design center was established in 1988 by
George and Jerry Westphal, who, at the time, were in the retail embroidery
business.
Embroidery Designs:
Embroidery patterns on various items have captured the attention of people the
world over with their fascinating styles and vibrant designs.
Twisted Chain Stitch:
This variation of chain stitch gives a textured appearance. The stitch can be
used with a large variety of threads to give different textures. Even ribbon can
be used.
Straight Stitch:
Straight stitch is also called single satin stitch. These are single stitches of
varying or uniform lengths originating at same or different locations.

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MATERIALS
Phulkari embroidery, popular since at least the 15th century, is traditionally done on
hand-spun cotton cloth with simple darning stitches using silk floss.
The fabrics and yarns used in traditional embroidery vary from place to place. Wool,
linen, and silk have been in use for thousands of years for both fabric and yarn. Today,
embroidery thread is manufactured in cotton, rayon, and novelty yarns as well as in
traditional wool, linen, and silk. Ribbon embroidery uses narrow ribbon in silk or
silk/organza blend ribbon, most commonly to create floral motifs.
Surface embroidery techniques such as chain stitch and couching or laid-work are the
most economical of expensive yarns; couching is generally used for gold work. Canvas
work techniques, in which large amounts of yarn are buried on the back of the work,
use more materials but provide a sturdier and more substantial finished textile. In both
canvas work and surface embroidery an embroidery hoop or frame can be used to
stretch the material and ensure even stitching tension that prevents pattern distortion.
Modern canvas work tends to follow very symmetrical counted stitching patterns with
designs developing from repetition of one or only a few similar stitches in a variety of
thread hues. Many forms of surface embroidery, by contrast, are distinguished by a
wide range of different stitching patterns used in a single piece of work.
MACHINE
Commercial machine embroidery is chain stitch on a voile curtain, China, early 21st
century. Much contemporary embroidery is stitched with a computerized embroidery
machine using patterns "digitized" with embroidery software. In machine embroidery,
different types of "fills" add texture and design to the finished work. Machine
embroidery is used to add logos and monograms to business shirts or jackets, gifts, and
team apparel as well as to decorate household linens, draperies, and decorator fabrics
that mimic the elaborate hand embroidery of the past.


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MACHINE EMBROIDERY

Machine embroidery is now so heavily utilized for product branding, corporate
advertising, and uniform adornment and also for personal sewing and craft projects by
hobbyists that the word "embroidery" is now generally more readily associated with
forms of Machine Embroidery than any of the more traditional forms of "Hand
Embroidery".
There are two main types of Machine Embroidery:
1. Free Motion Machine Embroidery
2. Computerized Machine Embroidery

> Free Motion Machine Embroidery:
Free-Motion Machine Embroidery is the process whereby embroidered designs are
created utilizing a basic zigzag sewing machine.
(I.e. That is, utilizing a machine that has essentially been designed primarily for
tailoring. These types of sewing machines are not computer controlled, do not have an
in built "hooping" system and are not capable of loading pre-made patterns
(embroidery design files).

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Free motion machine embroidery involves simultaneously running the machine and
skilfully moving tightly hooped fabric under the needle in unison with the machine to
create even stitches.
The operator thus builds up and sews out the embroidered design "manually", with
either normal "running" stitching (running stitch) and/or with any fancy built-in stitch
types (supported by this sewing machine) to artfully create "an image" composed of
stitching sewn into a piece of fabric or other similar item.
Producing many parallel rows of straight stitching is an effect that can be employed to
fill in an area with a solid looking fill effect or using a machine's inbuilt zigzag stitch
(most have one) can be used to depict thicker lines in a design or for bordering and
appliqu applications.
This process would obviously involve stopping and "re-threading" the machine
manually for each subsequent colour in a multi-colour design (as sewing machines
generally only have one needle) and also manually trimming out and cleaning up loose
or connecting threads with a pair of clippers or small scissors after the design is
completed.
Also it goes without saying that anything that you create in this way would be a "one
off" as it is being done very manually and has not been store digitally (as an
embroidery file) or sewn out automatically and thus is not readily able to be easily or
exactly reproduced.
@ With the advent of computerized machine embroidery, the main use of manual
machine embroidery is in fiber art and quilting projects. While some still use
this type of embroidery to embellish garment, with the ease and decreasing cost
of computerized embroidery machine, it is rapidly falling out of favor. Many
quilters and fabric artists now use a free machine embroidery process often
called "thread drawing" (or thread painting) to create embellishments on items,
or to create examples of textile art.


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> Computerized Machine Embroidery:
These days virtually all modern embroidery machines are computer controlled and
specifically engineered for embroidery. Industrial/commercial embroidery machines
and sewing/embroidery machines both have a hooping or framing system that holds the
framed area of fabric toughly and securely underneath the sewing needle and move it
around automatically to create a design from a digital embroidery file (pre-made
pattern) Both can read and sew out embroidery design files (of various types) with
varying degrees of user input required depending on its capabilities.
For example sewing-embroidery machines generally only having one needle will
require the user to change thread colours "on the fly" where as a multi-needle
(industrial) machine having more needles can generally be threaded up all at once prior
to running the design. This method also requires the user to input the correct colour
(needle) change sequence into the machine beforehand.
Modern (industrial) embroidery machines can trim and change colours automatically
and can have anywhere up to 15 or more needles per "head"(available colours).
The term "head" refers to the "sewing head" as some of the larger industrial embroidery
machines can sew the same design out onto 20 (or more) garments at once (as any one
of these industrial machines can have many sewing heads).


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THE COMPUTERIZED MACHINE
EMBROIDERY PROCESS

These are the basic steps for creating embroidery with a computerized embroidery
machine.
purchase or create a digitized embroidery design file
edit the design and/or combine with other designs (optional)
load the final design file into the embroidery machine
stabilize the fabric and place it in the machine
start and monitor the embroidery machine
Design files:
Digitized embroidery design files can be either purchased or created (digitized) with
industry specific embroidery digitizing software.
Embroidery file formats are many and varied and broadly fall into two categories:
> Source formats: Specific to the software used to create the design. (I.E
the original file the digitizer keeps for the purposes of editing.) And

