MARIA HADGINIKITAS

Rutherford, NJ 07070 973.464.9525 marhadg@gmail.com

Business Development Marketing Executive

A Recognized Expert in Account & Program Management Aspects of the Sales & Marketing Cycle Comprehensive experience in marketing, program management, and business development. Proven track record of identifying opportunities, cultivating long-lasting relationships, and securing new business. Skilled in the development and implementation of strategic and marketing plans that help achieve organizational success and improve team efficiency. Seasoned leader with innate ability to mentor team members; expert at providing crossfunctional communication and support between internal team members and client stakeholder groups. Known for strength in critical analysis and conflict resolution, as well as an exceptional ability to devise and implement process improvements that streamline protocols and create efficiencies.

CORE COMPETENCIES
Marketing Business Development B2C/B2B Sales Program Management CRM Tracking Tools Marketing Plans Strategic Planning Strategic Communication Proposals Leadership and Mentoring Client Relations Process Improvement Conflict Resolution Quality Assurance Staff Recruitment and Training Opportunity Identification Corporate Representation Account Leadership Presentations Social Media SEO RFPs/RFQs

EXPERIENCES AND ACHIEVEMENTS

CROWN TRAVEL SERVICE, INC., 08/2010 09/2012 (company closed 09/2012) Club ABC Tours Division, Marketing Team Manager Responsible for management of Club ABC Tours membership base as well as marketing team, including providing team guidance and coaching, as well as working to identify organizational marketing goals and deadlines, and ensuring those goals were met. Supervised the marketing process, including tracking progress of sales and marketing goals, assignment of marketing-related tasks to direct reports, and effectively communicating the efforts of the marketing team to executive team, clients, and other relevant stakeholders. Responsible for developing and updating media kits and other marketing collateral. Developed and executed marketing/PR campaigns, including new product introductions and existing product development, which increased the companys exposure in the market and local/national media, and directly increased prospective client interest and subsequent sales. Managed all marketing programs and events, resulting in a considerable increase in the number of qualified leads. Collaborated with the technology department to design and launch the first-to-market, back-office, automated solution for a new online travel and reservation website, resulting in 100% promotion tracking ability and email capture. Worked cross-functionally with product development and sales departments to develop and implement effective marketing materials to be used for sales presentations, client meetings, and other industry events. AMERICAN EXPRESS, 02/2000 07/2010 OPEN, Customer Marketing & Experience Manager, Business Experience Transformation, 08/2009 07/2010 Responsible for managing the customer service experience and ensuring that it strictly aligned with company brand and customer care principles. Developed, implemented and managed a Service Recovery Program that involved the collection, integration, and distribution of sensitive Cardmember information to highly trained, executive level marketing members. Information was then used to enhance the existing relationship, strengthen the OPEN brand and drive defect elimination projects throughout OPEN. Ensured consistent communication with Service Delivery Network Team to present recent updates, pain points and ongoing progress of program.

Maria Hadginikitas
AMERICAN EXPRESS, 02/2000 07/2010 - continued

Resume, Page 2

Cardmember Services, U.S. Membership Rewards (MR) Marketing Manager, Bonus Points Team, 12/2005 08/2009 Managed the end-to-end U.S. Internal Bonus Points (IBP) promotions program, ensuring seamless execution of more than 500 promotions budgeted at $100 million. Efforts included driving the creative, legal, and branding review of all related campaigns. Directed the re-engineering effort to convert current IBP business to an automated Nexus campaign management workflow tool, resulting in more than $2 million in savings. Evaluated the automation of bonusing fulfillment solutions with the goal of improving and streamlining program management, merchant offer flexibility, and customer experience (estimated 5 yr NPV of $26.9 million). Developed and led training modules for new and existing Marketing Managers on corporate standards and processes relating to Bonus Points campaigns. Worked cross-functionally to identify gaps and implement controls in the campaign process, resulting in a prevention of defects, a reduction in negative customer feedback and impact, and a reinforcement of the AMEX brand. Establishment Services, Travel & Entertainment Group Marketing Analyst, Airline Team, 03/2003 12/2005 Provided comprehensive marketing support for top tier Airline strategic accounts, including determining promotion objectives, presenting annual business review plans; execution of plans and budget. Managed the set up and execution of marketing programs. Prepared financial and business analyses for a portfolio of strategic airline accounts . Assisted with and/or managed the resolution of account issues/requests and acted as liaison with Product Groups, Operations, Finance, Marketing, and other internal teams. Managed the cooperative marketing budget of over $3 million. Establishment Services, Strategic Relationship Group Account Development Representative, Online, Retail, & Travel (Airline) Team, 02/2000 02/2003 Served as a liaison between external merchant customers, internal account teams, and U.S. and international operating centers. Resolved complex operational issues including escalated disputes, chargebacks, pay reconciliations, suppression inquiries, account maintenance and product support. Implemented and facilitated weekly conference calls with the internal business units of strategic merchant accounts to review account operational issues and devise innovative solutions. Developed and executed all related marketing programs including direct mail, statement messages, online user programs and merchant business review presentations. Responsible for establishing and managing team marketing budgets, including tracking, invoice and accrual process. J.P. MORGAN, 04/1995 12/1998 Human Resources Business Specialist, Benefits Department Responsible for advising employees on medical, dental, disability, and various other benefits plans. Resolved complex benefits issues for employees and assisted in payroll, wire transfers and other accounting tasks. Assisted the Disability Administrator with communication with disabled employees. Cultivated relationships with more than 10 J.P. Morgan benefits vendors to resolve technical, administrative and contractual issues. Responsible for training and transitioning all duties to newly developed, offsite shared service center.

Education
Bachelor of Arts, Organizational Behavior and Communications New York University, 1999