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Yolanda Humphries Marketing 100 May 28, 2012

Rosalyn Gatson

Identify the type of retailor that Nordstroms is classified as? Describe the characteristics it shares with other retailers of this type. Nordstroms type of retailor is an upscale department store chain. Today Nordstroms is one of the leading fashion retailors, offering a wide variety of apparel, make-up, shoes, fragrances, and accessories for men, women, and children across the country. Nordstroms shares some the same characteristics as Macys, JC Pennys, and Dillards who also sell clothing, accessories, fragrances, and in some locations home furnishings. Describe Nordstroms level of service on the continuum from full service to self- service. Give an example of a store that would be on the opposite end of the continum and explain their differences. Nordstroms salespeople are taught to imagine themselves in each one of its customers shoes; Nordstroms takes pride in trying to make life easier for each customer during the shopping experience in its stores. Therefore Nordstroms is basically at the full-service continuum level because they bend over backwards to make the customer happy. A store like Nordstroms is a successful model on availability of knowledge. They could teach a few other luxury or near luxury competitors lessons. A store that would be on the opposite end would be Target. Target is not dependent on high touch customer service; rather the most it can do is satisfy its shopper and ensure

Rosalyn Gatson

goods are on the shelves. Target is a good example of a store that would be on the opposite end of the continuum, although they have good customer service for the most part but it is nothing more than a greeting at the door when you come in and leave. This is more of a self-service continuum. This type of store is good too, but they lack individual departments and employees representing each level of service, so that they give a good shopping experience but not the best. Analyze the six components of Nordstroms retailing mix to determine which have been the most important to the companys success. Provide rationale. The most important component in Nordstroms retail mix which makes the company successful is the environment. The service that each store offers to its customer has become very important close to customer orientation it is the major driving force, and companies need to exploit the same. Customer service is the key for all kinds of organizations and is the most important one in garment retailing, as fashion is fast changing and the customer needs are personalized. This is a great tool for ensuring that the customer will come back for future purchases and it also makes the customer feel important while shopping in Nordstrom stores. Discuss the primary challenges Nordstrom faces in the current retail climate? The primary challenge Nordstrom faces in the current retail climate is price increase, because they dont offer promotional advertising. Nordstrom feels

Rosalyn Gatson

that if they Offer their products at a higher price than most of their department store competitor. This will not hurt their business. As stated by Eric Nordstrom the consumer wants the shopping experience to be aspirational, upscale, and as though the customer is treating themselves. Nordstrom thinks that its regular pricing has integrity. Discuss how the competition has changed in recent years, along with consumer expectations. The competition has changed in recent years exceedingly strong. They offer promotion such as discounts, one-day sales, and even lay-away in some department stores. However, Nordstrom company president states that they want their customer to feel as if they are treating themselves. So even though they dont attract more customers with their promotional advertising, they do maintain their loyal customers and the quality of products sold in the store will keep the customer coming back. It is the momentum that the consumer strives to keep. Nordstroms has built there business on the principle of quality, value, selection, and service. So, it should not be hard to keep the loyal customers coming, because most customers love luxury and attention.

Rosalyn Gatson

Rosalyn Gatson