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> Machine formats: Specific to a particular brand of embroidery
machine. (I.E the files available for use with particular embroidery
machines which are not so easily edited or scaled.)
Generally every different embroidery machine manufacturer (brand of machine) has
one or more specific embroidery "machine formats" specifically designed to service
this particular brand.
However even although generally "Machine Formats" where originally designed to
service only their own specific machine brand, some formats such as Tajima's ".dst",
Melco's ".exp"/".cnd" and Barudan's ".fdr" have become so prevalent that they have
become ad-hoc standards in themselves and are often even supported by machines built
by companies actually in competition with the companies/machines that these
represent.
These "Machine formats" generally contain primarily stitch data (offsets) and machine
functions (trims, jumps ETC) and are thus not easily scaled (with-out affecting the
stitch density) or edited (without laborious manual stitch by stitch editing).
Many embroidery designs (in various popular machine formats) can be downloaded
from web sites on the net and one can be sewing them out within minutes. Please note
however that there are many different brands of machines, and each may use a different
format. So when purchasing or downloading free designs it makes allot of sense to
ensure you get the right format for your machine. If your format is not available,
conversion programs are available to convert from one machine format file to another
(i.e. from .PES to .HUS or from .DST to .PCS, for example) however it should be noted
that the results from many of these conversion programs (and even from some of the
more reputable digitizing packages) are unreliable.
A person who creates a design is known as an "embroidery digitizer" or "puncher". The
digitizer, or puncher, users digitizing software to create their embroidery design. The
digitizer creates the design in the native file format for the digitizing software. These
are 'Object Based' design and allow the digitizer to easily reshape and edit the design
later.

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The native file formats retain important information such as:
> Object outlines
> Thread colors
Original artwork used to punch the designs
As a digitizer it is critical to maintain and keep the original digitized design file.
Converting the design to a stitch file such as .DST, .PES and .DSB will lose many of
the valuable information, and make editing and changing the design very difficult or
impossible.
Software vendors often advertise "auto-punching" or "auto-digitizing" capabilities.
However, if high quality embroidery is essential, then industry experts highly
recommend either purchasing solid designs from reputable digitizers or obtaining
training on solid digitization techniques.
Editing designs:
Once a design has been digitized, it can be edited or combined with other designs by
software. With most embroidery software the user can rotate, scale, move, stretch,
distort, split, crop, or duplicate the design in an endless pattern. Most software allows
the user to add text quickly and easily. Often the colors of the design can be changed,
made monochrome, or re-sorted. More sophisticated packages will allow the user to
edit, add or remove individual stitches. For those without editing software, some
embroidery machines have rudimentary design editing features built in.
Loading the design:
After editing the final design, the design file is loaded into the embroidery machine.
Different machines expect different files formats. The most common home design
format is PES. Common design file formats for the home and hobby market include:
ART, PES, VIP, JEF, SEW, and HUS. Embroidery patterns can be transferred to the
computerized embroidery machines in a variety of ways, either through cables, CDs,
floppy disks, USB interfaces, or special cards that resemble flash and compact cards.

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Stabilizing the fabric:
To prevent wrinkles and other problems, the fabric must be stabilized. The method of
stabilizing depends to a large degree on the type of machine, the fabric type, and the
design density. For example, knits and large designs typically require firm stabilization.
There are many methods for stabilizing fabric, but most often one or more additional
pieces of material called "stabilizers" or "interfacing" is added beneath and/or on top of
the fabric. Many types of stabilizers exist, including cut-away, tear-away, vinyl, nylon,
water-soluble, heat-n-gone, adhesive, open mesh, and combinations of these.
For smaller embroidered items, the item to be embroidered is hoped, and the hoop is
attached to the machine. There is a mechanism on the machine (usually called an arm)
that then moves the hoop under the needle.
For large commercially embroidered items, a bolt of fabric can be worked by a long
row of embroidery "heads", producing a continuous pattern of embroidery. Each
embroidery head is a sewing machine with multiple needles for different colours, and is
usually capable of producing many special fabric effects including satin-stitch
embroidery, chain-stitch embroidery, sequins, appliqu, cutwork, and other effects.
Embroidering the design:
Finally, the embroidery machine is started and monitored. For commercial machines,
this process is a lot more automated than for the home embroiderer. For most designs,
there is more than one colour, and the potential for additional processing for appliqus,
foam, or other special effects. Since home machines only have one needle, every colour
change requires the user to cut the thread and change the colour manually. In addition,
most designs will have a few or many jumps that need to be cut. Depending on the
quality and size of the design, stitching out a design file can require a few minutes or an
hour or more.


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Embroidery machines:
Not all machines are for embroidery only. Some are a combination of embroidery and
sewing. Some of the more advanced features becoming available include a large colour
touch screen, a USB interface, and design editing software on the machine, embroidery
adviser software, and design file storage systems. Commercial embroidery machines
can be purchased as 1, 2, 4, 6, 12, 15, and 18 head machines. Industrial embroidery
machines are available from 12 to 56 head models.
Commercial and contract embroidery factories:
Factories can have a few small machines or many large machines, or any combination
of machines. Contract embroidery is a term used to describe embroidery being done on
goods that are supplied by the customer to the embroidery house. Contract embroidery
is limited to the trade. A company offering "Contract Embroidery" is embroidering
wearable items for brokers, other embroiderers, ad specialty firms and screen printers at
a wholesale rate. The customer of a contract embroiderer usually supplies the items to
the factory and only pays the factory for the embroidery service. Commercial
Embroiderers offer their services to the public and supply the wearable items.
Other supplies:
Just about any type of fabric can be embroidered, given the proper stabilizer. For
example, open lace and embroidering items are being developed. Anything from paper
to fabric to lightweight balsa wood and more can be embroidered.
Machine embroidery commonly uses polyester, Rayon, or metallic embroidery thread,
though other thread types are available. 40wt thread is the most commonly used
embroidery thread weight. Bobbin thread is usually either 60wt or 90wt thread. The
quality of thread used can greatly affect the number of thread breaks and other
embroidery problems. Polyester thread is generally more colour safe and durable.
Madeira is just one of the many companies that sell high quality embroidery thread.


