BISWA to play the role of a facilitating agency

in implementing the Corporate Social Responsibility

BISWA
BISWA
Bharat Integrated Social Welfare Agency
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I
Bridging the gap between
the Community and Corporates ...
BISWA to pl ay th e ro le of a facili tating agen cy in im plementing th e Corporate
Soc ial Responsibili ty (CSR)
Partnership for Problem
Corporate Socia l Responsibi lity has become an intrin sic part of a Corporate's Mitigation
functioning. The CSR department exclu sive l de otes itself towards build ing strong
relation shi p w ith the commun ities in the Corporate's operational area. However, Mutually beneficial relationship
w ith a grow ing resentment amongst people, their increasing aspiration s and between the corporate and
inability to get directly involved w ith the communi ties, it is suggestive th at GOs communities
ca n pl ay th e role of a facilitating agency.
Social Capacity Building
A NGO! Soc ial Development Organi ation come w ith th e advantage of ears of
experi ence in the Communi ty mobilization and developm ent fi eld. Therefore, Creation of sustained livelihood
N GOs! Social Developm ent Organ i ation are better acquainted with the local for the semi-literates! functional
issues, probl ems and challenges and \\'a\ to tackl e them. I iterates! women

BISWA as a National NGO

Bharat Integrated Social Welfa re Agency, BISW A was founded by a Social
Entrepreneur Shri Khirod Chandra Malick in the year 1994 from Sambalpur,
Western Orissa.

Geographical Presence
O rissa: A ll 30 distri cts covered
Chatti sgarh : A ll 16 distri cts covered
Jharkhand: 3 distri cts covered
An d operational presence in Bihar, M adhya Pradesh, West Bengal, Nagalan d,
Uttaranchal and Uttar Pradesh through NGO network

Staff Strength
Tota l Staff Strength: More than 3000 competent employees

Staff Structure
Management Level based in Head Office, Sambalpur - thru st w ith the Co-ordinating field based staff -
responsibility of manageri al, administrative, financial, liaisioni ng and whi ch includes
co-o rd inating the overall operations.

Department of Industrial Relationship Building State Co-ordinator

Headed by a M anager Zona l Co-ordinators
Research w ing wi th experts and senior co nsultants Di rict Co-ordi nato rs
Centrally based Programme Co-ordinators Additional District Co-ordinato rs
Fi eld based Programme Implementors
Area Co-ordi nato rs

