Isnt nice to get a professional conultancy to install the most useful software that can transform your way

of working? Consult JMCC , a recognized Indian software provider and get the best piece of IT consultancy that changes your future!
Syed Faraz Ali Founder Jamia Millia Creative Co.

The Discipline Of Product Management

Product management is an organizational lifecycle function within a company dealing with the planning, forecasting, or marketing of a product or products at all stages of the product lifecycle. The role consists of Product development and product marketing, which are different (yet complementary) efforts, with the objective of maximizing sales revenues, market share, and profit margins. The product manager is often responsible for analyzing market conditions and defining features or functions of a product. The role of product management spans many activities from strategic to tactical and varies based on the organizational structure of the company. Product management can be a function separate on its own, or a member of marketing or engineering. While involved with the entire product lifecycle, product management's main focus is on driving new product development. According to theProduct Development and Management Association (PDMA), superior and differentiated new products ones that deliver unique benefits and superior value to the customer is the number one driver of success and product profitability.[1] Depending on the company size and history, product management has a variety of functions and roles. Sometimes there is a product manager, and sometimes the role of product manager is shared by other roles. Frequently there is Profit and Loss (P&L) responsibility as a key metric for evaluating product manager performance. In some companies, the product management function is the hub of many other activities around the product. In others, it is one of many things that need to happen to bring a product to market and actively monitor and manage it in-market. Product management often serves an inter-disciplinary role, bridging gaps within the company between teams of different expertise, most notably between engineering-oriented teams and commercially-oriented teams. For example, product managers often translate business objectives set for a product by Marketing or Sales into engineering requirements. Conversely they may work to explain the capabilities and limitations of the finished product back to Marketing and Sales. Product Managers may also have one or more direct reports who manage operational tasks and/or a Change Manager who can oversee new initiatives.

Identifying new product candidates Gathering the voice of customers Defining product requirements Determine business-case and feasibility Scoping and defining new products at high level Evangelizing new products within the company Building product roadmaps, particularly Technology roadmaps Developing all products on schedule, working to a critical path Ensuring products are within optimal price margins and up to specifications

PRODUCT DEFINITION
A product is a set of tangible and intangible attributes which may include, packaging, color, price, and quality, brand, and seller reputation and seller services. The first commandant in marketing is the customer and the second is the product. In narrow sense product is the product is set of basic attributes assembled in an identified form.Each product is identified by a commonly understood descriptive name, such as steel, insurance,tennis rackets etc. There are many definitions of product by different authors: 1- A product is a set of tangible and intangible attributes, which may include packaging, color, price, quality, brand and sellers services and reputations. 2- Product is a service that provides the benefit of a comfortable night rest at a reasonable price. 3- Product is a place that provides sun and sand, relaxation, romance, cross cultural experiences and other benefits. Explanation:We treat each brand as separate product. Any change in a feature (design, color, size, packing) however minor, creates another product. Each such change provides the seller with an opportunity to use a new product. A product may be a good, service, place, person or idea.

WHAT IS A SOFTWARE ???

Computer software, or just software, is a collection of computer programs and related data that provides the instructions for telling acomputer what to do and how to do it. Software refers to one or more computer programs and data held in the storage of the computer for some purposes. In other words, software is a set of programs, procedures, algorithms and its documentation concerned with the operation of a data processing system. Program software performs the function of the program it implements, either by directly providing instructions to the computer hardware or by serving as input to another piece of software. The term was coined to contrast to the old term hardware(meaning physical devices). In contrast to hardware, software "cannot be touched". Software is also sometimes used in a more narrow sense, meaning application software only. Sometimes the term includes data that has not traditionally been associated with computers, such as film, tapes, and records.

JAMIA MILLIA CREATIVE Co.

JMCC offers comprehensive software product development services. For Independent Software Vendors ( ISVs), JMCC provides full product development lifecycle services, including architecture, design, development, integration, implementation, customization and support. Our sizable offshore development team can assist you in development / enhancement of your product(s) either on a turnkey basis or by augmenting your development team by way of FTEs (Full Time Equivalents). JMCC product development services span across wide industry verticals and we have produced quality products for our clients globally. Our clients range from start up companies to venture funded companies that wish to shorten the time they need to get their products to the market. Our services include the following:

Product Development Product Enhancement / Upgrades Product Migrations Product Maintenance

The end products that we deliver to our clients undergo intensive testing and are always subjected to a beta release before the final release. We could assist you with development of your IT products on any one of the following technologies:

Microsoft .NET platform Visual C ++ C++ LINUX PHP / mySQL

If you are a ISV and need to develop or maintain a product we would recommend that you consider the FTE delivery model; this can help you ensure that development is continuous and product development is a proactive process where before release of the final product resources are allocated to go any customer specific modifications that may be needed. Please write to us at solutions@jmcc.com to find out more information on how we can assist you in the development / enhancement / maintenance of your software products.