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HISTORY OF MACHINE EMBRIODERY
Before computer was affordable, most embroidery was completed by "punching"
designs on paper tape that then ran through a mechanical embroidery machine. One
error could ruin an entire design, forcing the creator to start over. This is how the term
"punching" came to be used in relation to digitizing embroidery designs.
In 1980, Wilcom is thought by many to have introduced the first computer graphics
embroidery design system running on a mini-computer. However, old timers often
debate this. Melco created the first embroidery sample head for use with large Schiffli
looms. This sample head became the first computerized embroidery machine marketed
to home sewers. The sample head was needed to avoid sewing out the sample for the
Schiffli loom and taking up valuable production time. Schiffli looms spanned several
feet across and produced, lace, patches and large embroidery patterns. The economic
conditions of the Reagan Years, coupled with tax incentives of the day for in-home
business, helped propel Melco to the top of the market. At the Show of the America's in
1980 Melco showed the Digitrac. The original digitized design was produced at 6 times
the size it would eventually be sewn out. The Digitrac consisted of a small computer,
similar in size to today's Blackberry Devices, mounted on an X and Y axis on a large
white board. It sold for $30,000. The original sample head with one needle sold for
$10,000 with a 1" paper-tape reader, and 2 fonts. The digitizer would mark common
points of the design to create elaborate fill and satin stitch combinations. Melco is the
result of an international distribution network formed by Randal Melton and His
partner Bill Childs. Melco patented the ability to sew circles with a satin stitch, arched
lettering generated from a keyboard. An operator would "digitize" the design into the
computer using similar techniques to "punching", to create a 1" paper tape, or later to a
floppy disk. This design would then be run on the machine. The machine would stitch
out the digitized design. Wilcom enhanced this technology in 1982 with the
introduction of the first multi-user system that allowed more than one person to be
working on a different part of the embroidery process, streamlining production times.
Brother International got into the embroidery business as a result of being contracted by
several computerized embroidery companies to provide sewing heads. Their sewing

26 | P a g e
heads were mounted and branded on several different brands of computerized
embroidery machines. Adler was also a common choice. Later Tajima, from Japan,
provided sewing heads that were capable of using multiple threads. Singer failed to
remain competitive during this time. Melco was acquired by Saurer in 1989.
Recently Singer was acquired by Affiliates of Kohlberg & Co., L.L.C. ("Kohlberg"), a
leading U.S. private equity firm specializing in middle-market investing, they also
acquired VSM is a leading supplier of high-end consumer sewing machines and
accessories under the Husqvarna Viking and Pfaff brands.
Saurer and Wilcom, Tajima, Brother, began to innovate. The early functionality of the
computerized commercial systems were adapted and marketed to companies such as
Janome for home use.
As costs have fallen for computers, software, and embroidery machines, computerized
machine embroidery has grown in popularity since the late 1990s. Many machine
manufacturers sell their own lines of embroidery patterns. In addition, many individuals
and independent companies also sell embroidery designs, and there are free designs
available on the internet.


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INPUTS FOR THE EMBROIDERY SECTOR:
Threads, the most important component for this sector, are easily available in the
country. Demand for embroidery thread in the country is growing at a rate of around
seven per cent per annum. And most of the major thread manufacturers are expanding
capacities. Says
Mr. Agarwal, "Threads are easily available in the country, but there is scope for
improvement in quality. We have our own in-house thread manufacturing facility, as
we are probably the largest consumer of thread in the country. This helps us to control
costs. In case of certain requirements, we have to import threads from Thailand, Europe
for better strength, twist, etc."
Realizing the need for quality embroidery yarns, Indian Rayon has ventured into the
manufacturing of viscose embroidery yarns. Consumption of embroidery yarns in the
country stands at around 11,000 tons per annum, of which viscose accounts for a major
share. According to Mr. K D Joshi, vice president, marketing, Indian Rayon, "We have
begun test manufacturing and marketing of this yarn, realizing the demand potential.
Moreover, around 3,500 multi-head computerized embroidery machines are being
installed in Surat, around 1,500 such machines are getting installed in Mumbai, and a
similar number each in Tirupur, Bangalore, Coimbatore, Ludhiana. All these units will
require high quality embroidery yarns. Our yarns offer 850 stitches per minute, as
against other yarns that lend themselves to 650 stitches per minute maximum." Indian
Rayon is now stabilizing the dyeing processes, to fine-tune the quality of the yarn. "We
are improving the colour fastness of the yarns, ensuring azo-free dyeing, etc. We will
be starting commercial production by December this year, or by January next year. We
are aiming at getting 10 per cent of the market share by 2006-07," said Mr. Joshi. While
viscose yarns are the most widely used in embroidery, cotton, polyester and metallic
yarns are also used. However, a large part of the production of these threads takes place
in the unorganized sector; with units have a capacity to manufacture 5 tones to 60
tonnes of embroidery thread per annum. As for the machinery, the industry has to
import embroidery machines from Germany, Japan, Taiwan, and China."


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ORGANISATION STRUCTURE
Organization structure is a graphic means or a record depicting vividly the formal
organization structure and shows the formal superior subordinate relationship. It
shows who supervises and controls whom and how the various units are inter-related.
The Organizational structure of the AMTEK INDUSTRIES is:

MANAGING
DIRECTOR
PRODUCTION
DEPARTMENT
FINANCE
DEPARTMENT

MARKETING
DEPARTMENT

HR
DEPARTMENT

MACHI NE
PRODUCTI ON
DEPARTMENT
DESI GNI NG
DEPARTMENT
FINISHING
DEPARTMENT
MARKETING
EXECUTIVES

HR
MANAGER

ACCOUNTS
EXECUTIVE

CHAIRMAN
SUPERVISOR

WORKER

SUPERVISOR

WORKER


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FUNCTIONAL AREAS

DESIGNING DEPARTMENT
The designing department of AMTEK INDUSTRIES consisting of 3 designers, which
is headed by MR. ASHRAF and under his guidance are MR. RIYAZUDDIN and
MR. AKEEF SHAIKH. The designer of the industry is well trained by the senior
designer from the head office AJMAN. The designer is engaged in punching the design
as per the market requirement. The designed prepared by the designer will be handed
over to the marketing department for the approval.
The company is also receiving design from AJMAN FREE ZONE. There consisting of
10 well experienced designers of more than 10 years. The designer is being well trained
by the company itself not from any institution.
TYPES OF DESIGN:
There are 3 types of design punched by AMTEK INDUSTRIES. They are as follows:
O NORMAL DESIGN
O LIGHT DESIGN
O HEAVY DESIGN
> NORMAL DESIGN:
Normal design consisting of 45 to 50 thousand stitches in an embroidery design.
The structure of the design is as under


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> LIGHT DESIGN:
The light design consisting of merely 60 to 65 thousands stitches in the design. The
structure of the design is as under

> HEAVY DESIGN:
The heavy design of embroidery is consists of more than 1LAKH stitches in an
embroidery design. The structure of the design is as under


