PROJECT REPORT ON

MARKET ANALYSIS ON CUSTOMERS CHOICE FOR RELIANCE MOBILES

Submitted by:

DECLARATION

And all the employees of Reliance Communications Ltd. I hereby declare that the Research Project titled Market Analysis on Customers Choice for Reliance Mobiles an original work of mine carried out under the guidance of Mr. Rajeev Sharma ; Manager Prepaid Sales of Reliance Web store Ltd., Meerut.

ACKNOWLEDGEMENT

I would like to take this opportunity to thank the project guide, Mr. Rajeev Sharma Manager Prepaid Sales for their valuable support to guide me throughout this project. I would also like to thank Mr. Prannath Pranu sir Mr. Satyakant sir, and Mr.Ranjan sir and other staff members of the Reliance family directly and indirectly. I hope this effort would be much useful to the reliance communications as this experience has been invaluable for me to start my career and in understanding the actual working situations and reasons for occurrence of any problem among staff members and how by defining anybodys job it can be solved . I also feel highly privileged to express my sincere thanks to Dr. P.K. Ghoesh (Director ) and all the faculty members; who have forwarded their valuable support and guidance in carrying out the project. I wish the reliance family all the best for their future and hope to keep up the association with them in future.

CONTENTS
Chapter No. TOPIC Introduction 1.1.1 Company Profile PAGE NO.

1.1

1.1.2 VISION 1.1.3 OBJECTIVE 1.1.4 ABOUT RELIANCE 1.1.5 MILESTONES 1.1.6 RELIANCE COMMUNICATIONS

2.1
2.1.1 2.1.2 2.1.3 2.1.4 2.1.5

PRODUCT, SERVICES AND PROCESS BRIEF DESCRIPTION ABOUT HANDSETS RELIANCE SERVICES PROCESS TECHNICAL TERMINOLOGIES NETWORK

3.1 4.1 5.1

MARKETING MIX MARKET SEGMENTATION SWOT ANALYSIS

6.1
6.1.1

RESEARCH METHODOLOGY RESEARCH OBJECTIVE

6.1.2 METODOLOGY USED 6.1.3 RESEARCH DESIGN 6.1.4 SAMPLE DESIGN 6.1.5 TOOLS FOR DATA COLLECTION

7.1 8.1
9. 1 10.1 11.1 12.1

ANALYSIS OF GRAPH LIMITATIONS, FINDINGS AND SUGGESTIONS RECOMMENDATIONS CONCLUSION BIBLIOGRAPHY ANNEXURE

CHAPTER.1 INTRODUCTION

CHAPTER.1
INTRODUCTION
Vision To enrich life through communication. Mission To focus on our customers' market challenges and needs by providing excellent ICT solutions and services in order to consistently create maximum value for our customers. Core Values Our core values are deeply rooted in every aspect of our business. They are the internal driving force for the company and are our commitments to the ecosystem. These values enable us to provide effective services to our customers and to achieve our vision of "enriching life through communication".

Customers First Huawei exists to serve customers, whose demands are the driving forces behind our development. We continuously create long-term value for customers by being responsive to their needs and requirements. We measure our work against how much value we bring to customers, because we can only succeed through our customers' success. Dedication We win customers' respect and trust primarily through dedication. This includes every effort we make to create value for customers and to improve our capabilities. We value employees' contributions and reward them accordingly.

Continuous Improvement Continuous improvement is required for us to become better partners for our customers, improve our company and grow as individuals. This process requires that we actively listen and learn in order to improve. Openness & Initiative Driven by customer needs, we passionately pursue customer-centric innovations in an open manner. We believe that business success is the ultimate measure of the value of any technology, product, solution or process improvement. Integrity Integrity is our most valuable asset. It drives us to behave honestly and keep our promises, ultimately winning our customers' trust and respect. Teamwork We can only succeed through teamwork. By working closely in both good times and bad, we lay the foundation for successful cross-cultural collaboration, streamlined inter-departmental cooperation and efficient processes.

COMPANY PROFILE

Huawei Devices is a subsidiary of Huawei Technologies, a global leader in providing nextgeneration telecommunications solutions for operators around the world. Serving 45 out of the worlds top 50 telecom operators and revenues exceeding US$ 28 bn, Huaweis products and solutions have been deployed in over 140 countries and support the communications needs of one third of the worlds population. In India, Huawei Devices has been offering a range of high-quality products for the past several years satisfying the needs of nearly 25 million Indian households and enterprises in multiple categories, like Mobile Broadband, Home Convergence products and smart-phones. In 2010, Huawei was selected amongst the Worlds Top 10 most innovative companies by Fast Company. Huawei's marketing and service arm, Huawei Telecommunications India, located in Gurgaon, Haryana, was established in 2001- 02. Within a short span of time, Huawei Telecommunications India has gained recognition as a prominent vendor of high quality and customized telecom solutions, with quicker response to customer needs. In line with the core values of Huawei globally To reduce its time-to-market and be more responsive to customer needs, Huawei established its largest overseas R&D center, Huawei Technologies India, in Bangalore, in 1998. Employing 2000 Indian software engineers (98% manpower localisation), the Indian R&D center develops components, platforms and products in the areas of Next Generation Networks, Intelligent Network, Network Management, Data communication, Optical Transmission, and Mobile Handset applications for leading telecom operators around the world including India. Over the last 10 years, Huawei has reinforced its leadership position in India by providing end-to-end network solutions to all the India based top-10 telecom operators. The growth opportunity in India is quite robust as high tele-density will be achieved from tier II towns and rural cities. As Indian consumers evolve to the next level of quality services, 3G, Wimax and LTE are the new technologies to look for in the future. Huawei is upbeat about this significant opportunity and is actively partnering with all the leading Indian telecom operators to achieve their India vision. Huawei is playing a contributory development role in the Indian telecom industry with emerging markets like India which need innovative cost-effective solutions. The Company constantly works on providing its customers with the latest innovative technology while reducing the operating and capital cost of the equipment. Huawei helps Indian operators achieve approximately 30 percent precious savings in overall TCO. Huawei India is constantly involved in community development in partnerships with NGOs in India encouraging our employees as well, in contributing to the betterment and education of under privileged children and the handicapped. Huawei India has been at the forefront in lending a helping hand during natural calamities such as the earthquake in Bhuj (Gujarat) in 2001, and the tsunami, donating over Rupees

2.5 crores in cash to Prime Minister's Relief Fund, and Emergency Wireless Access Communication equipment worth Rupees 2.5 crores. About huawei devices

In the era of ALL IP and network integration, people can use any terminal to enjoy undifferentiated communications experiences. Keeping the integration trend of mobile and broadband networks in mind, Huawei Device is committed to helping operators meet their subscribers' diversified needs for terminals and thus creates business potentials for operators by providing a rich variety of network terminals. Huawei Device is affiliated with Huawei Technologies Co. Ltd. and is one of Huawei's four business units. The research and development of Huawei's terminal products started in 1993. Huawei Device has accumulated rich experience in multiple terminal technologies such as WCDMA, CDMA, GSM, PHS, video conferencing, and access and application terminals. Huawei Device products cover a wide range of series, including mobile phones, Mobile Broadband, Convergence Terminal, Fixed Network CPE, and Video Products. Huawei Device has established its R&D centers in the U.S., Sweden, Russia, India, Beijing, Shanghai and Shenzhen. Its sales and service operations have spread across more than 70 countries. Besides, Huawei Device has set up a worldwide logistics network centered in Ufa, Amsterdam, Cairo, Dubai, and Rio de Janeiro, to deliver fast and high-quality services to its customers all over the world. Huawei Device now serves 48 of the world's top 50 telecom operators, and it has established strategic partner relationship with world-leading operators such as BT, Vodafone, and Telefonica. Through customized terminal products and new additional functions, Huawei Device is committed to providing high-quality and cost-effective services for operators and thus helps them reduce operational costs and quickly win new subscribers.

HISTORY
Over the last 10 years, Huawei has reinforced its leadership position in India by providing end-to-end network solutions to all the India based top-10 telecom operators. The growth opportunity in India is quite robust as high tele-density will be achieved from tier II towns and rural cities. As Indian consumers evolve to the next level of quality services, 3G, Wimax and LTE are the new technologies to look for in the future. Huawei is upbeat about this significant opportunity and is actively partnering with all the leading Indian telecom operators to achieve their India vision. Huawei is playing a contributory development role in the Indian telecom industry with emerging markets like India which need innovative cost-effective solutions. The Company constantly works on providing its customers with the latest innovative technology while reducing the operating and capital cost of the equipment. Huawei helps Indian operators achieve approximately 30 percent precious savings in overall TCO.

MILESTONES
2005 1st CDMA Handset GEM launched with TATA. ETS 2288 with BSNL launched, 650K shipped in the first year. 2006 Launched ADSL modem with BSNL 2007 Launched Huawei FWT with BSNL. 2008 Huawei takes a leap in MBB with high speed EVDO Datacards 2009 Launched Television STB with Airtel, 1.5 million units sold in a months time. Launched Indias 1st HSDPA data card with BSNL Airtel & Idea. More than 4 million homes powered by Huawei FWPs. Launched Indias 1st Wimax CPEs with BSNL to strengthen. Launched Indias 1st Operator FWP bundled 3G feature rich H/S BSNL. 2010
Indias 1st Wireless internet phone launched with Aircel. More than 4 million houses powered by Huawei FWP since 2005. First product ETS2288 changed innovated fixed wireline to fixed wireless. About 50% datacards in India are from Huawei, the manufacturing leader in this segment. Huawei introduced first HSDPA datacard in India. Huawei supported the digitization inception and sprint in Indian television segment through affordable Airtel DTH fully featured Set Top Box.

Philosophy Why Wait? What it means to us and whats in it for you.