Community O rganise rs

Micro Finance
Micro Enterprise
Micro Insurance
Micro Marketing
Social Development
BISWA Strategy for
facilitating CSR
The main aim of the intervention
will be to create a win-win
situation, with the Community
on the one hand and the
Corporate on the other hand
acting as an interface between
the two.
We are experienced at
conducting the following
problems. The strategy for any
particular area is drawn after a
preliminary visit of the area and
is tailor made according to each
situation and Corporate's
requ i rement.
Provided below are all the
programmes that have been
undertaken by BISWA in its CSR
faci litation initiatives:
BISWA and Corporate Social Responsibility
Displacement issue is the burning issue in Western Orissa as it is moving
towards an industrialized part of the state. Alongwith Orissa, BISWA has started
work ing in Jharkhand as well, which is also growingly becoming industrialized.
BISWA is giving priority for the better rehab ilitation and livelihood creation of
the displaced, for which an active collaboration w ith the industries is sought.
BISWA is working with a special thrust on Social Capacity Building which is
reflected in its core functioning of Self Help Groups. The community with no
experience on savings and cred it, book keepin g and micro-enterprise is support
wi th capacity building to enab le sustainabil ity of BISWA's intervention, once
the handholding period is over.
At present, BISWA is undertaking the following projects
Electrosteels Casting Lim ited, Project in Latehar, West Singbhum and Bokaro
districts, Jharkhan d
TATA sponge in Angul, Orissa (Completed)
Utkal Alumina in Rayagada, Orissa
Vedanta in Jharsuguda, Orissa
Orissa Cement Limited in Sundergarh, Orissa
Essar Steels in Dantewada, Chhattisgarh
1 Entry Point Activity (Community Mobilisatio n and Awa reness Generation)
The Entry Point Activ ity w ill envisage estab li shing co nfi dence w ith the
comm unities throu gh Community Mob ilisation meetings and gatherings.
Awa reness Generation regarding sociall y relevant issues using IEC as we ll
as ICT techniqu es w ill be undertaken.
The EPA also provides an assessment of the community feelings and
requirements and identification of the key community leaders and influential
individuals.
2 Socio Economic Survey
Socio-Economic Surve I v ill co er illage Profile, Household Survey and
Participatory Rura l Appraisal (PRA), of which the information wi ll be utilized
in the preparation of Vi llage Development Livelihood Plan (VDLP).
The socio economic su rvey w i II cover vital information regarding the
following and with a benefit of accessing data on:
• Baseline data on income and expend iture
• Educational levels
• Health status
• Availed Government / any other we lfare schemes at the community
and individual leve l
3 Capacity Building and Trainings
A two pronged approach is adopted for Capacity Building:
i) For the Corporate Staff ii) For the PAPs
Capacity Building workshops and trainings for the Corporate Staff will aim
at increasing the capac ities of the staff to conduct CSR activities with
emphasis on Socio-economic survey, need assessment study,
entrepreneurship deve lopment, etc. as well as workshops on Team Building,
Communication skills, Documentation for the direct benefit of the staff.
Capacity Building workshops and trainings for the PAP will include
awareness generation and skill development.
4 eBO Formation (SHGs, Farmers' Groups, etc)
Community Based Organisations, essentially Self Help Groups (SHGs) and
Farmers' Group (FGs) will be organized with the aim at promoting the
economic progress of the area. The main component under this programme
is Micro Finance.

5 Entrepreneurship Development Programme

The CBOs, once made functional will be credit linked alongwith additional
training and marketing linkages required for the specific enterprise
development. Socio-economic survey and the subsequentVDLP will form
the basis for the identification of an enterprise and the required assistance
for its development.

6 Agriculture based Intervention

This will involve identification of agricultural practices, soil testing and
provision for land and water development. The aim of the intervention will
be to increase crop yield and land productivity. Measures in irrigational
facilities will also be taken as a part of the agricultural intervention. The
micro finance programme incorporates financial assistance for agriculture
requ i rements, for seeds, ferti Iizers, etc.

7 Education
The programme will focus on adult literacy with an emphsis on functional
literacy. This will be woven into the SHG meetings and gatherings as a
means of starting an informal class.
Primary Education will be facilitated through setting up of innovative
schools.

8 Health
Health programme is promoted through organising of Health camps and
centres and providing medical facilities to the communities. In this
programme, BISWA works in direct collaboration with the district
administration, availing the existent funds.

9 'Water and Sanitation

Alongwith installation of Individual and Commun ity Toi lets and Bathing
Rooms, drinking water sources and construction of drains, BIS\ A has
worked on the maintenance of the sanitation system and clean ing of the
village! colonies. In the Vedanta Rehabilitated Colony in Jharsuguda, BISWA
will be concentrating on the provision for maintenance of the water and
sanitation system and colony cleaniliness and hygiene.

10 Plantation/ Forestry
Afforestation in the corporate area, promoting social forestry and plantation
in the community area. The plantation will aim at identifying those species BISWA'
which have better market value and can have beneficial affect on the soil.
Monitoring and Evaluation of CSR faci litated projects Bharat Integrated Social
The Monitoring and Evaluation of the CSR facilitated projects will be done Welfare Agency
through a mechanism mutual agreed upon by the corporate as well as Da nipali , Budharaja, Samba lpur 768004
BISWA. Orissa , India
Telefax +91 663 2533597
Arrangements such as review of each phase of the programme is done, Cell: +91 94370 56453
interim reports on work progress is submitted to the corporate and field Email: kc_malick@yahoo .com
visits by the corporate accompanied by the Facilitating Agency. kcmalick@biswa.org