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PRODUCTION DEPARTMENT
Production is the process by which goods and services are produced and it involves
both manufacturing as well as service organization. Production management becomes
the more widely accepted term from the 1935s through the 1950s.
Today the production has of changes. The industry today has well planned layouts,
materials handling equipments, vast building accommodate manufacturing facilities
and trained man power, Manufacturing activity in organized into line production.
IMPORTANCE OF PRODUCTION MANAGEMENT:
The production management department of any manufacturing organization makes it
possible outlining the latest techniques of production of a new product, improving the
quality of goods and controlling the costs of production. Good quality unreasonable
price are the twin blades of one scissor making the growth and expansion of the
business possible.
The basic philosophy of productivity management is to lunch a frontal attack on costs
and effectively use the available man power weaving new techniques into the whole to
keep the production going and the progress of the concern feasible, efficient production
management ensures the following benefit.
Better improves productivity of all inputs.
Provides interrupted supply of goods and services.
To produced a good quality EMBROIDERY at a reasonable cost.
For the satisfaction of customers.
To improve the profit of the organization.
Production Manager:
This aspect of the concern is undertaken by the MR. ARSHAD AHMED
SHABANDRI. He is responsible for the purchase (raw materials) and production
activity of the concern. The functions of the production manager of the concern is to-

32 | P a g e
Look after the purchase requisition of the concern.
Carry out the various production activities.
Effectively manage the supervisor, machine operators and workers under him.
To help in the management of the firm. That is in decision making.
Undertake the function of inspection and various quality control tests.

The PRODUCTION DEPARTMENT of AMTEK INDUDTRIES PVT LTD is
managed by MR. NOOR RAHMAN and supervised by MR. RIYAZ in 1
st
shift, MR.
JALEEL in 2
nd
shift and MR.YUSUF in 3
rd
shift.
The various subordinates underlying production executive are:

Operators:
Operators are classified on the basis of the work they do in the process of
production. The number and the type of the operators depend upon the stages of
production and the skill required for each stage. As all the machines in the company
are either automatic or semi-automatic, the need for skilled labour is negligible. The
classification of operators in plant is as follows:-
Machine Operators:
He is concerned with the operating of the various machines involved in the
production process. Here either semi-skilled or unskilled labours can be appointed,
since all the machines are fully automatic or semi automatic.
Accountant:
This aspect of the concern is undertaken by the partner Mr.Althaf he is
concerned with the control of the accounts department and entrusted with financial
planning. His duties are

Formulating accounting policies.
Internal Auditing
Maintenance of records and books of accounts.
Preparation of manufacturing, trading and profit and loss account and balance

33 | P a g e
sheets.
To deal with banking activities that is to make arrangements for the payment of
materials and other charges.

TYPES OF PRODUCT:
The various kinds of product produced by the AMTEK INDUDTRIES PVT LTD are as
follows:-
1. FANCY SWISS VOILE EMBROIDERY
2. RAW-SILK EMBROIDERY
3. CORDING EMBROIDERY
4. SEQUIN EMBROIDERY
5. ORGANZA EMBROIDERY
6. CHIFFON EMBROIDFEY
7. QUILTING EMBROIDERY
8. SHIFLI EMBROIDERY

TYPES OF MACHINES:
There are 40 MACHINES in the organization, which is being imported from different
parts of the world such as JAPAN, KORIA, U.A.E, ITALY and CHINA. The different
kinds of machines are:
1. S.W.F:- (Made in KOREA)
2. TAJIMA:- (Made in JAPAN)
3. BARUDAN:- (Made in JAPAN)
4. MECA:- (Made in ITALY)
5. SHIFFLI:- (Made in CHINA)

AMTEK INDUDTRIES PVT LTD is consisting of 80 workers in production
department in which 40 workers in each shift. Each machine is operated by 3 workers
in which 2 of them is machine operator and 1 is helper. The work done by the helper is

34 | P a g e
rolling of threads in bobbins which are being placed in the embroidery machine and
helping the operator during the framing of fabrics in the machinery.
RAW-MATERIALS USED IN MACHINE PRODUCTION:
The raw material used for the production is
FABRICS
THREADS
METALIC YARN
SEQUIN
STONE
CORDING

PRODUCTION PROCESS:
The PRODUCTION PROCESS of AMTEK INDUSTRIES PVT LTD is follows, they
are as under:
O APPROVAL OF DESIGN.
O DIVISION OF FABRICS.
O SUPPLY OF FABRICS.
O INSERTION OF DESIGN.
O RUNNING OF DESIGN.
O FINNISHING PROCESS.

APPROVAL OF DESIGN:
The production process starts from approval of design by customer. In this stage the
customer who is in need of embroidery works on fabrics he approve the design given
by the company. Approval of design is in the scene selection of particular design from
various designs.
DIVISION OF FABRICS:
Once the customer approve the design of fabrics, the HEAD OF DEPARTMENT make
division of fabrics as per program, per design and per colour, in the scne how many

35 | P a g e
yards should be make embroidery design for a particular design. Hence in this way
HOD make division of fabrics.
SUPPLY OF FABRICS:
In this stage of production process the supervisor supply the fabrics as per machinery,
colour and design. It means the supervisor divide the fabrics as per design and colour
because some of the machinery may not suitable for a particular design.
INSERTION OF DESIGN:
In this stage of production the design which is approved by the customer insert into the
machinery through FLOPPY DISK DRIVE and make arrangement for running of
design on machinery as per program.
RUNNING OF DESIGN:
After making all the necessary arrangement the machinery will starts to run on a frame
start its machine production and after the completion of each frame of a particular yard
then the operator changes the fabrics.
FINISHING PROCESS:
After the completion of machine production the product or fabrics moves to the
finishing stage which will be explain in detailed in FINISHING PROCESS.
MAINTANANCE OF MACHINERIES:
For the maintenance of machineries in AMTEK industries the technicians lead by
Mr. Mudassir, who is appointed from the head office of AMTEK industries from
AJMAN. The technician is well trained by Machines Manufacturer from Korea, Japan
and China.
PRODUCTION PLANNING AND CONTROL DEPARTMENT:
Functions:
1. Receipt and acceptance of work orders.
2. Preparation of detailed bill of material and release of purchase
requisition.

