Sai Sanjeeva Institute of Management

CHITRADURGA-577 501
A Project Report On

Consumer Satisfaction towards Amul Ice Creams Project Report submitted in partial fulfillment of the requirement for the degree of

BACHELOR OF BUSINESS MANAGEMENT

Submitted by

Miss. Sowmya .G.

Reg.BM705122 -:Under the Guidance of:-

Raman Gowda

M.B.A,

Sai Sanjeeva Institute of management, Chitradurga- 577 501

2009-2010

Sai Sanjeeva Institute of Management

CHITRADURGA-577 501
COLLEGE CERTIFICATE
This is to certify that Miss. Sowmya .G. bearing Reg. No BM705122, is a banafied student of final year B.B.M. of this collage, has prepared a project work entitled A case study CONSUMER SATISFACTION TOWARDS AMUL ICE CREAMS by her in partial fulfillment of Bachelor Business Management Degree. Under the guidance of Raman Gowda. Sai Sanjeeva Institute of management , Chitradurga.

Signature of Principal (Basavarajappa) Place: CHITRADURGA Date:

Sai Sanjeeva Institute of Management

CHITRADURGA-577 501
CERTIFICATE FROM THE GUIDE
This is to certify that the Project Report Entitled

Consumer Satisfaction towards Amul Ice Creams

is carried out by Miss Sowmya .G. studying in Final year B.B.M. in Sai Sanjeeva Institute of management, Chitradurga, under my guidance during the academic year 2009-10. This Project Report is prepared by her in the partial fulfillment of B.B.M. Degree.

Signature

Raman Gowda.
M..B.A..

Place: CHITRADURGA Date:

Sai Sanjeeva Institute of Management

CHITRADURGA-577 501
CERTIFICATE FROM THE HEAD OF THE DEPARTMENT
This is to certify that Miss Sowmya. is a bonafide student of Sai Sanjeeva Institute of management during the year 2009-10. This project report entitled TOWARDS AMUL ICE CREAMS She prepared this project in the partial fulfillment of B.B.M. Degree. CONSUMER SATISFACTION , Chitradurga

Place: CHITRADURGA Date: Signature

Basavarajappa

Sai Sanjeeva Institute of Management

CHITRADURGA-577 501

DECLARATION
I head by declare that this project entitled, Consumer Satisfaction

towards Amul Ice Creams. Has been prepared by me during year

2009-2010 under the guidance of Raman Gowda. Sai Sanjeeva Institute of management, Chitradurga, in partial fulfillment of the requirements of B.B.M. Degree of KUVEMPU UNIVESITY. I have not submitted this project work to any other university of Institution or for the Award of any fellowship Degree.

Place: Chitradurga Date: Reg No: BM705122 Signature.

(Sowmay .G.)

Acknowledgement
I express my deep gratitude and thanks to my beloved principal Mr. Basavarajappa, Sai Sanjeeva Institute of management, Chitradurga, for his kind co-operation and our Faculty guide Mr. Raman Gowda, Sai

Sanjeeva Institute of management, Chitradurga, for their precious and

valuable guidance and constant encouragement in carrying out this project. My special thanks to my Parents and my friends for their timely suggestionsduring the course of the project. I express sincere thanks to our Sai Sanjeeva Institute of

management, Faculty members and librarian for their wholehearted support

and providing necessary information and facilitate to carry out the project. And last but not least I would like express my thanks to all those who directly or indirectly helped and contributed best for the progress of this project.

THANK YOU

Date: Place: Chitradurga

Sowmya .G. BM705122

AMUL ICE CREAM PARLOR

Near Basavaswar talkies, Chitradruga. 577 510 .

Date

CERTIFICATE

This is to certify that Miss Sowmya .G. Student of Final Year B.B.M. of, Sai Sanjeeva Institute of management , Chitradurga,

has

undertaken

project

work

entitled

Consumer

Satisfaction towards Amul Ice Creams. She has shown

keen interest in bringing out this report and obtained necessary information from us. Further we are very happy to sponsor his project work to increase his Zeal. We wish him all the success in his future.

Signature

For AMUL ICE CREAM PARLOR