People today want the world and that too, yesterday. Technology, far more than anything else, has speeded up human expectation, broadened desire and stretched the realm of possibility. If it can be dreamed, it can be done. No time like now. These are the ideas pervading every mind, because there are enablers in the world who allow humankind to seize the day, day in and day out. Enablers such as ourselves at Huawei. Through continuous people-centric innovations, we are today a leading telecom solutions provider, serving forty-five of the top fifty mobile operators in the world and a third of the planets people. With the largest number of

technology patent applications, more than a third of our revenues and almost half of our workforce devoted to R&D, weve helped hurry up the future of telecommunications. Both our knack for leapfrogging toward the new and the impatience of the people whose lives we help better is reflected in the words, Why Wait? Its our motto, our lifes work, an operating principle, if you will. Its a phrase that resonates in every product that we bring to market, every offering in our pipeline, everything we do and are likely to, in the future.

PRESIDENT'S PROFILE

Huawei Technologies Co.,Ltd.

In 1988, Ren founded Huawei Technologies Co. Ltd, a company which specializes in the development, production, and sales of telecom equipment. He serves as its CEO. The company had an annual revenue of $24 billion USD, and over 96,000 employees in 2008. Time Magazine included Ren Zhengfei in its list of 100 most influential people of 2005. [Control

of Huawei

Ren holds 1.42% of the shares of Huawei. Huawei is essentially independent of Ren because it is held by most of its employees, but the ownership structure remains opaque.

Political ties
Ren retired as a major of the People's Liberation Army in 1982. He joined the Communist Party of China in 1978. As a representative of private entrepreneurs, he was elected member of the 12th National Congress of the Communist Party of China. Among his other accomplishments, Ren is responsible for developing cooperative programs with businesses in Chinas interior regions. His ties with the Chinese military and Communist Party are being cited as a security concern in not allowing Huawei to expand in India.This follows similar objections raised by the United States, which ultimately led to the collapse of Huawei's efforts to buy 3Com.

ABOUT TOPIC
Perpetual change in business has made inevitable for every business organization to do environmental scanning, so that it may be able to cope with the latest change in their respective field of business & to move with the pace of the industry. The environmental scanning makes it possible for every organization to study their market & to exploit the available opportunity. The mobile Phone industry has changed during last five years. The market has been a very high level of competition in the field of mobile services, so it becomes very difficult to mobile service provider companies to launch new offers in order to sustain in the economy & to earn profit. The mobile service market is now truly a buyers market, where a lot of variety is available. It is the customers who can make or ruin the fortune of any company in even a small period of time. Talking into consideration this fact every company is fully devoted towards very basic concept of marketing, that is, customer oriented business. Reliance communications, the Reliance India Mobile, is one of such companies who try to full every expectation of its customers This project is the result of the survey of customers of mobile phone and those who are future user of mobile phone Coupled with the technological trends, the revolution in the telecom sector has been driven by the dynamism in the telecommunications market globally. The liberalization of the sector, the extension of services by multinational conglomerates across nations and the active competition

currently in place in the sector have all contributed to the telecom revolution. In a monopoly scenario, a single supplies the whole market. Traditional view of the telecommunications was sector is in that the telecommunications market monopolistic nature.

Telecommunications industry was traditionally a natural monopoly, where the telecom services and the collection of products were supplied by one Telecommunication Company. One major problem with telecom monopoly is that monopolist may exploit its market position by charging excessive prices and compromise quality of service. With the reforms in the telecom industry, came a series of restructuring of the telecom industry. Driven by technological developments, competition has come to dominate a market that was once a monopoly. The development of wireless technology has brought in competition in the telephony market, with fixed line subscribers migrating to cellular market where there are competitive services.

Business
Reliance communications will offer a complete range of telecom services, covering mobile and fixed line telephony including broadband, national and international long distance services, data services and a wide range of value added services and applications that will enhance productivity of enterprises and individuals. Reliance India Mobile, the first of communications initiatives was launched on December 28, 2002, the 70th birthday of the Reliance group founder; Shri. Dhirubhai. H.Ambani. This marks the beginning of Reliances dream of ushering in a digital revolution in India by

becoming a major catalyst in improving quality of life and changing the face of India.

OBJECTIVES
1. Built a comprehensive nation wide that covers almost all the population of the country from the largest cosmopolitan city in Maharastra to the smallest village in Orrisa. 2. 100% digital state-of-art infrastructure that is capable of serving terabits of data per second across the country. 3. Providing high quality service to even the remotest place in India. 4. International gateways to cover the rest of the world. 5. Providing latest schemes and new facility to all reliance mobile user in the market. 6. Its motive that covering every village and city place with better coverage network always.

Current year objectives

Reliance communications will Target 20 million users by 2007 i. Reliance communications Ltd. Plans to expand its network to tap galloping demand in the worlds fastest growing major wireless market. ii. iii. Reliance communications plans to cover, 5,700 towns and cities. The customer base is widely expected to cross 80 million by December 2006.

iv.

Reliances network would also cover 4,00,000 villages by December to soak up demand or connectivity from vast tracts of rural areas where fixed-line networks havent reached.

MILESTONES
The Reliance Communications Saga
2011 January 10 Reliance Communications adds a record 1.4 million subscribers in December 06 January 18 Say Hello on Reliance Simply 2030 January 25 Reliance Communications promotes Roger Waters Music Concert January 29 RCOM shareholders approve tower business demerger with a 99.99% overwhelming majority January 30 Overwhelming response to Reliance Worlds National Digital Elocution Competition January 30 Reliance joins Lenovo and Intel for "Internet on the Move" February 2 Reliance Communications market capitalization tops Rs 1 lakh crore ( 1 trillion rupees or 24.39 billion US dollars) on Bombay Stock Exchange February 16 Reliance Communications offers best value on roaming February 26 Search Jobs & Classified Ads from Reliance Mobile World - Reliance Communications ties up with Naukri.com March 6 Reliance Communications ushers in Virtual Global Conference Network March 7 DHIRUBHAI AMBANI THE MAN I KNEW By KOKILABEN Book on Founder Chairman launched. March 8 Reliance Communications launches Roam Jamaica on Reliance Mobile

March 16 Reliance Mobile launches ' Suno Zee March 19 Demerger of Passive Infrastructure division Reliance Communications & Reliance Telecom approved by the Bombay High Court March 21 Reliance World Offers Program to Help Students Crack Admissions in Colleges Abroad March 23 Govts Rural Telephone Scheme(RDEL)through Reliance Communications successfully closes by March 31,2007 March 26 Booking train ticket from Reliance Mobile Phones becomes more easy now with ITZ Cash Cards April 4 Reliance Communications unleashes the power of mobile advertising April 6 Reliance Communications acquires 1.2 million subscribers in March 2007. April 11 Sunny Days And Nights For Reliance Mobile Subscribers as Reliance Communications ties up with SUN TV to offer video streaming of all SUN TV programs online 24x7 April 11 Reliance World launches summer e camp for school kids April 30 RCOM first listed Indian telecom company to reward shareholders May 2 A Classic Bonanza Reliance Communications unveils handsets @ Rs 777 May 9 RCOM bags West Bengal E-Governance Project May 10 Reliance sets a new record, one million Classic handsets sold in just one w May 12 Reliance Communications slashes rate to US and Canada. It's now just Rs

1.99 per minute May 14 Reliance Communications launches Classic Color Bonanza - Color handsets @ Rs 1234 May 17 RCOM kick starts world's fastest and largest rural infrastructure rollout on World Telecom Day. May 18 Reliance Communications Launches Lifetime Validity Recharge @ Just Rs.499. May 22 RCOM slashes roaming rates by as much as 70 percent May 25 Reliance Communications launches unlimited calling June 5 RCOM hosts seminar on Emerging Trends in Mobile Applications Development June 6 Reliance Communications adds 1.4 million new mobile subscribers in May2007 June 6 Reliance Classic' Makes Music - FM Radio Phones Launched at just Rs.1888 June 27 Reliance World, BIMTECH & Philadelphia University unveil Executive Program in Retail Management (EPRM) June 28 Reliance Communications ties up with Cisco to launch Business Internet Services for SMEs in Pune July 4 Bengali movie Anuranan on Reliance Mobile World July 7 RCOM and QUALCOMM Collaborate on CDMA2000 Expansion

July 12 Reliance Communications awards Alcatel-Lucent a Next-Gen network expansion contract July 12 Reliance Communications awards Huawei all IP Next-Gen network 2010 expansion contract January 01 Reliance communications launches "One Nation, One Tariff" to enable Reliance IndiaMobile prepaid users to call anywhere in India at Re one per minute. January 19 Reliance Demerger adds record Rs.55, 000 Crore to shareholder wealth January 23 TIMES NOW launched on Reliance Mobile Phones, making it the worlds first TV channel to be launched on a mobile phone. March 06 Reliance Communications Ventures Ltd. (RCVL), India's leading integrated telecommunications company, a member of the Reliance - Anil Dhirubhai Ambani group, lists on the Bombay Stock Exchange and National Stock Exchange. March 21 Reliance communications introduces R World in Hindi to become the world's first operator to offer mobile data services in more than one language on the same handset. This will make it possible for millions of Indians to access the popular R World with hundreds of every-day-use applications in the national language. March 23 Reliance-Anil Dhirubhai Ambani Group signs up Indian cricket's whiz kid and heartthrob of millions Mahendra Singh Dhoni as the brand ambassador for Reliance Communications Ventures Ltd. March 29 Reliance communications becomes Indias first telecom operator to launch seamless inter-standard international roaming service - 1World.1Number, with single number on international CDMA and GSM networks.