36 | P a g e
3. Bill of material is prepared as per the requisition of work orders which is
forwarded to the stores for update of stock available.
Collect the bill of materials from stocks and prepare purchase requisition.
Forward the purchase requisitions to material department.
Transportation of materials.
Follow up and completion of production.
Management of reports.
Accurate production planning and order fulfilment.
Try to achieve optimum utilization of resources.
The production planning and control department:
Enhances the customer sales by upgrading quality management.
Build an efficient responsive and aggressive production and planning teams.
INSPECTION AND QUALITY CONTROL TESTS:
Inspection:
The firm has maintained well planned system procedure for carrying out its
inspection responsibility. The firm inspects the fabrics during the machine production
process as well as in between the finishing process and after the completion finishing
process. The main objectives behind undertaking inspection by the firm are for the
following purposes.
+ To detect errors in manufacturing process.
+ To undertake immediate corrective actions in case of any deviation during
manufacturing from the set standards.
+ To produce goods of standard quality.
+ To protect the consumers from receiving the products, which are below the
quality standards
For this case, the firm dictums inspection as one of the important manufacturing
function, which judges the production against established standards. Inspection is
defined as the art of comparing, materials, products or performances with established
standards the production executive undertakes the inspecting function of the firm. The
firm undertakes three types of inspection:

37 | P a g e
1) Raw Material Inspection
2) Process Inspection
3) Finished Product Inspection
Raw Material Inspection:
This inspection is carried out to determine the physical nature of the raw
materials purchased. As all the raw materials used for production purpose are good or
not.
Process Inspection:
This type of inspection is carried out to determine whether the machine
production is properly formed or not in accordance with specification.
Finished Products Inspection:
This type of inspection is carried out at the end of the finishing process when
goods are manufactured, so as to assure the management about the quality of
embroidery work produced. After a necessary inspection, quality control function is
undertaken; the machine embroidery is subjected to quality control test.
Quality Control:
The term quality is used to indicate a standard. From the manufacturers point of view,
quality may be defined as the sum total of a number of characteristic desirable in the
specification. The term quality is attributed to the specification of dimensions, physical
or chemical property, hardness, temperature, pressure or any other requirement of a
product. Quality Control starts with the customer specification. By quality we mean,
the recognition and removal of identifiable causes of defects and variations from the set
standards. Various statistical techniques can be used for the systematic observation of
quality and interpretation of variability for undertaking corrective actions. The firm
aims at quality control by providing finished embroidery rather than others. Through
proper standardization and effective control of materials, machines and workmanship
the firm ensures uniform quality in product.
FINISHING DEPARTMENT

38 | P a g e
TRIMMING
ALTERATION CHECKING
IRONING
MEASURING
& CUTTING
CHECKING &
FOLDING
PACKING
PACKAGING DELIVERY
The finishing department of AMTEK INDUSTRIES PVT LTD is under the
MR.MUSTAQIM and supervised by two experienced persons MR.NASIR and
MR.KADIR, and MR.SAWOOD is foreman. The finishing department consisting of 48
workers under which the works are divided among the skills and experienced, in the
sense 10 workers are engaged in trimming, 2 is for scallop cutting , 8 is for alteration
and so on.
The process of FINISHING is gone under 9 steps .These can explain as under:-
1. TRIMMING STAGE
2. ALTERATION STAGE
3. CHECKING STAGE
4. IRONING STAGE
5. MEASURING & CUTTING STAGE
6. CHECKING & FOLDING STAGE
7. PACKING STAGE
8. PACKAGING STAGE
9. DELIVERY OF GOODS
PROCESS OF FINISHING

After the machine production the product moves through following stages.

TRIMMING STAGE:

39 | P a g e
The first step involved in finishing process is TRIMMING STAGE. Under this stage
the workers check the embroidery done by machine and cut off the threads which come
out off the design and the sticker is place where the embroidery design is not designed
accurately and it is corrected by making alteration which would be explained in second
stage.
ALTERATION STAGE:
After the trimming process the next step is making ALTERATION where ever
necessary. At these stage workers make alteration using sewing machine in place where
the sticker is being placed by the worker in trimming stage. Hence the alteration work
is done.
CHECKING STAGE:
The checking is the third stage of finishing process. Under this process of finishing the
workers will check the embroidery made by both embroidery machine and sewing
machine and also checks the oil or grease which may misleads during the machine
production. If while checking the oil or grease is found then the product will moves to
the hands of workers who is engaged in removal of dirt by using the thinner oil and
again if any further alteration is needed then again will be done. Hence in these ways
checking is being done.
IRONING STAGE:
After taking the above mentioned steps the product will moves to the IRONING
STAGE. In this stage ironing is being done using machinery.
> ATTACHING STONE:
After the completion of ironing the stone is attached to the fabrics as per
customer requirement. This stage is optional, because the attaching stones will
be made only if the customer is in need for particular design.

> SCALLOP CUTTING:

40 | P a g e
Some of the design consisting of embroidery design at the bottom of fabrics
which gives attractive looks, at bottom of fabrics need to cut-off using scallop
cutting machine.
The earlier mentioned 2 stages i.e., ATTACHING STONE and SCALLOP CUTTING
STAGE is optional one
MEASURING & CUTTING STAGE:
After the ironing the fabrics is measured and cutting of it into pieces according to
requirement of customer.
CHECKING & FOLDING STAGE:
The next step after making the entire above mentioned necessary step is CHECKING &
FOLDING. In this stage of finishing process the product is being checked and makes
folding of each.
PACKING STAGE:
In stage of finishing process we are getting a finished product and then packing is being
done in the most suitable container.
DELIVERY:
After making all the necessary arrangement of packing and packaging the product will
be delivered to the customer or destination or place of distribution. The delivery of
goods is being done through road transport in domestic, air-ways or marine for export.
The AMTEK INDUSTRIES follows the following EXPORT PROCEDURE.
Export procedure of AMTEK INDUSTRIES:
Imports and Exports (control) Act, 1947 regulates exports of goods from India. The
Central Government announces rules, policies, procedures and incentives for exports
from time to time. The procedure of export of goods from India is guided by these rules
and regulations of the Govt of India. But, in general, an export transaction has to pass
through the following stages:

41 | P a g e
Receiving enquiries and sending quotations: The exporter receives order
from importer and sends quotations for goods.
Receiving of order or indent: The order is received for export of goods
containing instructions regarding goods, price, quality, quantity etc.