SOFTWARE DEVELOPMENT
AN AFFORDABLE AND RIGHT PLACE TO GET YOUR BESOPKE SOFTWARE DEVELOPED We at, JMCC have over the years specialized in making customized software solutions for your small, medium and large businesses. Our USP as a software developer is that we have customized yet creative solutions. We always make efforts to ensure that we help you with high quality and cost effective business solutions. We have a team of creative and committed people who will always provide you with customized software solutions par excellence. Our experience and creative staff will ensure that we provide you with solutions in software that are exactly as per your requirement. We all are aware that, in this competitive world manual process is not sufficient to keep up pace with the competition. If you can migrate to an IT enabled process which can be easily implemented yet easy to understand by all, we can assure you that your entire business process will become more rapid and cost effective. If you are concerned about the initial cost of developing a customized software solution, we would like to tell you that the development will very quickly start benefiting the organization in terms of time, resource and ultimately cost efficiency. Basically, our customised software solutions will help you attain your business objectives and goals much faster than your current process. We are specialized in offering most advanced complete and end to end yet cost effective software development solutions as per customers need. Basically we can make software solutions as per your requirement from scratch fully customised and exactly make as per your need. Basically you have to understand what kind of software will be correct for you and will yield you results. Before developing that right kind of software for your company, we start a deep analysis of your business and its operation. We try and understand your products and services and also understand your business policy so that the solutions that we design are tailor made as per your requirement. When you decide to work with us in developing a tailor made software solution for your company, we make it a point to develop customised software solutions which will exceed your expectations. We design a conceptual protocol as per your requirement and as it gets approval from your end we develop the application which is your custom made software solution. From start to end you will always have an idea of how the

software solution will work. The final project is implemented only after complete testing and tuning of the project. We have always made a point to deliver the solutions within the committed time frame and that too without compromising on the quality factor. We have creative and expert staff who will work to deliver on time and quality customised software solutions for you. JMCC specializes in judicious blend of management with business analysis with the use of latest technology just to develop a state of art yet custom software. We at JMCC have IT solutions to enable reduction in the time and resources that you spend for an entire business process and we are looking at eliminating loopholes and making tasks easier for you by making tailor made software solutions for your businesses. EXPECT SOFTWARE SUPPORT FOR ALL OUR SOFTWARES THROUGHT ITS LIFE CYCLE. As your business changes, you will need you change and modify it as per your requirement. Our services will be to help you fix any issues in the software to making little modifications in the software so as to make it more compatible, helping you to take the most benefit out of it in the long run. We have solutions which will help you maximize your returns on your IT investments; talk to us about bespoke applications which can be developed as per your requirements or an application which can integrate with your existing enterprise software.

Product Mix & Product Line

Product Mix
A product mix is the set of all the products offered for sale by a company. The structure of product mix has width, depth, length and consistency. or Product mix can be defined as:Product mix is defined as, the set of all product lines and items that a particular seller offers for sale to buyers. The product mix is also known as product assortment. Or factors influencing change in product mix Width:The width of the product mix refers to how many product lines the company carries. For Example:JMCC markets a fairly wide product mix consisting of many product lines including

Business software Computer-aided design Databases Decision-making software Educational software Image editing Industrial automation Mathematical software Medical software Molecular modeling software Quantum chemistry and solid state physics software Simulation software Spreadsheets

Telecommunications (i.e., the Internet and everything that flows on it) Video editing software Video games Word processing

Depth:The depth of the product mix refers to how many varieties are offered of each product in the line. For example: Jmcc markets video games such as Battlefield series,Fifa series,Chessmaster, The Run,etc. Length:The length of the product mix refers to the total number of items in its product mix. For example: JMCC typically carries many brands within each line. It sells eight video games, six Video editing softwares , six education software, & four antivirus software and many more Consistency: The consistency of the product mix refers to how closely relate the various product lines are in end-use, production requirements, distribution channels or in some other way. For example: JMCC product lines are consistent insofar as they are consumer products that go through the same distribution channels. The lines are less consistent insofar they provide different functions for buyers These four dimensions of the product mix provide the handles for defining the companys product strategy. The company can adopt product lines, thus widening its product mix.