April 27 Reliance Communications launches Indias first Talking Message Service (TMS) enabling its mobile users to send voice messages to not only other mobiles but also fixed wireless phones (FWP) and landlines. June 22 Reliance Communications ties up with Disney to offer on Reliance Mobile World India's first 3D animation on mobile. July 03 Reliance Communications launches 'Hello Capital Plan' to enable its subscribers in 19 state capitals to call each other at the local call rate of 40 paise per minute. July 19 Reliance Communications slashes ILD rates by up to 66% August 7 T-Com signs contract with FLAG Telecom for Europe-US bandwidth September 5 Union Communications & IT Minister Thiru Dayanidhi Maran inaugurates Reliance Communications FALCON Cable System. November 17 Reliance Communications launches Free Group Term Life Cover for its CDMA subscribers December 28 Reliance Communications FLAG Telecom announces FLAG Next Gen to 2009 cover 60 countries January 04 Reliance introduces first e-recharge facility in CDMA in India. January 24 Reliance IndiaMobile announces mega rural plan to cover 4 lakh villages and 65 crore Indians by December 2005. June 26 Anil Ambani appointed Chairman of Reliance Infocomm July 30 Air Deccan and Reliance WebWorld join hands to offer air ticket booking facility at Reliance WebWorld August 11

XLRI's Post-Graduate Certificate programme in Logistics Supply Chain Management (PGCLSCM) launched on Reliance WebWorld's virtual classroom platform. first of its kind e-learning programme in India. August 18 Reliance communications rolls out international roaming facility across several countries to become the first Indian CDMA operator to offer its customers such a service. September 06 Reliance communications tied-up with the Bombay Stock Exchange to make available live stock quotes on its mobile phones. September 15 Reliance Communications, UK launched Reliance IndiaCall service in England and Wales enabling callers to make high-quality calls to India from any landline or mobile phone at economical rates. September 21 Apollo Hospital and Reliance communications join hands to provide top class healthcare service to millions of Indians in over a hundred Indian cities. October 13 Reliance WebWorld wins Frost & Sullivan Market Leadership Award for Video Conferencing services. November 12 Reliance communications hosts the 4th global CDMA Operators Summit. November 22 Reliance communications joins hands with Indian Airlines to offer India's first mobile booking of domestic airline ticket. November 30 Reliance communications introduces MOREbile, redefines customer rewarding with 33 % more talk time on prepaid recharges of Rs 315 denomination and above and much more. December 12 Reliance communications and China Telecom sign agreement for telecom services to provide direct telecommunication service, including a global hubbing service, to subscribers in the two countries.

2008

January 12 International wholesale telecommunications service provider, FLAG Telecom amalgamates with Reliance Gateway, a wholly owned subsidiary of Reliance communications February 9 Launches RIM Prepaid with attractive offer - For Rs 3500 get a Motorola C131 mobile phone and Rs 3240 worth of re- charge vouchers instantly and stay connected for 1 year February 17 Reliance subsidiary Flag Telecom announces FALCON Project - a major new Middle East Loop Terabits Submarine Cable System with links to Egypt and Hong Kong via India March 22 Reliance communications launches multi-player gaming on RIM handsets - a first in India April 05 Reliance IndiaMobile introduces International Roaming facility to 172 countries, 300 networks April 23 Reliance communications introduces first ever auction facility on Mobile phones through R World. May 27 Reliance communications receives the Most Promising Service Provider of the Year 2003 (Asia Pacific) award at the Asia Pacific Technology Awards instituted by Frost & Sullivan. June 8 Reliance communications introduces World Card - a Prepaid International calling card for affordable and convenient ISD calls from India. July 29 Announces India's First MPLS Global VPN Solution in partnership with MCI August 5 Launches the first regional Customer Contact Centre in Chennai September 6

Mukesh D. Ambani, Chairman, Reliance communications, receives Voice & Data "Telecom Man of the Year" award September 9 Introduces Railway Ticket booking from R World data applications suite of Reliance IndiaMobile October 12 Mukesh Ambani voted the worlds most infuential telecom person by UKbased publication Total Telecom. October 19 Reliance communications bags the CDMA Development Group's 3G 2011 CDMA Industry Achievement Award for International Leadership. January 15 Introduces Dhirubhai Ambani Pioneer Offer for Reliance IndiaMobile service February 14 Launches Reliance WebWorld in top 16 cities March 31 Launches International Long Distance Services April 3 Commissions all backbone rings April 25 Introduces colour handsets May 1 Launches Reliance IndiaMobile Service commercially in top 92 cities with one million customers. June 10 Launches India's first wireless Point of Sale (POS) July 1 Introduces "Monsoon Hungama" Offer: Instant multimedia mobile phone and connection for just Rs 501. Sets world record - acquires one million customers in 10 days July 3 Launches R Connect Internet connection cable Aug 26

Introduces Reliance IndiaPhone Fixed Wireless Phone and Terminal September 20 "Navratri" a data service in R-World posts a world record of 10 million downloads on the first day of the launch. September 30 R World clocks a phenomenal 1 billion hits in 1 month October 6 Launches integrated broadband centre at Reliance WebWorld, Bangalore October 24 Deploys pilot of Home Netway in Mumbai October 30 Reliance becomes India's largest mobile service provider within 7 months of commercial launch November 3 Customer base touches 5 million November 12 Migrates to Unified License Regime November 16 Launches National Roaming November 21 Launches International SMS to 159 countries launched December 19 Adds 4500th Contact Centre Executive Contact Centre becomes the largest such facility deployed by any single 2011 Indian Service Provider January 15 First Base Transceiver Station (BTS) made "Ready for Electronics" February 25 Obtains International Long Distance License from Govt. of India December 22 Commissions 1st Optic Fibre Backbone ring December 24

Establishes 1st Point of Interconnect (POI) in New Delhi December 27

Hon'ble Prime Minister of India, Atal Behari Vajpayee e-inaugurates Reliance Infocomm Hon'ble Union Minister for Parliamentary Affairs, Information 2001 2000 Technology and Communications, Pramod Mahajan, inaugurates NNOC May 1 First Media Convergence Node made "Ready for Electronics" at Jaipur May 10 Optic fibre laying process commences in Gujarat, Andhra Pradesh & 1999 Maharashtra The Dream, 1999 "Make a phone call cheaper than a postcard and you will usher in a revolutionary transformation in the lives of millions of Indians" Dhirubhai Ambani The Reality, November 15 Reliance communications begins Project Planning.

RELIANCE COMMUNICATIONS
Reliance communications (RCIL) is Indias largest service provider with over 20 million customers. Reliance communications has established a panIndia, high-capacity, integrated (wireless and wire line) and convergent (voice, data and video) digital network, to offer services spanning the entire communications value chain-infrastructure, services for enterprises. Reliance communications has licenses to offer telecom services in 24 circles under the Unified Access license. In addition, it has received the Letter of Intent for the J & K circle. This has enabled RCIL to offer services across the length and breadth of Indias vast geography through its next generation fibre optic network backbone spanning 60,000 route kms. RCIL is currently offering its wireless services in 1,100 towns and cities across India. RCIL commercially launched its services in May in the year 2003 and within the first 7 months emerged as Indias largest mobile service operator. As of the end of March 2004, Reliance communications (RCIL) had almost 9 million subscribers. Most of this was in the postpaid segment as RCIL launched its pre-paid services only in February in the year 2004. Within this period the Reliance India Mobile brand emerged as the most trusted telecom brand in the country. (Source: A.C. Nielson, ORG MARG). RCIL also offered for the first time in India high-speed data capability of the next generation CDMA 1X network. It provides 70 applications such as news, astrology, T.V. guides, and movie clips etc. and 35 games and logs more than 1 billion hits a month. RCIL is aggressively expanding the reach of its network in order to reach more subscribers by extending its services to cover

an additional 3,800 towns It is estimated that the mobile market in India will grow to 140 million subscribers by FY 2008. RIC expects to retain market leadership in this segment. The second phase of the communications project will usher a Broadband revolution by providing 100 mbps Ethernet links to its corporate customers. This communications revolution will empower the enterprise by making transactions efficient, functions seamless and new economic opportunities abundant. The enterprise broadband service is in the process of being rolled out in 30 towns and would then be extended to cover 200 towns in phases. The services planned include POTS (Plain Old Telephone Lines), Leased lines, International Private Leased Circuits, Virtual Private Network, Video Phone, Audio and Video Conferencing, among others. RIC will also launch a consumer convergence revolution by providing high speed Ethernet links to homes. This revolution, called Netway, will provide homes with a range of television channels, high-speed telephony, audio conferencing, video conferencing, video on demand, Juke box, time shifted TV, Tcommerce, and Surveillance services. All content and interfaces will by enabled to cater to Indias diverse languages. These services would be accessed through a set top box connected to a TV or a PC. The set top box is a versatile access device with an inbuilt hard disk for storing content of customers choice. In January 2004, Reliance communications (RCIL) acquired 100 per cent of the undersea cable company, FLAG Telecom for US$ 211 million through Reliance Gateway Net Limited, a wholly owned subsidiary of RC. This acquisition provides RCIL with an international gateway to global markets.

The FLAG acquisition also makes RCIL the only Indian operator own and international undersea cable network with a truly global footprint. FLAG Telecom is a leading global telecom company providing an innovative range of products and services to the international carrier community, ASPs and ISPs. It has over180 customers, which include a number of the worlds leading international carriers. FLAG connects 16 of the worlds top 20 business centers and 75 per cent of the worlds population through its 55,000 km fibre optic network. In February 2004, FLAG announced that it would build FALCON, a new high-capacity resilient loop cable system providing multiple landings throughout the Gulf region, with submarine links stretching to Egypt in the west and to Hong Kong in the east. Reliance communications is the outcome of the late visionary Dhirubhai Ambanis (1932-2002) dream to herald a digital revolution in India by bringing affordable means of information and communication to the doorsteps of Indias vast population. Make the tools of communications available to people at an affordable cost, they will overcome the handicaps of illiteracy and lack of mobility, Dhirubhai Ambani charted out the mission for Reliance communications in late 1999. He saw in the potential of information and communication technology a once-in-a-lifetime opportunity for India to leapfrog over its historical legacy of backwardness and underdevelopment. Working at breakneck speed, from late 1999 to 2002 Reliance communications built the backbone for a digital India 60,000 kilometers of fibre optic backbone, crisscrossing the entire country. The Reliance communications pan-India network was commissioned on December 28, the

70th birth anniversary of Dhirubhai. This day also marked his first birth anniversary after his demise July-6, 2002. Reliance communications network is a pan India, high capacity, integrated (wireless and wire line) and convergent (voice, data and video) digital network, designed to offer services that span the entire communications value chain-infrastructure, services for enterprises and individuals, applications and consulting. The network is designed to deliver services that will foster a new way of life for a New India. We will leverage our strengths in executing complex global-scale projects to make leading edge information and communication services affordable by all individual consumers and businesses in India. We will offer unparalleled value to create customer delight and enhance business productivity, We will also generate value for our capabilities beyond Indian borders while enabling millions of Indias knowledge workers to deliver their services globally.

