JOHN J.

ALLENSTEIN, MBA
Elm Grove, WI 53122 Phone: (262) 957-0150 E-mail: johnallenstein@gmail.com www.linkedin.com/in/johnallenstein SENIOR LEVEL MARKETING COMMUNICATIONS PROFESSIONAL Marketing Communications | Advertising | Branding | Positioning and Messaging New Product Introduction | Market Analysis | Strategic Planning Strategic and creative individual with diverse and progressive experience in creating product and brand value to achieve high customer satisfaction and improve sales. High influencing skills; establishes and drives strategic collaboration, partnerships and alliances with internal and external stakeholders, clinicians, engineering, legal, regulatory, to launch new products and support existing sales. Effectively manages teams of advertising agencies and external vendors. Accomplished in the development of data-driven strategic market analysis to create and execute short- and long-term marketing communication plans. Project manages the development and production of high-end marketing material, advertising and sales collateral to support a global brand. Exceptional cross-functional team leader; expertly achieves consensus and overcomes competing priorities. Expertise includes: Positioning and messaging New product launch planning SEO/adwords/Social Media Competitive and Customer intelligence Strategic global product planning Product naming & branding guidelines Online web and email campaigns Leading cross-functional teams Creating print, video and on-line advertising Sales forecasting, financial modeling, pricing

PROFESSIONAL EXPERIENCE GE HEALTHCARE, Waukesha, WI 2001 to 2012 A $147 billion, Fortune 5 diversified services, technology and manufacturing company. Americas Marketing Manager 2011 to 2012 Global Marketing Communications Manager 2004 to 2011 Global Exhibit Project Manager and Contractor 2001 to 2004 Progressively promoted through a variety of marketing communications management and marketing management roles. Marketing Communications management Created and designed global marketing communications plans and marketing material for the $1.5 billion CT, Functional Imaging, and Advanced Visualization workstation businesses across all service lines including cardiology, neurology, thoracic, vascular, and oncology. Led and developed innovative New Product Introduction marketing plans resulting in management awards from two CT CMOs and two Product Managers. Established branding guidelines, created marketing communications plans and developed advertising creative used globally in all customer communications including collaborating with GE Corporate on three CT television ads in support of corporate brand image. Wrote creative briefs and developed all print and on-line advertising, brochures, white papers, case studies, websites, micro sites, and tradeshow exhibits. Implemented and sustained creation of CT Clarity magazine containing articles from clinician customers, product experts, and researchers. Effectively managed relationships and projects with all advertising and vendor agencies to meet time and cost objectives.

Exhibit management Designed, planned and installed tradeshow exhibits across all diagnostic imaging modalities including MR, CT, Molecular imaging, X-ray and workstations. Managed budgets, logistics, on-site set-up/tear-down and reported results to management for healthcare exhibits Lead integration team during merger with Amersham Health creating a consistent set of brand standards across both companies. Marketing management Managed product portfolio of Nuclear Medicine systems, workstations, and software to drive orders and share growth for $46 million business. Grew market share to 50% in 4th quarter down market. Managed customer marketing material creation. Developed and presented sales training to field sales team. Created and implemented clear product configurations, pricing, and promotional strategies to increase sales. Performed strategic marketing analysis of customers and competition. Developed and presented regular operating review reports including quarterly market share reports, win/loss reports, and market trend reports. Served as a subject matter expert for field sales team regarding all technical product information, product configuration, market, and competition questions. RUNZHEIMER INTERNATIONAL, Rochester, WI 1994 to 2001 A leading international management consulting firm specializing in travel and living costs for compensation, relocation and reimbursement systems. Developed and sold new business accounts, managed portfolio of existing principal accounts. Business Development Consultant, Principal Accounts 1999 to 2001 Consultant 1994 to 1999 Two-time member of Presidents Club. # 1 Revenue Producer honor in 1999, increasing revenue by 30%. Awarded largest single contract with United States Department of Defense, generating $2.2 million in revenue over a four-year period. NATIONAL HEALTH SERVICES, INC., Milwaukee, WI 1992 to 1994 A fully integrated managed healthcare company providing cost containment solutions such as the CareReview Utilization Management System, for pre-certification and case management of hospital admissions, and preferred provider networks (PPO). Account Representative Developed new business relationships with self-funded organizations and thirdparty administrators (TPA) in thirteen-state regions in the eastern United States. Recognized as #1 Account Representative in 1993, increasing revenue by 25%. EDUCATION/PROFESSIONAL CERTIFICATION M.B.A. Marketing/Product Management, University of Wisconsin-Madison, 1991 B.S. Mathematics, Computer Science minor, University of Wisconsin-Eau Claire, 1983 CECOR marketing framework, Customer Focused Selling, GE Workout, GE Growth Playbook, Joiner Total Quality Management (TQM) Training. Rotary Club International Exchange Student - Speak Portuguese Enjoy coaching my kids baseball, basketball and soccer teams. Play tennis competitively and for recreation.