PRODUCT LINE
A product line includes a group closely related products that are considered a unit because of marketing, technical or end-use consideration
A software product line is a set of software-reliant systems that share a common, managed set of features satisfying a particular market or mission area, and are built from a common set of core assets in a prescribed way. Producing a set of related products as a product line has allowed organizations to achieve increased quality and significant reductions in cost and time to 9

market. But adopting a product line approach to software is both a technical and a business decision that involves many challenges.

What are the costs and benefits of a product line approach for your organization? How do you manage the production and use of core assets across the product line? How do you get a handle on the software engineering, technical management, and organizational management issues associated with software product line engineering? How do you structure your organization to coordinate the production of core assets and products? What are your organization's particular strengths and challenges with respect to a product line approach? How do software product lines relate to other current technology and business trendsA

? .

Definition: A broad group of products intended for essentially similar uses and possessing reasonably similar physical characteristics, constitutes a product line. Or

A product line is defined as A product line is a group of products that are closely related, either because (1) They function in a similar manner. (2). Sold to the same customer groups (3). Marketed through the same type of outlets, (4). Fall with in a given price ranges. Software is an example of product line. But in a different context, say in a small specialty shop, business software (small scale, medium scale and corporate) and antivirus software (pc antivirus and mobile antivirus) would each constitute a line.

10

Product Diversification
Diversification is a form of corporate strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit level or at the corporate level. At the business unit level, it is most likely to expand into a new segment of an industry that the business is already in. At the corporate level, it is generally very interesting entering a promising business outside of the scope of the existing business unit. Diversification is part of the four main growth strategies defined by the Product/Market Ansoff matrix[1]:

Ansoff pointed out that a diversification strategy stands apart from the other three strategies. The first three strategies are usually pursued with the same technical, financial, and merchandising resources used for the original product line, whereas diversification usually requires a company to acquire new skills, new techniques and new facilities. Note: The notion of diversification depends on the subjective interpretation of new market and new product, which should reflect the perceptions of customers rather than managers. Indeed, products tend to create or stimulate new markets; new markets promote product innovation.

The different types of diversification strategies The strategies of diversification can include internal development of new products or markets, acquisition of a firm, alliance with a complementary company, licensing of new technologies, and distributing or importing a products line manufactured by another firm. Generally, the final strategy involves a combination of these options. This combination

11

is determined in function of available opportunities and consistency with the objectives and the resources of the company. There are three types of diversification: concentric, horizontal, and conglomerate. Concentric diversification This means that there is a technological similarity between the industries, which means that the firm is able to leverage its technical know-how to gain some advantage. For example, a company that manufactures industrial adhesives might decide to diversify into adhesives to be sold via retailers. The technology would be the same but the marketing effort would need to change. It also seems to increase its market share to launch a new product that helps the particular company to earn profit. For instance, the addition of tomato ketchup and sauce to the existing "Maggi" brand processed items of Food Specialities Ltd. is an example of technological-related concentric diversification. The company could seek new products that have technological or marketing synergies with existing product lines appealing to a new group of customers.This also helps the company to tap that part of the market which remains untapped, and which presents an opportunity to earn profits. Horizontal diversification The company adds new products or services that are often technologically or commercially unrelated to current products but that may appeal to current customers. In a competitive environment, this form of diversification is desirable if the present customers are loyal to the current products and if the new products have a good quality and are well promoted and priced. Moreover, the new products are marketed to the same economic environment as the existing products, which may lead to rigidity and instability. In other words, this strategy tends to increase the firm's dependence on certain market segments. For example, a company that was making notebooks earlier may also enter the pen market with its new product. ]Conglomerate diversification (or lateral diversification) The company markets new products or services that have no technological or commercial synergies with current products but that may appeal to new groups of customers. The conglomerate diversification has very little relationship with the firm's current business. Therefore, the main reasons of adopting such a strategy are first to improve the profitability and the flexibility of the company, and second to get a better reception in capital markets as the company gets bigger. Even if this strategy is very risky, it could also, if successful, provide increased growth and profitability.

12

The Economics of Software

Software is like nothing else in the history of human endeavor:1 unlike everything else we have ever built, software costs nothing to manufacture, and it never wears out. Yet these magical properties are arguably overshadowed by the ugly truth that software remains incredibly expensive to build. This gives rise to some strange economic properties: software's fixed costs are high (very high -- too high), but its variable costs are zero. As strange as they are, these economic properties aren't actually unique to software; they are also true (to varying degree) of the products that we have traditionally called "intellectual property." But unlike books or paintings or movies, software is predominantly an industrial good -- it is almost always used as a component in a larger, engineered system. When you take these together -- software's role as an industrial good, coupled with its high fixed costs and zero variable costs -- you get all sorts of strange economic phenomena. For example, doesn't it strike you as odd that your operating system is essentially free, but your database is still costing you forty thousand Rupees per CPU? Is a database infinitely more difficult to write than an operating system? (Answer: no.) If not, why the enormous pricing discrepancy?