Reliance communications Initiative and Digital Revolution In India

Mumbai, December, 27, 2002 The Reliance group, Indias largest private sector enterprise had launch Reliance Infocomm ltd. on revolution on December, 28, 2002. Reliance Infocomm will usher a digital revolution in India. The date of launch commemorates the birth date of Late Dhirubhai Ambani, the dream of harnessing the power of information technology and communication to build a new India is best that has grown into Reliance Infocomm.

The Network
To make dream into reality, Reliance communications, under of Anil Dhirubhai Ambani, has made an overarching digital infrastructure using state-of-art technology on the strength of a 60,000 km terabyte capacity optic fibre network covering over 600 cities. I commenting on the network, Anil Dhirubhai Ambani, Chairman and managing director, Reliance communications the architecture and functionality of this network is dynamic to keep pace with the evolution of technology in the future. The aim of Reliance communications is progressively enlarge its optic fibre network and cover 116 thousand km with the ability to seamlessly connect

every individual home and office in all 6,40,000 villages and 5000 towns and cities of India.

Next Generation Technonogy

Reliance India Mobile brings as CDMA IX-a 3G (third generation) technology with very good voice equality (less call drops, reduced background noise, minimal interference with other electronic devices) and high speed data capabilities. CDMA is very popular having 135 million subscribers world wide and no. is increasing exponentially. The new design and architecture of Reliance India Mobile network effectively integrates high. Bandwidth wireless data capability of CDMA 2000 IX technology, custom made software and hardware on Reliance India Mobile handsets, powerful servers running on indigenously developed Reliance application platform (RAP) and Reliance communicationss nation wide fiber optic backbone with terabit capacity.

Coverage
PAN India network and town coverage: 60,000 kms of optic fiber backbone that connects over 90% of Indias population. Wireless network being rolled out in 600+cities / town initially, expanding to the entire land mass of India by 2004. Network with superior reliability. All this managed from our state-of-art national network operations center in Mumbai.

States
Andra Pradesh

Bihar/Jharkhand

Orissa Delhi Punjab Rajasthan Tamil Nadu Utter Pradesh (east) Utter Pradesh (west) West Bengal Kolkata Gujarat Haryana Himachal Pradesh Kerala Madhya Pradesh Chennai Mumbai

RELIANCE COMMUNICATIONS
Reliance Communications are franchised retail and customer service outlets in the neighborhood of our customers for their convenience. Reliance Mobile and Reliance Hello products are showcased and retailed at these Reliance Communications stores.

Indias leading integrated telecom company

Reliance Communications is the flagship company of the Anil Dhirubhai Ambani Group (ADAG) of companies. Listed on the National stock Exchange and the Bombay Stock Exchange, it is Indias leading integrated telecommunication company with over 25 million customers. Our business encompasses a complete range of telecom service covering mobile and fixed line telephony. It includes broadband, national and international long distance services and data services along with an exhaustive range of valueadded services and applications. Our constant Endeavour is to achieve customer delight by enhancing the productivity of the enterprises and individuals we serve. Reliance Mobile (formerly Reliance India Mobile), launched on 28 December, 2002, coinciding with the joyous occasion of the late Dhirubhai Ambanis 70th birthday, was among the initial initiatives of Reliance Communications. It marked the auspicious beginning of Dhirubhais dream of ushering in a digital revolution in India. Today, we can proudly claim that we were instrumental in harnessing the true power of information and

communication, by bestowing it in the hands of the common man at affordable rates. We Endeavour to further extend our efforts beyond the traditional value chain by developing and deploying complete telecom solutions for the entire spectrum of society.

Corporate structure:
1. Reliance communications is the local telecoms service provider unit of diversified conglomerate Reliance Group. 2. The company offers mobile services under the brand Reliance India Mobile.

Financial and operational performances:

1. Reliance communications is an un-listed company and does not publish financial results. 2. Reliance had 8.7 million mobile subscribers at the end of August 2004.

Company strategy:
1. Reliance is the largest player in the mobile market.

2. The company targets the prepaid mobile market in India, primarily with its CDMA service, which offers both full and (cheaper) limited mobility services to users.

VARIENTS Wireless
New generation technologies that make wireless communication seamless . Crystal clear voice communication, with is possible and Reliance communications is bringing such to you through its digital communication network. Spread across 60,000 km, covering 600 cities and towns in India, Reliances state of the Art fiber optic infrastructure combines with CDMA (Code Division Multiple Access) 1X technology platform to bring, before wireless communication quality, CDMA 2000 I x utilizes the scarce radio spectrum more efficiently, resulting affordable mobile services. It also offer improved voice clarity, higher data speeds of up to 144 Kbps and seamless migration to new generation mobile technologies. Reliance communications has recently become the first Indian telecom service provider to cross the 10 million subscriber mark.

R-connect .
Need to access the Internet when you are traveling? Reliance Net connect uninterrupted, anytime, anywhere wireless Internet connectivity, in over 5300 towns villages and along major highways and railway routes in India. Reliances cuttir CDMA 1 x network can give you high-speed Internet access, at speeds up to 144 kbps without tying you down to a landline. A suite of Reliance wireless products like phones, fixed wireless phones and data cards can all be used as wireless modems to the internet from PCs, laptops and other handheld devices.

Features
Uninterrupted high-speed wireless Internet connectivity, even in remote locations, all over the country. Better surfing speeds, with download speeds up to 144 kbps. One-time installation of the dial-up software enables the user to access the Internet anywhere on the Reliance Mobile phone network, without the need to change the dial-up configuration. Hassle-free connection. Connect instantly (No line busy / waiting tone) Easy to remember username / password (your phone / card number) Enables a user to surf the Internet from any location your bedroom, drawing room, hotel room, office or even while on the move in a car, train or bus.

Reliance World
Reliance World is a nationwide chain of world-class retail outlets for all Reliance Communications products and services. It is designed to give the customer a delightful experience of the digital world of information, communication, entertainment and utility services. Besides a wide range of phone of phones and associated services, you will find a whole array of digital offerings at the Broadband Centre @ Reliance World. All Reliance World outlets are connected to Reliances countrywide optic fibre network. With 241 Reliance World outlets across 105 cities in the country, you are sure to find one in your vicinity.

Wireless ATMs
The CDMA-based wireless connectivity solutions of Reliance

Communication facilitate banks to deploy ATMs expediently, over and above its advantages of rolling out a nationwide network of secure and cost effective-wireless ATMs. Unlike VSAT-based connectivity that banks traditionally depend upon, CDMA solution eliminates the need of rooftop rights and consequential delays. Reliance Communications CDMA-based wireless connectivity stands out compared to other ATM connectivity on various counts including speed of deployment, mobility and cost. Utilizing Reliance Communications integrated and durable wireless network, top banks in India including SBI, ICICI, and HDFC are rolling out hundreds of ATMs.

Mobile Virtual Private Network (VPN)

Reliance Communications Data VPN offering facilitates access to a users desktop while he / she may be on the move. Through our reliable CDMA network, the user will be able access all the office applications, be it corporate e-mails, Intranet portals, SAP or similar enterprise-specific application available only within the corporate Intranet, at speeds of up to 144 kbps any time anywhere. Reliance Communications Mobile VPN offers a truly networked solution by allowing enterprises to connect their remote office spread across the geographies and integrating them into their network.

Vehicle Tracking System

At Reliance Communications, we have mapped the entire country and built a high-end Geographical Information System. It enables to accurately pinpoint any location in the country. Reliance Vehicle Tracking System is among the various other applications that leverages this world-class Global Information System. Our Vehicle Tracking System facilitates real-time tracking and monitoring of road consignments and vehicles across India anywhere anytime. The system further displays consignment location on the GIS map accompanied by assigned route data, routing as well as location finder capability. Other advanced features include real-time text messaging from application interface to the remote vehicle, automatic exception alerts via e-mails and SMS.

CHAPTER.2 PRODUCT SERVICES AND PROCESS

CHAPTER.2

PRODUCT SERVICES AND PROCESS

Mobile, Fixed Wireless Phone, Fixed Wireless Terminal, Roaming , Reliance Landline, Reliance Net connect, Reliance Mobile World (R World), Community Centrex, Grameen Phone. Reliance Data Center offers a broad spectrum of services including managed hosting, co-location, disaster recovery, business continuity security storage, content management, professional support and range of application services. All services are scalable and designed to fit individual needs, right from modular-space co-location options to custom designed solutions built around high-end IT equipment, managed virtualization services and processional support services. The facilities also offered support services like incubation rooms, staging areas, equipment loading areas and material deployment equipment. 12The operator has a CDMA2000 1X network, covering 17 operating circles across India. Reliance offers prepaid and post-paid value added services, international calling cards, as well as MMS and internet access. It also offers limited mobility services over its WLL network.

3-

Reliance India Mobile offers a variety of content in the sphere of entertainment and information with attractive and exciting range of services through R world.

HANDSETS OFFERED
The Reliance Mobile service is available on a wide range of handsets that are compatible with Reliance network. Walk into any mobile shop in your city with an old GSM handset and get the trendy Classic 231 colour phone or the Classic 202 B/W phone for an unbelievably low exchange price. And thats not all, you also get

Free talktime* Free incoming upto 1 year* Best tariffs on Reliance Mobile

All this put together surely makes this An offer that you cant refuse. Rush to your retailer now to know more about the offer!!

Conditions apply. Free talktime & incoming depend on the GSC Purchased.

VALUABLE SERVICE OF THESE MOBILES

All handsets come with a free recharge voucher that is pre loaded on the RIM prepaid for customer convenience. Incoming can be received for 6 months without recharging. Free roaming and recharging any where in INDIA. Internet and R-World facilities. Different handsets whether colored or black & white are offered by the company.

