National Foods

About The National Foods:National Foods is a well-known name in market. It was founded in 1970 and started out as a Spice company. 3 decades later it has diversified into a versatile Food Company with over 150 and above products and 100 and above SKUs (Stock Keeping Unit) for the Domestic market and over 100 different products for the international markets. The vision to see National Foods as a professionally managed Human Resource company, set more than 7 years ago, was realized by transforming a local company into a very dynamic and progressive management structure in line with industry practices. Competent Human Resources from within the company have fuelled tremendous growth by excelling in Functional Management. Even after 3 decades the company's focal point still remains on Customer's needs through Product development in line with the changing market trends. In this innovative age of ever changing lifestyles, fuelled by the rampant development of technology; consumers have been compelled to change their eating habits. National Foods responds to this challenge of developing innovative food products based on convenience and fast preparation in line with modern lifestyles and yet retains traditional values through its impressive collection of food products. The brand delivers its ultimate promise by consistently delivering value to its consumers. National Foods enriches family relationships by bringing people together for family traditions, feasts, and seasonal holidays and of course - everyday life. We bring value to all our customers by enriching their experience of using our products in ways that help them become the center of attraction for their family that wins praise every time.

Product Brand:As National food is a known name in market, it has already different brands in market like Jams, Ketchup, Achar, Kheer mix, Custard powder, etc. Now National food is introducing a new brand named Rivaaj. National food is introducing the six different Rivaaj pastes. Biryani Paste Bombay Biryani Paste Karahi Paste

 Quorma Paste Shahi Curry Paste Chicken Jalfrezi Paste

Launching A New Product:These are the questions which one should ask himself while launching a new product. Who are our customers? What benefits are we going to give to our customers? What feelings do we want to evoke in our customers? What action are we trying to generate from our customers? How are we different from our competitors? Keeping in mind all these questions, the National food has a R&D team who works on all these issues and then brings a new trend in market. We always look for the customers Benefits and quality products.

Market segmentation:Dividing a market into smaller groups of buyers distinct needs characteristics or behaviors that might require separate products or marketing mix. Following are the major basis of segmentation of national foods Pakistan.

Segmentation Variables Geographic Segmentation:-

Data

World region Country Cities Density Climate

Asia Pakistan All major cities of Pakistan Urban-Rural Hot & dry

Demographic Segmentation:Age Gender Family size Family life cycle Occupation Religion Race Nationality 18-60 Male, Female 1-2, 3-4, 5 above Married & Unmarried White collar & service workers All Asian Pakistani

Behavioral Segmentation:-

Occassion Benefits Loyalty Status Attitude towards brand

Any occasion Quality, taste, flavor and brand status Significantly high Positive & enthusiastic

Psychographic Segmentation:-

Social class Life style Personality

lower to elite class achievers, strivers, survivors compulsive gregarious authoritarian ambitious