Credit enquiry or obtaining letter of Credit: The creditworthiness of the
importer is verified.
Obtaining export license and quota: The exporter of goods gets a license
under Import and Export Control Act for sending the goods.
Compliance with foreign exchange regulations: The exporter gives an
undertaking to comply with foreign exchange regulations and deposit the
exchange with Reserve Bank of India on receipt of price.
Fixing the exchange rate: The exchange rate is fixed on which the price is to
be received.
Obtaining the shipping order: The exporter takes steps in regard to packing
and marketing of goods. Packing is done as per the instructions of the
indent.
Preparation of invoice and consular invoice: After completing other
formalities the exporter prepares the invoice. The invoice contains details
such as name of ship, destination, packing marks, etc.
Obtaining Customs permit: Some customs formalities are observed before
goods leave the country. Custom authorities clear the goods after getting
export duties.
Paying dock dues: Dock dues are paid to dock authorities.
Shipping of goods: Before the goods are actually loaded custom officials
verify the goods and their quantity.
Mate's receipt: A receipt for the goods at is issued by captain of the ship or
his assistant acknowledging the receipt of goods.
Bill of lading: It is a memorandum signed by master of ship acknowledging
the receipt of exporter's goods.
Effecting insurance: An insurance policy is obtained to safeguard the goods
against the peril of the seas.

42 | P a g e
Certificate of origin: Some importing countries require a certificate of origin
for goods. This certificate is issued by the designate authorities of the
country.
Securing payment: The exporter will secure payment for the exports.
Obtaining various export incentives: The exporter may be allowed some
incentives by the government and these are received after completing the
process of export.

MARKETING DEPARTMENT

43 | P a g e
Marketing Executives:
MR. RAFATH HASSAN SHABANDRI undertakes the marketing aspect of the
concern. The various responsibilities undertake by him are-
He undertakes the responsibilities of marketing the firms product in the market.
He is responsible for receiving the amount from debtors in case of credit sales.
He undertakes various sales promotion methods like advertising, publicity etc.
He is responsible for the conducting various market survey programmes.
Sales Representatives:
MR. RAFATH HASSAN SHABANDRI is responsible for the sales of the concern and
entire correspondence works. He works along with the marketing executive of the
concern.
Marketing is managing profitable customer relationship.
We define marketing as a social and managerial process by which individuals and
groups obtain what they need and want through creating and exchanging products and
value with others.
Marketing Mix:
The marketing mix consists of everything the firm can do to influence the demand for
its product. The many possibilities can collect into four groups of variables known as
the four Ps:
Product
price
place
Promotion
O Product:
Product means the goods and services combination the company offers to the target
market. The product, which includes product, quality, design, features, branding and
packing.

44 | P a g e
These products of embroidery buy on the basis of standard of living, which the
consumers buy frequently, immediately, and with minimum shopping efforts.
They are low priced often branded light design embroidery and purchased for
immediate and repeated use. Different varieties of product produce by AMTEK
INDUSTRIES. They are as follows:
FANCY SWISS VOILE EMBROIDERY:
It is the fancy embroidery made on pure 100% cotton fabrics. This is highly demanded
by AFRICANS.

FANCY SWISS VOILE EMBROIDERY

CORDING EMBROIDERY:
It is a device like threads made on cotton voile and it is just like a fancy material.


45 | P a g e
RAW-SILK EMBROIDERY:
It is embroidery work made on silk material and which is highly affordable by
INDIANS.

SEQUIN EMBROIDERY:
It is a type of embroidery made on cotton and net and this is mainly demanded by
INDIAN, AFRICAN and GULF countries people.

ORGANZA EMBROIDERY:
It is fancy embroidery made on netted fabrics and bought by mostly INDIAN, GULF,
and Africans countries.


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CHIFFON EMBROIDERY:
It is the embroidery made on pure 100% polyester fabrics and affordable by INDIAN,
GULF and AFRICANS countries.

O Price:
Price is the amount of money; customers have to pay to obtain the product. Ford
dealers rarely charge the full sticker price, Instead they negotiate the price with each
customer offering, offering discount, trade in allowances and credit terms.
The prices for product are fixed on the basis of nature of the product demand;
competition customers behaviour, government control, etc.
O Promotion:
Promotion means activities that communicate the merits of the product and persuade
target customers to buy it. It sets up communication and promotion programs consisting
of advertisement, sales promotion, public relation and direct marketing. The firm is
undertaking its promotional activity though Internet and Magazines.


47 | P a g e
O Place:
Place includes company activities that make the product available to target consumers.
The company must identify recruit and link various marketing facilitators to supply its
products and services efficiently to the target market. It must understand the various
types of retailers, wholesalers and physical distribution firms and how they make their
decisions.
The selling areas of the AMTEK:-
Since it is Multinational company it export their product to the foreign countries like
KSA (Kingdom Of Saudi-Arabia, Nigeria, Somalia, Jabuti, Sudan, Senegal, Syria; but
in India only in Mumbai).
Marketing Distribution Channel in AMTEK INDUDTRIES PVT LTD:
Distribution is like blood circulating system of human body. Distribution Channel
consists of intermediaries operating in movement of goods from primary products to
the ultimate consumers. These intermediaries are merchant middlemen such as
wholesalers, retailers, sole selling agents who are specialized in one or more marketing
functions of marketing.
AMTEK industry follows the channel of distribution as mentioned below:

Manufacturer Wholeseller Retailer Final consumer

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FINANCE DEPARTMENT
MR. MOHTESHAM MOHAMMED MUSHTAQ is the Managing Director of the firm.
He undertakes the financial aspects of the firm. The responsibilities undertaken by the
Managing Director of the firm are-
The overall control of the unit. He plans about the finance structure.
He takes all decision with consultation of the management. He is responsible to
the overall quality management of the firm.
He manages the various financial resources of the firm (that is with regard to
the sources and uses of funds).
He also administers tax policies and procedures of the firm.
He is responsible for the payment of salary, wage and other incentives to the
employees.
Finance is the science of funds management. The general areas of finance are business
finance, personal finance, and public finance. Finance includes saving money and often
includes lending money. The field of finance deals with the concepts of time, money
and risk and how they are interrelated. It also deals with how money is spent and
budgeted.
Finance works most basically through individuals and business organizations
depositing money in a bank. The bank then lends the money out to other individuals or
corporations for consumption or investment, and charges interest on the loans.
Loans have become increasingly packaged for resale, meaning that an investor buys the
loan (debt) from a bank or directly from a corporation. Bonds are debt sold directly to
investors from corporations, while that investor can then hold the debt and collect the
interest or sell the debt on a secondary market. Banks are the main facilitators of
funding through the provision of credit, although private equity, mutual funds, hedge
funds, and other organizations have become important as they invest in various forms
of debt. Financial assets, known as investments, are financially managed with careful
attention to financial risk management to control financial risk. Financial instruments
allow many forms of securitized assets to be traded on securities exchanges such as
stock exchanges, including debt such as bonds as well as equity in publicly-traded
corporations.

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Central banks act as lenders of last resort and control the money supply, which affects
the interest rates charged. As money supply increases, interest rates decrease.