R-SERVICES:
State-of-the-art
Times have changed. No longer is a telephone merely a device one uses to talk. Reliance Mobile offers you a host of value-added services that make your phone experience altogether different, convenient and so very easy.

Voice mail service:

A 24-hour personal call answering service.

Call waiting:

 Callers on longer have to get irritating engaged tones if you are talking on your Reliance Mobile phone. Call waiting allows you to receive an incoming call even while you are already speaking to another caller.

Call hold:
Allows you to put an ongoing call on hold while you make a second call.

Call diverts:
Allows you to divert calls within your short-distance calling area (SDCA).

3-Way call conferencing:

Allows to set up a conference call between three persons from your mobile handset.

CLIP
CLIP (Caller Line Identification Presentation) enables you to see the number of the caller when you receive a call.

CLIR
CLIR (Call Line Identification Restriction) enables you to block the display of your own number on a called persons phone.

International SMS
Enables you to send, receive, reply and forward simple text messages to friends, relatives and business associates across the world.

PROCESSES
At Reliance we believe in defining your expectations accurately and exceeding them regularly. Our processes are certified by most of the industrys respected consultants. We have benchmarked ourselves against the very best in the world and have surpassed them regularly. Form the beginning to the end of a project all Reliances activities are guided by a databank of best practices. This helps in meeting technical, quality, time and cost targets and provides more value to customers, Regular process audits, covering external participants and partners in each phase, reinforce Reliances high quality of service.

Connections available with reliance mobile phone Prepaid:

In prepaid connections as offered by the Reliance communications the customer has to buy the recharge card voucher which is of some value and the customer have to pay accordingly which also include taxes. Load it, forget it!

Different

Prepaid

Schemes

offered

by

the

Reliance

communications
These are prepaid plans with the most economical tariff rates. Whatever your use pattern and your budget, there is plan to suit the needs of customer.

Chat and Play

Call at 50% reduced tariff. 75 free SMS. Reliance Mobile World Usage worth Rs. 50.

Pick your color

Pick your color and get talk time worth Rs 2100 free.

Ab har koi mobile!

Just pay Rs. 90 per month and stay mobile for a lifetime (15 years).

Free Main Three

Free outgoing for 1800 minutes to Local Reliance mobile phones only. Free incoming call validity for two years. Free prepaid connection.

1India
Introducing 1 India recharge options of 1 day, 1 week and 1 month

validity.

Jeevan bhar ka saath

Buy our prepaid re-charge voucher for Rs. 995 and receive incoming calls free for life.

Prepaid Tariffs
Choose the tariff plan that suits your need.

E-Recharge
Now you can recharge your prepaid with any amount, from Rs. 10 to Rs 10,000. So dont let your budget stop you. Choose a recharge value that suits you and stay mobile.

SMS Top-Up Cards

Just top-up youre prepaid with SMS top-up cards and send free SMS for as low as 1 paisa.

Postpaid:
In postpaid connections company provides the services for some specified period and after getting the service customer has to pay accordingly. Its the billing system; customer has to pay the bill to avail the service anymore.
Different Postpaid Plans offered by the Reliance communications

These are postpaid plans with the most economical tariff rates. Whatever your use pattern and your budget, there is the plan to suit the needs of customer.

Pick your color

1INDIA Now call any phone, anywhere in India for just ONE RUPEE Pick your color and get talk time worth Rs 2100 free.

per min. Joy Plans

Reliance Mobile postpaid is a joy to use. Our postpaid plans

help you save on costs. Take your pick from a wide choice of plans with economical tariff rates, according to your use and budget. On-net Talktime Pack Get 1,000 minutes of FREE talktime. Thats right. Now, you can enjoy the first 1,000 minutes of calling to all Reliance mobiles and fixed wireless phones and terminals (FWP/T) in your circle, absolutely free!

Get Started card

Dont be tied down by a particular handset or phone number. Now set yourself free with the new Get started card from Reliance Mobile.

Bill Payments
Introducing convenient bill payments. Now pay your bills directly from your credit card or bank account, and save precious time.

TECHNICAL TERMINOLOGIES
Analog
In telecommunications an analog signal is one in which a base carries alternating current frequency is modified in some way, such as by amplifying the strength of the signal or varying the frequency in order to add information to the signal.

Digital
Digital describes electronic technology that generates stores and processes data in terms of two states: positive and non-positive. Positive is expressed or represented by the number 1 and non-positive. by the number 0. Thus data transmitted or stored with digital technology is expressed as a string of 0s and 1s.

Bandwidth: Bandwidth has a general meaning of how much information

can be carried out in a given time period over a wired or wireless communications link. In digital systems bandwidth is expressed as bits (of data) per second (bps). More technically bandwidth is the width of the range of frequencies that electronic signal occupies on a given transmission medium. Any digital or analog signal has a bandwidth.

Bit

A bit (short for binary digit) is the smallest unit of data in a computer. A bit has a single binary value either 0 or 1. Although computers usually provide instructions that can test and manipulate bits, generally are designed to store data and execute instructions in bit multiples called bytes. In most computer systems there are eight bits in byte.

Byte
A byte is unit of data that is eight binary digits long. A binary is the unit most computers use to represent a character such as a letter, number or typographic symbol (for example, g 5 or ?). A byte can also hold a string of bits that need to be used in some larger unit for application purposes.

BSC
The BSC works with Base Transceiver Station to act as a link between wireless devices such as cell phones and the wire line telephone network.

BTS
The Base Transceiver Station transmits and receives link for a mobile communication system. The BTS connects to a BSC over a T1/E1 line.

COMPARISON BETWEEN GSM AND CDMA

GSM and CDMA
Before we go on this please take care this in mind that in the current marketing war between companies, consumer is the end beneficiary. Here let us discuss on technology only and part to any brand/company names are for illustration only. Comparison between GSM based cellular services and CDMA

GSM
The Global System for Mobile communication (GSM) divides the people by frequency channels and time slot. The available spectrum (4.4 MHZ -0.2 MHZ in India) is first split 200 kHz channel take turn in their allotted time slot in a round robin fashion, thus only one person utilizing the channel but he uses it for very short time (about 577 microseconds). Further to optimize the frequency usage and cover the large areas, the total available channels (22 for 4.4 MHz) and split into 7 reusable groups. To avoid interference at the boundaries of cells, adjacent cells share the same frequency channels.

CDMA
Code Division Multiple Access (CDMA) lets everyone transmit at the same time. CDMA works by giving unique codes to all speech bits and the encrypted signals are dispersed over a wide frequency spectrum (1.25 MHz). The signals are picked by the receivers equipment that is tuned/programme

to identify that code. In contrast to GSM, same frequency channels are used in each cell in India; mobility for basic operator (BSOs) was recommended by TRAI in 01 and also adopted by the governments a cheaper alternative to fixed line to increase the tele density. This is through wireless in systems where only the last mile is wireless (instead of copper wire) and the terminal is either fixed or has extremely limited mobility.

The approval of WLL in India context envisaged mobility within a short distance coverage area (SDCA), and each DSCA can be as large as 25 kms radius. WLL or wireless in local loop mobile service is restricted services. It will work only within the short distance code area (SDCA), which is typically city limits. For distance, a subscriber to WLL mobile in New Delhi cannot use same phone and phone no in Ghaziabad and Noida, which fall in different SDCA. This service offered by TATA INDICOM, Garuda from MTNL, RELIANCE etc. On the other hand, GSM (provided by Airtel, Hutch, Idea, Spice, Escotel etc.) is completed mobile service gives you freedom to stay in touch wherever you go with in your city across the country or around the globe on a single number CDMA (or Code Division Multiple Access) is a mobile standard that is used in a some part of world. In India, WLL mobile services brought with CDMA mobile standard, and hence some operators referring to it as CDMA mobile . A correct way of refer to this service should be limited mobile or WLL mobile using CDMA standard. So with CDMA mobile you forget the benefit of Card Dalo.

Digital Cellular
These systems have seen rapid growth and are expected to outpace analog cellular over the next few years Major world wide digital cellular standards include global system for mobile communications (GSM), time division multiple access (TDMA), Hughes enhanced TDMA (ETDMA) and code division multiple access (CDMA). GSM dominates the digital cellular market with 710/0 of subscribers. Digital cellular is expected to play an important role in providing WLL. Link analog cellular, digital cellular has the benefit of wide availability. Digital cellular can support higher capacity subscribers than analog cellular, and it offers functionality that is better suited to emulated capabilities of advanced wire line network. Its disadvantage is that it is not as scalable as analog cellular. Is forecasted that approximately one third of the installed WLLs will use digital cellular technology in coming years.

Definition of WLL
Sometime Called Radio in the Loop (RUTL) or fixed radio access (FRA), WLL is a system that connects subscribers to the public switched telephone network (PSTN) using radio signal as a substitute for copper for all or parts of the connection between the subscriber and the switch. This includes cordless access system, proprietary fixed radio access, and fixed cellular system.

WLL MOBILE
New generation technologies, in the future of communication, make wireless communications seamless. Crystal clear voice communication, coupled with high speed data, is now possible. And Reliance communications is bringing such a communication to everybody through its digital communication network. Spread across 60,000 kms, covering over 600 cities and towns in India, Reliances state of the art fiber optic infrastructure combines with the next generation CDMA (Code Division Multiple Access) IX Technology platform to bring you never before wireless communication quality and a range of services that you could only have imagined till now.

NETWORK

PAN India network and town coverage.

80,000 kms of optic fibre backbone. Wireless network covering over 10,300 towns & cities and about 6 lakh villages. 15, 000 Base Transceiver Stations (BTSs) across the country. Network with superior reliability. All this managed from our state-of-the-art national network operations centre in Mumbai.

CHAPTER.3 Marketing Mix

CHAPTER. 3 MARKETING MIX OF RELIANCE INDIA MOBILE

Marketers uses numerous tools to elicit desired responses from there target markets, these tools constitute marketing mix. McCarthy classified these tools into four broad groups that he call as the four Ps marketing.

