Creative Lottery

Kirsty Fruin D&AD: Its Nice That (1/4)

The Its Nice That Creative Lottery is a three week University campus tour where Creative Lottery tickets are given out to students and each students is given the opportunity to win an iPad by simply entering their unique code online at www.itsnicethat.com.

By directing recipients to the website to enter their code and potentially win an iPad, Its Nice That is being publicized. Students will be more inclined to take an interest and browse the Its Nice That website.

Each ticket has a concealed code; the user is required to tear open the perforated strip in order to reveal their personal code. This incorporated element of interaction will excite the user and engage them in the process.

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1
TEAR THE STRIP TO REVEAL YOUR UNIQUE CODE

2
ENTER YOUR CODE ONLINE IN THE WEEK YOU RECEIVE IT

3
WAIT TO SEE IF YOU BECOME THE LUCKY WINNER

Creative Lottery

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So who are we?

ENTER TO WIN AN IPAD...

www.itsnicethat.com

Enter your code at

Its Nice That exists to champion creativity across a whole host of disciplines. We publish exciting, original and engaging work from both established names and talented newcomers. Since Its Nice That was launched we have supplemented our cultural musings with our regular features which bring a little order to the joyful chaos every week, month and year. Sure we like publishing but theres no substitute for actual, real-life people. Our series of events ranges from conferences to talks series and lets us revel in some old-school human interaction. Check it.

www.itsnicethat.com

GOOD LUCK!

11-13 Batemans Row, London EC2A 3AY Tel: 0207 739 5222

Kirsty Fruin D&AD: Its Nice That (2/4)

At the end of each week a winning code will be randomly selected from the codes entered over the duration of the week. The winner will recieve an iPad; this prize is fitting to Its Nice Thats budget whilst also being a desirable prize for art and design students.

In order to give the user more of an understanding as to who Its Nice That are, on the reverse of the Creative Lottery ticket also contain information and three points of contact; postal address, telephone and website.

The ticket also contains a QR code for easy access to the Its Nice That website.

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Kirsty Fruin D&AD: Its Nice That (3/4)

Recipients of the Creaitve Lottery tickets are directed to the Its Nice That website in order to be able to enter their code. In dong this it is also directing people to the website in the hope that they will then look around to find out more about Its Nice That.

Creative Lottery

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The recipients can also access the code entry site on tablet and mobile phone devices. Thus making it as easy as possible fot people to visit the Its Nice That website.

The CMYK colours of the printed tickets are translated through to RGB in order to use the same colours on screen as in print.

The pattern is made up of the letter/number combinations which the could code potentially be made up out of.

Creative Lottery

Creative Lottery

Kirsty Fruin D&AD: Its Nice That (4/4)

The Its Nice That Creaitve Lottery tour will visit 17 of the UKs top Art and Design Universities for three weeks. Only one coloured ticket will be given out during each week.

Its Nice That Creaitve Lottery flags will travel in the van and be popped up at every University loaction in order to create a visual presence at the destination.

Its Nice That Creaitve Lottery t-shirts will be worn by the

The Its Nice That Creaitve Lottery team will travel the country in a VW tourbus. Thesame pattern has been applied to the vehicle in order to create visuaal consistency and allow the vehicle to be easily recognised as it travels.