THE FINANCIAL PLAN OF AMTEK INDUSTRIES PVT LTD
A plan determines future course of action. Financial plan refers to the decision
regarding activities of finance that an organization proposes to undertake. Finance is
precious and scare resource it needs to be carefully spent. The financial plan of
AMTEK INDUSTRIES is ensured that funds of organization are prudently utilized to
achieve the objectives of business. Such plan deliberates on issues like:
Determining the amount of capital required.
Source from which such capital is to be raised.
Investment of funds in necessary assets i.e., on current and fixed assets.
Ensure optimum and economic use of finance
OBJECTIVES OF FINANCAL PLAN:
The objectives of financial plan in AMTEK INDUSTRIES is maximizing profits,
creation of wealth, expanding markets, etc. Achieving these objectives depend on
prudent use of finance financial planning is necessary. Such financial plan may be
designed based on following objectives.
1. Provision of funds.
2. Determining the sources of funds.
3. Economic and optimum use of recourse.
4. To ensure growth of business
5. To ensure optimum capital.
6. To ensure optimum capital structure.
7. To control cost of funds.

FEATURES OF FINANCIAL PLAN:
1. Optimum use of funds.
2. Foresight.
3. Liquidity.
4. Economy.
5. To ensure optimum capital.
6. To ensure optimum capital structure.
7. To control cost of funds.

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Sources of finance of AMTEK INDUSTRIES:
The finance of AMTEK INDUSTRIES is introduced by 2 partners.
Personal finance
Questions in personal finance revolve around
How much money will be needed by an individual (or by a family), and when?
Where will this money come from, and how?
How can people protect themselves against unforeseen personal events, as well as those
in the external economy?
How can family assets best be transferred across generations (bequests and
inheritance)?
How does tax policy (tax subsidies or penalties) affect personal financial decisions?
How does credit affect an individual's financial standing?
How can one plan for a secure financial future in an environment of economic
instability?
Personal financial decisions may involve paying for education, financing durable goods
such as real estate and cars, buying insurance, e.g. health and property insurance,
investing and saving for retirement.
Personal financial decisions may also involve paying for a loan, or debt obligations.
Corporate finance
Managerial or corporate finance is the task of providing the funds for a corporation's
activities. For small business, this is referred to as SME finance (Small and Medium
Enterprises). It generally involves balancing risk and profitability, while attempting to
maximize an entity's wealth and the value of its stock.
Long term funds are provided by ownership equity and long-term credit, often in the
form of bonds. The balance between these forms the company's capital structure. Short-
term funding or working capital is mostly provided by banks extending a line of credit.
Another business decision concerning finance is investment, or fund management. An
investment is an acquisition of an asset in the hope that it will maintain or increase its
value. In investment management in choosing a portfolio one has to decide what,
how much and when to invest. To do this, a company must:

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Identify relevant objectives and constraints: institution or individual goals,
time horizon, risk aversion and tax considerations;
Identify the appropriate strategy: active v. passive hedging strategy
Measure the portfolio performance
Financial management is duplicate with the financial function of the Accounting
profession. However, financial accounting is more concerned with the reporting of
historical financial information, while the financial decision is directed toward the
future of the firm.
Management of current assets:
Credit policy of AMTEK INDUSTRIES PVT LTD: Credit gives the consumer the
opportunity to buy, purchase or acquire goods and services, and pay for them at a later
date. This has its advantages and disadvantages as follows:
Advantages of credit trade
Usually results in more customers than cash trade.
Can charge more for goods to cover the risk of bad debt.
Gain goodwill and loyalty of customers.
People can buy goods and pay for them at a later date.
Farmers can buy seeds and implements, and pay for them only after the
harvest.
Stimulates agricultural and industrial production and commerce.
Can be used as a promotional tool.
Increase the sales.
Modest rates to be filled.
Disadvantages of credit trade
Risk of bad debt.
High administration expenses.
People can buy more than they can afford.
More working capital needed.
Risk of Bankruptcy.
May lose peace of mind.
Overdue accounts
Attach a notice of overdue account to statement.

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Send a letter asking for settlement of debt.
Send a second or third letter if first is ineffectual.
Threaten legal action.
Effective credit control
Increases sales
Reduces bad debts
Increases profits
Builds customer loyalty
Builds confidence of financial industry
Increase company capitalization
Sources of information on creditworthiness
Business references
Bank references
Credit agencies
Chambers of commerce
Employers
Credit application forms
Duties of the credit department
Legal action
Taking necessary steps to ensure settlement of account
Knowing the credit policy and procedures for credit control
Setting credit limits
Ensuring that statements of account are sent out
Ensuring that thorough checks are carried out on credit customers
Keeping records of all amounts owing
Ensuring that debts are settled promptly
Timely reporting to the upper level of management for better management.
MAINTANANCE OF RECORDS:
The book of account maintained by the AMTEK INDUSTRIES is only few since it is a
large scale concern because the firm has started his operation last 2 years. Mr. Syed
Afan, who looks after the finance department of the firm, However Mr. Arshad Ahmed
undertakes the day to day accounts of the firm. The main books of accounts

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maintained by the firm are Journal, Ledger, Purchase Ledger, Sales Register, and the
Cashbook.


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HUMAN RESOURCE DEPARTMENT
HR department is an important functional department .It faces the challenges posed by
the ever changing dynamic environment of today. Amtek industries analyses the need
for new/ additional human resources and provides this based on the requirement.
Amtek industries ensure that its personnel are competent having appropriate education,
training, skills and experience to perform their work which effects product quality. The
future of the company hinges on its ability to
Select and recruit persons
Train and upgrade skill sets
Extract and retain talent
Robust performance appraisal and reward system
Evolve performance parameters with respect to key result areas
FUNCTIONS OF HR
Taking care of new recruits and takes necessary actions for their smooth
settle-down in the new environment.
Leave details of all the employees and maintaining the record thereof.
Attending the day to-day problems of the employees and to take corrective
action settles the issues.
Maintaining and constantly up dating employees personal file by giving
incentive, attendance bonus as per their work.
Activities of HR Department
Recruitment
Selection
Training
Human resource can be regarded as the quantitative and qualitative measurement of
workforce required in the organization. Manpower planning may be expressed as a
process by which the management ensures the right number of people at the right place
at the right time for the right job for which they are suited for the achievement of goals
for the company. Amtek industries believe in the HR needs to understand the
complexities of each unit and should be sensitized to the environment in which it
operates. A single solution that will fit all the units is a sure recipe for failure.
Innovative scheme need to be drawn to compensate and reward the employees. HR
needs to be aware of the external environment and market forces.

