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Purpose To assure timely and accurate public response to any Crisis situation or major issue involving <your agency name> Procedure - The <person in charge> shall act as primary media spokesperson in the face of all crisis or issues involving <Agency Name>. Preparation of talking points and media statements shall be developed by <person In Charge> or the <secondary person in charge> of <division> prior to any dissemination. The organizations Crisis Communications Planand any Crisis Communications training of staffwill be developed and managed by <person in charge>
Media Inquiry
1. Key <agency name> spokespeople are pre-identified: a. <person in-charge> : General b. <person in-charge> : General c. <person in-charge> for Disaster : Disaster events 2. All media calls and inquiries are to be forwarded to the <person in-charge> . a. If the < a) person in-charge> is not available, a message is taken and contact log is maintained by the Administrative Support staff. The message is provided to her/his designee. 3. The <b) person in-charge> prepares a written response and talking points regarding the crisis within the first hour of the event. a. The written response and talking points are approved by the <a) person in-charge>, <secondary person in-charge> or <person in-charge>. b. This response and talking points are distributed to the pre-identified spokespeople and <agency> Leadership Team. c. In consult with the CEO/President <agency name>, the written response may be issued to the Catholic Charities network 4. The <b) person in-charge> provides response to inquiring media. a. In consult with CEO/President and <person in-charge> media release may be issued. Depending on the scale of the crisis, a press conference may be called. b. In consult with CEO/President and <b) person in-charge> and the <c) person incharge > may involve the CEO/President or Disaster Operations <person in-
Procedure Name Relevant Policy Applicable To Effective Date Date(s) of Revision Legal and Other References Location Approval By
charge> to be available for response to media inquiries depending on the scale of the crisis. 5. The <b) person in-charge> monitors media coverage of the crisis and updates written response and talking points as more information is available or necessary.
1. The <b) person in-charge> revises the media response and talking points to provide a similar but briefer response to public inquiries. a. These responses are approved by the CEO/President <agency Name> 2. This response and talking points are provided to all staff with contact for general inquiries and in-person contacts. a. Any staff having questions or concerns regarding an inquiry should consult with or refer to the <b) person in-charge> prior to responding over email, phone, etc. b. This response and talking points could also be used for <agency name> social media accounts (Facebook, Twitter, etc.)