Software demand is normal to the degree that consumers have the freedom to choose software components. The problem is that for all of the rhetoric about software becoming a "commodity", most software is still very much not a commodity: one software product is rarely completely interchangeable with another. The lack of interchangeability isn't as much of an issue for a project that is still being specified (one can design around the specific intricacies of a specific piece of software), but it's very much an issue after a project has deployed: deployed systems are rife with implicit dependencies among the different software components. These dependencies -- and thus the cost to replace a given software component -- tend to increase

13

over time. That is, your demand becomes more and more price inelastic as time goes on, until you reach a point of complete price inelasticity. Perhaps this is the point when you have so much layered on top of the decision, that a change is economically impossible. Or perhaps it's the point when the technical talent that would retool your infrastructure around a different product has gone on to do something else -- or perhaps they're no longer with the company. Whatever the reason, it's the point after which the software has become so baked into your infrastructure, the decision cannot be revisited. So instead of looking the nice supply and demand curves above, software supply and demand curves tend to look like this:

14

6 ELEMENTS OF STRONG SOFTWARE SALES

In todays competitive software marketplace, it is critical to focus on 6 key elements to keep our software sales growing. 1. Target your Product & Pricing. Do you have the right business model and pricing structure? With the changes occurring in the software industry (SaaS, open source, outsourcing, mobile software, etc) it may be time to revisit the way your software product is positioned, priced and/or productized (the 3 Ps!). For example, moving to or adding services revenue or subscription licensing can drive increased software sales. , if you have a multiple product strategy (eg, a traditional software license approach, and also a SaaS offering) then you need to be very careful to avoid channel conflicts in your pricing strategy,and make sure you are positioning the right product for your customer's needs, using this SaaS readiness checklist. 2. Have a Strong Value Proposition. What is your companys and your products biggest strength (in the eyes of the customer, of course) and main advantage against your competition? That is your value proposition. Keep it simple. You should be able to communicate it without even a moments thought, and it must be communicated convincingly and with passion! If you dont believe it, then you wont be able to make your customer believe it. Make sure that your value proposition clearly differentiates your product or service from your competition in the customer's eyes. Remember that your "competition" may not be selling exactly the same type of product you are. If you are a licensed software vendor, your primary competitor may become a SaaS provider or perhaps open source software. Each requires a different type of value proposition. Make sure your value proposition is clearly spelled out in the beginning and end of your software proposal. I also highly recommend Go-to-Market Strategies' sales proposal template: It's built in MS Word, and is a huge timesaver for building your sales proposal. It will really increase the effectiveness of your proposals, help you build credibility, and speed up your turnaround time to close the deal faster. 3. Identify your Profitable Customers. You must be able to write down exactly who your customer base is: are they in a specific industry? Are they in small, medium or large companies? What other common 15

characteristics do the right customers have? And who are the specific purchasers and stakeholders within your customer? Take the time to put togetherdetailed target customer profiles for each of your software products or services. Sales time is valuable. Make sure you have a software sales strategy to reach these specific target customers. Do they have particular conferences they go to? Do they read particular publications or visit certain sites? If you have a lead outside of this target, you should think long and hard about whether you want to spend your time chasing it. Focus your sales efforts on the right customers. 4. Build Strong Customer Relationships. Know who within your target customers you need to build relationships with, and have a software sales process that supports that. These should be the individual purchasers, stakeholders and influencers of your product or service purchase. Depending on the typical fee for your software or service, they might be at the CXO level or not, but make sure you are developing relationships high enough up in your customer organization to be able to influence the purchase decision. You may have great relationships at the IT manager or business unit manager level, and those may get you some good insight and information. But dont kid yourself that that is enough to influence the sale unless you really do have a low-cost product with a oneoff purchase decision. Your relationship-building efforts must include reaching out regularly to stakeholders at both existing clients and new leads. Getting face-to-face can be time consuming and expensive. However, excellent web conferencing tools exist that make it possible to hold effective sales meetings and presentations online. In addition, make sure you understand the impact the internet is having on B2B sales and the customer purchase cycle. More and more, B2B buyers are relying on the internet for their product research and evaluation, which means that when you get that first sales call they have already gathered quite a bit of product data and done a preliminary vendor short-list. The worst thing you can do in that case is to start with a "generic" sales pitch. A final critical part to developing strong customer relationships is established a strong channel network. This could include working with a software reseller, distributor, or complementary software vendors and service providers. 5. Reinforce your Value Proposition with ROI and Client Examples. So you've got a strong product and value proposition, identified the right customers and built relationships with them. Isn't that enough to get them to buy your software or service? No! Now you need to convince that customer that you really can deliver on your value proposition for them. That means communicating astrong and convincing ROI, taking into account both hard ($) and soft benefits.

