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This Brief is available in Word format for free at www.unitedfocus.com.au This template document is designed to be used by organisations that need to document their requirements for a new website. It provides a structure for explaining to web developers, or an in-house team, the aims of your new website, who it is to appeal to and what you want it to look like, what features it is to employ and how you intend to maintain it. This template also suggests the rules and method for going about the tender process rules for tendering, selection criteria etc. What to do: Work through this document section by section, addressing each of the bullet points as appropriate to your circumstances. The aim is to provide sufficient detail for external web developers to provide a firm quotation for developing the website as outlined in this document. Other related documents available at www.unitedfocus.com.au
Tip Sheet #1 Ten website usability principles to embrace Tip Sheet #3 How to make your website search engine friendly Tip Sheet #4 How the Web can enhance your marketing activities Tip Sheet #5 Content management systems explained Tip Sheet #6 Website development brief template Tip Sheet #7 Selecting a web developer checklist
Presented by
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4 Target audience(s)
Be as specific as possible about who the target audiences are. Provide as accurate a breakdown of the demographics as possible, eg gender, age groups, location (state, national, international, rural, city), interests. Provide some assessment as to their likely experience using the Internet.
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5 Project management
Explain the management structure - who are the decision-makers, their respective roles, internal decision-making procedures. Detail your expectations re project meetings: how frequently the project team is to meet with the developers the agenda for those meetings what is expected of the developers by way of reports how proceedings are to be recorded how disputes are to be resolved Project schedule:
Specify the deliverables and milestones, your timeframe and any stages you specifically require in the development process.
7 Contents
content scope how many words, images, maps, minutes of video, audio etc content type - eg text, photos, audio, and their current format - eg digitised, hard copy provide an information design map showing all headings and sub-headings to be used in the site and how they relate to each other. Content maintenance: How is the content to be maintained after the launch eg via a content management system, editing software eg Macromedias Dreamweaver, Contribute or Microsofts Frontpage? If you want a content management system outline features and controls you want for managing the CMS the required interface, features and controls for adding (esp in Microsoft Word format), deleting, moving and editing words, pages and objects including images, video files
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required level of compliance with all relevant international standards including accessibility
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8 Functionality
Identify the functional elements that are to be included in the site. Describe in as much detail as possible how you envisage each function will work from the users perspective. Include the results or information you want and what tracking you want to be able to do when users access that functional element. For example, state how many online forms you want, how many fields of information each will contain, who the completed form is sent to in your business and in what format as text in an email or a file that can be imported into a spreadsheet, or is it to go automatically to a database or other program? Here are some of the features you might want to specify for your site and examples of the types of specification you might need to include. Feature Search Requirements for users examples only
search the website for words, phrases and/or provide them with key topics from which to choose. Result page to rank results and categorise according to areas of the site. Forms to be accompanied by instructions, forms to be saved and accessed at any time by the users. User enter user name and password giving access to specific pages in the site Users are to complete a form that qualifies their enquiry and sends it to a designated staff member. FAQs will be part of this section of the site. Users are to be able to subscribe and unsubscribe to email lists and e-newsletter PDFs, images, audio files etc will be on the site and should be accompanied with description of file type, size and estimated time to download Users are to be offered the choice of only viewing the text on the site, (no photos, diagrams etc) Automatically generated and parallels the normal version of the site
Online forms
Requires a form building tool so staff can build and edit forms without recourse to the web developer. Establish, edit and manage list of users and passwords Edit the designated staff member and FAQ list
Extranet is
required
Contact Us
Subscription
email lists & newsletter
Compose e-newsletter and emails and send to multiple recipients. Lists automatically managed
Downloadable
files
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Web Development Brief Template Feature Requirements for users examples only
Link to site map to be available on every page. a page with text in selected languages is to be available via country flag button on the home page providing phone number of staff to contact for help e-mail a friend is to be available on relevant pages of the site eg information pages available on every page of the site. Users are to be able to bookmark specific pages of the site. Links to other sites must enable users to return to this site Use the form building tool for this
by United Focus Pty Ltd Requirements for the editor examples only
Automatically updates when headings changed, added, moved.
Email a friend
Printer-friendly function
Interactive
questionnaires / surveys / polls.
Animations and
videos
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17 Required information 18
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19 20 21 22
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23
Tenderers written responses are to provide, as a minimum, relevant information using the headings below and preferably in the order given:
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Please state and explain: the terms, conditions and cost of post-launch support of the CMS and of any associated licence agreement the names of organisations in Australia using the proposed CMS and contact details of people within those organisations we may contact to enquire about the quality and appropriateness of the CMS.
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Fee/Cost Elements Project Management Stage 1: Technical specification and Project Plan Stage 2: The development
Provide, configure and commission content management system or off-the-shelf editing software eg DreamWeaver, FrontPage Graphic design and navigation design E-commerce and shopping cart solution Other features: eg database setup
Fee / Cost
GST
Total
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TOTALS
Post-launch support
Hourly fee for providing additional programming support (ie outside the scope of the project plan) as and when requested by CLIENT NAME post launch. Hourly fee for undertaking additional graphic design work (ie outside the scope of the project plan) as and when requested by CLIENT NAME post launch.
Hourly fee
GST
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24 Conditions of tendering
24.1 Agreement
The successful tenderer (the supplier) will be required to enter into a formal contract with the CLIENT NAME.
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