Case study McDonald's

Teaching Suggestions

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Case Study McDonalds

Aims
1. 2. 3. 4. To introduce the history of McDonalds and its global development To find out why McDonalds is so popular To study the educational functions of the fast food culture To examine the localization of McDonalds (Hong Kong, Beijing, Taipei, Seoul, Tokyo) 5. To examine the relation between McDonald's and environmental protection

Case study McDonald's

Teaching Suggestions

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Worksheet 1: Introduction to McDonalds

Learning Objectives
1. 2. 3. To come to definition of fast food To study the history and development of McDonalds To analyze the reasons for the rapid global development of fast food

Teaching Suggestions
1. 2. Arouse students interest in the topic with a short quiz Briefly introduce McDonalds history and development using data on the establishment dates of McDonalds in various countries 3. 4. Question: What is fast food? What are its characteristics? Homework: Examine the reasons for the rapid worldwide growth of the fast food industry

Case study McDonald's

Teaching Suggestions

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Worksheet 2: Reasons for McDonalds Popularity

Learning Objectives
1. 2. To find out why the McDonalds is so popular To learn something about running a business successfully

Teaching Suggestions
1. Play a video of McDonalds ads to get students to discuss the effectiveness of advertisements. The teacher then makes a summary. 2. Students analyze reasons for McDonalds popularity in terms of standardized procedures, familiarity and improved menu. 3. 4. Discuss other reasons for the success of McDonalds. Homework: Design a menu with Hong Kong characteristics.

Case study McDonald's

Teaching Suggestions

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Worksheet 3: The Educational Functions of McDonalds

Learning Objectives
1. 2. To understand the work culture of McDonalds To understand the changes on consumer discipline and awareness for public welfare brought by McDonalds 3. To be acquainted with some sales strategies

Teaching Suggestions
1. 2. 3. Students discuss the rules of McDonalds outlets. Teacher then gives a summary. Show the video. Discuss the meaning of smiles. Teacher then gives a summary. Students read or role-play a Peoples behavior at McDonalds story, and discuss how abuse of public facilities can be prevented. Teacher then gives a summary. 4. Students bring in McDonalds gifts they have redeemed. Ask one to two students to describe the situations when the gifts were redeemed. Students analyze the different redeeming situations. 5. Discuss whether gift redemption is an effective sales strategy.

Case study McDonald's

Teaching Suggestions

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Worksheet 4: The Localization of McDonalds

Learning Objectives
1. 2. To examine McDonalds development in Southeast Asia To examine how people in Southeast Asia see McDonalds

Teaching Suggestions
1. 2. Students decide where the people come from by what they say. Analyze the changes McDonalds has made in response to local characteristics.

Case study McDonald's

Teaching Suggestions

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Worksheet 5: McDonalds and Environmental Protection

Learning Objectives
1. 2. 3. 4. To explore the relationships between fast-food and environmental protection. To enhance students environmental protection awareness. To examine the relationships between fast-food culture and health To analyze the respective merits and demerits of HK-style cafe-restaurants and McDonalds 5. To encourage students to make suggestions to Hong Kongs food industry.

Teaching Suggestions
1. 2. 3. 4. 5. 6. 7. 8. Students discuss concern about McDonalds and environmental protection, and then the teacher gives a summary. Discuss the relationships between fast food culture and health. Students complete the score board for McDonalds vs HK-style caf-restaurants after class. Write the scores of the two on the board and work out the total score. Get students to discuss the results. Ask one or several students to explain why HK-style caf-restaurants score higher marks. Ask one or several students to explain why McDonalds score higher marks. Use information from Customer Survey and Food Recommendations to assess Hong Kong peoples demand on restaurants and food and drink. Teacher draws conclusions on the unit, encourages and commends students who perform well.