#SienteTeruel

Informe Express - Sbado

Date: 03/17/2013

Analysis of the session '#SienteTeruel' created with Tweet Category

OVERVIEW

Session #SienteTeruel

Statistics

Categories total tweets

1.183
Retweets

196
Replies Pictures

users

594 256 Links

Tweets Checkins

150 28

74 81

Category Links Pictures Otros Motorland Replies Tamborrada Calanda Checkins Rest of categories

6.944.501 Impressions
Potential impact

Tweets per user

6,0

Total tweets 598 173 121 89 74 50 44 28 6

% 51 15 10 8 6 4 4 2 1

Original Tweets 256 81 69 33 74 24 19 28 5

RT 342 92 52 56 0 26 25 0 1

Users 110 56 53 41 33 30 25 9 5

316.337 Users
Potential reach

Followers per user

1.614

Charts
num. tweets

Most Active Users

282

LaTrinchera
tweets

83

186

201 165

196

18533
nere_ariztoy

followers

82 52 2
03:40 16 mar 06:19
20 19 18 17 16 14 12 10 8 7 6 10 19

tweets followers

75

16
08:59 11:39 14:19 16:59 19:39 22:19 00:59 17 mar

2148

time

bulbulsuperbul
tweets followers

num. users

20

74

823

4
>10000

JuankiWaldorf
tweets followers

58

1342

0-50

50-100

100-150

150-200

200-250

250-300

300-400

400-500

500-750

750-1000

1000-1500

1500-5000 5000-10000

num. followers

5 6

AntonioDomingo
tweets

57

num. tweets per user

29698
carmenurbano

followers

>5 5 4 3 2 1 2 4 11 21

38

tweets followers

40

4732

120
num. users

lasblogenpunto
tweets

39

12475

followers

Analysis of the session '#SienteTeruel' created with Tweet Category

CATEGORIES
Categories Rankings Potential Reach Links Pictures Motorland Number of impressions Links Pictures Motorland Number of users Links Pictures Otros Number of tweets Links Pictures Replies Retweets Links Pictures Motorland

4 5

Otros Replies

4 5

Otros Replies

4 5

Motorland Replies

4 5

Otros Motorland

4 5

Otros Tamborrada

Charts Impressions per category Tweets per category Users per category

Categories Rankings Category Links Pictures Otros Motorland Replies Tamborrada Calanda Checkins Gastronomia Total tweets 598 173 121 89 74 50 44 28 6 % 51 15 10 8 6 4 4 2 1 Original Tweets 256 81 69 33 74 24 19 28 5 RT 342 92 52 56 0 26 25 0 1 Users 110 56 53 41 33 30 25 9 5 Impressions 3.865.091 893.351 510.308 603.297 453.043 296.426 183.058 99.117 40.810 Potential Reach 251.831 134.366 184.210 151.608 129.136 117.068 106.924 64.075 40.367 Tweets/ User 5,4 3,1 2,3 2,2 2,2 1,7 1,8 3,1 1,2 Followers/ User 2.289 2.399 3.475 3.697 3.913 3.902 4.276 7.119 8.073

Analysis of the session '#SienteTeruel' created with Tweet Category

USERS
Statistics

196
Number of users Top 5 users Most active users
LaTrinchera

24,5
Number of users per category

6,0
Number of tweets per user

35.431
Number of impressions per user

Most popular users

eventosfera

Users with the highest impact

AntonioDomingo

83
tweets nere_ariztoy

30.870
followers AntonioDomingo

1.692.836
impressions LaTrinchera

75
tweets bulbulsuperbul LaTrinchera

29.698
followers

1.538.239
impressions eventosfera

74
tweets

18.533
followers

987.840
impressions

4 5

JuankiWaldorf

58
tweets AntonioDomingo

4 5

lasblogenpunto

12.475
followers AragonMotorLand

4 5

lasblogenpunto

486.525
impressions AragonMotorLand

57
tweets

11.771
followers

329.588
impressions

Most participative users

JuankiWaldorf

Retwitters
LaTrinchera

Most original users

bulbulsuperbul

8
num. categories eventosfera nere_ariztoy

66
num. of RTs AntonioDomingo

54
original tweets

8
num. categories gemagarrido TurismoTeruelVO

45
num. of RTs JuankiWaldorf

53
original tweets

8
num. categories

35
num. of RTs

37
original tweets

4 5
Charts

AntonioDomingo

7
num. categories LaTrinchera

4 5

casacuraviejo

27
num. of RTs AragonMotorLand

4 5

gersonbeltran

34
original tweets nere_ariztoy

7
num. categories

26
num. of RTs

30
original tweets

1614
Followers per user HIGH INFLUENCE

56 44 29 13 5
influence level
Very low 0 to 10 followers Low 10 to 50 followers Medium-low 50 to 200 followers Medium 200 to 500 followers Medium-high High 500 to 1000 1000 to 5000 followers followers Very high >5000 followers

33 16

Analysis of the session '#SienteTeruel' created with Tweet Category

Glossary

Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session. Statistics Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, a breakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations (tweets as part of a conversation between several users), check-ins and photos. - Number of users: Total number of users who participated in the session using the given hashtag. It also includes users who only sent RTs. - Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen the hashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number is calculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results. Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be 200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be 150 which would make a total of 350 impressions of the session. - Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by the hashtag. This number is calculated by adding all the followers of each user who participated in the session. Using the previous example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150 followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because not everyone may have seen the hashtag and users can have other users in common. - Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculated by dividing the number of tweets between the number of users who have participated. RTs included. - Average followers per user: the average number of followers that users of the session have. This figure indicates how influential are the participants in our session. Given that the average number of followers that a Twitter user has is about 250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum of followers by the number of users who have participated. - Difference between Total Tweets and Tweets: The Total Tweets include RTs, links, replies, links and 'Tweets'. 'Tweets' are the ones containing only text. ChaRTs There are different types of graphs in the report Tweet Category: Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweet and draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the most or the least. Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find the total number of users and on the horizontal one, the number of followers of those users. As we move to the right part of the graph you will see the users who have a greater number of followers and therefore influence. The higher the columns on the right, the higher influence of your users. User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and the horizontal one the number of users who have participated. Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.

Rankings of categories: This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note that although a category may have a greater number of tweets that another one, it could have a minor number of impressions (lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets and number of RTs.

Analysis of the session '#SienteTeruel' created with Tweet Category

ChaRTs: Impact by category: This graph shows which category has the highest number of impressions and therefore the highest impact. Tweets by category Chart: This chart shows which category has the highest number of total tweets. Users by category Chart: This chart shows which category has the highest number of users. Table of categories: This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of the session but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It is worth taking a second to consider this table as very interesting conclusions can be obtained from it. Page 3: User Rankings Tweet Category offers different kinds of user rankings: Most active users: the ones who tweeted the most using the hashtag. RTs included. Most popular users: the ones who have the highest number of followers in the session. Users with the highest impact: the ones who generated the highest number of impressions. Most participative users: the ones who participated in more categories. Most retweeter users: the ones who sent the highest number of RTs. Most original users: the ones who sent the highest number of original tweets (No RTs).

Analysis of the session '#SienteTeruel' created with Tweet Category