They are as follow Product Price Place Promotion

According to Bourdon Marketing Mix refers to the apportionment of effort, the combination, the designing and the integration of the elements of marketing into a program or mix, which on the analysis of the market forces achieve the objective at the given time.

Product
It means the goods and services combination the company offers to the target market. The Reliance India mobile is a product as well as services.

Its Include
Variety Black and White and colored sets Quality LG, NOKIA and SAMSUNG both colored and black and

white sets.
Design Light weight smart and small trendy sets. Feature Voice telephone service offered on a wireless local loop -R-World

-R-Video -SMS -Voice mail service -Conferencing Reliance India mobile also provides after sale services as well as flexible scheme changing scheme. At various locations reliance web stores are there for meeting the customers complaints.

Price
It is the amount of money customer has to pay to obtain the product. It includes list price, Discount, Allowances, Payment period and Credit terms.

Reliance has very flexible pricing system to obtain the product under various schemes by keeping in consideration the segmentation of customers, according to demographics, geographical and behavioral basis.

Place
It includes companies that make the product available to target customers. It includes Channels, coverage, assortments, locations and inventory transport. The Reliance India mobile has the coverage area of 18 circles out of 21 specified and of 673 towns all over India.

Promotion
It means the activity that communicates the merits of the product and persuades target consumers to buy it. It includes Sales promotion, advertising, sales force, public relations, and direct marketing. For the promotion of Reliance India mobile and to increase its sale the company is providing reliance India mobile connection under 501 schemes as free gifts with the sale of Videocon and LG colored television sets.

PROMOTIONS & OFFERS

Reliance Mobiles festive offer
Reliance Mobile has come up with a new festive offer in the form of 786 erecharge. It will have full talk time of Rs 700 applicable for making calls to any phone across India, with free 700 SMS for sending to any phone in Andhra ----------- More

Competition
The increasing competition in the global telecom market has greatly impacted on the telecom revolution. The liberalization of the telecom industry opened the doors to competition and brought an end to a period when telecom was considered a natural monopoly. Coupled with technological development in the telecom sector, competition has revolutionized the sector remarkably. It has increasingly led to the expansion of telecom market and this expansion of market has increased access rate to telecommunication services. The evolving nature of competition in telecommunications and information activities in general in interwoven with different issue: the technological trajectories; changes in the institutional arrangement; investment in information-handling capabilities and general infrastructure; shit in demand for information goods and services and policy fashions.

Two major issues are essential to the advent of competition in the telecom sector: Liberalization and Technology

Competition in the telecom industry has stimulated growth in the sector. Amongst numerous benefits, competition encourage:
Choice Customers are provided with varieties of products and services to choose from. Good quality Competing suppliers strive to out-do each other and invariably strive for good quality product and service in order to beat the competitor. This also ensures that the customers get quality products. Accessibility Products and services are provided in close proximity of the customers. Customers do not to have to go extra miles to have access to products and service.

Prices Competing suppliers attract customers by attaching affordable and

low prices to their products. Price is a strong tool used by competing firms to attract considerable customer base.

CHAPTER.4 Marketing Segmentation

CHAPTER.4

MARKETING SEGMENTATION
Reliance India mobile market segmentation:
Market segmentation is an effort to increase a company precision marketing. A market segment consists of a large identifiable group within a market with similar want, purchasing power, geographical location, buying attitudes or buying habbits. Segmentation is an approach mid way between mass marketing and individual marketing each segments buyers are assumed to be quite similar in wants and needs, yet no two buyers are really alike. Following are the basis on which reliance India mobile has segmented its consumer market.

1 Geographic Segmentation
Geographic segmentation calls for dividing the market into different geographical limits such as nations, states, region, countries, cities or neighborhood etc. Reliance India mobile had coverage of 673 towns and circles out of 21 specified. The preview of the coverage areas are as follows.

2 Demographic Segmentation

In demographic segmentation the

market is divided into groups on the variable such as age, family, size family, lifecycle, income, occupation, education, religion, race, Generation, nationality, social class etc. RIM Demographic Segmentation is as follows Age 17-21, 21-30, 30-40, Above 40.

Family Life Cycle

Young single, young married no children, older Married (with children), older married (no children) other than 18 older single, other.

Gender
Male, Female

Income
Under 6000, 6000-10000, 10000-25000, 25000 & Above

Occupation
Professionals and technical; officials & proprietors, Clerical, Sales, Craftspeople, Foreperson, Operatives, Students, Homemakers and Unemployed.

Religion
Catholic, Protestant, Jewish, Muslim, Hindu and Others

Social Class
Upper, Lower Working Class, Middle Class, Upper Middle Class.

3 Behavioral Segmentation
In behavioral segmentation buyers are divided into groups on the basis of their knowledge of attitude towards use of or response to a product.

Occasion
Monsoon Hungama

Benefit
Quality, Service, Economy, Speed

Readiness Style
Unaware, Aware, Interested, Desirous, Intending to Buy.

Attitude Toward Product

Enthusiastic, Positive, Indifferent, Negative, Hostile.

CHAPTER.5 SWOT Analysis

CHAPTER.5
SWOT

Analysis

Strength, Weakness, Opportunities, Threats (SWOT) are four tools for an individual or group or organization to grow, improve and polish its skills. SWOT analysis for reliance communications is as following with the general suggestions:

Strength
A strong brand name with high degree of financial support which is the backbone of the company. Systematic planned and quick actions taken up lead to quick reactions by the company ultimately providing a competitive edge to the Reliance. A dedicated technical, marketing and survey team with extra features of research and development support. No 1 CDMA players in country. Crossed 20 lakh subscribers, All India operators.

Strength of Reliance communications Companys reputation

Reliance communications Limited is the group-the largest faster growing most valuable business group. Reliance has already demonstrator its ability

\to create a strong franchisee in completely a new service industry-cellular operation. Market Share Reliance makes significant contributions to the Indian Economy on various parameters. The Reliance group turnover stands at Rs 62,000 crore with export of Rs. 9,370 crore. It contribution 3% of Indias total exports and 5% of indias Tax revenues.

Customer Satisfaction
Customer satisfaction is the major strength of Reliance communications. The customer is satisfied as the products performance is at par buyers expectation. To offer client complete flexibility, reliability and redundancy, interconnected state of art customer interaction centers are being set up at Chennai, Delhi, Kolkata Mumbai. Product Quality Superior Voice Quality and data capabilities over next generation network. CDMA IX less call drops, reduced background noise.

Weakness
The data collected cannot be considered as 100% accurate but it is only an estimated figures gathered that is randomly so significance is low.

 The analysis so done cannot be regarded as the final as change is the only constant thing which happens.

Opportunities
A huge rural untapped market. Mobile is no more a status symbol but a necessity for the rural too which opens door for Reliance. Govt. teaming up with the company to set up PCOs and to facilitate rural with telecom services. High PCO demand rising in the rural especially for Reliance Set.

Threats
Neck to neck competition with BSNL due to new plan lay down by BSNL. National presence of BSNL Advent of TATA INDICOM. BHARTI is providing some innovative services. As telecomm business tax three to four years and New entrants in the market.

CHAPTER.6 Research Methodology

CHAPTER.6 RESEARCH METHODOLOGY

Research is the systematic and objective search for the analysis of the information relevant to the identification and solution of any problem in the field of channel development. The objective behind this project was to get a deep insight into the answer to the question what are the general problem faced by subscribers and what they expect from mobile service and study of current mobile market. The objects of survey were the mobile user of various mobile companies.

RESEARCH OBJECTIVE
Market analysis on customers choice for Reliance mobile phone and comparison with AIRTEL,BSNL & TATA INDICOM . Sub Objective To analyze the customer choice towards the reliance mobile phone and comparison with AIRTEL ,BSNL and TATA INDICOM. To study the satisfaction level of cellular users. To study the buying behavior of the customers. To understand the price sensitivity of the market in respect to the telecom services.
To identify customers opinion about Reliance handsets.

METHODOLOGY USED
The data collected through both by primary and secondary sources. The primary sources of the data are the user of various mobile services. The sources of secondary data are the web site and company catalogues.

RESEARCH DESIGN
The research design followed for this research was 1.Problem formulation This refers to transferring of the management problem into a research problem. The management was to gauge the behavior and choice of consumer in respect of mobile market. 2.Research Method It involves choosing either experimental or non experimental research. This was non experimental. 3.Research Design It is the specification of the methods and procedures for acquiring the information needed. it is overall operational pattern or framework of the project that stimulates what information is to be collected, from which source and by what procedure.

4. Selection of data collection techniques For this research data was to be collected was of primary as well secondary nature. The source of primary data was user of various mobile companies. Thus the data collection was done through s survey by using questionnaire technique. This consisted of an interview and questionnaire. The questionnaire contained the question relating hiring and uses of different mobile handset. The questionnaire was pre - tested and later making certain necessary changes in modifying it. 5.Sample Design Sample design chosen has to be representative of the population for the survey cluster and stratified sampling was used. The sample size was more than 300 users and 50 retailers. 6.Data Collection At this stage the data is actually collected according to the decided technique of data collection. The questionnaire and survey is main source for the collection of data. 7.Analysis and interpretation Data which has been obtained are seldom useful to anyone, if it is not analyzed and interpreted in order, the breaking down of constituents parts and manipulating of the data and to obtain answer to the research questions. Interpretations involve taking the result of analysis, making inference relevant to the research relationship studied and drawing conclusions about these relationships.

Steps in sampling design

1.Type of universe The first step in developing any sample design is to clearly define the set of objects, technically called as Universe, to be studied. Universe can be infinite or finite. In the research the universe taken was finite that is the users of various mobile companies. 2. Sampling Unit A decision has to be taken concerning a sampling unit before selecting sample, sampling unit in case of this research study were the present and prospective consumers of reliance mobile phones throughout Delhi region. 3.Source List It is known as sampling frame from which sample has to be drawn. It contains names of all the items of universe. In this case present clients database and prospective clients. Database was used as source list to pick the required sample. 4.Size of Sample This refers to the number of items to be selected from universe constitute the sample that is optimum or neither be excessively large not too small.

