Business Communication

Tutor: Emilia Plcintar

emilia.placintar@lingua.ubbcluj.ro

Coursework assessed assignment: Essays Answer one of the 13 essay questions below. Give reasons for your answer and give any relevant examples from your knowledge and experience. Include at least two reference sources, using the Harvard citation and referencing system. The approximate length of the essay should be 1100 words, including the Reference list. Use Arial font size 10, spacing 1.5. The essay will be submitted as a Word.doc attachment (emilia.placintar@lingua.ubbcluj.ro) by the exam date in January, and in printed form on the exam day. 1) Compare and contrast two competing brands in the same sector. Explain why one is more successful than the other. 2) Discuss the role of auditors in corporate governance, and explain why they are important to internal and external stakeholders.
3) Leaders are more important than their teams. How far do you agree with this

statement? Illustrate your answer with suitable examples. 4) Explain how organisations can use SWOT and PEST(EL) analysis to inform strategic decision making. 5) The critical requirement for a companys success is its ability to establish competitive advantage (Grant, 2010). Discuss the sources of competitive advantage.
6) Some consumers are influenced by brands, others are not. Discuss the

reasons for this.

7) Use Porters Five Forces to analyse two companies, each from a different

business sector, in terms of the influences that they need to consider when developing long-term strategy.
8) International marketing involves some basic steps. Discuss what international

marketers need to understand and what decisions they need to make. 9) Explain how Information Technology facilitates communication in business.

10)

While the dynamic force in Globalization 1.0 [1492-1800] was countries globalizing and the dynamic force in Globalization 2.0 [1800-2000] was companies globalizing, the dynamic force in Globalization 3.0 [which started around 2000] the thing that gives it its unique character is individuals and small groups globalizing (Friedman, 2005). In your opinion and imagination, how will further advancements in technology change peoples lives and the business world?

11)Corporate websites are often very complicated and take a lot of time to create. To what extent do you agree or disagree? 12)Explain how technology can help to achieve effective communication between different departments within a company.
13)

Business firms and other organizations rely on information systems to carry out and manage their operations, interact with their customers and suppliers, and compete in the marketplace (Encyclopaedia Britannica). Explain.