BUSINESS ON WEDNESDAY VOL.

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Marketing is one important strategy used by businesses all over the world to promote their products and services no matter how big or small their business might be. There are a number of strategies adapted by companies to improve their marketing plans, including, putting up huge billboards across a particular locality to attract customers, buying weekly advertising space in the newspapers, creating advertisements to be played on the television and a plenty of other options. However, the problem with these marketing strategies is that they are usually quite costly and most of the small business owners might not find it affordable to go for such expensive options of promoting their businesses, when their average monthly revenue is way below that mark. Nevertheless, below are a few tips that may help even small businesses to promote themselves and come up to be a competition to bigger businesses as well. Use the social networking websites With the advent of social media, communication has become not only very easy but also very cheap for everyone. Through the means of social networking websites like Facebook and Twitter, you can make a fan page for your business and gain a hundred followers within a day, or you can tweet your latest promotional offers to your friends and get a number of responses within a day. What else can be a better idea than promoting ones business online and attracting hundreds of potential clients within a day? Blog about your business

It is true that these days, the word of mouth would not reach to the intended audience as fast as a blog written on the internet would. So, make sure that you keep blogging about the latest advancements in your business, the new products or services that are coming up and the recent improvements in the quality of what your business is offering. This would make a free platform for you to communicate with your audiences and share your ideas with them, at the same time enable feedback from your clients through the comments section. Socialize! Go out to the nearest caf, meet a few new people, get yourself introduced and hand them over your business card while giving a brief introduction of your business and the kind of services you offer. Although, it is not likely that every person you meet would call you back and make use of your services, but this would nevertheless help you in promoting your business and establishing some great relationships with your potential clients as well.

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