5.Parameters of Interest In determining the sampling design, one must consider the question of specific population parameters which are of interest. In this research study the parameters of interest were the behavior of different mobile users with respect of the facilities provided to them in handset. 6.Time and budgetary constraints Cost and time considerations from practical point of view have major impact upon decision relating to not only size but also to the type of sample. In this research, the time constraint was that it has to be done in 60 days with a restricted budget. 7.Sample Procedure Finally the researcher must decide the type of sample he will use that is, he must decide about the technique to be used in selecting the item for the sample infect the technique or procedures stands for the sample design itself. In this research study probability or random sampling is used.

TOOLS FOR DATA COLLECTION

The task of the data collection begin after research problem has been define and research design chalked out. While deciding about the method of data collection to be used for the study, the researcher should keep in mind two type data, primary and secondary.

Sources of Data Primary data

We collect primary data through observation, surveys, direct communication with respondent in one form or other or personal interviews. The survey was performed through structured questionnaire as it was exploratory and descriptive type research.

Secondary Data
It means already collected data or available one. The sources of secondary data in this project were the website of various mobile providers, catalogues of various mobile, newspapers, magazines.

Method Adopted in Research

The survey method was used for this research project.

Research Tool Used

Questionnaire was used as research tool to collect data.

Method of Population Selection

The population for this selected with help of cluster and stratified random techniques. In cluster, we divided Dhanbad area wise then we applied stratified

Method of Interaction with the Population

Personal visit method is used for this project research project. In interaction with population we were applying this marketing strategies.

Advertising Sales
We sale our product by two ways Direct sale Whole sale

CHAPTER. 7 Analysis Of Graph

CHAPTER.7
GRAPH-1
Consumer Response on Price of Reliance Mobile

80 60 Percentage 40 20 0

62 29 9 Good Average Poor

GRAPH-2
Consumer Response on Network of Reliance Mobile

50 40 Percentage 30 20 10 0

45 30 25

Good

Average

Poor

GRAPH-3
Consumer Response on Service of Reliance Mobile

50 40 Percentage 30 20 10 0

45

40 15

Good

Average

Poor

GRAPH-4
Consumer Response on After Sale Service of Reliance Mobile

50 40 Percentage 30 20 10 0

45 38 17

Good

Average

Poor

GRAPH-5
Consumer Response on Schemes of Reliance Mobile

80 60 Percentage 40 20 0

64 28 8 Good Average Poor

GRAPH 6
consumer response on price of Rim,Airtel,Bsnl and Tata indicom

50 40 30 20 10 0

50 30 15 5
Rim Airtel Bsnl Tata Ind.

GRAPH 7
consumer response on networking of Rim, Airtel,Bsnl and Tata indicom

40 30 20 10 0

35

40

20 5 Rim Airtel Bsnl . Tata Ind.

GRAPH -8
consumer response on service of Rim, Airtel,Bsnl and Tata indicom

50 40 30 20 10 0

40

45

10 Rim Airtel Bsnl .

5 Tata Ind.

GRAPH-9
consumer response on after sale service of Rim, Airtel,Bsnl and Tata indicom

30 25 20 15 10 5 0

30

30

30

10

Rim

Airtel

Bsnl

Tata Ind.

GRAPH 10
consumer response on schemes of Rim,Airtel, Bsnl and Tata indicom

50 40 30 20 10 0

50

20

15

15

Rim

Airtel

Bsnl

Tata Ind.

GRAPH 11
Overall Customer Choice for Mobile Phones in DHANBAD Region

10%

10% 45%

35%

Rim

Airtel

Bsnl

Tata Ind.

ANALYSIS OF GRAPHS
The graph 1 shows that consumer response on price of Reliance India Mobile. According to consumer response graph 1 explains that 62% consumers say price of RIM is good,, 29% average and Rest 9% consumer says poor. The graph 2 shows consumer response on network of Reliance India Mobile. 45% consumer thinks that network of RIM is good, 30% says average and rest 25% consumer think RIM is poor. The graph 3 shows that consumer response on service of Reliance India Mobile. According to survey 45% consumer think service of RIM is good, while 40% think it is average and rest 15% consumer says that service of RIM is poor. The graph 4 shows consumer response on After Sale Service of Reliance India Mobile. 45% consumer voted for Good, 38% for average and 17% consumer says after sale service Reliance India Mobile is poor. The graph 5 shows that consumer response on scheme of Reliance India Mobile. 64% consumer think it is good, 28% consumer thinks it is average and rest 8% consumer response about scheme of Reliance India Mobile is towards poor. The graphs 6 shows, comparative response on consumer RIM,AIRTEL, BSNL & TATA INDICOM under the subject of price 50% consumer think that price of Reliance India Mobile is better, 30% says AIRTEL,15% says BSNL is better and 5% says of TATA INDICOM is better than others.

 The graph 7 shows, comparative response of consumer on the networking of RIM, AIRTEL,BSNL, and TATA INDICOM. In case of networking 35% consumer prefer RELIANCE, 40% prefers AIRTEL, 20% consumers prefer BSNL and 5% consumer refer TATA INDICOM. The graph 8 shows comparative response of consumer on the service of the RIM, AIRTEL, BSNL and TATA INDICOM. In case of service 40% consumer prefers Reliance, 45% AIRTEL,10% consumers refers BSNL and 5% consumer prefer services of TATA INDICOM. The graph 9 shows comparative response of consumer on the after sale service of RIM, AIRTEL, BSNL and TATA INDICOM. 30% consumers prefer Reliance,

30% AIRTEL, 30% BSNL and rest10% prefers after sale services of TATA INDICOM. The graph 10 shows comparative response of consumer on scheme of RIM, AIRTEL,BSNL, and TATA INDICOM, 50% prefer scheme of Reliance, 20% of AIRTEL, 15% of BSNL and rest 15% consumer prefer scheme of TATA INDICOM. Overall customers choice for mobile phones in DHANBAD region is almost 45% for Reliance mobile phones as that of AIRTEL 35%, BSNL 10% and TATA INDICOM 10%.

CHAPTER.8 Limitations Findings And Suggestions

CHAPTER.8 LIMITATIONS
The main limitation we found under this project the RIM is not providing the wide range of networking so the reliance should provide the wide range of networking and take proper action about it. They have the broader area coverage so it is quite difficult for them to maintain good network. The person who has been purchasing the RIM prepaid there is no opportunity to change their mobile set. The respondents do not give the proper answer which is questioned by the trainee. As a trainee is a fresher who is not aware of the type of customer he is facing due to less experience. So the questioned framed may not be up to the ease of the respondent for proper response. The another limitation is that in the RIM, there is no facility to send SMS on the BSNL user so it create problem for the RIM user who having connections with BSNL user. The another limitation is that it provides only two type of recharge voucher so that RIM should expand its recharge voucher lines. The employees and the staff of the companies were so busy with their work that it was very difficult to gather all the inputs about the type of customer and the companys way to track the customer for their choice and preferences.

 The survey cannot term as 100% accurate due to lack to time and budget, only 300 users and 50 retailers had been studied, thus scope of study is limited in term no. of respondent. As the area was too wide so too wide so the time given for the research was not sufficient, more time could be given for the totally biased results. The lack of candid ness of respondent towards answering of questionnaire, hence it reduced the accuracy of survey to some extent. Despite the unbiased opinion and efforts the possibility of technical exception cannot be ruled out.

FINDINGS
The RIM prepaid is providing the best mobile services in the country at the low price. The price of RIM is less than others so customer can purchase the mobile set and SIM at low price. Many extra facilities are provided by the RIM these are R-World, Voicemail, Conferencing etc. so it to make the customer to become easier to use the mobile. Reliance provides a better customer care than the others which help the customer at ever time. The only main problem is the networking through out the every city of country, but the country is taking very serious action on it and about to expand our network in very shortcoming time.

 Reliance scheme is providing main help to low income range of people so they can get the mobile services at the very low cost.

SUGGESTIONS
Reliance services including mobiles and landline services are in the stage of growth and expansion Reliance has always been a market explorer by coming up with new schemes and sales promotion in the market for other to follow. The survey has also been taken up by its competitors and here some suggestions with respect to the survey for the future improvement: To perform a detail study of the customers choice to be surveyed in advance. These will now only give a present idea about the market targeted but also save time. As been associated with the project, I suggest a close ended questionnaire to be used for the survey; I have attached a sample of such questionnaire in the annexure. The company should take effective and immediate action against the fraud firms and groups which are diluting the brand name of the Reliance by collecting money for providing some services which are never given. A team of employees must be made which will accompany the survey team which will facilitate high degree of proof of authenticity. The questionnaire must incorporate few more indicators of customer preferences, awareness and viewpoint about the reliance services. An awareness campaign about the company, its logo and how anti social elements are misusing it must be taken up. A separate team should be made which will handle all the complaints requests of the customers.

CHAPTER.9 Recommendati on AND SUMMARY

CHAPTER.9 RECOMMENDATIONS
After the SWOT (Strength, Weakness, Opportunity, Threat) analysis of company and analysis and interpretation of the response of consumer of Mobile service. I will like to give following Recommendations. Company should provide exchange facility on mobile handsets because due to the change in fashion and trends in todays technological world a customer wants to be up-to-date with the current market. Company should provide proper and wide range of networking in Dhanbad region. Intensive sales promotion techniques should be undertaken by the company to improve its sales and there by its profitability. Company should take proper action of its advertisement in Urban and Rural areas both. Company should increase the Number of dealers. They should have a declared qualification and reputation in Dhanbad for its better position in these areas. Company should screen out that is not as. Because it may affect company negatively. Regular analysis of market will be way helpful in increasing its market position. This is era of competition so price should be some less than the

EXECUTIVE SUMMARY

Think big think fast think ahead. Ideas are no ones monopoly The project deals with Reliance communications Ltd, the current project report deals with the market analysis on customer choice for Reliance mobile phones and its comparison with other major competitors AIRTEL, BSNL and TATA INDICOM. In the current project report all the major factors have been dealt to support the facts given on the topic. The main objective of the project is to analyze the choice of customer for reliance mobile phones. Another objective was to find the competitors market share and its comparison with the Reliance communications. The project consists of the data regarding reliance product and service offered and all the reasons as to why a customer should make a choice of it rather going to the other companies dealing with the same product line. The findings of the project were positively inclined in the favor of Reliance communications. This effort in this project has been aimed to analyze customer preference towards prepaid phones and comparison of Reliance India Mobile with AIRTEL, BSNL and TATA INDICOM and to suggest improving its market position. I hope that my project report will help the organization to know about its position in the market. I also hope that by applying suggestion the company will gradually improve its position in the market competitors for development of new market.