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Recruitment
At Amtek industries the centralized recruitment process will fill up senior executives
positions.
Selection
The selection procedure is essentially a series of steps thought which additional
information is secured about the application at any stage candidate may be rejected due
to no-compatibility. Therefore selection is actually a negative process of rejecting the
unit candidate.
Remuneration and Incentives
Remuneration is the compensation and employee receives in return to his contribution
to the organization.
Incentives are the monetary benefits paid to the works in recognition of their
outstanding performance.
Basic pay
Rent Allowance
Variable Dearness Allowances.
Employee Safety and Health
It is the protection of workers from the danger of industrial accidents there by
maintaining both the physical and the mental health of the worker.
Accident relief for the workers.
First aid provided in each department.
Bonus
All the employees are sanctioned with the bonus yearly once during the New Year.


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SWOT ANALYSIS OF AMTEK INDUSTRIES

STRENGTHS
Better utilization of men and machine as all machines are placed under one
roof.
The machine used for the production is highly advanced.
The company received the Best Industry of the Year (2009) Award' in Ajman
Free Zone. At A GLITTERING CEREMONY held in Ajman, Mr. Abdul
Mateen Ikkeri, AMTEK's Managing Director, received this prestigious award
from Sheikh Rashid Bin Abdul Azeez Al-Nayimi.
The industry has units in different countries so the company has export benefits
and wide market
The quality factor is taken care to produce high quality products.
The company offers integrated service from the purchase order till the delivery
of goods and the products can be delivered anywhere in the world.
Excellent Infrastructure.
Highly skilled Executives is one of the specialty of the organization.
Effective and Efficient Management.
Strong financial position.
Own premises (no additional costs for renting).

WEAKNESSES
Breakdown of machine leads to delay in production.
Production is disturbed due to power cuts.
The company is mainly dependent on its labor.
The design may become outdated if it is kept for long period.
Large power is required to run the machinery.
Maintenance cost of machine is high.


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OPPORTUNITIES
Good financial position creating a good reputation for future bank loans and
borrowings.
Skilled workforce means that they can be moved and trained into other areas of
the business
Demand for the product is growing in African countries.
Employment opportunities due to increase in sales directly effecting on
providing and maintaining costumer satisfactions.
Using technological concepts to maintain punctuality and to increase
productivity in terms of quality of service.

THREATS
Large and increasing competition
Rising cost of raw material affects the profit.
Rapid changes in market expectation.
Increasing interest rates (increases borrowing repayments, etc).
Existing product becoming unfashionable or unpopular.

VISION AND MISSION STATEMENT

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COMPANY VISION:
To be the world best embroidery enterprise with leadership position across products
and markets, exceeding customer expectation and superior quality of performance is
critical to our business growth and success.
COMPANY MISSION:
*Offer innovative, customized and value added services to our customers.
* Be a knowledge leader and an innovator in our business.
* Exceed compliances and global quality standards.
* Be an ethical, transparent and responsible global organization.
OBJECTIVES:
+ Reduce sales force turnover.
+ Increase sales productivity.
+ Wealth maximization.
+ To provide high quality products.
+ Customer satisfaction.
+ To be the best among embroidery companies.

FINDINGS:

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The industry has made the good image and positioned their name in the minds
of the customer.
As far as marketing is concern marketing department is not as fast as other
department in marketing their products.
As the competitors are away from them, the company is looking forward to
overcome with their weaknesses.
Employees in the industry are been kept more friendly and they are very happy
with their work.
Storage facilities are managed very well.
Funds are utilized in purchasing inventories, assets and also to make the
payments to their employees.
The firm machine are computerized
.The firm mainly concentrate on the export of goods.
The workers are motivated by paying them extra if they cross the target.
The firm is growing at the rate of 35% on YOY basis from the past 5 years.

SUGGESTIONS

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At present, the overall functions of the company are going on well, but certain changes
are required to bring in the developmental angle. Suggestions are made under the
various employee related areas, which are given below;
To increase organizational effectiveness.
Majority of the work force is from the lower level of the society and is in the
lowest level in the Maslows Need Hierarchy .only the fulfilment of their basic
needs through money can motivate them.
Resistance to change by all concerned.
To increase employee morale, company should provide attractive incentive
schemes.
AMTEK can organize events to promote team building and conduct informative
workshops, quiz, and group discussions to increase awareness and to distress
the employees.
Add value to the organization through preventive and promotive healthcare
programs.
The office infrastructure can be spruced up and care should be taken towards
building an involvement ambience and a conductive work environment.
AMTEK should increase their sales in INDIA by focussing other cities rather
than Mumbai.
To increase employee morale, company should provide attractive incentive
schemes.
To come up with new strategies for marketing and sales promotions.

CONCLUSIONS

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It was an enlightening experience for me to do my internship training at AMTEK
INDUSTRIES PVT LTD. It made me realize the stiff competition prevailing in the
industry and how to cope with it. The difficulties that the individuals have to face in
order to perform their tasks. The various facts of the people and the customers were
revealed to me. There is always another person waiting to grab your job. One has to be
extremely careful in carrying out the duties and responsibilities. The most important
aspects that guide a person towards success are punctuality, commitment, pursuance
and tolerance. The things that I had learnt theoretically in college, I got practical
exposure to it. From distance job looks like easy thing, but is realistic terms it is a
struggle.....a struggle to survive and excel.
The training for me was an interesting, joyful, learning and a rewarding experience as it
gave me much needed exposure to the latest trends prevailing. I wish everyone a
prosperous future and a happy life.
The training in Amtek industries has enabled me to understand the various needs of an
organization, how an organization of a corporate nature functions and how important it
is to have a right relationship b/w the employee and employer or the management, the
aim of every company is increased productivity.
The study give information about the manufacturing products, organizational structure
of the company, departmental functions and gives a good knowledge about the
financial position of the company. The co-operation and interaction extent by the
employees and management of the Amtek have made it possible for the depth
organizational study which would be of much used to the research in the future.


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BIBLIOGRAPHY

Primary data is collected by conducting the survey of 25 employees in the organization
by asking direct questions to the respondents
Web:
www.amtekindustries.com
www.wikipedia.org

Books:
PRINCIPLES OF MARKETING
- BY PHILIP KOTLER
FINANCIAL MANAGEMENT THEORY AND PRACTISES
-BY PRASANNA CHANDRA.
HUMAN RESORCE MANAGEMENT
-BY K ASHWATHAPPA

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