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Cost is meant t o be
incurr ed t o creat e / add
value b ut of t en bus iness es
incur cost t hat ad ds no or
lit t le va lue. I dent if y
opt io nal a nd unw ant e d
cost s and at t ack t hem
head- on
N.Balajhi - Independent Business Consultant
Red u ci n g co st
Essen ti al co st s ar e t h o se t h at ar e
i ncurred t o cre at e a nd d el iv er v al ue f or
cust om er s. I f by any chance t h e se co st s
are re duce d t hen a com pany wi l l be
com promi si ng on t he v al ue t hat i t of f ers.
T o di st i ngui sh e sse nt i al f rom t he rest ,
ask t h e que st i on wh at if t hi s cost i s
rem ov ed or reduc ed? I f t he an swer ca st s a sh ado w o n q ual i t y, cust om er sat i sf act i on,
or sal e s t he n st ay cl ear of i t .
Nece ssa ry co sts are t ho se i ncurred t o keep t he busi ne ss ru nni ng. Cert ai n em p l oyee
rel at ed ex pen se s, st at ut ory co st s a nd t h e l i ke do not a dd m uch v al ue t o t he cu st om er
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N.Balajhi - Independent Business Consultant
but are nec e ssary. I t 's h ard t o re duce t he se cost s but t hey ca n at be st be m oni t ored
and kept a s t i ght a s po ssi bl e wi t h som e rul es and t i nkeri ng.
W hen a com pany can af f ord l ux ury i t i ncurs o p ti on al co sts . T hey al so hel p boo st t h e
im age of t he com pany am ong em pl oyee s, cu st om ers, i nd u st ry, anal y st s an d t he l ot . I t
m ay not be po ssi bl e f or a com pany t o ent i rel y root out opt i onal co st s a s som e of it ,
when red uced, can dam a ge t he i m age of t he com pany. But wi t h ef f ect iv e PR and
comm uni cat i on m ost of it can be av oi ded du ri ng t im es of st rif e. F or each ex pendi t ure
f al li ng under opt i onal co st a sk, what wo ul d h appe n i f t hi s i s rem ov ed? If t he answer i s
not dam agi ng or af f ordabl e t hen go a hea d an d at t ack i t .
T he pi ct ure giv en al ong si de capt ur e s som e of t he f act ors t hat cont ri but e t o un want e d
cost . T hey re si de i n ev ery process a nd act i v it y ri ght f rom t he t op t o bot t om . Many a
t im es t hey m ay not be obv i ous and woul d requi re l ot of quest i oni ng t o i dent i f y. T o
i dent if y and at t ack un want e d co st , scan e ach pro c e ss, rai se qu e st i on s. scr ut i ni se
deci si on s a nd act i on s. A pi ct ure wi l l em erge out of t hi s ex erci se and t hat act as t h e
ba si s f or el imi nat i ng unwant ed co st .
F i n al w o rd s
F orm a t eam t o handl e t he whol e co st red u ct i on ex erci se. St art f rom underst a ndi ng
what i s e ssent i al , nece sssary an d opt i onal f rom com pani es' p oi nt of v i ew. I t woul d
al so be a goo d i de a t o ex pl ore pe opl e' s mi nd on what t he se coul d be. O nc e t hi s
pi ct ure cl ear t hen st rai ght a way at t ack opt i onal cost s by qu e st i oni ng eac h i t em under
t hat . F orm a separ at e t eam wi t h a cl ear m andat e t o at t ack un wa nt ed co st .
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