16

Many software vendors do not take the time to think through and quantify all the possible areas of ROI, but in fact a strong ROI methodology is critical to your software sales success. Unless, of course, you have such a stunning value proposition that customers are willing to pay for it regardless. And make sure you have customer examples or case studies that reinforce your value proposition and ROI message also. 6. Ensure your Sales Channel or Organization and your Sales Compensation Drives the Right Behavior. Both your sales organizational structure or channel program and individual ownership/reward must be structured in a way that supports engagement with the right target customers in the best way to sell effectively. Sales process is absolutely necessary, but make sure it does not get in the way of your sales people doing their job, and make sure the comp plans are rewarding the right behavior. Your sales channel or organizational structure should be as effective as possible in reaching your target customers. Consider using a software reseller, making software resell rights available, or building an affiliate program. For more detail on commission planning, check out these tips for putting together an effective software commission plan that drives the right behaviors from the entire sales team. Most of these software sales points may seem obvious but without explicitly prioritizing these six areas it is easy to get defocused and not recognize the wasted effort that results.

17

JMCCs BUSINESS PROSPECTS

JMCC is in a very competitive market and their continued success is fueled by relentlessly delivering new breakthrough products and incremental innovation. And we are not shy about transforming their business. A few years back our strategic initiatives were to: Continually evolve of their SaaS delivery model involving a large number of software changes and other initiatives driven by requirements from all departments Launch new features targeted to medium sized enterprises An exciting time, rich with promises, but also challenges. In order to meet these objectives and the associated growth goals, the entire organization had to be focused on well-delineated initiatives. Customer intimacy was critical to balance current customer priorities and deliver the right products while rapidly iterating in new market opportunities.There was no room for misalignment between departments or confusion about what to work on. Executives, managers and team members needed transparency over the entire product innovation process from capturing ideas from customers,to defining product strategy, to prioritizing product releases and backlogs, to tracking commitments through development execution. The new Product Strategy leadership group at JMCC recognized this right away and took decisive action to establish a single system of record that would provide an objective framework to make product priority decisions and execute them in the context of company goals and initiatives.
18

PRODUCT LIFE STUDY: JMCC after 10 Years

At present Jamia Millia Creative Co. (JMCC) has started developing and marketing with limited market access across India through are products like business softwares , game series ,antivirus ,etc. but company is planning to diversify its products through Research & development in next 8 to 10 years. JMCC is also planning of entering Hardware industry very soon. After capturing Indian market JMCC is also planning to launch its product in foreign market. And to increase our product line & product mix both in software and hardware section in next 8 to 10 years. In order to survive the cut-throat competiton our major strategy is to go for a kill with the application of modern means of marketing(web marketing ,advertising ,branding ,packaging) i.e. we are and we will never be going on defensive mode ,we will carry on our innovative work to meet the market demand with confidence and in cost & time effective manner.

19

CONCLUSION
The advent of new and better technology is dominating the business market, these days .Seeing the current phase technology ,anyone can easily measure the extent of phenomenal increase in the growth and importance of information technology. It is easy to guess how information technology is dominating both the internal and external channel of business entity. The right blueprint of software helps in getting the right platform for installingthe created software within company practices. No wonder , software developing markets are in great demand. India is one of the foremost markets where quality speaks the useability of software solution. Being a booming market destination for software solutions, India has gained a significant position in the off shore software development market. In addition, the market software solution is increasing with every passing day in India. Jamia Millia Creative Co. (JMCC) has achieved newer heights by offering software development consulting to client companies. We studies and analyze the present situation of a client company and on the basis of drawn conclusions suggests measures and develop software solution that can give miraculous results within shortest possible time. Here, in JMCC, our job is not limited to just suggesting best possible measures to develop a platform that leads to cost effectiveness, rather also includes careful analysis of post installation strategies measures so that usability of software can be retained in the long run

20