CHAPTER.10 Conclusion

CHAPTER.10 CONCLUSION
The customer is God in the market for every company playing in the market. They all keep a good track on the path a customer is moving and can move. Talking about the telecom sector with the cut throat competition in the market it is very difficult for a single company to survive along with its competitors and companies providing the substitutes. In a monopoly scenario, a single supplier supplies the whole market. Traditional view of the telecommunications sector is that the telecommunications market was monopolistic in neuter. Telecommunication industry was traditionally a natural monopoly, where the telecom services and the collection of products were supplied by one Telecommunication Company. In a monopolistic market structure, the company and the industry are identical. Driven by technological developments, competition has come to dominate a market that was once a monopoly. The development of wireless technology has brought in competition in the telephony market, with fixed line subscribers migrating to cellular markets where there are competitive services. Consumers survey indicates that demand of Reliance India Mobile is increasing day to day. Maximum of those who are availing services of AIRTEL, BSNL and TATA INDICOM want to use the services of Reliance

India Mobile. In board sense survey report shows that in, maximum factors like price, networking, services, after sale services and scheme average 50% consumer are satisfied whit RELIANCE INDIA MOBILE and prefer it. Also, as respect to the competitors edge RIM is on the upper story of the building and it always be because the company is holding the highest shares in the market, it is not a single product organization its size is mammoth one with a large product line which is acting as a back-up to relative Telecomm business hence holding the upper edge on competitors like AIRTEL, BSNL and TATA INDICOM. In survey I have been found that maximum people purchase mobile on the basis of price and networking. So company should always be alert about these factors. Consumers survey indicates that demand RIM increasing day to day. Those that are availing the services of AIRTEL, BSNL and TATA INDICOM. Maximum of them want to use the services of RIM. Survey indicates that in case of price and schemes about 60% peoples prefer RIM 40% other like BSNL and TATA INDICOM. Incase of services and after sale services 40% consumers prefer Reliance individually which is more than BSNL and TATA INDICOM. Also the overall percentage of choice regarding the mobile phones is for Reliance that is 51%. Hence according to above collected data, it can be said that the number of consumer of RIM in more in present and they will be in future because consumers are getting more and more what they can expect with a mobile phone services.

CHAPTER.11 Bibliography

CHAPTER.11 BIBLIOGRAPHY Books references

Kotler Philip, Marketing management Kothari C.R., Research methodology Boyd Harper W.; Westfall Ralph; Stasch Stanly F., Marketing Research (Text and cases)

Website references
www.relianceinfocom.com www.google.com www.askjeeves.com Business magazines

CHAPTER.12 ANNEXURE

CHAPTER.12 ANNEXURE:1
Consumer Questionnaire
Centre
Dear Sir/Madam. We are the summer trainees of RIM carrying out the survey of current market scenario of mobile. This study is part of our course curriculum and the information provided by you will be confidential. Kindly spare some time and answer the following.

Serial No.

Name & Address of Respondent

Mr./Mrs./Miss..

Age
(i) (iii) 15-25 36-45 (ii) (iv) 26-35 45-above

Occupation
(i) (iii) Government Service Business (iv) (ii) Private Sector

Student

Income Level (Monthly)

(i) 2000-5000 (ii) 5001-10000 (iv) 15001-20000 (v) More

(iii) 10001-15000 than 20000

Educational Qualification
(i) (iii) Matric Graduate (iv) (ii) Intermediate (v) Others

Post Graduate

Do you posses any mobile phone

(i) Yes (ii) No

Have you heard about

(i) (iii) RELIANCE BSNL (ii) (iv) AIRTEL TATA INDICOM

Which service you are availing

(i) (iii) RELIANCE BSNL (ii) (iv) AIRTEL TATA INDICOM

Which type of Service you Prefer

(i) CDMA (ii) GSM

Are you satisfied with CDMA service

(i) (iii) Very much satisfied Satisfied very much (ii) Neutral

If GSM service then why you prefer GSM

..

Which Media made you aware about Reliance India Mobile

(i) (iii) TV Newspaper (ii) (iv) Radio Friends (v) other

How you rate the reliance mobile service

..

Are you aware about the schemes of Reliance India Mobile

(i) Yes (ii) No

If you want to purchase RIM than which type of set you will prefer
(i) (iii) Nokia 2280 LG 2230 (ii) (iv) LG 2030 LG 2130

Which service of Rim you like the best

(i) Voice mail (ii) (iv) R-World Conferencing (v)All of

(iii) R-Connect these

Are you satisfied with after sale service

(i) (iii) Yes Average (ii) (iv) No Cant say

Are you satisfied with product and services offered by reliance

(i) (iii) Yes Average (ii) (iv) No Cant say

Which Network according to you is the best?

(i) (iii) RELIANCE BSNL (ii) (iv) AIRTEL TATA INDICOM

Name.

Signature of respondent

Signature Interviewers

THANKING YOU.

ANNEXURE:2

Contact of Reliance corporate office

rworld.feedback@relianceada.com

Corporate Office Address:

Reliance communications Limited Dhirubhai Ambani Knowledge City Navi Mumbai 400709, India Tel No. ; 3037 3333

ANNEXURE:3
STANDARD PREPAID TARIFF PLANS
BIHAR & JHARKHAND : FREEDOM PLANS TARIFFS Bihar & Jharkhand Reliance Phones Other Phones All Phones All Phones All Reliance

All Local STD STD Local calls while roaming STD calls while roaming Incoming calls while Roaming MRP Rs. 151 Rs. 175 Rs. 205 Rs. 250 Rs. 350

1.00 1.79 2.50 1.40 2.40 1.75

Recharge Vouchers Freedom Plans

Admin Fee Rs. 134.53 Rs. 75.92 Rs. 132.64 Rs. 127.74 Rs. 149.83 Talktime Rs. 30.00 Rs. 80.00 Rs. 50.00 Rs. 95.00 Rs. 162.00 Validity (Days) 30 14 30 30 30

ON NET PLANS TARIFFS. Rs. 215/430 Reliance Mobile Rs. 0.40 Reliance Fixed Local calls Other Mobiles Other Fixed Night calling* STD Local calls while roaming STD calls while roaming. Reliance phones Other phones . Rs. 0.40 Rs. 0.80 Rs. 1.20 FREE (10 P.M -8,A.M ) Rs. 1.79 Rs. 2.49 Rs. 2.50 Rs. 3.00

Rs.495 Rs 0.15 Rs. Rs. Rs. 0.40 0.80 1.20

FREE ( 10 P.M8,A.M ) Rs. 1.79 Rs. 2.49 Rs. Rs. 2.50 3.00

RECHARGE VOUCHERS ON- NET PLANS MRP Rs. Rs. Rs. 215 430 495 Rs. Rs. Rs. Admin fee 86.65 173.11 176.02 Rs. Rs. Rs. Talktime 105.00 210.00 265.00 Validity (days) 14 30 30

Special Tariff Vouchers ( for Bihar & Jharkhand Subscribers only ) Rates as low as 30p per minute Voucher Details MRP Admin fee Voucher Benefit Rs. 49 Rs .43.66 30 days Rs. 139 Rs. 30 days

Tariff available with Special Tariff Voucher with 49 &139.

Reliance Mobile Local calls All Phone Rs. Rs. 0.30 1.00 Rs. Rs. 0.30 0.60

All Reliance Phones STD calls All Other Phones

Rs. Rs.

1.80 2.50

Rs. Rs.

1.50 1.50

CALLING CARDS ( NATIONAL CALLING CARDS ) RELIANCE STD CALL CARDS (INDIA CARDS) MRP Talktime Validity Rollover Period Calling Rates Rs. 115 Rs. 102 15 days 15days Rs 1.50 Rs. 225 Rs. 200 30 days 15 days Rs. 1.25 Rs. 675 Rs. 601 30 days 15days Rs. 1.00 Rs. 875 Rs. 768 30days 15 days

Rs.1.00 (11p.a6a.m freeRim to Rim) NOTE :- TO RECHARGE DIAL *347 &TO MAKE ANY OUTGOING CALLS DIAL *375 FOLLOWED BY NO.

INTERNATIONAL CALLING CARDS Reliance Global Call Cards MRP Talktime Validity Rollover Pariod Rs. 115 Rs. 102 45days 15days Rs. 225 Rs. 200 60days 15days TARIFFS Us & Canada* Uk Landline Mobiles Rest of Europe Mobiles S.E. Asia** Australia & N.Z Saarc Gulf *** Rest of world Rs. 6.00 .. Rs. 6.00 RS. 8.00 Rs. 8.00 Rs. 6.50 Rs. 7.00 Rs. 8.00 Rs. 8.50 Rs. 9.50 Rs. 6.00 Rs.6.00 Rs.8.00 Rs.8.00 Rs.6.50 Rs.7.00 Rs.8.00 Rs.8.50 Rs.9.50 Rs. 4.50 RS.6.00 Rs. 8.00 Rs. 8.00 Rs. 4.50 Rs. 6.00 Rs. 8.00 Rs. 8.50 Rs. 9.00 Rs. 4.50 Rs. 6.00 Rs. 8.00 Rs. 8.00 Rs. 4.50 Rs. 6.00 Rs. 8.00 Rs. 8.50 Rs. 9.00 Rs. 575 Rs.512 90 days 15 days Rs. 1,130 Rs. 1,007 90days 15days

To Recharge dial*347. once you have recharged,enter *345 followed by the international access code (00)+country code +international number and press the call or green button.